Final Report

65
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS 1.1 INTRODUCTION As we know that India is based on agriculture. India earns 80 % of national income through it. I have undergone industrial training at “Ramdev Food Products Pvt Ltd” which one is on agricultural raw-materials. Since past India was also known as “An Island Of Spices”. Different countries like Arabian countries including Iran, Iraq, and Kuwait, European countries like England, France, and Holland, Denmark were used to buy spices “Garam Masala” like Chilies, Coriander, Black-pepper, Cumin, Turmeric, Garlic, Curry-Leaves, Mustard, and Cardamom etc. It is also proved by science that smell & taste of spices influence our hunger & it also helps indigestion. In earlier times our grand mothers were used to make all these spices at home by grinding it at home. But now on the age of working woman, at the time of internet, modern & fast era they buy it directly from market. 1

Transcript of Final Report

Page 1: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.1 INTRODUCTION

As we know that India is based on agriculture. India earns 80 % of national income

through it. I have undergone industrial training at “Ramdev Food Products Pvt

Ltd” which one is on agricultural raw-materials.

Since past India was also known as “An Island Of Spices”. Different countries

like Arabian countries including Iran, Iraq, and Kuwait, European countries like

England, France, and Holland, Denmark were used to buy spices “Garam

Masala” like Chilies, Coriander, Black-pepper, Cumin, Turmeric, Garlic, Curry-

Leaves, Mustard, and Cardamom etc.

It is also proved by science that smell & taste of spices influence our hunger & it

also helps indigestion. In earlier times our grand mothers were used to make all

these spices at home by grinding it at home. But now on the age of working

woman, at the time of internet, modern & fast era they buy it directly from market.

Generally market of loose spices is of 90% “RAMDEV FOOD PRODUCT PVT

LTD.

1

Page 2: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

India, the queen of spices, has always attracted the world with its exotic Masalas.

In fact, the connection goes back many centuries. To the time when travelers like

Vasco da Gama and Columbus were still exploring the geography of the earth.

Even then the mystique of Indian spices magnetized them to India and paved the

way for a new chapter to be written in the annual of time we at Ramdev, have

preserved the same values in all our products ever since we started as a small unit

in 1963, in A’ bad, India. A small step becomes giant leap in no time. But there

was binding force a commitment that helped us keep our promise of purity and

freshness in our products for all the years.

INFRASTRUCTURE

RAMDEV FOOD PRODUCTS PVT LTD has world desks infrastructure to

meet high standard of global market of art technology shines through the finest

machinery having cleaning and processing capacity of more than 60000 Kg per

day

Spread over a sprawling 37000 sq. yard area the plant sets the standards in best

manufacturing process, practice and capacity to match the expectations of the most

discerning of buyers. Specious factory premises houses one of the most

sophisticated plants under ultra hygienic conditions. In- house research &

development micro laboratory, works in line with a standard set of research

methodologies adopted to carry out analysis of various products.

We have a system of technical activities that measures the attributes and

performance of a process, against defined standards to verify that they meet the

started requirements for unmatched quality. From procurement to processing to

packing stringent quality measures are taken by our quality control experts, using

the best of technology accepted worldwide. No wonder Ramdev has been awarded

an ISO 22000certification.

2

Page 3: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

ENVIRONMENT RESPONSIBILITY

We are aware of our responsibility towards creating maintaining and ensuring a

safe and clean environment. We consciously comply with relevant laws and

regulation as well as take additional to preserve the green.

Certificates – The Recognition

Spices Board, Cochin, India.

Apeda, New Delhi, India.

Export promotional Council for Handicraft, New Delhi, India.

U. K. A .S Food Safety Management, Denmark.

Ministry of commerce, Government of India – One star Export House.

FDA – U.S. food and Drug Administration

P.F.A. License

Agmark

ISO: 22000 HACCAP

3

Page 4: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

2.2 SIZE & FORM

A simple definition of a company is “It is a voluntary association of a

person having a common seal and perpetual succession.”

