Final Project Hero Moto Corp Bba
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Transcript of Final Project Hero Moto Corp Bba
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MINOR PROJECT REPORT
ON
MARKETING STRATEGIES OF
HERO MOTOCORP
Submitted in partial fulfillment of te re!uirement of
"a#elor$ of "u$ine$$ Admini$tration %""A&
"ATCH '""A()*+,()*+-
JIMS VASANT KUNJ
FAC./T0 G.I1E S."MITTE1 "0'
MS2 SI/K0 GA.R NA3PREET SINGH SACH1E3A
1ESIGNATION *45+,)*+-+,
""A IIIR1 SEM
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CERTIFICATE
Roll no *45+,)*+-+, student of BBA of: Guru Gobind Singh Indraprastha
University Ne !e"hi# hereby de$"are that the pro%e$t report on &Mar6etin7 Strate7ie$
Of Hero Motor Corp2 ' is an origina" and authenti$ated or( done by )e*
I further de$"are that it has not been sub)itted e"sehere by any other person in any of the
institutes for the aard of any degree or dip"o)a*
%M$2 Sil68 Gaur&
Pro9e#t Guide
ACKNO:/E1GEMENTS
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A "ot of effort has gone into this training report* My than(s are due to )any peop"e ith
ho) I have been $"ose"y asso$iated*
I ou"d "i(e a"" those ho have $ontributed in $o)p"eting this pro%e$t* +irst of a""# I ou"d
"i(e to send )y sin$ere than(s to M$2 SI/K0 GA.Rfor her he"pfu" hand in the $o)p"etion
of )y pro%e$t*
I ou"d "i(e to than( )y entire be"oved fa)i"y , friends for providing )e )onetary as e""
as non - )onetary support# as and hen re.uired# ithout hi$h this pro%e$t ou"d not have
$o)p"eted on ti)e* Their trust and patien$e is no $o)ing out in for) of this thesis
/0NT1NTS
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S No Topi$ 2age No
3 Certifcate 4
4 Acknowledgements 55 Executive Summary6 /hapter73: Introdu$tion 8
8 /hapter74: Introdu$tion to /o)pany 39
9 /hapter75: esear$h Methodo"ogy 64
; /hapter76: !ata Ana"ysis and
2resentation < Study of Topi$
65
= Chapter-5: inding andConclusions
8>
? !e"erences#$i%liography 853> Appendices 7
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CHAPTER +' CONCEPT.A/ 1ISC.SSION
Hero Honda Rebrandin7 to Hero Moto#orp
The year 4>3> )ar(ed the end of one of the or"d@s )ost su$$essfu" $orporate
)arriages - ero onda and a ne beginning for The Mun%a"s of the ero /y$"es
td* Ba$( in 3?=6# the to fir)s shared a $o))on be"ief that India ith its
burgeoning popu"ation# "o per $apita in$o)e and unorganiCed pub"i$ transport
syste)# ou"d be in need of fruga" )eans of persona" transportation* ero ith its
inherent (no"edge of se""ing produ$ts in India as the $ha)pion in Sa"es ,
Mar(eting and onda as the undisputed "eader in to hee"er te$hno"ogies
or"dide* After 49 years of sharing te$hno"ogy to )a(e the )ost e$ono)i$a" and
fue" effi$ient )otor$y$"es for the Indian $onsu)ers# onda Motors de$ided to )ove
out of the %oint venture* This divor$e enab"es the ero Group to eDport its
)otor$y$"es to other nations hi$h as not possib"e ear"ier and brings us to an
eD$iting birth of a ne brand - ero Moto/orp*
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The or"d@s "argest )anufa$turer of to7hee"ers by vo"u)e sa"es for nine
$onse$utive years sin$e 4>>3and one of The +orbes 4>> Most espe$ted /o)panies
in the or"d - ero onda has $o)e a "ong ay* Eith a )assive 8 )i""ion strong
$onsu)er base and )ore than 4> )i""ion to7hee"ers on Indian roads# ero onda
tru"y be$a)e !esh Ki !had(an ith !ha(!ha( i)age tou$hing the hearts and strings
of everyone a$ross the nation* ebranding this big a brand ou"d be a )a))oth tas(
in order to )ove out of the )ou"d of ero onda and ride into neer and different
horiCons* The ero Group roped in ondon7based Eo"ff 0"ins 7a g"oba" brand and
innovation spe$ia"ist# to or( on its ne identity in$"uding the brand ar$hite$ture#
brand na)e# brand "ogo and brand positioning ith an under"ying the)e of /reation#
enea" and e7energiCing the brand* The entire re7branding eDer$ise ou"d invo"ve
a gradua" shrin(age of brand onda and p"a$e Brand Fero@ on a"" its produ$ts by
4>36*
The ne "ogo shos the "etter F@ in $apita" ith a $"ear hite ba$(ground a"ong ith
Fero@ ritten beneath in ed* The b"a$( $o"or in the "ogo stands for so"idity and
pre)iu)ness hi"e the ed gives a fee"ing of energy# passion# and $onfiden$e* Torepresent Fero@ in 5!# the "ogo even has a triang"e# trapeCoid and a para""e"ogra) in
the first "etter of its na)e* The sharp edges depi$t sty"e# engineering and innovation*
The ne "ogo is designed to re"ate to the youth and their $an do spirit*
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The $o)pany has ro""ed out a ne anthe)Fu) Mein ai 10@ HThere@s a Einner
in A"" of us# $o)posed by A* ah)an ith the $a)paign "aun$h on 38th August to
$apture the )aDi)u) eyeba""s and as re$eived ith a "ot of eD$ite)ent and app"ause
by the )asses that $ou"d $onne$t the 107is) of the brand ith their dai"y
$ha""enges and a true inning spirit* I agree ith Mr* 2aan Mun%a"# the /10 of ero
Moto/orp# ho eDp"ains this $a)paign as a true sense of Indian /atapu"t hi$h
signa"s that a"though its roots are very Indian# it is ready for g"oba" eDpansion*
I "i(e the ay the ero Group has re7positioned itse"f for the e)erging Brand India*
But the rea" test begins for the Mun%a"s ho i"" no have to "oo( at bui"ding very
$ru$ia" ,! fa$i"ities re.uired to operate in a tough )ar(et "i(e India* As a $onsu)er#
I@ve a"ays fe"t that the rea" ero in the ne7age ero onda bi(es as the onda
engineviC* /B# un( and KariC)a* ero Moto/orp needs to )a(e its $onsu)ers
aare of the te$hno"ogy advan$e)ents and progress they )a(e in their )otor$y$"es to
)aintain their "eadership position in the )ar(et* Eith p"ayers "i(e Ba%a%# TVS and
onda ro""ing out eD$iting )ode"s every year# e %ust need to ait and at$h if the
