Diploma in Business ManagementLevel 7

Submitted to: - GauriPatilSubmitted by: AshishSindhuStudent ID: C2188

Acknowledgement:-I am grateful because I managed to complete my assignment within the time given by my tutor(Ms.GauriPatil). This assignment cannot be completed without the help and co-operation of friends as well who understand me and give me their valuable time to complete the survey questionnaires.I also sincerely thank to my lecturer that she delivered helpful information which help me a lot in completion of my assignment.Last but not the least; I would like to express my gratitude to my friends for the support.Thank you

LETTER OF AUTHORITY

ASHISH SINDHU5 B MUIR PLACE,CAMERON ROAD, TE PUKE

The ManagementRbc College,238 Jellicoe Street,Te Puke

Dear madam/sir,

I am a student of Business Management level -7 in Royal Business College Te Puke campus and I am going to do marketing research on Samsung limited company. In my research I will do research on Swot analysis of Samsung company.I will also try to find out the reasons why Samsung is lacking behind as compared to other mobile brands and what should company do to improve the popularity, sale and to improvement brand image.If you have any question and query regarding my research work please contact me on my contact number mentioned below.

Thanking you,

Yours sincerely,Ashish

Contact Number:- +64-2102295237

Table of ContentsAcknowledgement:-2Table of content:-3List of table and illustration:-4Executive summary:-5Research proposal:61.2 Time frame:7Introduction8Research objectives:-9A1) Need of study:-9A2) Scope of the study:9A3) Objectives of the studies:9Research methodology:-9B1 Quantitative research:-9B2 Qualitative research:-9B3 Data collection:-91.4) Steps and types to select a sample:-101.5) Time frame and observed time:111.6 expected Objectives for this research and actual achieved :-121.7 Research progress121.8 Overall proposal progress122.1 Data collection and Analysis (Discussion)122.2 Valid Result122.3 Recommendation122.4 Valid Analysis and Interpretation13Limitation of studies133.1 Develop International Market13Popularity133.2(recommendations)133.3 Factors may impact13Appendices14Sample questionnaires14Data analysis and interpretation14Data analysis and interpretation17

List of table and illustration:-

Q. noContentPage .no

1About service24-25

2About feature25

3Use of mobile25-26

4Satisfaction with Nokia26

5About price26-27

6What you look when purchase phone27

7About competitors28

8About advertisement29

9What other brands offers in market30

10Reason of buy31-32

11View about price33-34

Executive summary:-This assignment is all about the SAMSUNG Company. As it explains the introduction, history and present shortcoming of the Samsung Company. It explains the strategies which they use. About their marketing plans. It explains all the facts relatedto Samsung Companys issues and problem facing this time.It explains my vision of doing this report. In this assignment I briefly explain the methodology and the way collected the data for my report.It shows the data in the form of pie charts, bar graphs and figures which is very helpful for the readers to understand my work.I discussed the facts by doing surveys that why Samsung lacking behind as compare with past performance of the company.

Research proposal:-The following questions need to be answered and submitted to the tutor before you start the Marketing Research assignment. If this form is not completed and signed by tutor the assignment may not meet the requirements of the paper.1. What is the marketing area/question you are interested in researching? Samsung ltd. In this i am going to research about marketing and sales department and also why people attract more to other mobile brands.

2. What specifically about that subject area are you trying to research?

I will do SWOT analysis of Samsung ltd. It is all about the sales as compare to other brands in New Zealand.

3. What is your research objectives what are about 3-4 questions that you are trying to ask?

To overlook sale. Inform people about the new brand features. Good marketing and brand promotion.4. What sources of information do you need? Any other considerations? By surveys, internet, print media etc

Student:_________Date:_____________

Agreed with Tutor______ Date:_____________TIME FRAME:-

Date SUBJECTTIME/DURATION

10 Nov- 17 NovResearch proposal8 Days

18 Nov- 1 DecIntroduction, need of study, scope ,objective etc2 week

2 Dec- 8 DecMethodology, design, sampling units, analyses One week

9 Dec 15 DecSampling processOne week

16 Dec 22 DecSurveys, interviewsOne week

23 Dec 29 DecInternational development, One week

30 Dec - 5 JanDiscussion, conclusion, limitations.One week

Introduction:-

Samsung Telecommunicationsis one of five business units withinSamsung Electronics, belonging to theSamsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre. Telecommunication Business produces a full spectrum of products frommobilesand other mobile devices such asMP3players andlaptopcomputers to telecommunication network infrastructure. Headquarters is located inSuwon,South Korea.In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile device manufacturer in the world.Its market share was 14% in Q4 2007, growing up form 11.3% in Q4 2006.At the end of November 2011, Samsung sold more than 300 million mobile devices which was a close second after Nokia with 300.6 million mobile devices sold in the first three quarter of 2011.As of Q3 2012, Samsung is the largest manufacturer of devices runningGoogle Androidwith a 46% market share.Samsung Telecommunication Business

