Retail Overview

RETAIL SECTOR

Research Guide Research Student

Ms. Meenakshi Nair Hardik Agrawal

Retail Overview

RETAIL SECTOR

A

Project

Submitted for the certification of

Programs in Business Skills

By

Hardik Agrawal

NIS Academy, VadodaraA Division of NIS Sparta Ltd.

A Reliance – Anil Dhirubhai Ambani Group CompanyApril 2010

CERTIFICATE

This is to certify that the research reported here has been carried out independently by Hardik Agrawal under the guidance of Ms. Meenakshi Nair as a certification of Programs in Business Skills and is her original and bonafide work.

Mr. Somesh Khandelwal Ms. Meenakshi Nair

(Director) (Research Guide)

OVERVIEW ON RETAIL

RETAILSECTOR

Batch code : MBA 1 (A)Name of coordinator: Ms. Meenakshi NairName of student : Hardik AgrawalDate of submission : 28th Feb, 2011

ACKNOWLEDGEMENT

“Interdependence is a higher value than independence”

Some Says “Managers are born and some says managers are made”. I was also in some dilemma before commencing my Project. But after the successful completion of my project, I came to know that managers are made if they are guided properly and are motivated to work willingly towards fulfillment of specific goal.

I heartily thank all those who have provided me a chance to be well acquainted with the practical aspect of the retail sector by this project. It is with a sage sense of gratitude, I acknowledge the efforts of whole hosts of well wishers who have in some way or other contributed in their own special ways to the success and completion of this project.

But to be very honest it was a tough task for me to do this Project alone. It gives me pleasure to thank my trainer Meenakshi Nair and other Faculty members at NIS Academy who helped me through out my report at every difficult moment I faced.

I am also thankful to all the members of Spenser as well as customers for sharing information with me. I also express my sincere thanks to my Location Head Mr.Somesh Khandelwal, Center Admin. Mr. Deepak Vaishnav & Mrs. Meenakshi Nair for their kind advice, suggestions and constant help in a lot of various ways during project course.

Last but not the least, I sincerely express my thanks to all my family and friends for their motivation, support & encouragement.

HARDIK AGRAWAL 9725415146

Table of Content

1. Title Page2. Certificate from Institution3. Title Page (2)4. Acknowledgement5. Table Of Content6. Abstract7. Global Retail Scenario8. Indian Retail Scenario9. Vadodara Retail Scenario10. Research Methodology Objective Data Collection – 1. Primary Data 2. Secondary Data Sampling Limitations to the study11. 1st Segment of Retail Industry– Introduction12. Primary Data analysis13. Secondary Data analysis14. Findings (using both primary & secondary data)15. Suggestions16. Conclusion17. 2nd Segment of Retail Industry – Introduction18. Primary Data analysis (using statistical tools)19. Secondary Data analysis ( In depth information of 3 retail outlets per segment)20. Comparison of 7 P’s (using both primary & secondary data)21. Suggestions22. Conclusion23. 3rd Segment of Retail Industry – Introduction24. Primary Data analysis (using statistical tools)25. Secondary Data analysis ( In depth information of 3 retail outlets per segment)26. Comparison of 7 P’s (using both primary & secondary data)27. Suggestions28. Conclusion29. 4th Segment of Retail Industry – Introduction30. Primary Data analysis (using statistical tools)31. Secondary Data analysis ( In depth information of 3 retail outlets per segment)32. Comparison of 7 P’s (using both primary & secondary data)33. Suggestions34. Conclusion35. 5th Segment of Retail Industry – Introduction36. Primary Data analysis (using statistical tools)37. Secondary Data analysis ( In depth information of 3 retail outlets per segment)

38. Comparison of 7 P’s (using both primary & secondary data)39. Suggestions40. Conclusion41. References 42. AppendicesA. Interview Questions (if any)B. Questionnaire (hard copy of the questionnaire to be attached) C. Permission Letter from the Trainer (hard copy of the PL to be attached)43. Brochures, Catalogues, templates of different retail outlets to be attached

ABSTRACT

Retailing is the sale of goods and services to the ultimate consumer for personal, family household use. A retailer is the final businessman in a distribution channel. Manufacturer sells the goods to wholesalers. Manufacturer can also appoint distributors. Wholesalers and distributors sell the products to retailers who sell the products to consumers. So that consumers may buy the products from him.

There are four theories of retailing. Theory of natural selection in retailing is based on the famous theory of Natural Selection in “Origin of Species” by Charles Darwin. This can be stated as ‘retail types (or units), which best adjust to their environment, are most likely to survive.’ In this theory environmental factors play major role in survival of retail type. Theory of the wheel retailing that an efficient innovatory from of retailing (Such as discounting) enters the market and attracts the public by its new appeal.

Over the last two decades fundamental changes have taken place in the global supply and local structure of provision of British food retailing. Consumer lifestyles have also changed markedly. Despite some important studies of local interactions between new retail developments and consumers, we argue in this paper that there is a critical need to gauge the cumulative effects of these changes on consumer behavior over longer periods. In this, the first of two papers, we present the main findings of a study of the effects of long-term retail change on consumers at the local level. We provide in this paper an overview of the changing geography of retail provision and patterns of consumption at the local level. We contextualize the Portsmouth study area as a locality that typifies national changes in retail provision and consumer lifestyles; outline the main findings of two large-scale surveys of food shopping behavior carried out in 1980 and 2002; and reveal the impacts of retail restructuring on consumer behaviors. We focus in particular on choice between stores at the local level and end by problematising our understanding of how consumers experience choice, emphasizing the need for qualitative research. This issue is then dealt with in our complementary second paper, which explores choice within stores and how this relates to the broader spatial context.

The retail business, in India, is estimated to grow at 13% per annum from US$ 322 billion in 2006-07 to US$ 590 billion in 2011-12. The unorganized retail sector is expected to grow at about 10% per annum from US$ 309 billion 2006-07 to US$ 496 billion in 2011-12. Organized retail which now constitutes a small 4% of retail sector in 2006-07 is likely to grow at 45-50% per annum and quadruple its share of total retail trade to 16% by 2011-12. The study, which was based on the largest ever survey of all segments of the economy that could be affected by the entry of large corporates in the retail business, has found that unorganized retailers in the vicinity of organized retailers experienced a decline in sales and profit in the initial years

of the entry of organized retailers. The adverse impact, however, weakens over time. The study has indicated how consumers and farmers benefit from organized retailers. The study has also examined the impact on intermediaries and manufacturers. The results are indicative of the mega-and-mini- metro cities around a limited number of organized retail outlets. Based on the results of the surveys, the study has made a number of specific policy recommendations for regulating the interaction of large retailers with small suppliers and for strengthening the competitive response of the unorganized retailers.