The company was started small scale as private LTD Company. It sales turn over

are:

Rs. 54 lakh in 1989(Gujarat)

Rs. 23 core by March 1995 (Gujarat)

Rs 16 core by October 2000 (Gujarat)

Rs. 30 core by last year 2003 (Gujarat)

RS 55 core by March 2005 (Gujarat)

It has a business in states like Gujarat, Rajasthan, Maharashtra, West

Bengal, Madhya Pradesh, Utter Pradesh, Haryana etc.

Company has export Market in countries like U.S.A., U.K., and Australia. It

is also planning to expand in Germany, Spain & Holland.

4

Page 5: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.3 LOCATION OF OFFICE:

The company has its own office in Ahmedabad.

Address : “RAMDEV HOUSE”

1095, Madhupura,

Opp. Delhi Gate,

Ahmedabad–380 004.

(Gujarat)

LOCATION OF PLANT:

The company has its own plant & factory near Ahmedabad.

Address: “RAMDEV FOOD PRODUCTS PVT LTD.”

Block No, 527, Near GEB Sub – Station

Changodar, Tal, Sanand

Ahmedabad.

E- mail : [email protected].

Web-Site: www. ramdevfood.com.

Bankers : SBI

ICICI

UTI

5

Page 6: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.4 HISTORY

1963: Today’s Rs 50 core, Ramdev food Products Ltd. (RFPL) a family

owned business, was started by Mr. Rambhai Patel in 1963 as a flour mill in

the Saraspur area of A’ bad, where, along with other flours, chilly,

Turmeric and such other spices were grinded on other basis.

1972: Rambhai had forecasted the future demand of readymade Masala.

He started business with the help of his son: Mr. Arvindbhai Patel, Mr.

Hasmukhbhai Patel & Mr. Pravinbhai Patel in loose packing.

1989: The further due to good acceptance and welcome by people of their

grinded Masala in the market, the exiting business was transferred into an

incorporated company with the name “RAMDEV FOOD PRODUCTS PVT

LTD (RFPL)” in the year1989, and at the same time, co. broke the trend of

loose packing Masala and introduce the concept of polypack and corrugated

boxes in this Masala industry and started selling its grinded spices under the

brand name of “Ramdev”. The company has very progressive future.

1991: With the popularity of its brand, the company got a kind of enthuse

to do something new and the result of this, company expanded its product

range and also diversified in to related business / product of “instant mix” in

the same year Ramdev selling “Garam Masala”.

1992: Company introduced “Asafetida” in this year. In the same year

Ramdev exports started “Instant Mix”

1993: Ramdev started producing Pickle Powder and Hing.

1998: It introduced whole spices. Ramdev has started its own manufacturing at

Changodar.

1999: Company entered in to the business of whole spices like jiru, rai,

Tal, methi, ajmo etc. Ramdev started selling in other states out of Gujarat.

2001: Ramdev started its exporting to U.S.A. and other countries of south

east area. Hasmukhbhai Patel has started “EKTA FOOD in U.S.A.”

6

Page 7: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.5 COMPANY PROFILE

VISION OF THE RAMDEV

‘Reaching a customer’s heart through quality’

Vision of Ramdev is giving quality to customer in all its products so that

customer is loyal to Ramdev and image of leader gets appreciation by the

heart of customer. Also they want to sure that they are in the hand of

customer by building stronger and deeper distribution channel.

MISSION OF THE RAMDEV

‘A Promise of Purity and Freshness’

Mission of Ramdev is to deliver spices to customer with quality, purity and

freshness. They also try to make spices in such way that it can satisfy all

consumer needs like taste, color, and good for health etc. Also they want to

give spices to customer at reasonable prices and it must be available in the

size that suits customer demand.