TypeBusiness unit

IndustryTelecommunications

FoundedSeoul,South Korea(1977)

HeadquartersSuwon,South Korea

Key peopleGeesung Choi,President

ProductsMobile phonesSmart phonesTelecommunication SystemsMP3 PlayersLaptop computers

Revenue21BillionUSD(2007)

Net income$ 2.3BillionUSD(2007)

ParentSamsung Electronics

WebsiteSamsung consumer

Identify Your Key Differentiators:-Being unique in the crowded telecommunications market is a very important component of your marketing and strategy. To identify your key differentiators, conduct a strengths, weaknesses, opportunities and threats (SWOT) analysis for your company. First, outline your company's strengths. For example, "We know from market research our customers perceive us as being the best value among cable providers." Then, outline your company's weaknesses. For example, "Our Internet service is perceived as being slow by some of our customers." Then, describe opportunities for your company, such as, "We're rolling out an all-new fibre optic Internet service in 2012." Finally, outline the threats to your business, such as, "We anticipate a merger between a major media company and a major telecommunications provider in 2011." Analyze the data from this SWOT analysis, and list several things that differentiate your company from your competitors.Telecommunication Marketing and Strategy

According to Plunkett Research, revenues in the Samsung telecommunications industry reached $1.2 trillion in 2009. To increase your share of this huge market, you need to have a marketing and strategy plan in place for your telecommunications company. The good news is, you can use a few different components of a marketing and strategy plan to help your telecommunications business stand out from your competitors.Action Plan:-Put together a timeline that includes a list of tactics you are going to use, the customer segment you will target and recommended next steps. For example, "We plan on targeting recent college graduates with an aggressive email marketing campaign with the goal of switching 20,000 new customers over to our cable and phone services. To do this, we recommend immediately partnering with an email marketing agency, and having bi-weekly meetings to discuss our marketing plan."Why Samsung Is Facing So Many Mobile Market Challenges:-August has gotten off to a rough start for Samsung. In two of its global marketsChina and Indiathe company has dropped from its position as the top handset maker. In China, the new leader is Xiaomi, a domestic mobile device maker that has come on strong with its high-end smartphones as well as its lower-end devices known as the Redmi. In India, Samsung is now in second place behind Micromax Mobile, also a domestic device maker, which performed extremely well in India's feature phone market. That Samsung is fading in key markets is just the latest bad news for the firm. Samsung reported its last-quarter earnings late in July, revealing that its quarterly profit was the lowest it had reported in two years. What's worse, the company's device shipments in China alone have fallen 15 percent as consumers turn to other manufacturers' products for their mobile needs. Samsung also saw weakening demand for its products in the European Union. So, what is happening to Samsung and why has the company hit such a rough patch? In the following slides, WEEK examines the factors that are weighing on Samsung's performance in the mobile market, making a once dominant force looking more vulnerable than it has in a long time.SUMMARYSamsung mobile SWOT Analysis ProfileSWOT Analysis DefinitionThe SWOT Analysis is a strategic planning tool that stands for: strengths, weaknesses, opportunities, and threats. The SWOT analysis is essential to understanding the many different risk and rewards of any investment. Analyst, investors, students and professionals or all types can use a SWOT analysis to categorically break down a project or businesses' strengths, weaknesses, opportunities, and threats.StrengthSamsung enjoys the widest range of product portfolio which includes Mobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Home appliance, pc, peripherals, printer, memory cards and other accessoriesSamsung holds significant market share in most of the product categoriesSamsung is NO.2 in terms of market share in mobiles, it captured Nokias market share by superior innovation in smart phonesSamsungs is the best in terms of design features and technology. It was the first to introduced dual screen mobiles , 65k TFT/LCD colour phone, first phone with polyphonic ringtones, phones with rotating lens, thinnest and lightest note pad etcSamsung enjoys the first mover advantage in terms of introducing advance features in LCD, refrigerator, Air conditioner etc. It introduced the worlds smallest MP3 player and Indias first 17 TFT-LCD-TV monitor.Samsung took advantage of the growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain costs.Samsung brand value increased by 80% in past three years.

