Final Report Menakshi Azad Repaired)
-
Upload
meenakshi-mitra -
Category
Documents
-
view
223 -
download
0
Transcript of Final Report Menakshi Azad Repaired)
-
8/2/2019 Final Report Menakshi Azad Repaired)
1/58
A RESERCH REPORT
CONSUMER PERCEPTION IN AUTO INDUSTRY
By
MEENAKSHI DEVI (MBA IIYEAR)
Under the guidance of :
MISS.RUCHIKA SINGH TOMAR
(Asst . Professor)
Submitted to:
Gautam Buddh Technical University
In partial fulfillment of the requirement for the award of the degree
of
Master of Business Administration (MBA)
VIDYA BHAWAN COLLEGE FOR ENGINEERING TECHNOLOGY,
KANPUR
1
-
8/2/2019 Final Report Menakshi Azad Repaired)
2/58
(Session 2011- 2012)
DECLARATION
I hereby declare that Research report on Consumer Perception in Auto Industry is a factual
report of my own project work undertaken towards partial fulfillment of the degree of management.
The facts and figures presented here is correct and true to best of knowledge & belief
2
-
8/2/2019 Final Report Menakshi Azad Repaired)
3/58
3
-
8/2/2019 Final Report Menakshi Azad Repaired)
4/58
ACKNOWLEDGEMENT
I am extremely grateful to Mss. Ruchika SinghTomar(Asst. Prof) for providing me the honor of carrying out
the project, which is helped me to put my learnings in to experience. Without her guidance I will not be able to
proceed with my project in the right direction. I would like to express my sincere regards to the staff of marketing,
whose help and guidance enables me to know what exactly consumers preference towards automobile industry
is all about.
I would also like to thank my family friends and relatives who have helped meant supported me in all possible
ways.
A Project report needs co-operation, guidance and experience of many more other than the persons whose name
appears on the cover, I would like to thank each and everyone will help me in our endeavor
Date: Meenakshi Devi (MBA 4th Sem)
Place 1041870022
4
-
8/2/2019 Final Report Menakshi Azad Repaired)
5/58
Chapter no. Title Page no.
Acknowledgment III
Preface IV
List of Table VI
List of figures VII
CHAPTER 1
.Introduction
1.1Executive Summary8-14
1.2 Meaning / Definition.13-15
1.3 Importance Of Study.16-17
1.4 Research Objective.18-19
1.5 Scope Of Study20-21
5
CHAPTER - 1
INTRODUCTION
-
8/2/2019 Final Report Menakshi Azad Repaired)
6/58
1.6 Research Methodology22-24
1.7 .Method Of Data Collection...25-29
1.8 Limitation.30-31
2.1 Itroduction Of Industry .. 32-35
2.2 Historical Development .. 36-38
2.3 Product Information. 39-43
6
CHAPTER 2
INDUSTRY
PROFILE
-
8/2/2019 Final Report Menakshi Azad Repaired)
7/58
3.1 Data Presentation .44-63
3.2 Introdution (Data Analysis Process) . 62-73
3.3 Key player76-80
4.1 Findings
81-82
4.2 Conclusions Recommendation83-
84
4.3 Bibliography &
85-86
4.4 Appendix/
Annexure.87-88
7
CHAPTER-3
DATA
ANALYSIS
CHAPTER
-4
-
8/2/2019 Final Report Menakshi Azad Repaired)
8/58
8
EXCUTIVE
SUMARRY
-
8/2/2019 Final Report Menakshi Azad Repaired)
9/58
EXECUTIVE SUMMARY
The project deals with the Analysis of Behavior of people regarding bikes and its different features. The study
includes a survey of various mindsets affecting the liking and disliking of bikes. It is being done keeping in mind
how these factors will affect it. This will also help the public understand what is affecting their sale and purchase.