7

Page 8: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.6 ORGANIZATIONAL STRUCTURE

SHRI

STAFF STRENGTH

SALES FORCE : 180 CORPORATE OFFICE : 114 MARKETING : 30 HRD : 5 EDP : 5 ACCOUNT & FINANCE : 22 EXPORT : 8 PLANT OFFICE : 40 PLANT : 500

8

SHRI HASMUKHBHAIPATEL (C.M.D.) (C.M.D.))))) ,D.)

SHRI RUCHIRBHAI PATEL (M.D.)

SMT MINAXIBEN PATEL (DIRECTOR)

MISS RIPALBEN PATEL (DIRECTOR)

SHRI PRADIPBHAI PATEL (DIRECTOR)

SHRI GAURANGBHAI PATEL (DIRECTOR)

SHRI VIJAYBHAI DODIYA (C.E.O.)

SHRI ANUPAMBHAI BUCH (VP BRAND Mgt.)

SHRI DHAIRESHBHAI DAVE (G.M. PURCHASE & SALES)

Marketing Corporate Affairs Legal Product promotion

Corporate HRD Packing & Dispatch EDP Banking Finance

Legal Account IN. Audit Export Taxation

Advertising Market Research Product Promotion

Plant Administration

Production Purchase New Product

Development Food Safety

Page 9: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.7 SUPPLY CHAIN

GUJARAT

OTHER STATES

9

COMPANY

DISTRIBUTOR (225) COMPANY OUTLET (5)

RETAILERS (27000)

SUPER STORES (125)

CONSUMER

COMPANY

C & F AGENT (18)

DISTRIBUTOR (530)

RETAILERS (60000)

SUPER STORES (300)

Page 10: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.8 DISTRIBUTION NETWORK

1- GUJARAT2- RAJASTHAN3- DELHI4- MAHARASTRA5- MADHYA PRADESH6- CHATTISGADH7- ORISSA8- GHAZIABAD9- UTTRANCHAL10- PUNJAB11- HARIYANA12- CHANDIGADH13- WEST BENGAL14- J &K15- BIHAR

16- ZARKHAND

10

CONSUMER

Page 11: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.9 EXPORT NETWORK

1. U.S.A.

2. U.K.

3. JAPAN

4. AUSTRALIA

5. QATAR

6. AFRICA

7. CANADA

8. CHAINA

9. NEW ZEALAND

10. U.A.E.

11

Page 12: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.10 CONTRIBUTION OF THE UNIT TO THE INDUSTRY

Name of the competitor:

Ramdev has many competitors as per its products are concerned of competitors is

as follows.

Everest

Badshah

Jalaram

Wonder

Anupam

MDH

Ganesh

Devi

Gits

Annapurna

Swad

Parth

Madhur

Pistol

12

Page 13: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1.11 SIGNIFICANT OF THE RESEARCH REPORT

Significant for the Company:

Company could know the market share of the product.

Company could aware about influencing factors which affect consumers the

most.

Company could aware about awareness and user rate of the product.

Company could measure the satisfaction level of the consumers.

Loyalty of customers can be measured.

Company could aware competitor’s share of market.

Company could forecast the potentiality of the market.

Significant for the Customers:

It is an only way from where customer can give feedback to the company

about how the product is performing.

More product knowledge could be generating form the researcher.

From the result of the research customer could get the knowledge about,

whether they are using right product or not.

Customer could feel that company is taking good care of its customers.

Significant for the Students:

Students could learn how to conduct a research.

13

Page 14: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Student could know about actual position of the market. Students can

compare learning goal with actual position of market.

It help student to increase managerial ability and skill.

2.1 TITLE OF RESEARCH STUDY

CONSUMER BUYING BEHAVIOR

It is a study of how individuals, groups and organizations select, buy, use and

dispose of goods, services, ideas to satisfy their needs and wants.

In study of consumer behavior we need to understand the following things.

Why consumers make the purchases that they make?

What factors influence consumer purchases?

The changing factors in our society.

There are very much variable in the behavior of consumer so that we need to

identify the above things. Because the consumer behavior cannot be measured in

monetary term and it’s very difficult to judge about the customer preferences,

taste, and attitude towards goods and services.