WeaknessSamsung Mobile launched a series of Smart phones recently which led to cannibalizationThe demand for LCD panels is expected to decline in the futureStill Nokia is considered to be the most preferred product in India in terms of ease of use, reliability and resale valueChinese products focus on economies of scale and dump into Indian market for lesser cost. This results in reduction of salesSamsung is a hardware leader but has too much of dependence for software from other parties.Online stores which sell a wide range of products are giving better deals as they dont incur cost in distribution channel

OpportunitySamsung is planning to make the air-condition product category more strong with unique technology called Triple protection propositionSamsung is the Indias official Olympic partner for the 2012 London Olympic and recently launched Olympic Ratna Program. This will result enhance brand awareness and increase the salesSamsung Mobile and Home appliance has future plans of launching Customized products for NZ market. This will improve the market share in rural marketThe NZ youth population is growing and mobile phone sales is expected to increase due to lesser call ratesIts financial position is strong and there is a scope of entering into unrelated diversification.

ThreatsSamsung has wide variety of product lines, failure of one product line will have impact on the other and will result in brand dilutionThe competitors like Nokia are focused focussed only in one segmentSince India is a potential market, entry of foreign players is likely high. Foreign players like Haier have already started gaining market share in India in home appliances.Threats from Chinese products.Retail Chains like Bigbazaar sell consumer electronics and home appliance in low coststrategywhich are procured in bulks from foreign market.RESEARCH OBJECTIVES:-Need of study:-It is important to study about the organization to find out the current position in market as well as the history of the organization. So there is a great need of study about the company history and present image among the customers. It also helps me to understand all the facts of the organisation which will help me to complete my assignment.Scope of the study:It covers the areas we need to talk or understand in the study which is very beneficial for the readers to understand the organizational work and limitations.Objectives of the studies: Collect information by surveys about product and services. To know about the preferences of the people. Competitors of SAMSUNG. Target market of the organisation.RESEARCH METHODOLOGY:-Methodologyis the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. Typically, it encompasses concepts such as paradigm, theoretical model, phases and quantitative or qualitative techniques.1. Quantitative research:-Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, its important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.Objective:- To find out key competitors of the business. To reviews marketing mix of the business. Customer serviceQualitative methodology:-Qualitative research is designed to reveal a target audiences range of behavior and the perceptions that drive it with reference to specific topics or issues. It uses in-depth studies of small groups of people to guide and support the construction of hypotheses.So in data collection I collect data by qualitative method which help me to find the correct result and also achieve my objectives.Research objectives:- To determine the customer demands. Good marketing. Pricing policy. To determine the other competitors. To verify and test important facts. To analyze an event or process or phenomenon to identify the cause and eect relationship.Question about qualitative research :1. Begin with words such as how or what.2. Tell the reader what you are attempting to discover, generate, explore, identify, or describe.3. Ask what happened? to help craft your description.4. Ask what was the meaning to people of what happened? to understand your results.5. Ask what happened over time? to explore the process.Qualitative data collection method:-It is done by two different methods.Primary: - In this data collected by different source like: - by surveys, Telephonic interviews. Personal talk about product, Questionnaires, by experiments etc.Data which is collected by doing surveys, interviews etc.Secondary - In this the data is collected from company past records, websites or employees.In my assignment data collected by face to face talk with customers, market research, questionnaires regarding Samsung electronics(quality, features, services and products and parts etc)also understand customers wants and what the reason that they are attract towards others brands.I also did survey with different age group of people that where they focus when they select any mobile.As the part of qualitative research I did interview with organizations past customers and their families, employees, senior managements, operational and marketing department that what are their new strategies for future or in current to compete with their fellow organizations.Because it is good to talk with companies employees because from them we can gather lot of information about up and downs.RESEARCH DESIGN:-Descriptive design:- The main aim of descriptive research is to provide an accurate and valid representation of (encapsulate) the factors or variables that pertain / are relevant to the research question. Such research is more structured than exploratory research. A descriptive study is one in which information is collected without changing the environment, for example, nothing is manipulated. Descriptive studies can involve a one-time interaction with groups of people cross-sectional study or a study might follow individuals over time longitudinal study. Descriptive studies, in which the researcher interacts with the participant, may involve surveys or interviews to collect the necessary information. Research is designed to gather accurate information to explain concepts or events that are not well understood. Gathering accurate information is a critical part of research. Information gathered for research can be collected in many ways depending on the type of research design that is being used. The method used to gather information depends on the questions that the research will attempt to answer. In this field I would be providing questionnaires to the consumers which will be based on the following below:-Q1. How frequently you buy Samsung products?Q2. Do you like the Samsung company products features? Q3. Do you think Samsung always brings out its best featured products? Data collection:-Data collection is very important part of the any work because without complete information you cannot get accurate result. I collect data by both ways quantitative as well as qualitative.Four alternative data collection mode:-1 Person-Administered 2 Computer Administered3 Self Administered4 Mixed Mode Quantitative data collection:-Experiments.Observing.Obtaining relevant data from management information system.Administering surveys.Face to face interviews.

