TrendSummit2020

FINAL REPORT

1TOPICPRODUCT REVIEWBOTANICALS

OUR FAVOURITEVARIETIES• White Cloud• White O’Hara• Sahara Sensation• Caramel Antike• Golden Mustard• Pink Piano• Piano• Baronesse• Precious Moments• Romantic Antike• Ashley• Mariatheresia• Mayra’s Bridal Pink• Mayra’s Rose• Bridal Piano• Pink O’Hara• Sabrina• Lavender Bouquet

OUR FAVOURITEVARIETIES• Anthurium ‘Regina’• ‘Sundance’ • ‘Lavender Lady’• ‘Marian Seefurth’• ‘Safari’• ‘Cinnamon’*Like the Amnicola & smaller Anthuriums the best!

• Oncidium Orchid**Beautiful!!!

• Banksia coccinea• Heliconia ‘Sexy Pink’• Heliconia caribaea

‘Gold’• Kakuma fern curl• Cecropea• Monstera roots• Ficus roots

• Butterfly ranunculus *More colors• Peonies *Tree peony

• Ranunculus *Specialty • Anemones

• Dahlias *Ball *PomPon• Clematis flowers

• Heirloom mums *MoMoKo *PomPon Disbuds• Lisianthus *Double

• Hellebores• Gloriosa lilies

• Honeywort (Cerinthe major purpurescens)• Carnation *New shapes, Unique Colors

• Sweet peas• Protea

• Garden roses• Spray roses *Garden Sprays

• Specialty Tulips *Fringed *Serrated *Parrot *French *Double

• Anthurium amnicola• Designer-size Anthurium

• Pansies• Tweedia

• Zinnia *New Colors• Thalictrum aquilegifolia

• Dried Flowers

TOPTRENDING FLOWERS

• Eleagnus• Succulents

• Smilax• Maidenhair fern (Adiantum sp.)

• Magnolia• Eucalyptus *Autumn

• Forsythia• Palms & other Exotic Foliage

• Grasses• Herbs

• Vines - passion vine, clematis, jasmine, ivy

• Thornless raspberry foliage• Green blackberries and green fruited

branches• Blueberries all stages

• Pieris japonica• Skimmia foliage

• Tillandsia• Cuts from potted plants (nursery & house

plants)• Anything variegated

• Stem-dyed flowers

TOPTRENDING

GREENS

2TOPICPRODUCT REVIEWHARD GOODS

• Ribbon: Luxury ribbon, natural dyes, raw silk, velvets, linen, flat weave

• Sustainable Packaging Options• The RETURN of PAPER *More paper, less

plastic• Softly dyed papers• Paper Flowers• Paper maché• Dried Botanicals• Permanent Botanicals for Event

Installations• Alternative Mechanics and Structures• Organic glue• Bamboo grid

TRENDINGFLORISTSUPPLIES

• Jewelry & Trimmings• Bling is gone

• Pet jewelry as “value add”• Corsage alternatives *Tattoos, wearables,

cuffs• Decorative wire used for mechanics

not exposed

TRENDINGFLORIST

ACCESSORIES

• Artisan, Maker, Handcrafted • No Keepsake• Ceramic *unique, texture, statement pieces• Matte and brushed metalsGlass *Ev-

eryday basicsPlastic – Eco EssentialsWood – Color-wash, craftedBasket – high-end crafted (no nesting sets)

• STYLE – Scandinavian, Clean lines, classic look and classic proportions

• TRENDING COLORS – Achromatic, white, gray, black

• Use container color as contrast to botanical palette

CONTAINERTRENDS

“The container becomes the tool”Gregor Lersch

3TOPICWEDDING STYLETRENDS + FLOWERS

• Vintage: 1920s to Art Deco Period, Feminine

• Bohemian • Garden Style: Free-form, Botanical,

Art Nouveau• Outdoor: HUGE, all regions

• Selection of venue sets tone for individual couple’s wedding style

• Ceremony + Reception at same venue• Tiny weddings, Brunch weddings• Formal styles still occur in church

settings, specific to regions and religious affiliations

WEDDING STYLE:ROMANTICISM

• Shapes: Asymmetrical is Key

(Hogarth, Crescent, Garden, Oval, Cascade, Modern Round)• Color Combinations

Blush, gray, tan, mustard, cream • Color neutrals

Paled colors but not pastel• Blurred palette

Muddied, smokey, dusty, antique• Smaller, lighter, more controlled bouquets

(so you can see the dress)• Mechanics

hand-tied, armature choices (egg, curly willow and hand-crafted structure)