WORLD RETAIL SCENARIO

Today's retail institutions obtain products from multiple sources across the globe. Getting the right quantity of these items on the right shelves to meet consumer demand involves a complex set of processes and extensive collaboration among retailers, suppliers and manufacturers. Yet in an industry that depends on innovation, many retailers wage constant and costly struggles to keep up with change. It's no wonder that a powerful technology model - service-oriented architecture (SOA) - is capturing the attention of both business and IT executives.

Three retail industry scenarios - discussed in detail in the full version of this paper (an executive summary version is also available at the link below) - show how SOA can help overcome common retail challenges. Specifically, we will look at how SOA's remarkable flexibility can help retail organizations optimize vendor-managed programs, tighten cost controls in global sourcing, and improve inventory and order visibility.

Optimizing vendor-managed inventory programs. While vendor-managed inventory programs have taken hold throughout retail, success demands high levels of integration among suppliers, vendors and their corresponding applications. Incongruities across partners' IT systems can create information backlogs, which typically translate into longer lead times, larger safety stocks, persistent demand-supply imbalances and drops in profitability - not to mention less customer satisfaction. Integration, coordination and collaboration can have dramatic and positive effects across the value chain - from inventory and logistics, to sales, service and overall business performance. SOA provides a way to build a single, reusable interface for multiple purposes that can reduce operational and implementation costs. By better aligning the timing of inventory delivery to in-store sales, expenditures for advertising, in-store displays and other promotional items can be better coordinated and more effective.

Tightening cost controls in global sourcing. Differentiating with private-label products sourced from around the world has become a key retail strategy. To optimize profit margins, retailers are increasingly bypassing intermediaries to handle sourcing and import logistics on their own. But it's a complex process involving many different entities and innumerable data transactions - often among different information systems and parties. SOA components use open standards and a “write once, deploy repeatedly” strategy. This reuse may lead to other benefits, such as reduced systems integration time and lower maintenance costs. As the need for new services inevitably arises, SOA permits targeting precise requirements and helps eliminate the delays, redundancies and expenditures that are traditionally associated with complete application replacement.

Improving inventory and order visibility. Today's customers demand a

seamless, coherent experience across channels. Visibility of inventory and customer orders across the retail chain is therefore critical to consumer satisfaction and multichannel selling opportunities. This increases the need for interoperability and integration among store systems, ecommerce systems and the retailer's back-office merchandising and inventory systems. An SOA solution can deliver numerous benefits, including programmatic and realtime access to inventory levels to help improve the order process in every channel - with wide-ranging advantages that can extend to replenishment, sourcing and purchasing systems, as well as to logistics management.

INDIAN RETAIL SCENARIO

The word retail is derived from the French word ‘retailer’, meaning ‘to cut a piece off’ or ‘to break bulk’. Retailing involves a direct interface with the customers and the coordination of business activities from end to end. The retail scenario in India is unique. Much of it is in the unorganized sector. With over 12 million retail outlets of various sizes and formats. Almost 96% of these

retail outlets are less than 500sq.ft. In the size and the percapita retail space in India being 2 sq.ft compared to the U.S. figure of 16sq.ft. India’s percapita retailing space is the lowest in the world. With more than 9 outlets per 1000 people, India has the largest number in the world. Most of them are independent and contribute as much as 96% to total retail sales. There is an incredible amount of activity in terms of creation of retail-oriented space across India. As per some estimates, there are over 200 retail mall projects under construction or under active planning stage spanning over 25 cities. This may translate into over 25 million sq. f t. of new retail space in the market within next 24 months.

PRESENT INDIAN SCENARIO

• Unorganized market: Rs. 583,000 crores

• Organized market: Rs.5, 000 crores

• 5X growth in organized retailing between 2000-2005

• Over 4,000 new modern retail outlets in the last 3 years

• Over 5,000,000 sq. ft. of mall space under development

• The top 3 modern retailers control over 750,000 sq. ft. of retail space

• Over 400,000 shoppers walk through their doors every week

• Growth in organized retail on par with expectations and projections of the last 5 Years on course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06

GROWTH OF RETAIL SECTOR

Retail and real estate are the two booming sectors of India in the present times. And if industry experts are to be believed, the prospects of both the sectors are mutually dependent on each other. Retail, one of India’s largest industries, has presently emerged as one of the most dynamic and fast paced industries of our times with several players entering the market. Accounting for over 10% of the country’s GDP and around eight per cent of the employment retailing in India is gradually inching its way toward becoming the next boom industry. As the contemporary retail sector in India is reflected in sprawling shopping centers, multiplex- malls and huge complexes offer shopping, entertainment and food all under one roof, the concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. This has also contributed to large scale investments in the real estate sector with

major national and global players investing in developing the infrastructure and construction of the retailing business. The trends that are driving the growth of the retail sector in India are

· Low share of organized retailing

· Falling real estate prices

· Increase in disposable income and customer aspiration

· Increase in expenditure for luxury items

CONCLUSION:

The government is now set to initiate a second wave of reforms in the segment by liberalizing investment norms further. This will not only favor the retail sector develop in terms of design concept, construction quality and providing modern amenities but will also help in creating a consumer-friendly environment. Retail industry in India is at the crossroads but the future of the consumer markets is promising as the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations in India. And this upsurge in the retail industry has made India a promising destination for retail investors and at the same time has impelled investments in the real estate sector. As foreign investors cautiously test the Indian Markets for investments in the retail sector, local companies and joint ventures are expected to be more advantageously positioned than the purely foreign ones in the evolving India's evolving organized structure.

VADODARA RETAIL SCENARIO

Vadodara, also known as ‘Baroda’. Is the third most-populated town in the Indian state of Gujarat after Ahmadabad and Surat. It is one of the four towns in the state with a population of over 1million, the other being Rajkot and the two cities listed above. It is also known as the sayajinagari or sanskari nagari (cultural capital of Gujarat) Vadodara or Baroda, formerly the capital city of gaekwad state is situated on the banks of vishwamitri, arriver whose name

derived from the great saint Rishi vishvamitra. It is located southeast of Ahmadabad. It is administrative headquarters of Vadodara district.

Current retail scenario:

1. The retail in the city can easily be differentiated into the traditional or the old city areas and the emerging areas.2. The wholesale markets and the established markets are located in the old city. Which include nyaya mandir market, mandvi market, raopura, rajmahal road, mangal bazaar and Dandia bazaar.3. The emerging areas for commercial and retail purposes are the RC Dutt road, Race Course road, Alkapuri and the old padra road, where a majority of national and international brands can be prominently seenThe city has also witnessed tremendous retail growth in the posh race course and adjacent gotri road areas with developments like inox multiplex and Westside.5. Fatehgunj and karelibaug are also emerging destination with affluent and literate population and proximity to the university area.Catchments: Fatehgunj VIP road karelibaug Sama jetalpur road university area Alkapuri

METHODOLOGY

The study is based on primary as well as secondary data. The primary data is collected through personal interviews using structured Questionnaire. The Secondary data is collected from management of the Retail outlet, various books, journals and Internet.