SELF ADMINISTERED SURVEYS:-The self-administered survey is a type of questionnaire, either in paper or electronic form, that a respondent completes on his/her own.Advantages:-Cost: They are less expensive than interviews because they do not involve the cost of hiring, training, and employing skilled interviewers.Efficiency: Surveys can be distributed in large numbers all at once, and involve less administrative time. Anonymity: The respondent is assured of anonymity and privacy, and can therefore feel freer to provide honest responses. No interviewer error: There is any possibility of interviewer bias.DISADVANTAGES:-Bias: Unless you achieve a high response rate, respondents will mainly be people who feel very strongly about your topic; for example, people with very high levels of either satisfaction or dissatisfaction with OST activities. Respondent error: There is more potential for respondents to misunderstand questions, and there is no opportunity to get clarification. Respondents may answer questions without really understanding them, and the researcher will never know it. Incomplete surveys: There is a higher incidence of skipped questions and incorrectly filled-out surveys. Low response rates: In general, response rates for self-administered surveys are lower than they are for interviews, although this can vary depending on how invested potential respondents are in the topic and whether incentives are being offered.

All self-administered surveys involve similar steps, including: Developing a sampling strategy or determining who it is you are going to Survey. Writing a questionnaire. Distributing the questionnaire and collecting the data. Entering the data into your computer system for analysis. Analyzing data.

Steps and types to select a sample:-Sample Design:Following sample designs has been used for the research. Probability sample: In which member of the population have a known chance of being selected into the sample.It is of four types:-Simple sampleSystematic sampleCluster sampleStratified sampleNon probability sample: - In which member of the population have an unknown chance of being selected into the sample.It is also of four types:-Convenience sampleJudgment sampleQuota sampleReferral sample.For our research method, company will use the Convenience sampling.In convenience sampling randomly initial group of respondent is selected to get samples. A statistical method of drawing representative data by selecting people because of the ease of their volunteering or selecting units because of their availability or easy access. Sample error.1. SE= pq / n Where q=(1-p) SE= Sample error n= Sample size p=PercentageCalculating minimum sample size:To reducing the error during sampling, find the minimum sample size for this proportion to achieve a margin of error equal to (+) or (-) 6%, with a confidence level of 95%. Convenience sampling is use for large sampling. Convenience sampling is use for large sampling. Margin of error = critical value x SE @95% confident level Critical value = 1.96=Z ME2 = Z2 x SE2 Target population:- it is important to find out the relevant population for the sample. In my assignment my targeted population is the youngsters , sellers, corporate world or I can say everyone. Am targeted everyone because nokia is world famous brand in electronic industry. Sample plan:- After target population next step is to select group of people who able to complete my questionnaires and provide me useful information as well. Sample model:- in this I choose some college students and some corporate people who fill my survey forms.SHEETALKIRAN

SACHINPRABHJOT

DEVDILJET

JASPREETMANOJ

NileshSMITAL

SURINDERSHILPA

NASIMNIRALI

ANUPMANOJ

GURVINDERSHOURAB

RAMBOSANDEEP

Expected Objectives for this research and actual achieved :- By this am able to work on my objectives. Time frame helps me to do work in step by step way Shows all the errors Found information that why Nokia lacking behind.