• RibbonHand-dyed silk but no streamers (shorter pieces)

BRIDAL BOUQUET

STYLES

• *Glamour shot for photography, social media*

• For the Bride: Personalized headpiece to reflect her style

• For the Bridal Party: Floral jewelry, hairpieces

• New Ideas: Floral shoes, floral purse, mini-wreath

• Emphasis on texture and detailing

WEARABLEFLOWERS

• Evolving to new shapes• Suspended, Hanging, Elevated

• One spectacular installation• Photo Shoots: Signature Photo-Worthy

Moment (*Instagram)• Versatility: moving from ceremony to

reception (dual purpose)• Floral Philanthropy: Repurposing

flowers from wedding

WEDDINGDECORATIONS

• Reuse/Repurpose• Zero Waste

• Garbage Goddess (NYC)• Rentals

WEDDINGINSTALLATIONS

4TOPICDESIGN STYLE TRENDS

• AdventurousFree Outline, Silhouette,

• Contour Inventiveness• Interesting combination of material

• Design that piques curiosity• Authenticity

DESIGN STYLE:TRENDS

• The Floral Gateway• Appealing to a newer, younger plant

lover who will become future floral design customer

• Segue from plant wall to flower wall• Artistry of combining plants with

flowers• Keepsake Plant

DESIGN STYLE:PLANT DESIGN

• Freeform, Open Silhouette• Airy, varying degrees of transparency• Based on Art Nouveau Style• Designed in Water• Vase Arranging• Alternative Mechanics (Kenzan)

CURVILINEAR& FORMALINEARTRANSPARENT DESIGN

COMBININGFRESH & DRIEDFLOWERS

• Air-dried flowers bring in the Rembrandt mood of design

• Aged patina• Sustainability

5TOPICLIFESTYLE TRENDS

• GARDENING• MINIMALISM

• SUSTAINABILITY• HEALTH, WELLNESS & MINDFULNESS

• COMMUNITY & GIVING• LIFESTYLE

• WORKING FROM HOME• DIGITAL NOMAD

CORE CONSUMER

VALUES

WEDDINGS INFLUENCED BY GARDENING, MINIMALISM

& COMMUNITY

CORPORATE INFLUENCED BY SUSTAINABILITY, HEALTH,

WELLNESS & MINDFULNESS

FUNERAL FLOWERS INFLUENCED BY COMMUNITY, HEALTH,

WELLNESS & MINDFULNESS

EVERYDAY FLOWER GIVING

INFLUENCED BY GARDENING, HEALTH, WELLNESS & MINDFULNESS

HOLIDAY INFLUENCED BY COMMUNITY, HEALTH,

WELLNESS & MINDFULNESS AND MINIMALISM

6TOPICSUSTAINABLEFLORISTRY

The United Nations BrundtlandCommission defines sustainability as:

“Meeting the needs of the present without compromising the

ability of future generations to meet their own needs.”

Biodegradable • Breaks down by bacteria or other living organism

• Not the equivalent of compostable• Not purely organic

• Must be disposed of in landfills

Microplastics • Microfragments of single-use plastic

• Doesn’t break down• Ends up in watershed, landfills, etc.

• Harmful to animals, humans, the earth

Compostable • Purest form of organic matter• Can be used as garden fertilizer to revitalize soil• Pursuit of a closed-loop system Zero-waste

Trend Summit 2020STATEMENT ON SUSTAINABILITY

IN THE GREEN PROFESSION

We believe flowers and plants are essential to the wellbeing of humanity

We believe Innovation and Creativity will produce design-driven solutions to support sustainability

in the green profession

We believe in the goals of the zero-waste hierarchy to rethink, redesign, reduce and repurpose

We encourage and respect your efforts to pursue those goals

Can we come together, commit and move forward in this direction?

If you have any questions aboutthe contents of this report,

please contact us via the methods below

DESIGN358 FLORAL EVENT + MANAGEMENT454 BRAEWOOD PLACE, BOWEN ISLAND, BC, CANADA V0N 1G2

INFO@DESIGN358.COM

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