14

Page 15: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

TYPES OF BUYING BEHAVIOR

Buying behavior of any person is generally affected by Involvement in the

product and Difference between brands.

High involvement Low involvement

Significant difference between brands

Complex buying behavior Variety-seeking buying behavior

Few difference between brands

Dissonance-reducing buying behavior

Habitual buying behavior

Complex Buying Behavior:

Expensive product

Bought frequently

Risky

Highly self-expressive

For example – personal computer

Dissonance-Reducing Buying Behavior:

Purchase is expensive, frequent and risky

Brand awareness is somewhat high

For example – carpet

Habitual Buying Behavior:

Bought frequently

More brands are available

Affected by Ads and promotional scheme

For example – soap

15

Page 16: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Variety Seeking Buying Behavior:

Lot of brand switching

Variety of product

Evaluate product during consumption

Brand switching occurs due to variety rather than dissatisfaction

For example - cookies

16

Page 17: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

THE BUYING PORCESS

Buying Roles:

1. Initiator

2. Influencer

3. Decider

4. Buyer

5. User

Buying Decision Process:

1. Problem Recognition

Necessary to identify the problem or need

Without need no one will purchase a product

2. Information Search

Collect the related information about product

Sources of information:

1. Personal sources (family, friends)

2. Commercial sources (ads, salespersons)

3. Public sources (mass media)

3. Evolution of Alternative

Different brands of product evaluated

Benefit of product evaluated

17

Page 18: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

4. Purchase Decision

Choose appropriate brand of product

Purchase made according to evolution of alternatives

5. Post Purchase Behavior

Check satisfaction level

Comments about the product

Suggest other to purchase the same product

18

Page 19: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

FACTOR INFLUENCING BUYING BEHAVIOR

Cultural Factors:

Culture

Sub-culture

Social class

Social Factors:

Reference group

Family

Roles and statuses

Personal Factors:

Age and stage in life cycle

Occupation

Lifestyle

Personality and self concept

Psychological Factors:

Motivation

Perception

Beliefs and attitude

19

Page 20: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

2.2 RESEARCH OBJECTIVE

OBJECTIVE OF STUDY

To know the buying behavior of the customer for the Ramdev Chilli

Powder.

To identify the customer preferences regarding the Ramdev Chilli Powder.

To identify the buying pattern for the Ramdev Chilli Powder.

.

20

Page 21: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

2.3 NATURE OF THE RESEARCH STUDY

MAJOR OF RESEARCH DESIGN:

There are generally three types of research.

Exploratory research

Descriptive research

Casual research

Among them I have used EXPLORATORY RESEARCH.

In order to reach the problem this type of research is used.

When researcher has some idea about problem.

There are generally few samples are taken to reach the actual problem.

In this case methodology is unstructured.

21

Page 22: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

2.4 SAMPLING PLAN

i. Area of the research study

It is a territory or geographical area where the research is conducted. Area of

research means to study the research in particular area so research is easily and

successfully.

Palanpur city.

ii. Sampling unit

Sampling unit is a most part of a research. Sampling unit means to analysis a

research in which particular unit. It is a unit which is under observation.

Male and Female (Age between 35 to 50).

iii. Sample size

Sampling size determine how large sample should be taken. When researcher

specifies sample size that times the number of units to be included in the sample, it

must be consider. It is a total number of samples which is taken under observation.

100 respondents

iv. Sampling frame

The frame serves as the boundaries that circumscribed the population. A frame

must also be a listing of all members of relevant population. A listing of every

element or unit of the population would constitute a pretest sampling frame.

22

Page 23: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

2.5 Data collection design

i. Primary data

It is a first time collected data which is original in character. It is collected when

the secondary data are not sufficient for research. It is collected by the researcher.

ii. Secondary data

It is a data which is collected by other for another purpose. It gives some idea

about problem not a perfect idea.

It is collected through Website, Magazine Company Report etc.