Sampling Methods:Probability sampling method or simple random samplingUniverse: The analysis work was accomplished in Vadodara city, so Vadodara city is my Universe.

Sample Size: Sample size was 40.

Analysis Instrument:

For this analysis, for the collection of various data requirement, structured questionnaire is used. This questionnaire contains qualitative and quantitative information of the customers. The questionnaire contains of both open-ended and close ended questions, which would help to know the situation prevailing in the market.

Statistical Tools Used:For the purpose of data analysis, Percentage Method is used for calculation and result was interpreted. No. of Respondents Percentage = ---------------------------×100 Total Respondents

Scope of the Study:With the help of primary data given by the respondent during survey and secondary data, study is done to help the Retail to understand the market potential at Vadodara city market, also to understand the customer preferences and, potential customers and current market position of Retail outlets daily at that area.

Scope of Retail Sector in Vadodara City: Malls Supermarkets Hypermarkets Discount Stores Department Stores Specialty Stores Internet Retailing Convenience Stores MBO (management by objective)

List of Retail Key Players:A. Food and Beverages: Spencer Big Bazaar Reliance Fresh

B. Clothing and Textiles: V Mart Wills Life Style

Globus

C. Jewelry and Watches: Dalson Timex Tanishq

D. Home Décor: @Home Style Spa House full-the furniture destination

E. Consumer Durable: Croma Reliance Digital L.G.

FOOD AND BEVERAGES:::

A. SPENCER:

Location:

Spencer Market, Genda Circle Vadiwadi,Vadodara

History:The first time I ever had the opportunity to visit a shopping Mall was in Bangkok in the early nineties. How I ever reached Bangkok is itself a long story and even though i am tempted to tell you that first, I will probably post it as a separate diary. In a nutshell, on my return from a business visit to Singapore, I had got a confirmation on the Singapore – Bangkok sector, but not the Bangkok- New Delhi sector. But somehow I had got so sick of the regimental Singapore culture that I became foolhardy enough to travel this sector without onward reservations. With the result that I got stuck up at Bangkok airport with very limited foreign exchange. And those were the days when none of our credit cards or currency used to work abroad. With great difficulty, I somehow reached the office of an old friend of mine, and he took me home and arranged for the confirmations on the return flight, albeit after 4 days. It was during these four days that he took it upon himself to show me around Bangkok and I went shopping with him one day in a mall. What I saw there was nothing like I had ever seen before and surely like nothing that was available in India. The huge Malls truly amazed me.

Today we have no dearth of malls in India. Be it Mumbai, Delhi, Noida, Gurgaon, there’s mall a plenty everywhere. So much so that in a small sleepy industrial town, where there is no proper market also and shops are just in make shift shacks; roads all broken up, shanty houses, but what’s getting constructed there in this real estate boom – you guessed it right a huge Mall. A visitor recently came to see me from Chandigarh in connection with business and what does he tell me. On the GT road between Delhi and Chandigarh, in the middle of nowhere, with not even a small city for 40 km on either side, where one could barely even expect a decent dhaba, what has come up – right again, a Mall!

So how could our very own Vadodara be far behind? The first mall opened here a couple of years ago and since then became the second most happening place in Vadodara, second only to INOX.

The Mall The Mall has several items in the categories of clothes, jewellery, cosmetics, accessories, shoes, electronics, luggage, gift items and toys, and also household goods. The complex is on the main road but there’s plenty of parking space available. Once you are in the underground parking, the guards will also guide you to a proper place. There is elevators right across on the basement level so you won’t have to walk up for entering the mall. The parking used to be free earlier, but ever since Spencer’s opened shop in the vicinity, Central has started levying an Rs 20 parking fee. Not too much I would say and it also becomes better when you can redeem the charges for anything purchased in the

complex.

The mall has four floors, ground plus three. On the ground floor are accessories for women, some women ethnic clothes, cosmetics, jewellery, sunglasses and watches.

The first floor has all men’s clothes and shoes. Every good brand that one can think of today is available here. Louis Phillip, Van Hussein, AllenSolly, Peter England, Dockers, Hush Puppies, Lee Cooper, Woodlands at all.

The Second Floor is for the women’s formals of brands like Wills Life Style, AllenSolly etc.

On the top floor are the electronics and electrical household items like, TV sets, Refrigerators, Washing Machines, Luggage Toys and Music etc. In addition there is the food Bazaar here for your entire household rations.

The description of Vadodara Central will not be complete till I describe their food court. This is typical in all the Central malls anywhere in the country. They have a wide variety of food types available here. Starting from Punjabi tandoori to Chinese, to Sandwiches, to chat papari and ice creams and beverages. The rates though not very low but can still be considered reasonable.

Promotions:We seek to offer the right products at the right time at the right price, with promotions carefully designed to suit the buying cycle and shopping basket of the consumers. The Services:The handling of the customers I feel is rather professional. There is not too much rush here at least on the normal days, so billing and delivery does not take too much time and is not a hassle. In case of any exchange they are usually very accommodative. They even have a fitting and alteration section where you can get the minor alterations in the clothes that you buy, done. So if you’ve bought a pant that is too long and want to get it altered it usually will not take more than about half an hour to do so. Even if you have purchased something on an earlier occasion and bring it for an alteration, there will be no issue specially if you have retained the original bill and bring it along.

The Peripherals: In addition they also have sales a couple of times during the year when the discounts are very good. But you can surely expect some rush during such times. I have even got a 25% discount on Hush Puppies here, which even Bata themselves have never offered in any of their sales. Plus they organize entertainment type of programmers or games within the mall several times ranging from getting the recipe right for the ladies to singing competitions for

kids etc.

Recently they have added the bungee jumping and some other small games for kids at the entrance and also added options of boiled corns, pop corns etc just outside the main gate.The Summation:I think for ones clothes and electronics shopping this is one of the best places in Vadodara. One can try all brands at one place and the variety is massive. For example if you want to buy a pant you can get all possible brands under one roof rather going from shop to shop in the market. Spoons, the food court always makes the outing a complete experience.

Turnover:The company will entail an investment of Rs.1, 200 Crore.

Commercial Rate:3000-10000

Vision:

To “build Spencer’s as the most professionally managed retail business in the country through:

Excellence in all operating process; Nurturing and facilitating a learning and growth culture; Building a unique retail experience for the customers”.

Mission:

Strives to exceed the aspirations of its customers for a healthy and fulfilling lifestyle by providing:

The most innovative customer goods and delectable taste experience. The ultimate shopping experience. Unbeatable value. The “next” place away from home or office to relax and indulge themselves.

B. BIG BAZZAR:

Location:Seven Seas Mall, Near Diamond Jubilee Girls Hostel, Opposite Arvind Baugh, FatehgunjVadodara, Gujarat 3900020265 3926902.