ne 10 be$o)es India Ki Nayi !had(an or not*
Te "rand Journe8 of Hero
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Te Tran$ition to Re$pon$ible Corporate Re$tru#turin7'
As deve"oping )ar(ets refor) their syste)s of $orporate estru$turing# they )ust
ta(e into a$$ount severa" fa$tors $o)p"i$ating the pro$ess* 0ne nuan$e is the
di$hoto)y of $orporate estru$turing and po"iti$a" estru$turing# eDe)p"ified by
state7oned enterprises* These pub"i$"y7oned businesses are run ith $ertain
$hara$teristi$s of the private se$tor )ode"# but po"iti$a" inf"uen$e is eDpe$ted# and
often un$onstru$tive* State7oned enterprises are usua""y stru$tured to de"iver a
produ$t or servi$e to so$iety# a $o))it)ent that is i""ustrated by board $ondu$t*
!uring privatiCation there is an inter)ediate step of $orporatiCation that $an ea(en a
state7oned enterprise* The best ay to prepare for the privatiCation pro$ess is by
i)p"e)enting sound $orporate estru$turing pra$ti$es before the pro$ess begins* In
deve"oped )ar(ets# privatiCed fir)s $an survive far better than in e)erging )ar(ets#
here privatiCed $o)panies in distress i"" "i(e"y f"ounder* /orporate estru$turing
$odes )ust a"so be adaptab"e to the business environ)ent here they or(* +or
eDa)p"e# $odes have been adapted to fit the dyna)i$s of fa)i"y7oned fir)s so that
in e)erging e$ono)ies# here fa)i"y7oned fir)s are "i(e"y to be in their first or
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se$ond generation# fa)i"ies (no best ho to adapt standards of estru$turing to
a$$o))odate the fa$t that a"" the fir)@s a$tors are re"ated* In Afri$a# so$iety tends to
see fir)s as having a greater ro"e ithin the $o))unity than )ere"y the produ$tion of
profits for shareho"ders# $reating tension and sensitivity around the issue of $orporate
$itiCenship and "eaving the deve"op)ent of $orporate estru$turing at a standsti""*
Current Trend$ and Future Con$ideration$'
Ehi"e deve"oped )ar(ets $u"tivate )ore sophisti$ated syste)s of estru$turing#
e)erging )ar(et "eaders fo$us )ere"y on i)proving $urrent syste)s* There is
$on$ern that auditing fir)s Hand their $o)prising )ergers and $orporate $o""apses in
deve"oped )ar(ets have negative"y affe$ted e)erging )ar(ets* !ebates over U*S* and
British syste)s of estru$turing a"so i)pa$t regu"ation design in e)erging )ar(ets*
ate"y# there has a"so been interest in )oving ba$( to state7oned enterprises
i)p"e)enting $orporate estru$turing# reprising the issue of po"iti$a" estru$turing*
Another $onsideration $on$erns interested investors - are they )ore a$tive at ho)e or
in e)erging )ar(ets And do they eDhibit $onsisten$y in their behavior in both
"o$ations As institutions in$reasing"y invest around the or"d# $ross7border voting
issues be$o)e )ore i)portant as "eaders ait to see hi$h internationa" regu"atory
syste)s i"" survive* /onfiden$e and $onsisten$y in i)p"e)enting po"i$ies of
$orporate estru$turing shou"d triu)ph at any "eve"* The pub"i$ and private se$tors
)ust or( together to ensure that po"i$ies are non7negotiab"e# trustorthy#
strea)"ined# and effe$tive pro$esses and that $orporate estru$turing $reates a
$onstru$tive environ)ent for invest)ent and groth*Birla Committee
re$o))endations in 4>>># theNaresh Chandra )ay e"" be vieed as a )i"estone in
the evo"ution of $orporate estru$turing pra$ti$es in India* It is si)i"ar in spirit and in
s$ope to the Sarbanes-Oxley )easures in the United States* The re.uire)ents of
/"ause 6? ere app"ied in the first instan$e to the $o)panies in the BS1 4>> and S,2
/,L NI+T sto$( indi$es# and a"" ne"y "isted $o)panies# on Mar$h 53# 4>>3* These
ru"es ere app"ied to $o)panies ith a paid up $apita" of IN 3>> )i""ion H O4*8
)i""ion or ith a net orth of IN 48> )i""ion H O9*5 )i""ion at any ti)e in the
past five years on Mar$h 53# 4>>4# and to other "isted $o)panies ith a paid up
$apita" of over IN 5> )i""ion H O>*;8 )i""ion on Mar$h 53# 4>>5* TheNarayana
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Murthy Committee or(ed on further refining the ru"es# and /"ause 6? as a)ended
a$$ording"y in 4>>6* The (ey )andatory features of /"ause 6? regu"ations dea" ith
the fo""oing: Hi $o)position of the board of dire$torsP Hii the $o)position and
fun$tioning of the audit $o))itteeP Hiii estru$turing and dis$"osures regarding
subsidiary $o)paniesP Hiv dis$"osures by the $o)panyP Hvi /10
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Manage)ent !is$ussion and Ana"ysis se$tion in the annua" report dis$ussing genera"
business $onditions and out"oo(P and Hvii ba$(ground and $o))ittee )e)berships of
ne dire$tors as e"" as presentations to ana"ysts* In addition# a board $o))ittee ith
a non7eDe$utive $hair is re.uired to address shareho"der
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%u)p in a to7day Hfive7day event7indo beginning ith the announ$e)ent day
$o)pared to
PRO1.CTS /INE OF HERO MOTOCORP
KAIMA M
KAIMA
LT1M1
UNK
IM2US1
A/I1V1
IGNIT0
GAM0U 20GAMM1! +I
GAM0U
SU21 S21N!0
MA1ST0
21ASU1
2ASSI0N L20
2ASSI0N 20
2ASSI0N 20 T
S21N!0 ISMAT
S21N!0 20 /ASSI/
S21N!0 20