Research progressIn This assignment data collected by qualitative research method . By the help of questionnaires I came to know the views about Samsung Company and products. It is also very helpful to gather some other market knowledge and also for personal development and knowledge. By the survey about quality and product I came to know the market of other brands like Sony, Nokia and Apple. It is hard to convey the message to the people about the survey but finally I complete all the area in proper way. Overall proposal progress: My report achieve all my objectives as it is hard to collect information from different people or employees of the company , general people because sometime they are not interested to fill these type of surveys. But at the end I want to say that my friends and my lecture r really help me a lot in completion of my assignment.Data collection and Analysis (Discussion)In this assignment there is a talk about the Samsung Company that why they are lacking behind these days, why they have less sales as compare to others. As history says that Samsung is popular for their Smartphone all over the word. It is the only company who launched the multimedia phone like 6600, 6630, 6601 etc which makes it the leader. Samsung still has a good market but if I compare with other brands like Sony and apple they have a less sale.By the help of methodology I collect data by Qualitative research method. I did surveys and came to know that people go for variety, look and features. Youth says they go for look quality and feature of mobile They say Samsung user interface is boring which make phone like dumb.Valid ResultAccording to the information I can say Samsung must need a good promotion all over the country or outside the world. Because there is big competition between electronics and multimedia industry .Everyone wants to be on top these days. Every company following different styles of products as well as promotions which attracts customers towards it. So Samsung want to do something better that they can attracts customers like before. Following are result of research.COMMENTS:- 60% of the tha total population are frequently buy Samsung smartphoneComment:80% people say that samsung pricing policy is reasonable.Comment: 50 % of the total sample are using samsung mobiles more than five years ago.COMMENT:- From the above data it is crystal clear that 75% of people like to buy mobile on the basis of quality and brand.COMMENT:- Most of the focus subjects about 60% believes that there are good competitors of Samsung.COMMENT:- 65% of people suggests that there is need of advertisement and 35% dont think like that.COMMENT:- 65% of people would like to update themselves with the latest technology launched by Samsung.COMMENT:- 45% of people rely on samsumg technology while 30% and 25% not show their dependence on Samsung technology.COMMENTS:- Most of the sample had given 2nd and 3rd rank to Samsung which is 65% and 35% respectively.COMMENTS:- 85% of people are in favour that Samsung has improved comparatively to its past performance.

RecommendationIn this part I recommend Nokia to do some good promotion about their products (like models, features, price, specialize etc.) They need to change the policy of making the cell phones that comes with fully loaded phone in different range by this everyone can purchase and attracts towards the company.Valid Analysis and Interpretation Need to change the marketing policy. Change in price range and style Work on promotions Advertisement and marketing Need to use best feature technologies People say Nokia is but there is lot of good alternates in cheaper priceLimitation of studiesSometimes we face problems in completion of any report and it is same in my case as well. Time problem Not complete information Cultural Rules and regulation LanguageDevelop International MarketIn this there is a talk about the international Nokia market in other countries. I take India because it is a big country with huge investments on industries. So completion is more, lot of brands as well. But still Nokia has a very big market and everyone like Nokia, trust Nokia.PopularitySamsung is a popular brand. It is famous for their smart phones; window phone etc.It is the only leading brand that is on the top for years. No one can compete the Samsung for its price and features which make it a leader. People trust on the brand before, today and also do in future.RecommendationsIn NEW ZEALAND Samsung is very famous among people as they have very big electronics manufacturing unit. But still they are lacking behind because of advertisement, promotion and competitors . They need to do surveys, talk to the people what their needs from the company. Then they can workout on that problems and expectations to achieve the goals.Factors may impact Demographic- As we know New Zealand is a very big country. So its also a problem that its hard to understand people and get detail from different places. Cultural- as we all know India is a big country with lot of languages and religions. So its is a big problem with different people of different languages. Laws and regulation- every country has different rules. So this also a distraction to get a permission of doing any works easily.

Survey Questionnaires:-Dear sir/madamI am a student of level 7 Business Management at Royal Business College, Te Puke doing my assignment on Marketing Research on SAMSUNG Company. Please co-operate to fill this questionnaire.Please spare few minutes of your valuable time to answer these simple questionnaire.

Name:-....................................Date:-...........................