23

Page 24: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

2.6 Data collection method

There are generally two types of sampling methods

1. Probability sampling method

2. Non-probability sampling method

I have chosen SIMPLE RAMDOM SAMPLING MATHOD which is a part of

probability sampling method. In this method, each member of target population

has equal chance to be selected as a sample.

24

Page 25: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

2.7 Data collection instruments

There are many research instruments like:

Questionnaires

Mechanical Devices

Qualitative Measures

Shadowing

Behavioral mapping

Camera journal

Extreme user interviews

Storytelling

Unfocused groups

For the purpose of data collection, I have used the common tool that is

“Questionnaire”

25

Page 26: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

2.8 Time dimensions of the study

Total time duration for preparing project report is 21 days. In which 10 days I have

conducted in the research in Palanpur city and 11 days I was prepared my project

report.

26

Page 27: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

1. Do you aware about Ramdev masala products?

Interpretation:

From the above chart we can see that the awareness of Ramdev masala products is

100%.

And people are totally aware about Ramdev food products.

27

Yes 100%

No 0%

Page 28: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

2. Which product of Ramdev you are aware of?

Chilli Powder 42%

Turmeric Powder 33%Hing Powder 20%Other 5%

Interpretation:

The chart represents that the Respondents awareness of Ramdev brand in chili

powder is 42%, Turmeric powder 33%, Hing powder 20% and other 5% people

who aware about Ramdev products.

28

Page 29: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

3. Do you buy Ramdev products?

Yes 85%

No 15%

Interpretation:

Here the chart shows that from total sample, 85% people use Ramdev products.

And 15% people those who aware about Ramdev products but they are not using

the Ramdev products.

29

Page 30: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

4. Do you use Ramdev chilli powder?

Yes 85%

No 15%

Interpretation:

In this chart there are 85% people from the total sample are using Ramdev chilli

powder and 15% people are not using Ramdev chilli powder.

30

Page 31: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

5. Which brand of chilli powder do you buy of Ramdev food products?

Premium Kashmiri 58%

Simple 42%

Interpretation:

Here the chart represents that 58% respondents are using Premium Kashmiri chilli

powder and 42% respondents are using Simple chilli powder of Ramdev brands.

31

Page 32: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

6. Which size of Ramdev chilli powder do you buy?

50 Gram 5% 500 Gram 20%

100 Gram 10% 1 Kg 35%

200 Gram 15% 5 Kg 15%

Interpretation:

The above chart represent that 5% respondents are using size of 50 gram chilli

powder, 10% respondents are using size of 100 gram chilli powder, 15%

respondents are using size of 200 gram chilli powder, 20% respondents are using

size of 500 gram chilli powder, 35% respondents are using size of 1 kg chilli

powder & 15% respondents are using 5 kg chilli powder.

32

Page 33: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

7. Since how long you are using that Ramdev chilli powder?

For last 3 months 22%

For last 6 months 31%

For last 1 year 9%

More than 1 year 38%

Interpretation:

From the above chart we analyses that 22% respondents are using chilli powder for

last 3 months, 31% respondents are using chilli powder for last 6 months, 9%

respondents are using chilli powder for last 1 year & 38%respondents are using

chilli powder for more than 1 year.

8. Which factor do you consider when you buy the Ramdev chilli powder?

33

Page 34: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Quality 40%

Packing 20%

Price 28%

Promotional Offers 12%

Interpretation:

The charts indicates that 40% respondents give first priority to the quality, 28%

respondents second priority gives to the price, 20% respondents give third priority

to the packing and 12% respondents give fourth priority to the promotional offers.

9. If quality, than quality in which terms of?

34

Page 35: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Thickness 21%

Fresh 50%

Hygienic 20%

Any Other 9%

Interpretation:

From the above chart we found out that 50% respondents purchase Ramdev chilli

powder with first preference gives to freshness, 21% respondents purchase

Ramdev chilli powder with second preference gives to thickness, 20% respondents

purchase Ramdev chilli powder with third preference gives to Hygienic & 9%

respondents purchase Ramdev chilli powder with last preference gives to any

other.