http://www.heromotocorp.com/en-in/the-bike/karizma-zmr-44.html%20%5C%20Karizma%20ZMRhttp://www.heromotocorp.com/en-in/the-bike/xtreme-64.html%20%5C%20Xtremehttp://www.heromotocorp.com/en-in/the-bike/glamour-programmed-fi-62.html%20%5C%20Glamour%20Programmed%20FIhttp://www.heromotocorp.com/en-in/the-bike/maestro-49.html%20%5C%20Maestrohttp://www.heromotocorp.com/en-in/the-bike/pleasure-53.html%20%5C%20Pleasurehttp://www.heromotocorp.com/en-in/the-bike/passion-xpro-47.html%20%5C%20Passion%20XPROhttp://www.heromotocorp.com/en-in/the-bike/splendor-ismart-69.html%20%5C%20Splendor%20iSmarthttp://www.heromotocorp.com/en-in/the-bike/splendor-pro-classic-73.html%20%5C%20Splendor%20PRO%20Classichttp://www.heromotocorp.com/en-in/the-bike/xtreme-64.html%20%5C%20Xtremehttp://www.heromotocorp.com/en-in/the-bike/glamour-programmed-fi-62.html%20%5C%20Glamour%20Programmed%20FIhttp://www.heromotocorp.com/en-in/the-bike/maestro-49.html%20%5C%20Maestrohttp://www.heromotocorp.com/en-in/the-bike/pleasure-53.html%20%5C%20Pleasurehttp://www.heromotocorp.com/en-in/the-bike/passion-xpro-47.html%20%5C%20Passion%20XPROhttp://www.heromotocorp.com/en-in/the-bike/splendor-ismart-69.html%20%5C%20Splendor%20iSmarthttp://www.heromotocorp.com/en-in/the-bike/splendor-pro-classic-73.html%20%5C%20Splendor%20PRO%20Classichttp://www.heromotocorp.com/en-in/the-bike/karizma-zmr-44.html%20%5C%20Karizma%20ZMR -
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S21N!0
+ !1UL1 1/0
+ !1UL1
Produ#t mi; of Hero Moto#orp
A$$ording to 2hi"ip Kot"er &2rodu$t )iD Ha"so $a""ed as produ$t assort)ent is the set
of a"" produ$ts and ite)s a parti$u"ar se""er offers for sa"e'* 2rodu$t )iD pertains to
the variety of produ$ts a $o)pany se""s* There are four di)ensions to produ$t )iD#
na)e"y# idth# "ength# depth and $onsisten$y*
Eidth: The idth of the produ$t )iD $onsists of a"" the produ$t "ines that the $o)pany
has to offer to its $usto)ers* If e ta(e 2,G for eDa)p"e# the idth of the produ$t
"ine ou"d $onsist of air 2rodu$ts# 0ra" $are# Soaps and !etergents# Baby /are#
2ersona" /are and o)e $are*
ength: ength of the produ$t )iD in$"udes the tota" nu)ber of produ$ts offered to
the $usto)ers* The nu)ber of produ$ts provided by 2,G is 39 hi$h is the tota"
"ength of its produ$t )iD*
!epth: !epth of a produ$t )iD pertains to the nu)ber of variants that are offered in
ea$h produ$t in the "ine* If e ta(e the eDa)p"e of Arie" e $an see that it is avai"ab"e
in a "ot of siCes H3>> GM# 48> GM# 3 KG et$* and different types of "i(e - +ront 0
Mati$ and +ragran$es et$*
/onsisten$y: /onsisten$y of a produ$t )iD refers to the re"ationship of a various
produ$t "ines in ter)s of end use# produ$t re.uire)ents# distribution $hanne"s# orso)e other ay* 2,G@s produ$t "ines are a"" $onsistent be$ause they on"y $on$entrate
on se""ing +M/G produ$ts*
Produ#t /ine' %/en7t and :idt&'
http://www.heromotocorp.com/en-in/the-bike/hf-deluxe-eco-70.html%20%5C%20HF%20Deluxe%20Ecohttp://www.heromotocorp.com/en-in/the-bike/hf-deluxe-eco-70.html%20%5C%20HF%20Deluxe%20Eco -
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Ehere#
No of ite)s H"ength: 3?
No of "ines Hidth: >3
No of ite)s Hdepth: >?
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CHAPTER )' INTRO1.CTION
)2+2 O33734P even as the s$ooters seg)ent $ontinued to post 4>Q
Ho eDpansion* 0vera""# I/A eDpe$ts the do)esti$ 4E industry to report a vo"u)e
groth of 35Q in 4>35736as e eDpe$t groth to fade further in 6# 4>337344 due
to base effe$t*
In an environ)ent here the northard )ove)ent of inf"ation# fue" pri$es and
interest rates has been the ne)esis of the Indian auto)obi"e industry at "arge# the 4E
industry has been the )ost resi"ient ref"e$ted in its hea"thy vo"u)e groth of 38*>Q
Ho in ?)# 4>33734* The groth has been supported by various stru$tura" positives
asso$iated ith the do)esti$ 4E industry in$"uding favourab"e de)ographi$ profi"e#
)oderate 4E penetration "eve"s Hin re"ation to severa" other e)erging )ar(ets# under
deve"oped pub"i$ transport syste)# groing urbaniCation and eDpe$ted strong
rep"a$e)ent de)and# besides )oderate share of finan$ed pur$hases* I/A eDpe$ts
these strengths# $oup"ed ith the 01Ms@ thrust on eDports# to aid the 4E industry to
report a vo"u)e /AG of 3>734Q over the )ediu) ter) to rea$h a siCe of 43745
)i""ion units Hdo)esti$ eDports by 4>38739*
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Trend in Sale$ 3olume$ of te Indian ): Indu$tr8
A"though the o vo"u)e groth of the industry re)ained in doub"e digits# the pa$e
of groth during the "ast .uarter as at its "oest gear in the "ast three years* In an
environ)ent here the in$rease in inf"ation# fue" pri$es and interest rates has been the
ar$hene)y of groth in the Indian auto)obi"e industry at "arge# the 4E industry has
been the )ost tough and as ref"e$ted in its vigorous vo"u)e groth*
A loo6 on te
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Mar6et Sare Trend$
The Indian )otor$y$"es seg)ent $ontinues to be do)inated by ero Moto/orp hi$h
has )aintained its )ar(et share at over 88Q in the do)esti$ )otor$y$"es seg)ent
over the "ast five .uarters* The top three p"ayers a$$ounted for =?*8Q of the industry@s
vo"u)es in 5# 4>35736H?4*>Q in 4>>;7>=# ith onda Motor$y$"es re$"ai)ing its
spot as the third "argest p"ayer# a position hi$h it had "ost out to TVS in the previous
.uarter after having retained it sin$e 6# 4>>?73>* In the ;87348$$ seg)ent of
)otor$y$"es Hthat represented ;3Q of tota" )otor$y$"es sa"es vo"u)es in ?)# 4>337
34# ero Moto/orp $ontinues to be a strong )ar(et "eader ith a share of ;6*4Q in
?)# 4>35736H;>*6Q in ?)# 4>3>733* In the 348$$ seg)ent of )otor$y$"es# hi"e
Ba%a% Auto $ontinues to a$$ount for near"y ha"f the seg)ent@s vo"u)es H6?*3Q in ?)#
4>33734# a)aha has been the fastest groing having i)proved its )ar(et share
fro) =*3Q in ?)# 4>3>733 to 3>*3Q in ?)# 4>33734*
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Trend in Mar6et Sare in Motor#8#le$ Se7ment %1ome$ti#&
Sale$ 3olume$ Anal8$i$ ( S#ooter$
Barring 3# 4>33734# the groth in s$ooter seg)ent@s sa"es vo"u)es has genera""y
outperfor)ed that of the )otor$y$"es seg)ent# part"y due to the for)er@s s)a""er
base* In 5# 4>35736too# the sa"es vo"u)es of the do)esti$ s$ooters seg)ent at
99>#>>> units re$orded a groth of 43*9Q Ho# higher than the ?*4Q groth in
)otor$y$"e sa"es* Eith this# the share of the s$ooters seg)ent in the tota" do)esti$