History:There was a time not so long ago that large department stores were a completely foreign concept in India -- but not anymore. The Big Bazaar is one such department store to have set up shop across the country. Since its first outlet opened in Kolkata in late 2001, the Big Bazaar has spread to towns and cities at an alarming rate.

These multi-level shopping Mecca’s stock everything from food to fridges, and cookware to clothes. However, the Big Bazaar isn't your ordinary department store. It's been especially designed to appeal to the Indian consumer. You may be thinking, what does that mean? In short, organized chaos.

With a slogan of "Is se Shasta aur accha kahin nahi!" ("Nowhere cheaper or better than this!"), the Big Bazaar targets itself directly at the average Indian's love of following the crowd and scrambling for a good discount.

You won't find neatly ordered aisles at the Big Bazaar. Instead, stores are laid out to replicate a market environment, with items all thrown in together. Promotions such as "Sabse Saste Teen Din" (Cheapest Three Days) and "Purana Do, Naya Lo" (Give Old, Take New) result in shoppers flooding the stores, to the point that some stores have become so overcrowded they've had to close.

However, don't make the mistake of going there during a sale, on holidays, evenings, or on Sunday. When I did this, I had to wait for almost an hour just to be served at the checkout. Forget about getting the all items I wanted, I was happy to get out of there in one piece!

I've also found that the full price is all too often charged on sale items, so do check your receipt to make sure that discounts have been properly recorded.

Commercial Rate:2000-4500Pros:

Low price Daily discounts Great sales and promotions Wide range of products under the one roof Many stores

Cons: Overcrowded Checkout can be extremely slow Complaints of poor customer service and overcharging Quality is variable

Description: Outlets in around 60 locations across India. Sells furniture, electronics, clothes, cookware, cosmetics, household items,

food, gifts, jewelry, and books. Also have special Food Bazaar outlets.

Most stores open from 10 a.m. to 9.30-10 p.m.

The Bottom Line:The Big Bazaar is a useful place to find cheap household items, clothes, and food all under one roof. However, the chaos and crowds often make shopping there a challenge.

Vision and Mission:"TO SPEARHED HIS COMPANY TO BE THE FINEST AND THE MOST PREFERRED CHAIN IN RETAILING”

Food Bazaar:1) Beverages:

Soft drinksMineral waterJuiceHealthcare

2) Confectionaries:All kind of chocolate & confectionaries

3) Fruits & vegetables:

4) Staples:Dal, Rice, Atta, Rava itemsOil’s, Masala itemsDry fruitsSpicy itemsReady mealsBreakfast cereals

Process Dept:Health drinkReady to eat

Corn flacks, chipsInstant mixes

Major brands in Beverage:MaazaSliceBisleriCoca colaPepsiThumps upApply

Confectionaries:Dairy milkNestleParleStaplesAshirwadPillsburyDharaSunflower

C. RELIANCE FRESH:

Location:Manjalpur road, Vadodara – 390009

History:

Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 corers in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products.

Post launch, in a dramatic shift in its positioning and mainly due to the circumstances prevailing in UP, West Bengal and Orissa, it was mentioned recently in news dailies that, Reliance Retail is moving out of stocking fruits and vegetables. Reliance Retail has decided to minimize its exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super market focusing on categories like food, FMCG, home, consumer durables, IT and wellness, with food accounting for the bulk of the business.

The company may not stock fruit and vegetables in some states. Though Reliance Fresh is not exiting the fruit and vegetable business altogether, it has decided not to compete with local vendors partly due to political reasons, and partly due to its inability to create a robust supply chain. This is quite different from what the firm had originally planned.

Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trendz, Reliance Footprint, Reliance Wellness, Reliance Jewels, Reliance Timeout and Reliance Super are various formats that Reliance has rolled out.

To cater to the growing appetite for meat among Indians, Reliance Fresh is planning separate non-vegetarian section within its Reliance Fresh stores. The non-veg food is most likely to be sold from its “Delight” brand of stores selling premium grocery.  Company executive have been quoted in a South India based business daily that the stores would have separate sections for veg and non-veg foods with dedicated staff to handle both kinds of foods. “We are aware of the sensitivity of consumers and will take measures to ensure that both food types are kept apart”, the executive was said, perhaps referring to the strict vegetarian habits of many Indian consumers.

There are 15 Delight stores in Chennai and Delhi and the plan is to have 50 stores in major cities by the middle of 2008. Apart from non-vegetarian ready-to-cook items such as chicken, salami, sausages, ham, kebabs and others, the Delight stores would also sell Reliance branded butter and Ghee.    

The company has invested an unspecified amount in providing cold-chain support to reach non-vegetarian food items from the butcher or meat-processing plants to the Delight stores and keep it consumer-ready.

Non-vegetarian food consumption is rapidly growing in India where a significant part of the population is vegetarian. In fact, the changing eating habits of urban Indians have taken nutritionists by surprise. Fast foods which are largely chicken based are doing roaring business in India.

An offshoot of the rising meat consumption is that prices of lamb and chicken have raised 15%-20% in the past few months.

Product:

Beverages, Bread and Baked products, Convenience Food, Fish and Seafood Products, Frozen Food and Ice Cream, Fruits & Vegetables, Market Information, Milk and Dairy Products, Provisions & Staple Foods, Sweets, Snacks and Confectionery. Coffee, Juices, Mineral water, Soft drinks, Spirits, Tea.

Policy:

The Union Budget this year has aimed to focus on inclusive growth and insuring food security. These concerns for aam aadami have gone hand in hand with credible measures for improving investment climate, strengthening infrastructure and fiscal consolidation, Ministry of Finance has informed. As the country looks to ‘quickly revert to high GDP growth path’ in the wake of ‘uncertain times’, concerns for inclusive growth targeting the disadvantaged sections form the defining features of the Budget. Presenting the Union Budget 2010-11 in the Lok Shaba on February 26, the Finance Minister Shri Pranab Mukherjee said that three challenges would continue to engage the Indian policy planners for next few years. The first challenge is to quickly revert to the high GDP growth path of 9% and then find the means to cross the double digit growth barrier. The second challenge is to consolidate recent gains in making development more inclusive. The third challenge is to remove weaknesses at different levels of governance and to improve public delivery mechanism. The Budget, therefore, focuses on fiscal consolidation, making growth more broad-based and ensuring that supply-demand imbalances are better managed.The Minister expressed the hope that the economy will reach 10% growth in not too distant a future. The Minister explained that after a fall in GDP growth in 2008-09 to 6.7%, the growth has built up and 7.2% growth is expected in 2009-10. The Minister said that the recovery is very encouraging as it has come about despite negative growth in agriculture sector. The growth rate in manufacturing in December 2009 was 18.5%, the highest in past two decades. Similarly, there are also signs of a turnaround in the merchandise exports with a positive growth in November and December 2009 after a decline in about twelve successive months.Expressing concern at the emergence of double digit food inflation, the Minister said that the Government has set in motion steps in consultation with the State Chief Ministers to bring down the inflation in the next few months and ensure better management of food security.Among the various policy initiatives are – among others - a four pronged strategy in the agri sector (see other article of 28.2.2010), strengthening transparency and public accountability through rewriting and cleaning up the financial sector laws, and the improvement of the investment environment to simplify the Foreign Direct Investment (FDI) regime. The government also

intends to make the FDI policy user-friendly by consolidating all prior regulations and guidelines into one comprehensive document.