Q.1 Which of the following gadget that you bought recently of Samsung Electronics? Led TV Mobile Phone Tablet Other Q.2 Which among the following is your favorite brand? Sony Apple Samsung NokiaQ.3 Are you frequent buyers of sample products? Yes NoQ.4 what do you think about price? Is it reasonable for all? Yes No Not sure Cant sayQ.5 How long have you been using Samsung products? One year ago. Two year ago. Five year ago. Ten year ago.Q.6 what do you look when you purchase the phone? Price Quality Brand Satisfaction FeaturesQ.7 Do you think there are good competitors of Samsung products in market? Yes No Not sureQ.8 Do you think there is need of advertisement for Samsung? Yes NoQ.9 Will you buy it at once when Samsung launches its next digital gadget? Yes No Yet Not DecidedQ.10 Do you think Samsung always brings out its best featured products? Yes No Sometime Not alwaysQ.11 What do you think is Samsungs position in the World Electronic Market? 1st 2nd 3rdQ.12 What you think about the past performance of the company? Is Samsung improve significantly or not? Yes No Signature:-...................

RESULT ANALYSIS:-

Q.1 Which of the following gadget that you bought recently of Samsung Electronics? Led TV Mobile Phone Tablet Other

OptionsResponseResponse in %

ALed tv 10

BMobile phone 50

CTablet 40

Comment: The results shows that, mostly people choose Samsung due to the better quality of cell phone and it is also easily available.Q.2 Which among the following is your favorite brand? Sony Apple Samsung Nokia

OptionsResponseResponse in %

ASony 20

BApple 40

CSamsung 30

D Nokia 10

Comment: The results shows that,samsung and apple are both approximately equally like the taste of the customer. Q.3 Are you frequent buyers of sample products? Yes No

OptionsResponseResponse in %

AYes60

BNo40

COMMENTS:- 60% of the tha total population are frequently buy Samsung smartphone. Q.4 what do you think about price? Is it reasonable for all? Yes No

REASONABILITY OF PRICEOptionsResponseResponse in %

AYES80

BNO20

Comment:80% people say that samsung pricing policy is resonable.

Q.5 How long have you been using Samsung products? One year ago. Two year ago. Five year ago.

OptionsResponseResponse in %

AOne year ago

B Two year ago

C Five year ago

Comment: 50 % of the total sample are using samsung mobiles more than five years ago.

Q.6 what do you look when you purchase the phone? Price Quality Brand Satisfaction Features

OptionsResponseResponse in %

APrice 5

BQuality 45

CBrand Satisfaction 30

D Features 20

COMMENT:- From the above data it is crystal clear that 75% of people like to buy mobile on the basis of quality and brand.

Q.7 Do you think there are good competitors of Samsung products in market? Yes No Not sure

OptionsResponseResponse in %

AYes 60

B No 10

C Not sure 30

COMMENT:- Most of the focus subjects about 60% believes that there are good competitors of Samsung.Q.8 Do you think there is need of advertisement for Samsung? Yes No

OptionsResponseResponse in %

AYES65

BNO35

COMMENT:- 65% of people suggests that there is need of advertisement and 35% dont think like that.Q.9 Will you buy it at once when Samsung launches its next digital gadget? Yes No Yet Not Decided Option Response Response %

A Yes 65

B No 20

CNot decided 15

COMMENT:- 65% of people would like to update themselves with the latest technology launched by Samsung.Q.10 Do you think Samsung always brings out its best featured products? Yes No Sometime

Option Response Response %

A Yes 45

B No 30

CSometime 25

COMMENT:- 45% of people rely on samsumg technology while 30% and 25% not show their dependence on Samsung technology.Q.11 What do you think is Samsungs position in the World Electronic Market? 1st 2nd 3rd

Option Response Response %

A 1st 5

B 2nd 60

C3rd 35

COMMENTS:- Most of the sample had given 2nd and 3rd rank to Samsung which is 65% and 35% respectively.Q.12 What you think about the past performance of the company? Is Samsung improve significantly or not? Yes No Improvement in past performanceOptionsResponseResponse in %

AYES85

BNO15

COMMENTS:- 85% of people are in favour that Samsung has improved comparatively to its past performance.REFERENCE:-https://www.google.co.nzBoyce, J. (2002). Market Research: in practice (2nd ed.). McGraw-Hill AustraliaDaymon, C. & Hollway, I. (2004). Qualitative Research Methods in Public Relations and eMarketing Communications. RoutledgeBoyce, J. (2002). Market Research: in practice (2nd ed.). McGraw-Hill Australiahttp://www.tutor2u.net/marketing/http://books.google.co.nz/http://en.wikipedia.org/wiki/Secondary_datahttp://www.slideshare.net/parabprathamesh/primary-sechttp://en.wikipedia.org/wiki/Snowball_samplinghttp://en.wikipedia.org/wiki/2degreeswww.google.co.nz/search?q=defination+of+quesionarres&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:e

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