to7hee"er vo"u)es in$reased to 3?*6Q in 5# 4>35736fro) 3;*9Q in 4>3>733*
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Trend in >uarterl8 Sale$ 3olume$ of S#ooter$ %1ome$ti#&
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Trend in Mar6et Sare in S#ooter$ Se7ment %1ome$ti#&
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3i$ion? Mi$$ion? Goal$? Ob9e#ti
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.ua"ity of "ife and its business asso$iates Hsupp"iers , distributors ith a tota" sense
of be"onging# thus strengthening the bond that is a"ready deep7rooted*
3alue$
espe$t for u)an Beings*
Is a responsive organiCation
Is a boundary "ess organiCation
Is striving for eD$e""en$e*
2rovide fear"ess# en%oyab"e or(ing environ)ent*
Is se"f7re"iant*
2roviding "earning environ)ent*
Is a $aring organiCation
1nab"es re"ationship bui"dings* 2ro)pts transparen$y , trust*
Is $reativity pro)oting*
Is perfor)an$e oriented
Produ#t' (
The )ain strategy of this $o)pany I produ$t is to provide a sty"ish# durab"e bi(es
hi$h $an easi"y fit to Indian peop"es and easi"y $an ab"e to run in parti$u"ar Indian
road*
Pri#e' (
ero Moto $orp is a $o)pany that provides the ne te$hno"ogy produ$t in Indian
)ar(et in very "ess pri$e* There are )any produ$ts "i(e sp"endor# passion that it@s ere
very "ess $o)paring to that seg)ents bi(es in )ar(et* This $o)pany bits its
$o)petitor ith re"ated to pri$e*
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Pla#e' (
ero Moto $orp@s servi$e $enters and shoroo)s are avai"ab"e in a"" parts of the any
$ity so that the $onsu)ers as $an easi"y go to nearest servi$e $enter and shoroo)s*
!ue to this strategy the sa"es of hero bi(es are a"so in$rease*
Promotion'(
The pro)otion of ero Moto $orp is very uni.ue in past hen the ero and onda
$o)panies e partners* The use the senten$e "i(es &ero desh (i dhad(an'* The
$o)pany a"so has big na)es in brand pro)oters*
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)2) Profile of te Or7aniation
ero Moto/orp td* H+or)er"y ero onda Motors td* is the or"ds
"argest manufa#turer of t=o ( =eeler$# based in India* In 4>>3# the $o)pany
a$hieved the $oveted position of being the "argest t=o(=eeler manufa#turin7
#ompan8in India and a"so# the Eor"d No*3 t=o(=eeler #ompan8in ter)s of unit
vo"u)e sa"es in a $a"endar year* ero Moto/orp td* $ontinues to )aintain this
position ti"" date*
3i$ion
The story of ero onda began ith a si)p"e vision 7 the vision of a )obi"e and an
e)poered India# poered by its bi(es* ero Moto/orp td*# $o)panys ne
identity# ref"e$ts its $o))it)ent toards providing or"d $"ass )obi"ity so"utions
ith reneed fo$us on eDpanding $o)panys footprint in the g"oba" arena*
Mi$$ion
ero Moto/orps )ission is to be$o)e a g"oba" enterprise fu"fi""ing its $usto)ers
needs and aspirations for )obi"ity# setting ben$h)ar(s in te$hno"ogy# sty"ing and
.ua"ity so that it $onverts its $usto)ers into its brand advo$ates* The $o)pany i""
provide an engaging environ)ent for its peop"e to perfor) to their true potentia"* It
i"" $ontinue its fo$us on va"ue $reation and enduring re"ationships ith its partners*
Strate78
ero Moto/orps (ey strategies are to bui"d a robust produ$t portfo"io a$ross
$ategories# eDp"ore groth opportunities g"oba""y# $ontinuous"y i)prove its
operationa" effi$ien$y# aggressive"y eDpand its rea$h to $usto)ers# $ontinue to invest
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in brand bui"ding a$tivities and ensure $usto)er and shareho"der de"ight*
Manufa#turin7
ero Moto/orp to hee"ers are )anufa$tured a$ross three g"oba""y ben$h)ar(ed)anufa$turing fa$i"ities* To of these are based at Gurgaon and !haruhera hi$h are
"o$ated in the state of aryana in northern India* The third and the "atest
)anufa$turing p"ant is based at aridar# in the hi"" state of Uttra(hand*
Te#nolo78
In the 3?=>s the /o)pany pioneered the introdu$tion of fue"7effi$ient# environ)ent
friend"y four7stro(e)otor$y$"esin the $ountry* It be$a)e the first $o)pany to "aun$hthe +ue" In%e$tion H+I te$hno"ogy in Indian )otor$y$"es# ith the "aun$h of
theG"a)our +I in June 4>>9*
Its p"ants use or"d $"ass e.uip)ent and pro$esses and have be$o)e a ben$h)ar( in
"eanness and produ$tivity*
ero Moto/orp# in its endeavor to re)ain a pioneer in te$hno"ogy# i"" $ontinue to
innovate and deve"op $utting edge produ$ts and pro$esses
Produ#t$
ero Moto/orp offers ide range of to hee"er produ$ts that
in$"ude )otor$y$"es and s$ooters# and has set the industry standards a$ross a"" the
)ar(et seg)ents*
http://heromotocorp.com/http://heromotocorp.com/http://heromotocorp.com/http://heromotocorp.com/http://heromotocorp.com/ -
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1i$tribution
The /o)panys groth in thet=o =eeler mar6et in India is the resu"t of an
intrinsi$ abi"ity to in$rease rea$h in ne geographies and groth )ar(ets* ero
Moto/orps eDtensive sa"es and servi$e netor( no spans over to 8>>> $usto)er
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tou$h points* These $o)prise a )iD of authoriCed dea"erships# servi$e , spare parts
out"ets# and dea"er7appointed out"ets a$ross the $ountry*
"rand
The ne ero is rising and is poised to shine on the g"oba" arena* /o)panys ne
identity Wero Moto/orp td*W is tru"y ref"e$tive of its vision to strengthen fo$us on
)obi"ity and te$hno"ogy and $reating g"oba" footprint* Bui"ding and pro)oting ne
brand identity i"" be $entra" to a"" its initiatives# uti"iCing every opportunity and
"everaging its strong presen$e a$ross sports# entertain)ent and ground7 "eve"
a$tivation*
)*+*(++ Performan#e
Tota" unit sa"es of 86#>4#666 to7hee"ers# groth of 3;*66 per $ent
Tota" net operating in$o)e of IN 3?6>3*38 /rores# groth of 44*54 per $ent
