Final Slides 460

7/26/2019 Final Slides 460

1/30

STRATEGIC MARKETING ANALYSIS ON DANO MILK POWDER BANGLADESH

Prepared For:Mr. Samy Ahmed

Faculty, School of Business

North South University

Course: MKT !" ,Sec#"$

%re&ared 'y:

MD.Rakibul Islam Rakib

1010153 030


2/30

Major Strategic Cotet!"

Segmentation,argeting,Positioning! "#$ie%e &ompetiti%e "d%antage'

Strategi# Planning (ap

)u*er De#ision Making Pro#ess Produ#t Market +pansion (rid -olisti# Marketing

&ause Marketing


3/30

INTROD#CTION

Dano milk poder produ#ts are marketed all o%ert$e #ountr* t$roug$ establis$ed strong marketingnetork to ensure su/#ient suppl* t$e produ#t tot$e distributor.

"##ording to #ompan* poli#* $olesalers, s$ouldkeep large uantit* o produ#t t$an t$at o retailers$ere distributor suppl* t$e produ#t it$ same pri#eand it is stri#tl* #ontrolled b* t$e #ompan*personnel t$roug$ #lose monitoring

"ll distributors s$ould sale #ompan* produ#ta##ording to #ompan*2s targeted plan and s$oulda#$ie%e t$is target.


4/30

A o%er%ie& o' Dao (i)* +o&,er -i!tor. i Bag)a,e!-

Dano Milk poder is t$e leading milk poderprodu#t in t$e )anglades$.

Dano as introdu#ed in t$e market in14 b* MDFoods all o%er t$e orld.

In 15, "rla oods take o%er MD oods andmerger ne #ompan* name as "rla FoodsIngredient.

In 16, Mutual rading ltd as setup ne

a#tor* in )anglades$ or pa#king o Dano milkpoder produ#t as per "rla Foodsre#ommendation and Mutual rading 7td #$anged#ompan* name as Mutual Milk Produ#ts 7td.


5/30

O+eratioa) S.!te( i Bag)a,e!-

"rla Foods Ingredients, amba, Denmark

"rla Foods Ingredients, )anglades$

Mutual Milk Produ#t 7td

Pa#kaging Fa#tor*


6/30

Dao STP Proce!!

Mar*et Seg(etatio Strateg.

/actor! co!i,ere, !eg(etig t-eco!0(er (ar*et! o' (i)* +o&,er"

Ps*#$ograp$i#s a#tors )e$a%ioral a#tors Demograp$i# a#tors (eograp$i# a#tors

Po!itioig Strateg. o' Dao Mi)* Po&,er Produ#t di9erentiation Image di9erentiation Ser%i#e di9erentiation


7/30

Target Mar*et a, Potetia)

Co(+a. target (ar*et 'oc0! o'o0r (ai area!1

Mot$er and #$ild "#ti%e li%ing -ealt$* re#o%er*

&ons#ious #onsumer


8/30

T.+e! o' 2aria3)e 'actor! E(+irica) 'actor! Target Area!

Geogra+-ic 'actor! Region D$aka", D$aka), D$aka&,

&$ittagong, &omilla, S*l$et,

;$ulna, )arisal, Ra


9/30

DANO STP +roce!! Strategicre)atio!-i+ to create %a)0e


10/30

SWOT Aa).!i!

Stregt-" Wi,e Recogitio

4 Iteratioa) Bra, I(age

4 Ta)ete, Wor*'orce

4 S0+erior Tec-o)og.

4 Better Pro,0ct 50a)it. Re)ati%e to t-e Ri%a)!

4 Di!tri30tio S.!te(

4 Pro(otioa) Acti%it.

Wea*e!!

O++ort0it." Gro&ig Mar*etig De(a, Icrea!e Tra,e Barrier! Legi!)atio

T-reat


11/30

T-e Strategic P)aig Ga+

Intensi%e (rot$

Dano is o#using in t$e market penetration strateg*to in#rease t$eir grot$ rate.

Integrati%e (rot$

Mutual rading #ompan* ltd.

Di%ersi@#ation (rot$

Dano is not #on#entrating on t$eir di%ersi@#ationgrot$. )e#ause t$eir #urrent business is pro@table,t$at t$e* do not reuire to step into di%ersi@#ationstrateg*.


12/30

Pe!t)e Aa).!i!

Politi#al +#onomi#al So#ial e#$nologi#al 7egal +n%ironmental


13/30

T-e B0.ig Deci!io Ma*ig Proce!!

/i%e Stage Mo,e)" Problem Re#ognition Inormation Sear#$ +%aluation o "lternati%es Pur#$ase De#ision Post Pur#$ase )e$a%ior


14/30

Core 2a)0e! o' DANO

-olisti# De%elopment +perien#e A trust Maternal 7o%e A Bisdom


15/30

Bra, Per!oa)it."

Barm A #aring Dependable +perien#e Positi%e Spe#ialiCed A +%ol%ing

ni%ersall* liked


16/30

I(+)e(etatio o' Pro,0ct1Mar*etE6+a!io Gri, Strategie!"

Market penetration Market de%elopment Produ#t de%elopment Di%ersi@#ation


17/30

Co(+a.7! Strategie! 'or Strategic/or(0)atio

$ere are t$ree Strategi# Formulation : ?%erall #ost leaders$ip. Di9erentiation Fo#us


18/30

2a)0e1C-ai Strategie!

It in%ol%es entire suppl* #$ainmanagement meaning upstream anddonstream %alueadded Eos o

materials, @nal goods and relatedinormation among suppliers, t$e#ompan*, resellers and @nal #onsumers.


19/30

Co(+etiti%e Pict0re


20/30

IND#STRY Aa).!i! t-ro0g-Porter! 8 /orce! Mo,e)

Mic-ae) Porter7! /i%e /orce! Mo,e)" $reat o ne +ntrants Industr* Ri%alr* Substitute Produ#ts )argaining Poer o )u*ers )argaining Poer o Supplier


21/30

Ho)i!tic Mar*etig Strateg. o' Dao"


22/30

Ho)i!tic Mar*etig 9 Cot:;

Final Slides 460

Documents

Transcript of Final Slides 460