1)Industry dynamics
The Indian auto components industry started out small in the 1940s supplying components to Hindustan Motors
and Premier Automobiles, two largest manufacturers of automobiles in India at that time. In the 1950s, the arrival
of Telco, Bajaj, Mahindra & Mahindra led to steadily increasing production. A closed market with high import
tariffs characterized the Indian auto component industry pre 1985. 1985-91 saw significant JVs in the Indian auto
component segment with Japanese manufacturers. After 1991, the delicensing of the sector led to global auto
manufacturers initiating assembly operations in India. This subsequently led to global Tier I players entering the
Indian auto space and the recognition of the potential in the Indian auto component segment.The Automotive
Component Manufactures Association (ACMA) classifies
the auto ancillary industry into the following product segments:
Engine and engine parts: Pistons, piston rings, piston pins, gaskets, carburetors, fuelinjection pumps,
etc.
9
-
8/2/2019 Final Report Menakshi Azad Repaired)
10/58
Drive transmission and steering parts: Transmission gears, steering gears, crown wheels and pinions
axles, wheels, etc.
Suspension and braking parts: Leaf springs, shock absorbers, brake assemblies, etc.
lectricals: Spark plugs, starter motors, generators, distributors, voltage regulators, flywheel magnetos,
ignition coils, etc.
quipment: Dashboard instruments, headlights, horns, wipers, etc.
Others: Fan belts, sheet metal parts, plastic mouldings, etc.
The major players in the auto ancillary industry can be classified between the ones
catering to the two wheeler industry and the four wheeler industry. MICO, Bharat
Forge, Sundaram Clayton, Sundaram Brakes, Rane Brakes, etc. mainly cater to
commercial vehicles/tractors. There are many companies like Ucal Fuel, Motherson
Sumi, PRICOL, Subros, etc. which supply mainly to car industry. Companies like
Munjal Showa, Lakshmi Auto, Omax Auto, etc. cater to two-wheelers.
2) Spectral Performance:
The auto-ancillary was the best performing sector among the intermediate goods. Different segments of the sector
such as bearing, casting, fasteners, batteries and tyres have grown in a range of 25-40%. During the June quarter,
global automobile majors have announced major investment & domestic automobile companies such as Genera
Motors (GM) and Honda in fragmented auto-ancillary sector. Global majors are in a very critical condition; they
are loosing their market share because major automobile companies are being attracted by India, China, &
Taiwan. During first quarter of FY07, exports of automobile components grew around 25% compared to the
previous quarter on a YoY basis. And exports registered a growth at around Rs 2833 crore compared to ar Rs
3530 crore in the corresponding quarter of FY06. The main reason for boost in export is that the nature of the
customer base of overseas market has been undergoing
10
-
8/2/2019 Final Report Menakshi Azad Repaired)
11/58
major change. Indian companies are transforming into principal suppliers for the Original Equipment
Manufacturers (OEMs) from the after sales market or replacement market. During that quarter, production of
autocomponents increased by 15% YoY. And the result came out so far in this quarter is, Shanthi Gears
witnessed a jump in net profits for the quarter ending in September, 2006. During the quarter, the company
witnessed a jump in NP at 43.45%, Sales for the quarter rose 31.90% compared with the corresponding quarter, a
year ago. The company has facilities for manufacturing patterns, centrifugal castings of phosphor bronze rings
ferrous
castings, aluminum castings, heat treatment, forging, fabrications and cutter manufacturing in-house which
constitute the major raw materials for gearboxes. Automotive Axles reported marginal improvement in the net
profits for the quarter ended June 30, 2006. During the quarter, the company reported a 2.30% rise in profits and
Sales for the quarter rose 35.15% compared with the corresponding quarter, -
3)Future Outlook
Given the significant scale up of capacities by the domestic majors, and their improving global cost effectiveness,
the domestic auto ancillaries are well set to sustainable scale up their share of the global auto component pie. The
players are aggressively focusing on new client acquisition, inorganic growth in developed countries and cost
reduction measures on fronts like quality, delivery, design and management. Growth in the domestic market
would be driven by sustained growth in supplies to OEMs as well as acceleration in the demand from replacement
market. Moreover, cars, utility vehicles and CVs made in India are increasingly getting acceptance in foreign
markets, thus driving the demand further. Even Indian two-wheeler majors are targeting markets abroad
Simultaneously, foreign auto majors like Ford and Hyundai are making India its manufacturing base for several
models. Overall, the short to medium term outlook for the domestic auto component producers is positive.