10. Why do you use the Ramdev chilli powder?

35

Page 36: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Good Quality 32%Promotional Offers 28%Advertisement 28%Other 12%

Interpretation:

From the above chart we indicate that there are 32% respondents buy chilli powder

because of good quality, 28% respondents buy chilli powder because of

promotional offers & advertisement and 12% respondents buy chilli powder

because of other reason.

11. Who make the decision to buy the Ramdev chilli powder?

36

Page 37: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Elder 21%

Self 20%

House-wife 49%

Other 10%

Interpretation:

We can see in this chart that 49% respondents says that purchase decision is made

by housewife, 21% respondents says that purchase decision is made by elder, 20%

respondents says that purchase decision is made by self and 10% respondents says

that purchase decision is made by other people.

12. Who influence the decision to buy Ramdev chilli powder?

37

21%

20%

49%

10%

0%5%

10%15%20%25%30%35%40%45%50%

Elder Self Housewife other

Percentage

% of decision to buying Chili Powder

Page 38: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Advertising 42%

Publication 40%

Family Member 12%

Other 6%

Interpretation:

With the help of above chart we analyses that 42% respondents influencing to buy

chilli powder because of advertising, 40% respondents influencing to buy chilli

powder because of publication, 12% respondents influencing to buy chilli powder

because of their family member prefer this thing and 6% respondents influencing

to buy chilli powder because of other reason.

13. If the product is not available, what will you do?

38

Page 39: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Will you wait for it? 32%

Will you switch over to other brand? 20%

Will you buy from other outlet? 48%

Interpretation:

The chart represent that if the Ramdev chilli powder is not available, then 32%

respondents will wait for it, 20% respondents will switch over to the other brand of

chilli powder and 48% respondents will buy from other outlet.

14. Have you face any problem with Ramdev chilli powder?

Yes 8%

39

Page 40: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

No 92%

Interpretation:

The chart indicate that 92% respondents have no problem with Ramdev chilli

powder and

8% respondents have some problem with Ramdev chilli powder.

15. If yes, specify problem with Ramdev chilli powder?

40

Page 41: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Interpretation:

Here this chart represent that there are 58% respondents who facing problem with

higher price, 38% respondents who have problem because all family members are

not accept Ramdev chilli powder and only 4% respondents have other problem.

4.1 FINDINGS

41

Page 42: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Most of Respondents are aware about Ramdev brand and using this brand

because Ramdev’s reputation is very high in market.

Most of Respondents are using Chili Powder so we can say that quality and

taste of Ramdev chili powder is better than other chilli powder.

From this analysis I found out that most of respondents are using brand

premium kashmiri of Ramdev chilli powder rather than simple Ramdev

chilli powder.

Most of Respondents are using size of 1 kg Chili powder because Ramdev

chili powder easily available in market with same quality any time.

There are some respondents who are using Ramdev chilli powder for last 3

months and for last one year but most of respondents are using Ramdev chilli

powder for last 6 months and more than one year.

Most of Respondents are give the first priority is Quality rather than other

factors because most of respondents are brand loyal customers.

Most of Respondents are purchase decision is made by housewife because

housewife easily knows that quality of Ramdev chilli powder.

Most of the Respondents are attracting by Advertisement rather than

other Promotional schemes because advertisement of Ramdev chili

powder is very less.

Most of Respondents are brand loyal customers of the Ramdev chilli powder

because quality of Ramdev chilli powder is better than other chili powder.

5.1 RECOMMENDATION & SUGGESTION

42

Page 43: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

All consumers heavily emphasize on quality.

If company develops new product & selling to market that time product is

better than other product.

Any person will consider it is a better quality than other brand.

To improve the brand image co. should advertise in two phases. First are chili

powder in mostly market coverage and other sector in a more profit.

To provide a more & more promotional schemes to the customers.