Value:23000 Crore Rs.

Growth Driver:Growing EconomyConsumption BoomRising Income levelsRise in Working PopulationIncreasing Nuclear FamiliesChanging Food Behavior Profusion of BrandsChange in India’s Socio - Economic Structure

PRIMARY DATA:

1. What type of promotion strategy you are using?

COMPARISON:Customer get to know more about BIG BAZAAR and Spencer through newspapers and consumers get to know more about Reliance fresh through hoardings.

2. Through which way you communicate to your potential customer about your product?

COMPARISON:Customer attracted towards BIG BAZAAR & RELIANCE FRESH through special offers while in case of Spencer brand image attracts the customer.

3. How do you find the pricing?

COMPARISON:In BIG BAZAAR price is competitive while in reliance fresh price is inexpensive and in case of Spencer price is expensive.

4. What do you think about the staff behavior?

COMPARISON:Staff behavior of RELIANCE FRESH is excellent in compare to BIG BAZZAR and SPENCER.

5. Are you satisfied with the given facilities of the store?

COMPARISON:

Mostly customers are satisfied with the facilities provided by Spencer in compare to BIG BAZAAR and RELIANCE FRESH.

COMPARISON OF 7P’S

CLOTHING AND TEXTILE:::

A. V MART:

Location:Ground, 1st & 2nd Floor, Hotel Sudershan Palace, RC Dutt Road, Alkapuri, Vadodara – 390007

Turn over:Turnover 50,000 crores per annum, No.1 in India in private sectorThis case deals with success in textile through its vimal fabrics

Marketing Strategy:1. Perfect targeting2. Ideal positioning3. Effective 4 p strategies4. See how?

Target Market:1. I identified “well-to-do urbanites of India” as its target market2. High quality, high priced fabrics3. Target was sophisticated segment with a taste for the good things of life and willingness and capacity to pay the price on basis of value for money

Position:1. Positioned on Fashion theme with additional ‘value dimension’ with help of technology attribute2. Superior product with superior value

Product Strategy:1. Premium Product on modern technology:(Collaboration with USA based DuPont)2. Comprehensive product range: (saris, sittings, shirtings and dress materials)3. Contemporary designs4. Wide variety and choice: (employed 200 designers, 10,000 designs in sittings, 400 new every month in saris, 500 new in dress materials)

5. Emphasis on quality: (premium quality: created, communicated and delivered)

Place (Distribution) Strategy:1. Exclusive retail outlets2. Set 1800 vimal outlets3. Promoted through showrooms4. Vimal showrooms: “the largest nationwide retail network “there is one near to you5. Created jumbo showrooms6. Right Distribution policies7. A separate RMS department

Pricing Strategy:1. Premium Pricing2. Didn’t go with defensive pricing3. Focused on Value pricing due to target market it has chosen

Promotion Strategy:1. Initial budget was 5 crores PA2. Different approaches to different products/audiences3. Segmented its target further to:---business people/executive community---middle class gentlemen who go by retailers4. Only Vimal idea: only reliance was producing crimped polyester yarn, only reliance had advanced R&D,10,000 designs, rated by world bank) 5. The Fashion show idea6. Effective media selection: Sony TV7. Sales promotion: Miss universe, world cup cricket.

B. WILLA LIFE STYLE:

Location:Sb-11, Siddharth Complex, R C Dutt Road, Near Express HotelAlkapuri, Vadodara, Gujarat 3900050265 2313938

Profile:ITC Lifestyle Retailing Business Division made foray into the Rs. 200 billion ready to wear apparel industry with the launch of its Wills Sport range of internationally-styled premium relaxed wear for men & women in the year 2000. The company’s first exclusive store “Wills Lifestyle” was opened in South Extension in Delhi in July 2000.The WLS chain of exclusive stores later expanded its range to include Wills Classic formal wear in 2002 and Wills Club life evening wear in 2003. Later in 2006, WLS became the title partner of the premium fashion event “India Fashion Week”. This association has helped the brand grow stronger and also make the product portfolio richer.The lifestyle retailing business division also caters to the mid-segment market through its brands John Players and Miss Players.

Competitors:Van Heusen, Louis Philippe, Allen Solly, Levis, United Colors of Benetton, Color Plus.

The brands: • Benetton – Colors, Casuals, Funky, Cool.

• Wills Lifestyle – Fashionable, Stylish/Trendy, Classy, Quality, Expensive.

• Levis – Jeans/Denims, Awesome, Comfort/Casual.

• Van Heusen – Formals, Elegance, Good Fits, Style.

• Louis Philippe – Official Wear, Class, Formals.

• Allen Solly – Formals, Fridays, Quality, Affordable.

I visited retail outlet WILLS LIFESTYLE for getting information of textile and clothing. According to his information, they sell clothes for both (men and women). Products are sold in his retail outlet:

PRODUCT PRICE:

Man wear:Shirts………………………………………….1200 to 3000T- Shirts………………………………………1200 to 2000Jeans…………………………………………..1200 to 4000Trousers……………………………………….1200 to 4000Blazer…………………………………………..4000 to10000

Women wear:Shirts…………………………………………..1200 to 3000 T- Shirts……………………………………….1200 to 2000Jeans…………………………………………..1200 to 4000Trousers……………………………………….1200 to 4000Casuals – Rs. 299 (t-shirt) to Rs. 4999 (jacket)Formals – Rs. 599 (shirt) to Rs. 6999 (formal suit)Accessories – Rs. 299 (flip-flops) to Rs. 3999 (handbags)

Accessories:TieBeltHandkerchief

Perception of brand: Benetton – people wanting a “cool & vibrant” kind of look would choose

Benetton as their shopping destination. E.g. “I want to buy something nice & colorful today!” would lead a person to choosing Benetton.

Wills Lifestyle – would be preferred by fashion conscious people & shoppers “for evening or party wear”. Also assurance of quality to customers comes from this brand.

Levis – for comfort wear or simply the one stop shop for denims.

Van Heusen – a person looking for well fitted & elegant formals would certainly choose to purchase from a Van Heusen store.

Louis Philippe –again, for people looking for official wear.

Allen Solly – it offers quality formals at affordable prices to people.

C. GLOBUS:

Location:Shop No 5 to 14, Seven Seas Mall, Near Punjab National Bank, Fatehgunj, Vadodara - 390002. Phone. : (0265) 26456701, 26456702, 26456703.