Automobile industry, which is a key driver of auto-component industry, is likely to grow at 12-17%. Along with
this some other key drivers including exports, outsourcing, and replacement market are slowing down
competitiveness in global markets in turn boosting the productivity of Indian auto components industry. Setting
up a new plant by existing companies and out-sourcing by the foreign vendors will result in domestic companies
11
-
8/2/2019 Final Report Menakshi Azad Repaired)
12/58
benefiting, either by exporting from domestic facilities or setting up facilities in those locations. To meet the
emerging opportunities and challenges, Indian vendors are diversifying across products, processes, clients and
markets. Companies that have restricted themselves to
domestic business have seen modest growth and flat margins. A robust business outlook is expected to drive
strong revenue growth for the auto-component industry. Steel is a major raw material in manufacturing of parts.
Since mid January 2006, the domestic steel prices have been increasing. Similarly, other inputs like non-ferrous
metal, fuel, and transport costs have also been increasing. However, the auto ancillaries are not able to pass on the
rise in costs, due to quality and price consciousness of auto majors. Fortunately, healthy rise in volumes, players
move up
the value chain, increasing exports together facilitated them to cushion the rise in costs, and enabled them to
maintain margins. Hindustan Composites is planning break lining and clutch facing unit near the proposed Tata
Motor plant at Singur in Hooghly district of West Bengal. The company has already started discussion with few
tier 1 component manufacturer of Tata Motors
in this regard The company is planning to tie up with an outfit which is likely to be entrusted with for the break
assembly of small car. Tata Motors is overhauling its outsourcing policy across all categories of cars. As part of
this policy, which is aimed at keeping costs under control, the company has taken a conscious decision to move
away from the multiple vendor models to a single vendor model. Bharat Forge Ltd. (BFL), signed a Memorandum
of Understanding (MoU) with the Government of Maharashtra to jointly develop a multi-product Special
Economic
Zone (SEZ) in Khed Taluka of Pune District. The SEZ is expected to attract investments of about Rs. 25,000
crores and generate 120,000 new employment opportunities. The project has received in-principle approval from
the Board of Approval, Ministry of Commerce, Government of India. The project would be implemented through
a Special PurposeS Vehicle (SPV) to be jointly promoted by BFL Kalyani Group and the Maharashtra Industrial
Development Corporation (MIDC) in which the two promoters would hold upto 74% and 26
12
-
8/2/2019 Final Report Menakshi Azad Repaired)
13/58
13
Meaning
Of
Consumer
Perception
-
8/2/2019 Final Report Menakshi Azad Repaired)
14/58
MEANING OF CONSUMER PERCEPTION
CONSUMER
Aa individual who buys products or services for personal use and not for manufacture or resale . A
consumer is someone who can make the decision whether or not to purchase an item at the store ,and
someone who can be influenced by marketing and advertisements .Any time someone goes to a store
and purchase a toy ,shirt, beverage, or anything else. They are making that decision as a consumer
PERCEPTION
Perception means becoming aware of something via the senses . information is gathered through
the five senses organs but perception adds meaning to these sensory inputs. The process of
perception is essentially subjective in nature as it is never an exact recording of the event or situation
CONSUMER PERCEPTION
Consumer behavior is one of the topic that marketer uses to better understanding of consumer on
how their behavior react when come to buying decision. Perception is how one view under the
influence of past experience personal option
14
-
8/2/2019 Final Report Menakshi Azad Repaired)
15/58
Perception is defined as the process by which an individual selects, organizes and interprets
stimuli into a meaningful and coherent picture of the world .A stimulus is any unit of input of any of the
senses.Sensory receptors are the human organs as the eyes , ears, nose . mouth and skin , the receive the
sensory input . Their sensory function are to see , hear smell , touch and feel. The sudy of perception is
largly the study of what subconsciously add to subracked from raw sensory inputs to produse our own
private picture of the word .
