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Final Report

Workshop: Awareness to Action: How to Implement CSR in SMEsSan Pedro Sula, Honduras

27-28 February 2014

I. Workshop O er iew

O!"ecti es:

Understand the opportunities that CSR an !enerate "or S#$s, espe ially by i%pro&in!o%petiti&eness and pro&idin! a ess to ne' %ar(ets)

Pro&ide an o&er&ie' o" the urrent state o" CSR, in ludin! CSR prin iples) *e&elop a tailored CSR a tion plan "or ea h S#$ that an be i%ple%ented o&er a period o" si+

%onths)

#e$ materials co ere%:

&er&ie' o" CSR prin iples and ad&anta!es) Ho' to de&elop and i%ple%ent a CSR a tion plan "or an S#$ this in ludes. %appin!

sta(eholders, dia!nosis, ben h%ar(in!, strate!i plannin!, i%ple%entation strate!y, e&aluationand o%%uni ation)

Ho' to ta(e initiati&e on e an a tion plan is de&eloped)

Workshop str&ct&re:

/ntrodu tion. ob e ti&es, e+pe tations, introdu in! parti ipants) CSR a'areness. urrent state o" CSR, bene"its and obsta les o" i%ple%entin! CSR in S#$s,

CSR and be o%in! %ore o%petiti&e interactive sessions: CSR in an SME, benefits of CSR. &er&ie' o" CSR prin iples. internal publi , e+ternal publi , suppliers, en&iron%ent, responsible

%ar(etin! and o%%unity relations !ender and hu%an ri!hts ; interactive session: responsible practices in my SME.

/%ple%entin! CSR in an S#$s business strate!y. de&elopin! a %ission, &ision and &alues%appin! sta(eholders CSR dia!nosis, in enti&es, opportunities and hallen!es strate!ianalysis reatin! an a tion plan e&aluation o%%uni ation interactive sessions: mappingstakeholders, diagnosis and benchmarking; business case for key CSR principles; and

presenting action plans. Follo' up and on lusion. ne+t steps "or de&elopin! a tailored a tion plan, S role and support

present diplo%as)

Workshop participants:

4 parti ipants, 3 o" 'hi h 'ere S#$s, "ro% &arious se tors in ludin!. %anu"a turin!,touris%5hospitality, trade, et ) " the 3 parti ipants 32 'ere 'o%en and 17 'ere %en)

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II. Workshop Res&lts

Emer'in' themes:

*urin! the t'o day 'or(shop, the Honduran S#$s de%onstrated stron! interest and o%%it%ent tolearnin! about ho' to i%ple%ent CSR in their business strate!ies in order to i%pro&e their

o%petiti&eness and reputation in in reasin!ly de%andin! %ar(ets) *urin! the S6 analysis, theS#$s 'ere (een to dis uss their stren!ths and 'ea(nesses, and ui (ly reali9ed that CSR an be o"assistan e 'hen enterin! the ne' !lobal e ono%y that has in reasin!ly strin!ent standards and

re uires that "ir%s be responsible "or their a tions)

#ost S#$s had pre-e+istin! (no'led!e o" CSR and so%e 'ere already i%ple%entin! CSR pra ti esbut they did not ha&e a lear idea o" ho' CSR 'as lin(ed to the business ase and ho' it an add&alue to their produ ts and5or ser&i es) *urin! a ben h%ar(in! e+er ise, the S#$s de%onstratedstron! e+istin! supplier pra ti es :73;< relati&ely !ood pra ti es in publi poli ies := ;

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Res&lts an% participant (ee%!ack:

he S#$s indi ated that they 'ere &ery satis"ied 'ith the %ethodolo!y, statin! that it 'asinno&ati&e, pra ti al and easy to apply) hey also &alued that it 'as tailored to the spe i"i needso" the s%all and %ediu% enterprises)

t the end o" the 'or(shop, parti ipants 'ere &ery %oti&ated to 'or( on their CSR strate!ies) /nparti ular, the dis ussion on ho' to de&elop an S#$s> %ission, &ision and &alues, as 'ell ho' tosele t indi ators "or %easurin! CSR strate!i plan 'ere o" interest) Se&eral S#$s shared their%ission, &ision and &alues in order to re ei&e "eedba ( "ro% the trainer and the !roup)

Parti ipants> (no'led!e o" CSR in reased by 48; o&er the ourse o" the 'or(shop, a ordin! tothe sur&ey that 'as ad%inistered prior to and "ollo'in! the 'or(shop)

Parti ipants &alued the pra ti al and intera ti&e nature o" the 'or(shop be ause they "eltthey ould learn "ro% one another in turn, the dis ussion 'as inspirational "or S#$s be ausethey ould i%ple%ent si%ilar CSR pra ti es in their o'n businesses) he instru tor>s e+tensi&e(no'led!e and e+pertise "a ilitated parti ipation and !enerated ri h dis ussion)

he S#$s 'ere already a'are that in i%ple%entin! CSR, they should in lude !endersensiti&e pra ti es) ordin! to the sur&ey, this per eption 'as hi!h to be!in 'ith but in reasedby 13; o&er the ourse o" the 'or(shop) he S#$s "ound that the tan!ible su!!estions andsolutions that 'ere put "orth durin! the 'or(shop allo'ed the% to ha&e a better understandin! o"ho' to in orporate !ender sensiti&e pra ti es into their S#$s)

Prior to the 'or(shop, parti ipants 'ere %ore in lined to belie&e that CSR 'as "or lar!eorporations, not "or S#$s ho'e&er, at the end o" the 'or(shop, they 'ere on&in ed that CSRould be i%ple%ented by S#$s)

)e*t steps:

he S 'ill be "ollo'in! up 'ith the Honduran S#$s) he S#$s 'ill ha&e to sub%it the a tion plansthat they de&eloped durin! the 'or(shop "or S re&ie' and re o%%endations) herea"ter, the S#$s

'ill sele t a "e' (ey aspe ts o" the a tion plans that they 'ill i%ple%ent o&er the ne+t si+ %onths 'ith thesupport "ro% S) he trainin!, as 'ell as the si+ %onth "ollo' up, should pro&ide the S#$s 'ith a solididea o" ho' to i%ple%ent the re%ainder o" their CSR a tion plans)

he S CSR Pro!ra% 'ill also be holdin! 'or(shops "or S#$s in the "ollo'in! ountries.

1) ?uadala ara, #e+i o :2=-2 #ar h 2014

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III. Workshop +ict&res

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