Net profit after taD at IN 3?4;*?> /rores
Tota" dividend of 848>Q or IN 3>8 per share in$"uding Interin !ividend of IN ;>
per share on fa$e va"ue of ea$h share of IN 4 ea$h
1BI!TA )argin for the year 35*6? per $ent
12S of IN ?9*86
Mile$tone$
+B5
Joint /o""aboration Agree)ent ith onda Motor /o* td* Japan signed
Shareho"ders Agree)ent signed
+B,
ero onda Motors td* in$orporated
+B4
+irst )otor$y$"e W/! 3>>W ro""ed out
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+B-
3>>#>>>th )otor$y$"e produ$ed
+BB
Ne )otor$y$"e )ode" 7 WS"ee(W introdu$ed
+BB+
Ne )otor$y$"e )ode" 7 W/! 3>> SSW introdu$ed
8>>#>>>th )otor$y$"e produ$ed
+BB)
a)an Mun%a" Vidya Mandir inaugurated 7 A S$hoo" in the )e)ory of founder
Managing !ire$tor# Mr* a)an Kant Mun%a"
+BB,
Ne )otor$y$"e )ode" 7 WSp"endorW introdu$ed
3#>>>#>>>th )otor$y$"e produ$ed
+BB-
Ne )otor$y$"e )ode" 7 WStreetW introdu$ed
ero ondas 4nd )anufa$turing p"ant at Gurgaon inaugurated
+BB
4#>>>#>>>th )otor$y$"e produ$ed
+BBB
Ne )otor$y$"e )ode" 7 W/BW introdu$ed
1nviron)ent Manage)ent Syste) of !haruhera 2"ant $ertified ith IS0736>>3 by
!NV o""and
a)an Mun%a" Me)oria" ospita" inaugurated 7 A ospita" in the )e)ory of founder
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Managing !ire$tor# Mr* a)an Kant Mun%a"
)***
6#>>>#>>>th )otor$y$"e produ$ed1nviron)ent Manage)ent Syste) of Gurgaon 2"ant $ertified IS0736>>3 by !NV
o""and
Sp"endor de$"ared Eor"d No* 3 7 "argest se""ing sing"e to7hee"er )ode"
Wero onda 2assport 2rogra))eW 7 /M 2rogra))e "aun$hed
)**+
Ne )otor$y$"e )ode" 7 W2assionW introdu$ed0ne )i""ion produ$tion in one sing"e year
Ne )otor$y$"e )ode" 7 WJoyW introdu$ed
8#>>>#>>>th )otor$y$"e produ$ed
)**)
Ne )otor$y$"e )ode" 7 W!anW introdu$ed
Ne )otor$y$"e )ode" 7 WA)bitionW introdu$edAppointed Virender Sehag# Moha))ad Kaif# uvra% Singh# arbha%an Singh and
aheer Khan as Brand A)bassadors
)**5
Be$o)es the first Indian /o)pany to $ross the $u)u"ative ; )i""ion sa"es )ar(
Sp"endor has e)erged as the Eor"ds "argest se""ing )ode" for the third $a"endar year
in a ro H4>>># 4>>3# 4>>4Ne )otor$y$"e )ode" 7 W/! !anW introdu$ed
Ne )otor$y$"e )ode" 7 WSp"endor W introdu$ed
Ne )otor$y$"e )ode" 7 W2assion 2"usW introdu$ed
Ne )otor$y$"e )ode" 7 WKariC)aW introdu$ed
)**,
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Ne )otor$y$"e )ode" 7 WA)bition 358W introdu$ed
ero onda be$a)e the Eor"d No* 3 /o)pany for the third $onse$utive year*
/rossed sa"es of over 4 )i""ion units in a sing"e year# a g"oba" re$ord*
Sp"endor 7 Eor"ds "argest se""ing )otor$y$"e $rossed the 8 )i""ion )ar(
Ne )otor$y$"e )ode" 7 W/BXW introdu$ed
Joint Te$hni$a" Agree)ent reneed
Tota" sa"es $rossed a re$ord of 3> )i""ion )otor$y$"es
)**4
ero onda is the Eor"d No* 3 for the 6th year in a ro
Ne )otor$y$"e )ode" 7 WSuper Sp"endorW introdu$ed
Ne )otor$y$"e )ode" 7 W/! !e"uDeW introdu$ed
Ne )otor$y$"e )ode" 7 WG"a)ourW introdu$ed
Ne )otor$y$"e )ode" 7 WA$hieverW introdu$ed
+irst S$ooter )ode" fro) ero onda 7 W2"easureW introdu$ed
)**D
ero onda is the Eor"d No* 3 for the 8th year in a ro
38 )i""ion produ$tion )i"estone a$hieved
)**-
ero onda is the Eor"d No* 3 for the 9th year in a ro
Ne Sp"endor NLG "aun$hed
Ne /! !e"uDe "aun$hed
Ne 2assion 2"us "aun$hed
Ne )otor$y$"e )ode" un( "aun$hed
4> )i""ion produ$tion )i"estone a$hieved
)**
ero onda aridar 2"ant inauguration
Ne 2"easure "aun$hed
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Sp"endor NLG "au$hed ith poer start feature
Ne )otor$y$"e )ode" 2assion 2ro "aun$hed
Ne /B Ltre)e "aun$hed
48 )i""ion produ$tion )i"estone a$hieved
/! !e"uDe "au$hed ith poer start feature
Ne G"a)our "aun$hed
Ne G"a)our +i "aun$hed
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)**B
ero onda Goodife 2rogra) "aun$hed un( Hi)ited 1dition "aun$hed
Sp"endor $o)p"eted 33 )i""ion produ$tion "and)ar(
Ne )otor$y$"e )ode" KariC)a 7 M "aun$hed
Si"ver %ubi"ee $e"ebrations
)*+*
Ne )ode" Sp"endor 2ro "aun$hed
aun$h of ne Super Sp"endor and Ne un(
)*++
Ne "i$ensing arrange)ent signed beteen ero and onda Hero onda is rena)ed
as ero
aun$h of ne refreshed versions of G"a)our# G"a)our +i# /B Ltre)e# KariC)a
/rosses the "and)ar( figure of 8 )i""ion $u)u"ative sa"es in a sing"e year
)25 Problem$ of te Or7aniation
ero Moto/orps perfor)an$e in the three )onths to the June .uarter $o)es as a
breather for the troub"ed auto)obi"e industry as the )a(er of to7hee"ers )anaged
to stay on $ourse despite "oer sa"es vo"u)es*
Are$ent pri$e in$rease toards the end of Apri" 4>35# ranging fro) s8>>73#8>> per
vehi$"e# so)ehat $o)pensated for the 8Q "oer sa"es vo"u)es year 7on7 year as
ero Moto/orp sa a )argina" 36> basis point dip in its top "ine in June 4>35 .uarter
over a year ago
But# an adverse produ$t )iD hi$h sa the $o)pany se""ing a higher nu)ber of 348
$$ and 3>> $$ bi(es but "oer vo"u)es of the pre)iu) 38> $$ )otor$y$"es i)pa$ted
the $o)panys average net rea"isation per vehi$"e# even after ad%usting for a higher
pri$e*
eros net rea"isation per vehi$"e dropped to s5?#4?5 $o)pared to s5?#;8= in the
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Mar$h 4>35 .uarter* But than(s to soft $o))odity pri$es# the $o)pany $ou"d
)aintain its earnings before interest# taD and depre$iation or 1BI!TA )argins at
36*?Q for the .uarter R a tad "oer $o)pared to 38*3Q reported by the $o)pany in
June 4>34 .uarter*
Ehi"e the $o)pany has )anaged to sai" through on the operationa" front# profits ere
"oer by 33Q year7 on 7year as the $o)pany eDhausted its five7year 3>>Q taD ho"iday
on profits fro) its aridar p"ant hi$h a$$ounts for $"ose to 58Q of the $o)panys
tota" vo"u)es*
Starting this year# for the neDt five years# on"y 5>Q of the profits earned fro) the