A motivated person in ready to act . Act of motivated person in influenced by his perception of the
situation . Perception not only depends upon physical stimuli but also the stimuli in relation to the
surrounding field and condition retain the individuals .
Features and Characteristics of Perception ;
Features and characteristics of Consumer perception are.
1.Perception is basically a cognitive or thinking process and an individuals activities
, emotions, feelings etc.are based on the perception of his surroundings of environment.
2. Perception beings an intectul and cognitive process will be subjective in nature. That is as a
subjective process, different people may perceive the environment occurrence of an event differently based
on what aspect of the situation is absorbed by them. How they organize this information and ho they draw
meaning and interpret it so as to obatain a meaningful understatinding of the situatio
15
-
8/2/2019 Final Report Menakshi Azad Repaired)
16/58
16
ImportanceOf
Scope ofstudy
-
8/2/2019 Final Report Menakshi Azad Repaired)
17/58
IMPORTANCE OF STUDY
Importance of Consumer perception in Auto Industry
1. To know the consumer taste what he deserve in auto mobile industry
2 . Perception of a consumer not essay to gussed but according to customer taste
and preference it can be judged through which organization takes the benefit.
3. In this Topic we studied the behavior of consumer that which side he will sit..
17
-
8/2/2019 Final Report Menakshi Azad Repaired)
18/58
18
RESERCH
OF
OBJECTIVE
-
8/2/2019 Final Report Menakshi Azad Repaired)
19/58
Research Of Objective
To find out the consumer preference level and taste across Delhi and NCR region of different segments.
Gauge customer taste and preference for various brands of bikes on available parameters like mileage,
style, comfort etc.
What factors guide consumer perception buying behavior for bikes?
Which is the leading brand in the market and the relative position of the companies from consumer
perception s point of view?
Identifying possible areas of improvement.
19
-
8/2/2019 Final Report Menakshi Azad Repaired)
20/58
PRODUCT SUNSPORTS
HEROHONDA BAJAJ
20
-
8/2/2019 Final Report Menakshi Azad Repaired)
21/58
21
SCOPEOF
STUDY
-
8/2/2019 Final Report Menakshi Azad Repaired)
22/58
Scope of Study
To gauge the marketing behavior and analyze the data collected by using mathematical and statistical tools to
draw conclusions regarding preferences of the customers and the sales figures in the bike segment.
Due to geographical and time constraints the scope of the study has been limited to the Delhi and NCR region and
also to Bajaj bikes as the overall 2-wheeler segment is very large in India.
22
-
8/2/2019 Final Report Menakshi Azad Repaired)
23/58
23
Research
Methodology
-
8/2/2019 Final Report Menakshi Azad Repaired)
24/58
RESEARCH METHODOLOGY
24
-
8/2/2019 Final Report Menakshi Azad Repaired)
25/58
RESEARCH
Research in common place refers to a search for knowledge. Research is defined
as systematic and scientific search for pertinent information on specific topic or area of
study
METHODOLOGY
Methodology is a plan of action for a research project and explains in detail how
data are collected analyzed and presented, so that they will provide meaning
information.
RESEARCH DESIGN
A Research design is purely and simply the framework or plan for the guides the
collection and analysis of data It is the overall operational pattern or framework of theproject that stipulated the information to be collected, from which source and what
procedures. A Research design might be described as a series of advance decision that
taken together from a specific master plan or the model for the conduct of the
investigation. Descriptive research is used in this project.
DESCRIPTIVE RESEARCH
This type of research design is undertaken in many circumstances. When the
researcher is interested in knowing the characteristics of certain groups such as age,
sex, education level, Occupation or income etc. The Objective of such study is to answer
the Who, What, When, Where, and How of the subject under investigation, so in this
project study comes under descriptive research design.