Most of customers are not purchase a chili powder due to high price so price is

comfortable for all the customers.

Advertisement of chilli powder is less so to create a more advertisement so

most of customers are awareness about chili powder.

Every customer contact simultaneously informs and educates about the service

that company offers.

Measure productivity and effectiveness in reference to the standard and make

the results public.

Always approach customers first and ask then what they are looking for offer

assistance.

I am sure and confident that sullies capable and innovative. My best wishes

for future success of the organization are an important part of my visit.

6.1 CONCLUSION

43

Page 44: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

“Ramdev food products Pvt Ltd” is the fastest growing consumer goods company.

Ramdev is giving quality to customer in all its products so that customer is loyal to

Ramdev and image of leader gets appreciation by the heart of customer. Ramdev is

deliver chili powder to customer with quality, purity and freshness. They also try to

make chili powder in such way that it can satisfy all consumer needs like taste,

color, and good for health etc. also they want to give chili powder to customer at

reasonable price and it must be available in the size that suits customer demand.

Finally I have done conclusion that company should built strong supply chain for

the distribution of goods and services. And company should do more

advertisement to create general awareness. Ramdev is satisfied the premium

segment of market. It targets the higher segment of market which is very price

sensitive

7.1 LIMITATION OF THE REASEARCH

44

Page 45: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Time constrains

It is not possible to study within 21 day.

Basic of Respondents

The rational study all the respondent has not student their keep interest.

Limited area

The study covered only Palanpur city, which is not give perfect result.

Limitation of research design

Exploratory research design is used in this research project so it’s give only particulate time period data, so here limitation of research design we cannot used “Longley turner design”.

8.1 BIBLIOGRAPHY

45

Page 46: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

BOOKS

Philip Kotler “Marketing Management” Eleventh Edition. By

Ashok.K.Ghosh, Prentice – Hall of Private Limited.

G.C Beri “ Marketing Research”

WEBSIDES

www.Ramdev food.com

OTHER

Company’s Literature

Company’s Profile

Company’s Brochure

Questionnaires

9.1 Questionnaire

46

Page 47: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Dear sir/madam

I am student of T.Y BBA. I am conducting research on

Consumer Buying Behavior for Ramdev Chilli Powder in Palanpur city.

I assure you that I keep your data confident and I use data for academic

purpose.

1. Do you aware about Ramdev masala products?

Yes

No

2. Which product of Ramdev you are aware of?

Chilli Powder

Turmeric PowderHing PowderOther

3. Do you buy Ramdev products?

Yes

No

4. Do you use Ramdev chilli powder?

Yes

No

5. Which brand of chilli powder do you buy of Ramdev food products?

Premium Kashmiri

Simple

6. Which size of Ramdev chilli powder do you buy?

50 Gram 500 Gram

100 Gram 1 Kg

200 Gram 5 Kg

7. Since how long you are using that Ramdev chilli powder?

47

Page 48: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

For last 3 months

For last 6 months

For last 1 year

More than 1 year

8. Which factor do you consider when you buy the Ramdev chilli powder?

Quality

Packing

Price

Promotional Offers

9. If quality, than quality in which terms of?

Thickness

Fresh

Hygienic

Any Other

10. Why do you use the Ramdev chilli powder?

Good QualityPromotional OffersAdvertisementOther

11. Who make the decision to buy the Ramdev chilli powder?

Elder

Self

House-wife

Other

12. Who influence the decision to buy Ramdev chilli powder?

Advertising

48

Page 49: Final Report

RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS

Publication

Family Member

Other

16. If the product is not available, what will you do?

Will you wait for it?

Will you switch over to other brand?

Will you buy from other outlet?

17. Have you face any problem with Ramdev chilli powder?

Yes

No

18. If yes, specify problem with Ramdev chilli powder?_______________________________________________________________________________________________________________________________________________________________________________________________________________

PERSONAL INFORMATION

Name: ____________________________________________________________________Address:____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Mobil No: ____________________________________

THANK YOU.

49