aridar p"ant i"" en%oy taD $on$essions# i)p"ying that its taD "iabi"ity i"" no be
higher at over 48Q against the effe$tive taD rate of 39 7 3;Q paid by the $o)pany
unti" +35*
+or the .uarter# the taD "iabi"ity at 49*?Q as re"ative"y higher# hi$h the
)anage)ent has a"so attributed to the 8Q rise in sur$harge on $orporate taD in the
4>35 budget*
The rather $o)fortab"e sai"ing in the first .uarter of this fis$a" has not been ithout
$ha""enges for ero Moto/orp# given the fa$t that the $o)pany has been under severe
pressure be$ause of the e$ono)i$ s"odon and rising $o)petition in the to7
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hee"er industry*
The $o)pany )ay# hoever# benefit fro) the eDpe$ted upti$( in the rura" e$ono)y 7
ith good )onsoons so far* But it i"" have to re$(on ith intense $o)petition fro)
peers*
The $o)panys )anage)ent# in a $onferen$e $a"" ith ana"ysts after the resu"ts# said
that "aun$h p"ans ere underay for the festive season* But )ost of these are "i(e"y to
be re"aun$h of eDisting )ode"s ith ne "aun$hes restri$ted to %ust a $oup"e* This
$o)es at a ti)e hen Ba%a% Auto# has a"ready announ$ed siD ne "aun$hes under its
!is$over brand this year on $o)p"ete"y ne p"atfor)s*
Going by the re$ent trend# buyers of to7hee"ers no give greater preferen$e to ne
"aun$hes rather than refurbishing eDisting )ode"s*
A"so ith rising $o)petition for a share in the 3>>$$ seg)ent of )otor$y$"es though
ne "aun$hes p"anned in +36 R both by Ba%a% Auto and onda Motor$y$"es ,
S$ooters R a"" ai)ed at boosting )ar(et share in the 3>>733> $$ seg)ent here ero
Moto/orp is the )ar(et "eader but is gradua""y "osing )ar(et share# the going i"" be
)ore $ha""enging for the $o)pany in the )onths ahead*
)2, Competition Information
Ehi"e a s"oing in sa"es vo"u)es has ta(en the shine off ero Moto/orp@s Hero
sto$(# don four per $ent in Apri" against a one per $ent fa"" in the SenseD# the
eDpe$ted rise in $o)petitive pressures over the $o)ing )onths and s"oing industry
vo"u)es have raised $on$erns over its )ediu)7 to "ong7ter) out"oo(*
A drop in $rop rea"isations and "oer to7hee"er sa"es has trans"ated to a )ere 4*6
per $ent year7on7year groth for ero in the )onth of Mar$h* Given the high base# it
is "i(e"y to a$hieve eight to 34 per $ent groth in vo"u)es in 4>34735# esti)ate
ana"ysts# $o)pared to 38*6 per $ent in 4>33734*
The (ey threat for ero is the "aun$h of onda Motor$y$"e and S$ooter India@s
Honda !rea) uga# hi$h /itigroup G"oba" Mar(ets ana"ysts Ja)shed !adabhoy
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and Arvind Shar)a be"ieve has the potentia" to destabi"ise )ar(et share in the
eDe$utive seg)ent*
+urther# a s"oing in the do)esti$ seg)ent i"" hurt ero )ore than Ba%a% Auto# as
the "atter gets about 59 per $ent of its vo"u)es fro) eDports* The areas of opportunity
for ero i"" be eDports# the fast groing s$ooter )ar(et and the pre)iu) )otor$y$"e
seg)ent*
At s 3#?;5# the sto$( is trading at 38 ti)es its +35 esti)ates* Given $o)petitive
pressures at ho)e and untried eDport )ar(ets# )ost ana"ysts have a se""$$ !rea) uga# TVS is a"so eDpe$ted to re7"aun$h its
popu"ar bi(e# Vi$tor# in a ne avatar* Ba%a%# too# is eDpe$ted to "aun$h a bi(e in this
seg)ent*
The Street i"" be (een"y )onitoring the batt"e beteen onda and ero# given that
the eDe$utive seg)ent a$$ounts for about to7thirds of overa"" )otor$y$"e sa"es# and
that onda as unti" re$ent"y ero@s partner Hfor 49 years# ith e.ua""y good
understanding of the Indian )ar(et*
ero $urrent"y do)inates the eDe$utive seg)ent# ith ;6 per $ent )ar(et share* !ue
to an esti)ated s"oing in the se$tor# /iti has $ut vo"u)e fore$asts for ero and
anti$ipates s"ight erosion in its )ar(et share# parti$u"ar"y in the eDe$utive seg)ent*
The batt"e in the seg)ent# hoever# i"" be p"ayed out over a "ong ter)# ith ero
un"i(e"y to yie"d )u$h in the short ter)# be"ieve eDperts*
Says the head of resear$h at a "eading bro(erage fir)# &Though ero Moto/orp i""
shed so)e )ar(et share# the gains for $o)petition in the short ter) i"" be )argina"#
as ero sti"" has enough brand pu"" and distribution rea$h*' As a $o)parison# hi"e
ero has a 6#>>>7dea"er netor(# onda@s is %ust a fourth of this* This i"" be diffi$u"t
to rep"i$ate any ti)e soon*
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If the onda bi(e is su$$essfu"# it $ou"d generate sa"es vo"u)es of 8>>#>>>7;8>#>>>
units annua""y*
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)24 S:OT Anal8$i$ of te Or7aniation
Stren7t
3 Abi"ity to understand $usto)er@s needs and ants*
4 e$ogniCed and estab"ished brand na)e*
5 1ffe$tive advertising $apabi"ity*
6 It@s after sa"es servi$e
8 Maintenan$e $ost is "o
9 esa"e va"ue is high
; /o)pany@s na)e is synony)ous ith fue" effi$ient bi(es and $onne$tivity*
= uge brand e.uity and one of the biggest p"ayers in the to hee"ers Indian
)ar(et
? uge variety of produ$ts in every seg)ent
3> 1D$e""ent distribution# over 8>>> dea"erships and servi$e $enters
33 Good advertising and eD$e""ent rebranding fro) ero onda to ero Moto
/orp
:ea6ne$$
3 Mar(et share in pre)iu) seg)ent is "o*
4 2eop"e are $on$erned after brand )igration regarding te$hno"ogy*
5 Spare parts avai"abi"ity issues*
Opportunitie$
3 G"oba" eDpansion in $ountries of Afri$a and South A)eri$a*
4 1Dpansion of target )ar(et Hin$"ude o)en# )a"e s$ooter and trans road
bi(e*
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5 S$ooter )ar(et is in$reasing thus they $an be India@s "eader in s$ooter )ar(et*
6 +inan$ia" he"p easi"y avai"ab"e to $usto)ers*
8 e"ative"y "o rate of interest and the dis$ount of pri$es offered by the
dea"ers and )anufa$turers "ead to the in$reasing de)and for to hee"er
vehi$"es*
9 arge )ar(et for the high perfor)an$e seg)ent hi$h is in$reasing ith the