SAMPLING DESIGN
ue o cos an me nvo ve n co ec ng e a a rom a e respon en s, ecomes
a compulsion to choose representation. Sampling design explains as under,
25
CHAPTER 2
INDUSTRY
CHAPTER-3
DATA
ANALYSIS
Limitation
Product
s
HISTORICAL
DEVELOPME
NT
-
8/2/2019 Final Report Menakshi Azad Repaired)
26/58
LOWEST HIGHEST
26
PROFILE
-
8/2/2019 Final Report Menakshi Azad Repaired)
27/58
Some direct inferences
.Factors influencing the buying behavior
Brand recall
27
-
8/2/2019 Final Report Menakshi Azad Repaired)
28/58
28
INTRODUCTIONDATA ANALYSIS
-
8/2/2019 Final Report Menakshi Azad Repaired)
29/58
Sales Forecasting
1. Trend projection method:
This classical method of business forecasting is essentially concerned with the study of movements of variables
through time. It is used under the assumption that the factors responsible for past trends in the variable to be
projected will continue to play their part in the future in the same manner and to the same extent in magnitude and
direction.
There are three techniques of trend projection:
Graphical method
Least square method
Box-Jenkins method
Sales forecast of Pulsar for the year 2008 using Least Square method (which is same as simple linear
regression method):
YEAR SALES(S)in
Crores
T T2 ST
2000 865 1 1 8652001 1011.55 2 4 2023.12002 1374.94 3 9 4124.82
2003 1512.43 4 16 6049.722004 1647.86 5 25 8239.32005 1799.6 6 36 10797.6
TOTAL 8211.38 21 91 32099.54
29
-
8/2/2019 Final Report Menakshi Azad Repaired)
30/58
30
-
8/2/2019 Final Report Menakshi Azad Repaired)
31/58
1.Trend Projection Method:
The straight line trend equation used for projecting future sales is:
S = a + bT
Where, S = annual sales
T = time in years
a, b are constants
The constants a and b are estimated by solving the following two equations:
S = na + bT
ST = aT + bT2
Here, n = 6
S = 8211.38 crores
ST = 32099.54 crores
T = 21
T2
= 91
31
-
8/2/2019 Final Report Menakshi Azad Repaired)
32/58
On solving the above two equations we get,
a = 696.63 and b = 191.98
RMSE Calculation:
On the basis of the calculated values of a and b, the predicted sales value for the years 2006,
2007 and 2008 will be:
Sp2006 = 696.63 + (191.98*7) = 2040.49 crore
Sp2007 = 696.63 + (191.98*8) = 2232.47 crore
Sp2008 = 696.63 + (191.98*9) = 2424.45 crore
And, the actual sales values for the above three years are:
Sa2006 = 2072.00 crore
Sa2007 = 2487.00 crore
Sa2008 = 3497.00 crore
RMSE = {(3497.00 2424.45)2 + (2487.00 2232.47) 2+ (2072.00 2040.49)2}1/2
(3) 1/2
= 636.69
32
-
8/2/2019 Final Report Menakshi Azad Repaired)
33/58
Sales for 2009 and 2010 can also be forecasted:
S2009 = 696.63 + (191.98*10) = 2616.43 crore
S2010 = 696.63 + (191.98*11) = 2808.41 crore
3. Exponential smoothing:
It is a popular technique for short-run forecasting. It uses a weighted average of past data as the basis for a
forecast. It gives higher weight to most recent data and least weight to observations of distant past. The weights
for past data are chosen in accordance with their degree of influence on the future. The formula for exponential
smoothing is-
ST+1 = AyT + (1-a) St
Where, St+1 = exponentially smoothed forecast
Yt = actual sales of previous year
St = forecasted sales of last year
Now, we apply this method on the available sales data of AWL considering a six period average as the initial
forecast for the year 2006:
33
-
8/2/2019 Final Report Menakshi Azad Repaired)
34/58
S2006 = (865.00+1011.55+1374.94+1512.43+1647.86+1799.60)/6
= 1368.56
We take the smoothing constant, a = 0.4
Therefore, S2007 = (0.4*2072) + (0.6*1368.56)
= 1649.93
S2008 = (0.4*2487) + (0.6*1509.25)
= 1984.75
RMSE Calculation:
RMSE = {(2072.00 1368.56)2+ (2487.00 1649.93)2 + (3497 1984.75)2 }1/2
(3 )1/2
34
-
8/2/2019 Final Report Menakshi Azad Repaired)
35/58
= 1077.406
Sales for the year 2009 can also be predicted as:
S2009 = (0.4*3497.00) + (0.6*1984.75) = 2589.65 cr
Calculation of Correlation:
35
-
8/2/2019 Final Report Menakshi Azad Repaired)
36/58
Correlation Coefficient = 3359.71/(6-1)*(364.848*1.871)
=0.984
This shows that there is a high degree of correlation between the time period and sales i.e more the time period
more are the sales. This means that sales are highly dependent on the time period positively.