Season: Autumn –winter(sep-Jan) Spring Summer(Feb-aug) Frequent for change of collection-Twice a month

Collection: Classic Formal Casual Sports Formal Ladies-Party wear and evening wear (Urban ) Men-Evening Wear and party wear (Urban, also known as Ceremonial

Collection)

Variety: Trouser (men & women) Shirt (formal-trendy) T-shirt (basic-trendy-fashion) Suit Winter apparel Tie Socks Skirt Top (party wear-trendy) Woolen wear with formal

Accessories: Wallets (unisex) Ladies purse Skull Caps (unisex) Belts Ties for men Cuff lings Tie pins

Pricing strategy: Reasonable among its competitor In general-1000-25,000/- Minimum range in general-90/-(socks) Most expensive apparel-25,000/-(suit) Shirts-1000-25,000 Blazer-4000 & ABOVE Suit-7000-15,000/- T-shirt-Minimum range-600/-

Promotion Strategy: Christmas season End of season sale No festive season sale/offer Ambience Music-western (hip hop/contemporary) Whole store is white in color Wooden door White ceiling with tungsten bulb light White marble floor

PRIMARY DATA:

1. What type of promotion strategy you are using?

COMPARISON: Wills lifestyle attract customers through hoardings while V-Mart attract their customers through newspaper and in the case of Globus attract their customers through mostly newspaper.

2. Tell us about your target customer?

COMPARISONWills lifestyle preferred mostly by upper class while V-MART preferred by upper middle class and in the case of GLOBUS preferred by middle class.

3. What do you think about the staff behavior?

COMPARISON:

In Wills lifestyle staff behavior is good while in V-MART staff behavior is very good and in case of GLOBUS staff behavior is excellent.

4. Why do you prefer this particular brand?

COMPARISON:

Customer prefers Wills lifestyle because of its durability while customer prefers V-MART because of its quality and in the case of GLOBUS prefer by customer because of its price.

5. How do you find the pricing?

COMPARISON:

In the Wills lifestyle and V-MART prices are competitive while in GLOBUS it is expensive.

COMPARISON OF 7 P’S

JWELLERY AND WATCHES:::

A. DALSON:

Location:DALSON WATCHES WRITING INSTRUMENT.Opp Income Tax, Race Course Circle, Vadodara Ph.: (0265)6596895, 6622125. Dandia Bazaar, Vadodara Ph.: (0265)2429501 TISSOT, CITIZEN. SWATCH, KENNETH, COLE, TOMMY HILFIGER, GUESS, TITAN, DIESEL, TIMEX, KAGE, CASIO, DKNY, ESPRIT.

B. TIMEX:

Location:4f-32, Siddharth Complex, RC Road Alkapuri, Vadodara

I visited retail outlet TIMEX for getting information of watches. According to the information, products are sold in his retail outlet:

Product:Sport watchFormal watchGold plated watchClock

It is a company showroom. They have taken franchisee of TIMEX COMPANY. All the discounts, offers and schemes they have, are decided by company. All the schemes are offered by company in the beginning of session or at the time of festival or occasion. But mostly schemes are available in the showroom, at festival time like Diwali, Utrayan, Christmas, etc. They follow company’s rule.

They advertise their product or showroom through electronic media, newspaper, etc. They have also kept their showroom’s or product’s banner at many places for the advertisement. There are many branches in our country.

There are various types of wrist watches, clocks. Entire products are different in size, different in variety and different in designs. They have kept clock in front of the door. Some clocks are ringing with low soft voice. They have arranged price label on each product. They have golden, silver color watches available. There are the watches for women and men both.

They offer one year warranty for each product. If there is any problem in the watch before one year, they send that watch to the TIMEX COMPANY and they give them back it after completing services. If we buy the watch from any other show room and there is any problem occurs in that watch before warranty time duration then we can give this watch in any TIMEX show room for servicing. Company will not take any charge for servicing before warranty time duration. They give the watch back after servicing in two to three days.There are many branches of TIMEX watches in India. There are two branches in Vadodara city. Five employees working in this show room. Distributer comes to visit the show room after one weak.

Trend: Rapid increase in target audience Rise of consumerism and purchasing power of the middle class Bulk of the demand exists in lower and middle segments Newer segments – jewellery segment, etc. Rise of demand of trendy watches

Strategies: Targeted the global market State-of-the-art technologies – IT Infrastructure Collaboration with ISA Quartz, France and Fraporlux, France apart from

Citizen, Japan

Distribution: Manufacturer – Dealer – Retailer – Customer Established a strong distributor network of 10,000 distributors and 50,000

retail outlets 1990: Followed Titan in introducing C&F Agents

C. TANISHQ:

Location:Gf 9, & 10, Siddharth Complex, Alkapuri, R C Dutt Road, Vadodara - 0265 2312593

INTRODUCTION:

Tanishq has an exquisite range of gold, Gemstone gems and diamonds jewellery. It is India’s largest and fastest growing jewellery brand in India. Citation needed date-January 2010. Tanishq started in 1995 and challenged the established family jeweller system prevalent in India.

Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. The Tanishq factory located at Houser, Tamil Nadu (India) spreads over convert 135000.sqft. and complies with all labour and environmental standards.

Tanishq spread awareness to the public about alleged impurity in Gold jewelry across India. Tanishq introduced innovations like Karat meter, the only non destructive means to check the purity of gold and machine made jewellery.

PRIMARY DATA:

1. What type of promotion strategy you are using?

COMPARISON:

DALSON attract the customers through television advertisements while in case of TANISHQ they attract the customers through news papers and TIMEX attract the customers through hoardings.

2. Through which way you communicate to your potential customer about your product?

`

COMPARISON:

DALSON and TIMEX communicate about their product through brand image and Tanishq communicate about their product through advertising.

3. What do you think about the staff behavior?

`

COMPARISON:

Staff behavior of Tanishq is excellent in compare to Timex and Dalson.

4. How do you find the pricing?

COMPARISON:Tanishq price is expensive in compare to Dalson and Timex.

5. Tell us about your target customer?

COMPARISON:Tanishq and Timex preferred by upper class while Dalson preferred by upper middle class.

COMPARISON OF 7 P’S

HOME DÉCOR:::

A. @HOME:

Location:Central SquareGenda Circle Vadiwadi,Vadodara

Products:• Beds • Night stand • Dresser • Wardrobe • Study desk • Utility cabinet • Bean bags • Study chairs• Seating • Wall units • A V trolley • Cabinets • Shoe rack • Centre table • Side table • Nest tables • Bar stools • Bar units • Office tables • Sets • Dining table • Dining chair

Furnishings:• Cushion • Covers • Bed covers

Home accessories:• Carpets • Mirrors • Photo frame • Planters • Show piece • Vases • Candle stand • Fruit bowl

Lighting:• Floor lamps • Table lamps

Ever found yourself lost in a dream world?Welcome to the world @home. A place where dreams meet reality.The story of @home began when the USD 215 million Nilkamal Limited, the world leaders in molded furniture and India’s number one Material Handling System Company, discovered a need for a classy one-stop home shop in India. The group initiated @home, an international format home décor store.