up"ift)ent of the "ifesty"e of peop"e*
; 2ur$hasing poer has in$reased of $usto)ers*
= Strategi$ a""ian$e ith 1B and AV for te$hno"ogy transfer*
Treat
3 onda )otor$y$"es and s$ooters India has be$o)e aggressive and "aun$hing
produ$ts for )ass )ar(et in 3>>$$ eg* !rea) yuga
4 Ba%a% )otors is a strong $o)petition in pre)iu) seg)ent
5 +!I announ$ed in auto)obi"es is 3>>Q
6 2etro" pri$es are in$reasing thus sa"e of pre)iu) seg)ent bi(es )ay de$rease
8 A"u)inu) and stee" pri$es i"" in$rease*
9 Strong $o)petition fro) Indian as e"" as internationa" brands
; !ependen$e on govern)ent po"i$ies and rising fue" pri$es
To understand deeper on the avai"ab"e seg)ents HMotor$y$"es and the respe$tive
offerings 7
+& E#onom8 Se7ment (
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)& E;e#uti
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5& Premium Se7ment (
1ven though the nu)ber of offerings in the pre)iu) seg)ent see)s high# )aDi)u)
vo"u)e $hurners sti"" re)ain the produ$ts in eDe$utive , e$ono)y seg)ents* Eith an
aggressive pri$ing for 2u"sar 4>> NS , !u(e 4>>P Ba%a% p"ans to gain strategi$a""y in
ter)s of vo"u)es over the period of ti)e* Ba%a%s do)inan$e in 1De$utive seg)ent is
the the pri)ary reason for its high operating )argin and thus e)erge as one of the
)ost profitab"e 47hee"er 01Ms*
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Profile of te Indian )(=eeler #ompanie$ (
HeroMotoCorpis no or"d@s "argest )anufa$turer of to7hee"ers* The $o)pany
has benefited fro) the de)and shift to )otor$y$"es# as it fo$uses so"e"y on this
produ$t seg)ent Ha"though has a produ$t $a""ed 2"easure in S$ooter seg)ent* Eith
fue" effi$ien$y and riding $o)fort as the )ain se""ing points# M/ has been ab"e to
address a ide )ar(et and post robust sa"es groth even after its separation fro) the
Japanese )a%or onda*
"a9a9 Autois e"" positioned in the )otor$y$"e seg)ent as the 4nd "argest p"ayer
ith around 5>Q )ar(et share* 0ver the "ast de$ade# the $o)pany has su$$essfu""y
$hanged its i)age fro) a s$ooter )anufa$turer to a to7hee"er )anufa$turer* Its
produ$t range en$o)passes s$ooterettes# s$ooters and )otor$y$"es* Though the
$o)pany is )i"es behind ero in ter)s of sa"es vo"u)es# it is no India@s )ost
profitab"e to7hee"er )anufa$turer*
T3S Motor Compan8 /imited is the third "argest to7hee"er )anufa$turer in
India* It is the f"agship $o)pany of the parent TVS Group e)p"oying over 6>#>>>
peop"e ith an esti)ated 38 )i""ion $usto)ers* It )anufa$tures
)otor$y$"es# s$ooters# )opeds and auto ri$(shas* TVS Motor is $redited ith )any
innovations in the Indian auto)obi"e industry# notab"e a)ong the) being the
introdu$tion of Indias first to7seater )oped# the TVS 8>$$* The $o)pany be$a)e
the "eader in its $ategory of sub 3>> $$ )opeds# having so"d ; )i""ion units* It a"so
introdu$ed the TVS S$ooty# hi$h is Indias se$ond "argest brand in the s$ooterette
seg)ent* The TVS Jive "aun$hed in Nove)ber 4>>? be$a)e Indias first $"ut$h7free
)otorbi(e ai)ed at a stress7free rider eDperien$e* But the groth in +34 as dis)a"
and see)s to "ose ground against $o)petition*
Honda Motor#8#le and S#ooter India# 2rivate i)ited HMSI is the ho""y oned
Indian subsidiary of onda Motor /o)pany# i)ited# Japan* +ounded in 3???# it as
the fourth onda auto)otive venture in India# after ero onda# Kineti$
onda Motor td and onda Sie" /ars India* The entry of onda into the Indian
)ar(et as MSI began ith the "aun$h of the onda A$tiva# a 3>> $$ s$ooter* A
s"ight"y )odified trendier version of the A$tiva as soon "aun$hed# as the onda
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!io* onda 1terno as "aun$hed thereafter to add to the portfo"io of MSIs s$ooters*
The onda Uni$orn as the first )otor$y$"e re"eased by MSI* The onda Shine has
sin$e been re"eased*
India 0amaa Motor# IM Hoffi$ia""y India a)aha Motor 2rivate i)ited is
an Indian subsidiary of a)aha Motor /o)pany# for)ed in 4>>= as a %oint venture
ith Mitsui* It produ$es a range of )otor$y$"es for do)esti$ $onsu)ption and eDport*
a)aha )otors in India have been present in the )ar(et of "o range e$ono)y bi(es
for a "ong ti)e* A"" bi(es in their store ere designed for )ass )ar(et# but ith the
introdu$tion of +739# +7S# +aCer# and 38 they have )ade an i)pression on the
)id range bi(e )ar(et in India*
Suu6i Motor#8#le India2vt* td* is a subsidiary of one of the or"ds "eading to7
hee"er )anufa$turer SuCu(i Motor /orporation* The $o)pany@s produ$ts in$"ude
)otor$y$"es and s$ooters* The $o)pany as in$orporated in 3??; in India*
Maindra T=o :eeler$i)ited HMTE is ba$(ed by the Mahindra 1ngineering
Servi$es HM1S# the Ita"y7based design house# engines engineering and Taian@s
Sanyang Industry /o)pany i)ited HSM* In 4>33 Mahindra be$a)e the first
Indian to7hee"er )anufa$turer to enter the Moto Grand 2riD /ha)pionships* This
to hee"er )a(er for)a""y entered the to hee"er industry by a$.uiring ith the
su$$essfu" a$.uisition of business assets of Kineti$ Motor /o)pany i)ited*
Mar6et Sare Trend$
The Indian )otor$y$"es seg)ent $ontinues to be do)inated by ero Moto/orp hi$h
has )aintained its )ar(et share at over 88Q in the do)esti$ )otor$y$"es seg)ent
over the "ast five .uarters* The top three p"ayers a$$ounted for =?*8Q of the industry@s
vo"u)es in 5# 4>33734 H?4*>Q in 4>>;7>=# ith onda Motor$y$"es re$"ai)ing its
spot as the third "argest p"ayer# a position hi$h it had "ost out to TVS in the previous
.uarter after having retained it sin$e 6# 4>>?73>* In the ;87348$$ seg)ent of
)otor$y$"es Hthat represented ;3Q of tota" )otor$y$"es sa"es vo"u)es in ?)# 4>337
34# ero Moto/orp $ontinues to be a strong )ar(et "eader ith a share of ;6*4Q in
?)# 4>33734 H;>*6Q in ?)# 4>3>733* In the 348$$ seg)ent of )otor$y$"es# hi"e