Calculation of Herfindahl Index
Market shares of various brands in premium segment i.e. 150-220 c.c.
36
-
8/2/2019 Final Report Menakshi Azad Repaired)
37/58
Pulsar : 41%
Hero Honda: 27%
TVS: 25%
Royal Enfield: 5%
Yamaha: 2%
Herfindahl Index: (41^2)+(27^2)+(25^2)+(5^2)+(2^2)
=3064
Since the value of H (Herfindahl index) is high, we can say that the concentration ratio is also high in the segment
of premium bikes.
PRICE REGRESSION PRICE ANALYSIS
37
-
8/2/2019 Final Report Menakshi Azad Repaired)
38/58
bike vs price in india
010203040506070
8090
100
Spirit By
k
Boxe
r
Pulsa
r
Disc
over
Pass
ionPlus
Ambit
ion
Activ
a
ZXZoo
m
GF-170
Pulse
Ener
gy
Free
dom
Beam
er
Bulle
t
Max
100
Fier
oCr
ux
Liber
o
bike type
bike
price
Series1
bike price distribution in india
0
10
20
30
40
50
60
70
80
90
100
0 20 40 60 80 100
price range
Ty
pes
ofbikes
Series1
The maximum number of bikes lie in the range between 40-50 thousands which is also a usp of pulsar as it
is almost near to the given range and provides a better value for money.
38
-
8/2/2019 Final Report Menakshi Azad Repaired)
39/58
0
10
20
30
40
50
60
70
80
90
Price
1
Bikes
veiw of bikes in india with priSpirit
M80
Saffire
Chetak
Chetak
BykByk
Caliber
Caliber
Boxer
Boxer
Boxer
Pulsar 150
Pulsar
Pulsar
Pulsar
Eliminator
Wind 125
Wind 125
Discover
39
-
8/2/2019 Final Report Menakshi Azad Repaired)
40/58
40
CONCLUSION
http://www.automobileindia.com/two-wheeler-models-in-india/bajaj-auto.html -
8/2/2019 Final Report Menakshi Azad Repaired)
41/58
CONCLUSION
The bike was launched in the year 2000, and for it to capture the largest share of market and beat existing
and flourishing brands like Hero Honda is a great achievement.
Also the root mean square error value in the least square method is less than that in the
exponential forecasting method.
Thus, the sales predicted by least square method will be a better estimate of the future sales than that
predicted by exponential forecasting method.
The maximum buyers are of the age group 24-30 , hence it can be interpreted as being popular in college
going youth.
A majority group belonging to the pulsar kind of bikes is more from the income group category 3-5 & 5-
10 lakh group The maximum number of bikes lie in the range between 40-50 thousands which is also a
usp of pulsar as it is almost near to the given range and provides a better value for money.
The youth were more inclined towards the adventure part of bikes ,looks, consult friends, use television
and internet and prefer style and value the most whereas for the elders go for household and office,
mileage, family, print, value and brand before making a bike purchase.
41
-
8/2/2019 Final Report Menakshi Azad Repaired)
42/58
Annual incomes have a direct correlation with increasing demands of consumer also. Pulsar overall
enjoys a favorable demand among all the categories and consist of maximum alluring qualities amongst
the tested ones.