Spread across major cities for your convenience, @home offers more than 20,000 sq.ft. Of world-class furniture, furnishings, accessories, lights, kitchens, flooring, decorative wall finishes and more. To give you a better feel of how your products will look in your home, we have displayed them in actual room settings. At our store, you can look forward to special “interior planning” advice on a 3D interior design software, from our team passionate about making your home look exceptionally beautiful. We focus on all parts of our services from timely deliveries to making certain that goods are in perfect condition, thereby ensuring that your experience is satisfying and pleasant. Live your fantasy of beautifying your home and lose yourself in this mesmerizing home shopping experience. Opening up endless possibilities to a world of splendor and magnificence

Vision:The home maker store is dedicated to making you proud of your home, making you feel at home

Value:

RELIABLE:Our reliability is part of the bedrock of our personality; it reinforces our stakeholder's trust in us & helps them see us as a 'genuine' company credible, dependable & faithful.We are the people WHO WILL make you feel you can be at home.

EQUAL:We have strong principles that everyone is entitled to be viewed as equal, to be free & be their own individual. Our outlook is non-discriminatory, un-biased and impartial.We are the people WHO WILL make you feel at home.

AESTHETIC:Design and practicality are our business for which we are admired & respected.We will make you proud to be at home.

SHERPA:We are the Sherpa, we guide you as an experienced helpful advisor who has walked this road many times. We know the short cuts and the pitfalls on the journey to getting you to be at home.

YOUTHFUL: We are fresh & enthusiastic. We see everything as achievable. We are modern at heart & practical in approach. We are the face of new India at home.@Home people:@home people have come together and they work together with a shared desire to learn and stretch beyond their limits. Our people make @home a great company and an exciting place to work.In our organization people are diverse in many respects. In @home – We bring together and use our varied experiences and personalities and work towards achieving our goals and bring about innovations. But our employees have a few points in common, like the passion for challenge and a resolution to get the job done right, which helps them, work well together.

Mission:By 2010 @home will be the dominant national player with 50 flagship stores.

Home planning:Let’s admit it. The best person to design your home is yourself. So how about doing up your house in ten different styles? Our 3Dimaging Software helps you mix and match furniture, accessories and wall finishes for every room.

@home provides FREE interior planning services, where you can bring your home plans and our designers will help you walk out with your dream home. Just the way you want it….

Walk up to the Interior Planning desk at our stores and experience a whole new way to look at your home.

Competence development & growth:We firmly believe in assessing and helping employees to develop their competencies on a continuous basis in line with the @home brand promise. All our Learning systems and performance management system are aligned with the role based competencies. Therefore we encourage enhanced application of competencies to drive employee and corporate performance and realize results that are relevant to the organizations business strategies.

B.STYLE SPA:

Location:1-5, Sakar Complex, Haribhakti Extension, Old Padra Road, Vadodara – 390015

As the name indicates, we at Style Spa believe that style and comfort need not be mutually exclusive or in design terms, form and function need not follow one another but can comfortably coexist together.

It is this philosophy that guides us as we bring to you contemporary products that incorporate the latest in Global styles and are well suited to meet the needs and requirements of our discerning customer - the Global Indian.(stylespafurniture.com)

CORPORATE PROFILE:

Headquartered in Chennai, India - Style Spa Furniture Limited (SSFL), a company owned by Mr. S. K. Poddar Group and Zuari Industries Limited of the K. K. Birla Conglomerate was established in 1997 to manufacture and retail furniture.

The manufacturing facility located near Chennai is a fully automated sophisticated plant equipped to manufacture exquisite pieces of furniture of impeccable quality. The plant is also one of Asia’s most modern and largest manufacturing facility.

The products - elegant and contemporary furniture for homes and offices, mattresses and pillows – are retailed in exclusive Style Spa showrooms spread across the country.

Style Spa is the largest retailer of furniture in India with over 90 exclusive showrooms spanning the length and breadth of the country.

Style Spa’s competitive edge lies in its elegant range of products which are difficult to replicate, its State of the Art manufacturing facility that ensures consistent quality, a large retail network, experienced, and qualified personnel that make up the Style Spa team and not to mention the tens and thousands of homes that revel in the Style Spa brand of Good Living. (stylespafurniture.com)

PRODUCTION: Every piece of Style Spa furniture is built to exacting technical and aesthetic specifications. Matching such standards demands a factory that is equally flawless.

The giant USD15-million plant in Chennai, South India – fully automated & CNC controlled with machines imported from Europe - is well suited to the task. This plant can churn out 200,000 pieces of furniture annually. The Plant is ISO 9001 certified. The raw materials are mostly imported from Europe.

Be it a TV cabinet or a bed, each Style Spa product follows the same path to perfection. Computer-simulated creations from the internationally trained design team begin life as prototypes that are tested and checked rigorously. Finally, only after a strict quality-control crew is impressed, mass production is flagged off. The finished furniture, made to last for generations, makes its way to showrooms and homes right from India to Europe.

SHOWROOMS:

Style Spa has a wide network of Showrooms across the country.Style Spa has over 90 exclusive retail showrooms across India.

Most of the products are displayed in the Showrooms. The showrooms handle the sales, transportation, delivery and assembly of furniture. . (stylespafurniture.com) 

AFTER SALES SERVICE:

All Style Spa products come with warranty. The servicing during the warranty period is free of cost. A nominal cost will be charged for servicing outside the warranty period. We also service your dismantling and reassembly requirement as and when required at nominal charges. All after sales services will be handled by the showroom. 

Most of our furniture (Bedroom furniture, Wall Units etc) is made using particleboards or MDF boards. These boards are mostly imported from Europe to ensure superior quality. The boards are laminated, varnished and edge sealed in our factory.

It comes under mass production so not possible to manufacture or modify the furniture according to customer’s requirement unless the quantities are large. However they have a wide range of sizes and designs, which should suit customer’s needs.

(stylespafurniture.com) 

C.HOUSE FULL-THE FURNITURE DESTINATION

Location: Vadodara

Near Govt Press, Opp Ssg Hospital Anandpura, Anandpura Road,Vadodara ,Gujarat ,390001

History:

• House full - The furniture destination, is a product of our endeavor to provide quality furniture at affordable prices. Not that we have wished to challenge the old adage "Everything comes at a price", at House full, we believe that our customers know their price and we have dedicated ourselves to help them find the right product at "their right price". We pride ourselves in offering design, quality and convenience backed by quick delivery and after sales service.

• After a humble beginning in 2006, when we opened our flagship store in Pune, we have since expanded to 8 cities (Mumbai, Pune, Bangalore, Nasik, Surat, Ahmadabad, Rajkot and Baroda) in India with 19 large format retail stores.

