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Jill Patterson April 14, 2014

3.2.2 Week 2 Design Project

Special Olympics Across the World

Great Britain

Australia

South Africa

United States of America 2.

U N I T E D S TAT E S O F A M E R I C A

Rebranding Company

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O N L I N E S S S TAT E M E N T !N O R T H A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T R Y O P E N T O AT H L E T E S F R O M C A N A D A , T H E C A R I B B E A N A N D T H E U N I T E D S TAT E S . !T H E R E A R E 5 4 4 , 5 8 1 AT H L E T E S PA R T I C I PAT I N G I N A L L 3 0 S P O R T S O F F E R E D B Y S P E C I A L O LY M P I C S .

U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S

..

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O N L I N E S S S TAT E M E N T !U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T R Y O P E N T O AT H L E T E S F R O M C A N A D A , T H E C A R I B B E A N A N D T H E U N I T E D S TAT E S .   T H E R E A R E 5 4 4 , 5 8 1 AT H L E T E S PA R T I C I PAT I N G I N A L L 3 0 S P O R T S

Authenticity !!

Sustainability

4.

Meaning

!Value

Commitment

!!!!

Coherence

Vision

Flexibility

USA Special Olympics began forty-five years ago.

USA Special Olympics celebrates and provides recognition of

individuals having intellectual disabilities and their families.

Special Olympics has

been documented to have its beginnings

forty-five years ago.

USA Special Olympics coaches believe all individuals having

intellectually disabilities are valuable members of society

and pledge to proving successful experiences to

celebrate their success.

USA Special Olympics

provides individuals with intellectual disabilities to the chance to make their dreams

become a reality.

USA Special Olympics allows individuals with allows

individuals with intellectual disabilities the freedom to be

themselves. themselves

USA Special Olympics recognizes and celebrates the success of

i individuals with intellectual disabilities.

USA Special Olympics encourages all individuals

with intellectual disabilities.

!

______________________________“ Actively managing the asset,

requires a top down mandate and a bottom up understanding

of why it’s important”(wheeler,40.) This quote applies to the USA Special Olympics as it starts up

celebrating the individuals having intellectual disabilities, but for this to occur it requires great

dedication from the olympians families,coaches,and financial

support from many organizations. ________________________________

S O U T H A F R I C A S P E C I A L O LY M P I C S

O N L I N E S S S TAT E M E N T !South Africa is the only Special Olympics organization that reaches out to more than 32,000 athletes across 9 provinces. !The training takes place in 13 official sports and provides more than 730 competition opportunities each year.

S O U T H A F R I C A S P E C I A L O LY M P I C S

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O N L I N E S S S TAT E M E N T !South Africa is the only Special Olympics organization that reaches out to more than 32,000 athletes across 9 provinces. !The training takes place in 13 official sports and provides more than 730 competition opportunities each year.

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Meaning

Vision

Authenticity

Flexibility

Sustainability

ValueCommitment South Africa celebrates and recognizes the importance

of special olympians.

South Africa celebrates special olympians of

all ages.

South Africa places high importance of the success of special olympics.

South Africa energetically

celebrates special olympians with

music and dance celebrations.

South Africa recognizes special olympian of all ages with medals

and praise. South Africa commits to preparing all special olympians to experience

great success.

South Africa olympians are supported by man

organizations.

G R E AT B R I TA I N S P E C I A L O LY M P I C S !

O N L I N E S S S TAT E M E N T !G R E AT B R I TA I N I S T H E O N LY S P E C I A L O LY M P I C S O R G A N I Z AT I O N T H AT P R O V I D E S PA R A LY M P I C S S P O R T S C O M P E T I T I O N S !• Special Olympics GB has 8,000 athletes.• Special Olympics GB has a dedicated army of over 4,000 volunteers.• Special Olympics GB operates more than 150 clubs in England, Scotland and Wales.

Great Britain Special Olympics

O N L I N E S S S TAT E M E N T !G R E AT B R I TA I N I S T H E O N LY S P E C I A L O LY M P I C S O R G A N I Z AT I O N T H AT P R O V I D E S PA R A LY M P I C S S P O R T S C O M P E T I T I O N S • Special Olympics GB has 8,000 athletes.• Special Olympics GB has a dedicated army of over 4,000 volunteers.• Special Olympics GB operates more than 150 clubs in England, Scotland and Wales.

Meaning

Coherence

Authenticity

Commitment

Value

Flexibility

Vision

Great Britain celebrates the success of all

special olympians.Great Britain

special olympian coaches are

determined to help each special

olympian reach success.

Great Britain seeks to see each

special realize their dreams.

Great Britain special olympians are celebrated with real

olympic medals.

Great Britain involves special olympians of all ages. Great Britain celebrates special olympians by presenting medals given by armed forces in uniforms to make success be a true honor.

Great Britain recognizes Special

Olympics throughout the

country.

A U S T R A L I A S P E C I A L O LY M P I C S

O N L I N E S S S TAT E M E N T !A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S

O N L I N E S S S TAT E M E N T !A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S

Meaning

Vision

Sustainability

Authenticity

CoherenceCommitment

Flexibility

ValueAustralia makes each special

olympian feel important and special Australia strive to ensure each

special olympian attains their individual dream.

Australia has been a participant since its origin forty-five years ago.

Australia has special olympians participants in all sports offered

in Special Olympics

Australia celebrates special olympians with official

gold, silver, and bronze, medals at a ceremony.

.

Australia always begins the Special Olympics with the lighting of the torch

Australia joins together coaches and special olympians of all

abilities and all walls of life and

Australia ensures all special olympians have their success celebrated and the athletes feel

important and valued.

“A is simply more than a name; it is a promise.”(Levens,83) Australia is

commits to each special olympian to to assure their success and effort is acknowledged and celebrated.

Special Olympics South Africa. [Web]. Retrieved on April 7, 2014 from http://www.specialolympicssouthafrica.org Special Olympics South Africa. !Special Olympics Great Britain. [Web]. Retrieved on April 8, 2014 from http://www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain. !Special OlympicsOlympics Australia. [Web]. Retrieved on April 7, 2014 from http://www.specialolympics.com.au/ [Wed]Australia Special Olympics. !Special Olympics United States of America. [Web]. Retrieved on April 8,2014 Web]. from http://www.specialolympicsteamusa.org/[Web]. Special Olympics United States of America. !Levens, M. Marketing. I/e Vitalsource eBook for Full Sail University. Pearson Learning Solutions.VitalBook file. !Wheeler, A.(2009). Designing Brand Identity: an essential guide for the whole branding team (Fourth ed.). USA: Wiley; 3 edition.

R E F E R E N C E S :

P H O T O S R E F E R E N C E S :!Special Olympics South Africa. [Web]. Retrieved on April 7, 2014 from http://www.specialolympicssouthafrica.org Special Olympics South Africa. !Special Olympics Great Britain. [Web]. Retrieved on April 8, 2014 from http://www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain. !Special OlympicsOlympics Australia. [Web]. Retrieved on April 7, 2014 from http://www.specialolympics.com.au/ [Wed]Australia Special Olympics. !Special Olympics United States of America. [Web]. Retrieved on April 8,2014 Web]. from http://www.specialolympicsteamusa.org/[Web]. Special Olympics United States of America.