42
KEY
PLAYER
&
COMPTTIT
ER
-
8/2/2019 Final Report Menakshi Azad Repaired)
43/58
Key players in the Bike segment :
HERO HONDA MOTORS LTD.
BAJAJ AUTO LTD
TVS MOTOR COMPANY LTD.
KINETIC MOTOR COMPANY LTD.
YAMAHA MOTORS INDIA LTD.
LOHIA MOTORS LTD.
MAJESTIC MOTORS LTD.
43
-
8/2/2019 Final Report Menakshi Azad Repaired)
44/58
Competitors
HERO HONDA
Hero Honda Motors Ltd. is a popular motorcycle company in India. This company, started in 1984, was a
successful joint venture between Hero Cycles and Honda Motor Company of Japan.
Since the commencement of the company, Hero Honda has manufactured and sold more than 15 million
motorcycles. The company has established a niche in the competitive Indian and international market for
manufacturing low maintenance and high fuel efficient motorcycles. Its the no. 1 two wheeler mfg. in the world.
ROYAL ENFIELD
When it comes to Indian motorcycle, Royal Enfield hits the mind of every Indian motorcycle lovers because it is
one of the premier bike companies in India. This company was founded by the son of George Townsend in 1851
and was further taken over by Albert Edie and R.W. Smith in 1891.
44
-
8/2/2019 Final Report Menakshi Azad Repaired)
45/58
T.V.S MOTORS
TVS Motor Company Ltd and Yamaha Motor India Ltd also have carved a niche in the Indian motorcycle market.
TVS Motor Company, established by T. V. Sundaram Iyengar in 1911, is believed to be the third largest
manufacturer of two-wheeler in India.
TVS came up with the first two-seater moped in 1980 that eventually defined the dominion of personal
transportation in India. This company entered into a joint venture with Suzuki Motor Corporation of Japan in
1982. This collaboration was the first company to introduce a 100-cc motorcycle in the markets of India
YAMAHA
Yamaha Motor India Ltd. is continuously making efforts to break down the competitive two wheeler market in
India and win the battle with its business strategies. The business strategies and principles of this company is
customer fulfillment through quality service, research and development for introducing high end motorcycles and
optimization of the working system
45
-
8/2/2019 Final Report Menakshi Azad Repaired)
46/58
46
-
8/2/2019 Final Report Menakshi Azad Repaired)
47/58
47
CHAPTER
4
-
8/2/2019 Final Report Menakshi Azad Repaired)
48/58
NDINGS
In the conclusions section, we identify and describe attributes of successful companies including:
production efficiency, well-planned cost structures, manageable size, distributed management of brands,
attention to underserved markets, focused strategy, and well-respected brands and products. We then
move from specific company attributes to identifying key trends in the automotive industry as a wholeincluding: international expansion, conglomeration in mature markets, distributed competition in new
markets, increased environmental regulation, increased energy constraints, and increased operational
efficiency. Using these trends, we predict where the industry is headed and how it will evolve to meetnew challenges.
The report concludes with the recommendation section, which provides a prediction of the near-future
success of each of the analyzed companies. The outlook is not great for any of the four well-established,
Euro-American companies considered in this report: DaimlerChrysler, Ford, General Motors, andVolkswagen. Of these companies, we conclude that DaimlerChrysler seems to be holding up the best.
The future looks much more promising for the four Asian companies with international market reach that
were studied: Honda, Hyundai, Nissan, and Toyota. Toyota stands out as being best positioned forsuccess in the near future, while Honda will most likely continue to be successful on a smaller scale. And
although currently successful, it is much more difficult to predict the future success of Maruti Udyog and
Shanghai Automotive Industrial Company. Both companies remain mainly focused on the Indian andChinese markets, respectively, and thus lack the geographical diversity that smoothes the market
performance of some of their larger competitors
48
-
8/2/2019 Final Report Menakshi Azad Repaired)
49/58
49
CONCULITION&
RECOMMENDATION
RECOMMNDATION&
-
8/2/2019 Final Report Menakshi Azad Repaired)
50/58
Conclusions and Recommendations
1. Major changes in auto industry since China's WTO entry..
2. China auto market growth slows.
3. Kevin Bonsor and Ed Grabianowski, How Gas Prices Work.
4. John H. Wood, Gary R. Long, David F. Morehouse, Long-Term World Oil Supply Scenarios.
5. Steven Pearlstein, Big Three Lumbering Toward Failure. March 25, 2005.
6. Transportation: motor vehicles per capita.
7. Michael Ellis and Jeffrey McCracken, Harbour Report: U.S. automakers boost factories'
productivity.