• We at House full, place our highest priority on exceeding our customer’s expectations of quality products with guaranteed

low prices. Our motto is to cater across all consumer segment groups & create a sense of? Her Din Fayda?- a benefit to our customers in every way everyday

• It is one-stop-shop for all your furniture needs from bedroom sets to sofa's to dining tables and mattresses. What we provide is a blend on contemporary yet practical furniture mirroring Indian taste and finesse.

• Come and create your dream home with us............

PRIMARY DATA:

1. What type of promotion strategy you are using?

COMPARISON: @Home, Style spa and House full attracts their customers through news papers.

2. Tell us about your target customer?

COMPARISON:Upper class prefers @home furniture. While in case of style spa upper middle class prefers more. And House full preferred by middle class.

3. How do you find the pricing?

COMPARISON:

@Home price is expensive in compare to Style spa and House full.

4. What do you think about the staff behavior?

COMPARISON:

Staff behavior of House full is Excellent in compare to @Home and Style spa.

5. Why do you prefer this particular brand?

COMPARISON:

@Home prefers by customer because of its quality while Style spa prefers by customer because of its durability and in case of House full prefers by customer because of its price.

COMPARISON OF 7 P’S

CONSUMER DURABLE:::

A. CROMA:

Location:Centre Square Mall, Survey 54/A/2, Village Wadi, AlkapuriVadodara

INTRODUCTION:Croma is also the Italian name for an eighth noteCroma is an Indian Consumer electronics retailer

Croma is a dialect of Lisp created by the 2005 Irish Young Scientist of the Year, Patrick Collison.

This language went on to take second place at the 17th European Contest for Young Scientists in Moscow.

The underlying structure has been rewritten in C and Erlang-style multiprocessing has also been added. First class macros have been dropped from the features of Croma.

B. Reliance Digital:

LOCATION:12, Centre Sqaure Mall, Sarabhai Circle, Vadodara

INTRODUCTION:

Reliance Retail is looking at opening 400 small formats consumer durables stores under the 'Reliance Digital' brand in the rural and semi-urban markets. This will be the second major durable retailing initiative in the domestic market after Tata Group's Infiniti Retail-owned Croma.

Infiniti Retail, however, hopes to enter the semi-urban and rural markets only in the next two years while TCL Holdings India is planning to sell 70 per cent of its targeted 6-lakh units in durables in the rural market this year by setting up 50 franchisee-operated mini formats of exclusive 'TCL' branded outlets in semi-urban areas with a population of 1 lakh and above.

Raymond has recently finalised talks with Reliance Retail for marketing Raymond fabrics through Reliance Retail's first mall which is being launched in Ahmedabad by May 2007. The mall will be spread across 1.50 lakh sq ft of space.

The new retailing initiative by Raymond will coincide with its aggressive retail expansion plans. After having set-up 350 The Raymond Shop (TRS), the company is planning to have a network of 950 stores in India by 2010 and double the self-controlled retail space from 1 million to 2 million sq ft. It will comprise Raymond flagship stores spread across 8,000 to 9,000 sq ft and men's apparel branded standalone stores with 2,500 sq ft of space.

PROMOTION:Future Group plans to invest about Rs.4, 000 crores by 2008 to expand its different retail chains.

C. L.G.

LOCATION:20/25 Silver Arcade,  Beside Samrajya, Mujmahuda Road, Akota, Vadodara - 390020 

History:

LG India has been set up with the aim to acquire a leading position in the global digital market by applying fast and innovative techniques in the manufacturing of products. Also, it aims to meet the maximum requirement of consumers and give them the optimum service required.  

LG Electronics has been set up in India with a vision to rise high in the electronic equipments industry. The chief aim of LG India is to enhance its domestic market by inventing new electronic devices in state-of-art form with the best technology possible. The price range of the products of LG India is quite reasonable and affordable so as to make it easier for every class of people to go for it thereby increasing the consumer level. LG India manufactures products of high digital innovativeness to satisfy the needs of its consumers not only in the domestic market but all across the globe. The upcoming goal set by LG India for its growth is to be among the top three brands in terms of electronic devices, information, and telecommunication companies in the world. The three main capabilities of LG India are product leadership, people leadership, and market leadership that will intensify the company's abilities for

teamwork. One of the recent targets of LG India is to attain its goal of doubling the sales volume and profit by 2010.

Some of the most eminent and profitable products manufactured

PRODUCT:

LG Air Conditioners LG CRT Monitors

LG Dishwashers

LG DVD Players

LG Flat TV

LG GSM Handsets

LG Hi-Fi Music System

LG IPOD and MP3 Players

LG Laptops / Notebooks

LG LCD TV

LG Microwave Ovens

LG PDAs and Smart phones

LG Plasma TV

LG Refrigerators

LG Regular TV

LG TFT / LCD Monitors

LG Vacuum Cleaners

LG Washing Machines

PRICE:

1999/- to 1, 50,000/-

PROMOTION:

Seasonal offers & yearly advertisements

EMPLOYEE STRENGTH:

There were total 11 employees

HIGHEST SELLING BRAND:

T.V, REFRIGERATOR, & .AC 

EYE LEVEL:

LCD, REFRIGERATOR

PRIMARY DATA:

1. Opinion about staff technical knowledge?

COMPARISON:

In Croma technical knowledge of staff are excellent other then Reliance digital and LG.

2 How do you find the pricing?

COMPARISON:The pricing of Reliance digital and LG is competitive while pricing of Croma is expensive.

3. Where did you hear about?

COMPARISON:About Croma customers get to know more through newspapers, about Reliance digital customers are attracted through their television advertisements and about LG customers get to know more through television advertisement and newspapers.

4. Who is your target customer?

COMPARISON:

Upper class prefers the Croma while upper middle class prefers RELIANCE DIGITAL More and a mostly middle class person prefers LG.

5. Tell us about your variety of products available in your store?

COMPARISON:

The availability of products in the Croma is excellent while in the RELIANCE DIGITAL is Very good and in case of LG it is good.

COMPARISON OF 7 P’S

REFRENCES

SHOW ROOMS

More mega store Reliance fresh Spencer LG Samsung Sony Westside Pantaloons Raymond shop Timex

Titan Tanishq @home Style spa L.wood

INTERNET SITES

WWW.WORLD OF TITAN.COM WWW.STYLESPA.COM WWW.SONY.COM WWW.SAMSUNG.COM WWW.TIMEX.COM WWW.TANISHQ.COM

CONCLUSION

The retail sector in India is witnessing a huge revamping exercise as traditional markets make a way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities which introduced the Indian consumer to a shopping experience like never before. Rated the fifth most attractive emerging retail market, India is being seen as a potential goldmine. It has been ranked 2nd in Global Retail Development Index of 30 developing countries drawn up by A.T.Kearney. Government of India has also opened the door for the retailing giants to enter into the markets. Many foreign investors are also showing keen interest to enter into the Indian market. With the flow of FDI, retail sector will have to see a many changes in the coming years.