50
-
8/2/2019 Final Report Menakshi Azad Repaired)
51/58
51
BIBILOGRAPHY
-
8/2/2019 Final Report Menakshi Azad Repaired)
52/58
BIBLIOGRAPHY:
Kotler, Philip 2002,PHI(I)P.ltd., Marketing management
Kothari, C.R.2001,Himayalayan Publications, Research
Methodology
Magazines and News papers
a)Auto car India
b)Business Today
c)Business World
d)Business India
e)Economic Times
f)The Hindu
g)India Today
Websites :
www.google.com
www.wiki.com
www.yahoo.com
www.allprojectreports.com
52
http://www.google.com/http://www.yahoo.com/http://www.google.com/http://www.yahoo.com/ -
8/2/2019 Final Report Menakshi Azad Repaired)
53/58
53
APPENDIX
-
8/2/2019 Final Report Menakshi Azad Repaired)
54/58
APPENDIX
Q.1. How many brand of two-wheeler do you know?
MO`BIKE SCOOTER
Hero Honda LML
Bajaj Auto Honda
Suzuki Bajaj Auto
TVS Kinetic Engineering
Enfield
Yahama
Cosmo Blaster
LML
Q. 2. Which type of two wheeler you prefer most?
(a) Motor Bike (b) Scooter
(c) Moped / Scotties
54
-
8/2/2019 Final Report Menakshi Azad Repaired)
55/58
Q.3. which attributes do you like most in your two-wheeler? Rates the
Various factors you consider most ? (1-6 ,1 is most important )
(1.) Luggage space (2.) Fuel Efficiency
(3.) Pick up (4.) Resale value
(5.) Driving comfort (6.) Out look
Q.4. what is your source of finance?
(a) Bank Loan (b) Finance Company
(c) Self financing (d) Any Other
Q.5. What are the external factors that influence you about purchasing
bike ?
(a) Print media (b) Electronic media
(c) Exhibition (d) Trade shows
(e) Brand image
Q.6 Which brand right now you are having ?
(a) Hero Honda (b) Bajaj Auto
(c) TVS (d) Suzuki
(e) Yamaha (f) LML
Q.7. Should company go for innovation in context to development of new
bike ?
(a) Yes
(b) No
55
-
8/2/2019 Final Report Menakshi Azad Repaired)
56/58
Q.8. While going for the development of new bike which point the company
should keep in mind
(a) Acceptability of customer
(b) Scale of economic
(c) Comfort (d) Design
(e) Others
Q .9. According to you which company`s model you like most and
why-
(A) Bajaj Caliber (b) TVS Victor
(c) Honda Activa (d) Yahama Libero
(e) Hero Honda Ambition
Q.10. Please give suggestions to improve your present brand.
__________________________________________________
__________________________________________________
__________________________________________________
_________________________________________________
56
-
8/2/2019 Final Report Menakshi Azad Repaired)
57/58
BIBLIOGRAPHY:
Kotler, Philip 2002,PHI(I)P.ltd., Marketing management
Kothari, C.R.2001,Himayalayan Publications, Research
Methodology
Magazines and News papers
a)Auto car India
b)Business Today
c)Business World
d)Business India
e)Economic Times
f)The Hindu
g)India Today
Websites :
www.google.com
www.wiki.com
www.yahoo.com
www.allprojectreports.com
57
http://www.google.com/http://www.yahoo.com/http://www.google.com/http://www.yahoo.com/ -
8/2/2019 Final Report Menakshi Azad Repaired)
58/58