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Ba%a% Auto $ontinues to a$$ount for near"y ha"f the seg)ent@s vo"u)es H6?*3Q in ?)#
4>33734# a)aha has been the fastest groing having i)proved its )ar(et share
fro) =*3Q in ?)# 4>3>733 to 3>*3Q in ?)# 4>33734*
CHAPTER 5' RESEARCH METHO1O/OG0
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)2+ O>7s
3#8>> in May# )oved up average rea"isations for the $o)pany* It stood at s 5?#5>> in
the .uarter ended June vis7Y7vis s 5;#=>> "ast year* en$e# despite a 8 per $ent drop
in overa"" sa"es vo"u)e# the fa"" in net sa"es as restri$ted to about 3 per $ent* This
as further aided by a drop in ra )ateria" eDpenses# hi$h he"ped the $o)pany ho"d
on to the sa)e operating )argins of 36*= per $ent as in the June 4>34 .uarter*
!espite "oer depre$iation and a)ortisation $harges and higher other in$o)e# net
profit de$"ined by 33 per $ent to s 86= $rore as taD eDpenses shot up*
)2) Ob9e#ti
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Se$ondary data as $o""e$ted through on"ine %ourna"s# previous studies done in sa)e
fie"d# $o)pany ebsites# on"ine arti$"es# boo(s and )agaCines
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CHAPTER ,' ANA/0SIS
1ifferent Produ#t /ine of Hero MotorCorp
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KARIMA MR
1ngine Type
Air $oo"ed# 67 stro(e sing"e $y"inder 0/# +ue" In%e$tion# 0i" /oo"er
!isp"a$e)ent
445 $$
KARIMA
1ngine Type
Air $oo"ed# 67Stro(e Sing"e /y"inder 0/
!isp"a$e)ent
445 $$
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TREME
1ngine Type
Air $oo"ed# 6 7 stro(e sing"e $y"inder 0/
!isp"a$e)ent
36?*4 $$
H.NK
1ngine Type
Air $oo"ed# 6 7 stro(e sing"e $y"inder
!isp"a$e)ent
36?*4 $$
IMP./SE
1ngine Type
Air $oo"ed# 67 stro(e sing"e $y"inder 0/# 1"e$tri$ start
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!isp"a$e)ent
36?*4 $$
ACHIE3ER
1ngine Type
Air7$oo"ed# 67stro(e sing"e $y"inder 0/
!isp"a$e)ent
36?*3 $$
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IGNITOR
1ngine Type
Air $oo"ed# 6 7 stro(e sing"e $y"inder 0/
!isp"a$e)ent
346*; $$
G/AMO.R
En7ine T8pe
Air Cooled , ( Stro6e Sin7le C8linder OHC
1i$pla#ement
+),2 ##
S.PER SP/EN1OR
1ngine Type
Air $oo"ed# 6 7 stro(e sing"e $y"inder 0/
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!isp"a$e)ent
346*; $$
MAESTRO
1ngine Type
Air $oo"ed# 6 7 stro(e sing"e $y"inder 0/# Se"f Start
!isp"a$e)ent
3>? $$
P/EAS.RE
1ngine Type
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Air7$oo"ed# 67stro(e sing"e $y"inder 0/
!isp"a$e)ent
3>4 $$
PASSION PRO
1ngine Type
Air $oo"ed# 6 7 stro(e sing"e $y"inder 0/
!isp"a$e)ent
3>?*3 $$
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PASSION PRO
1ngine Type
Air7$oo"ed# 67stro(e sing"e $y"inder 0/
!isp"a$e)ent
?;*4 $$
PASSION PRO TR
1ngine Type
Air /oo"ed# 67Stro(e Sing"e /y"inder 0/
!isp"a$e)ent
?;*4 $$
SP/EN1OR ISMART
1ngine Type
Air /oo"ed# 6 7 Stro(e Sing"e /y"inder 0/
!isp"a$e)ent
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?;*4 $$
SP/EN1OR PRO C/ASSIC
1ngine Type
Air /oo"ed# 6 7 Stro(e Sing"e /y"inder 0/
!isp"a$e)ent
?;*4 $$
HF 1E/.E ECO
1ngine Type
Air $oo"ed# 6 7 stro(e sing"e $y"inder 0/
!isp"a$e)ent
?;*4 $$
2rodu$t strategy and p"anning invo"ve de$isions about the fir)@s target )ar(et#
produ$t )iD# pro%e$t prioritiCation# resour$e a""o$ation# and te$hno"ogy se"e$tion*
Mansfie"d and Eagner H3?;8 sho that these fa$tors have a signifi$ant inf"uen$e on
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the probabi"ity of e$ono)i$ su$$ess* In stru$tured deve"op)ent environ)ents# produ$t
p"anning often resu"ts in mission statements for pro%e$ts and in a product plan or
roadmap, usua""y a diagra) i""ustrating the ti)ing of p"anned pro%e$ts* Spe$ifi$
de$isions in$"ude the fo""oing* Ehat is the fir)@s target )ar(et Ehat portfo"io of
produ$t opportunities i"" be pursued Ehat is the ti)ing of the produ$t deve"op)ent
pro%e$ts Ehat assets i"" be shared a$ross produ$ts Ehi$h te$hno"ogies i"" be
e)p"oyed in the p"anned produ$ts 1fforts are genera""y )ade to $oordinate these
de$isions ith the fir)@s $orporate# )ar(eting# and operations strategies*
!e$isions are )ade about eDe$uting produ$t deve"op)ent pro%e$ts in para""e" and
sharing resour$es a$ross different pro%e$ts* The resear$her high"ights the $ongestion
effe$ts that arise fro) pursuing )u"tip"e produ$t deve"op)ent pro%e$ts in para""e"*
Their produ$tion7pro$ess )etaphor a"so he"ps understand the pitfa""s of high $apa$ity
uti"iCation and pro$essing ti)e variabi"ity in deve"op)ent pro%e$ts* esour$e sharing
)ay# hoever# "ead to better uti"iCation of resour$es# redu$tion in re.uired
deve"op)ent hours# as e"" as better "earning a$ross pro%e$ts* Substantia" sharing of
assets a$ross produ$ts resu"ts in the deve"op)ent of produ$t p"atfor)s* Mu$h of the
or( on p"atfor)s# hoever# fo$uses on"y on p"atfor) benefits* obertson and U"ri$h
H3??= high"ight the "oss of $usto)er7per$eived differentiation due to p"atfor)s# andresear$her dis$uss the overdesign of "o7end produ$ts due to produ$t p"atfor)s* A (ey
$o)ponent of produ$t p"anning is the de$ision about hi$h te$hno"ogies to
in$orporate in a forth$o)ing produ$t* Ehi"e prospe$tive te$hno"ogies are attra$tive
a"ong severa" di)ensions# they are a"so not fu""y proven# and $an in$rease the degree
of ris( of the ne produ$t deve"op)ent pro$ess* The resear$her dis$usses the &piCCa7
bin approa$h#' in hi$h produ$ts are asse)b"ed fro) proven te$hno"ogies* Ehi"e this
approa$h $an )a(e the deve"op)ent pro$ess )ore )anageab"e# $o)petitive$onditions )ay re.uire a fir) to deve"op te$hno"ogies and produ$ts si)u"taneous"y*
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CHAPTER 4' FIN1INGS AN1 O"SER3ATIONS
After )ega $orporate restru$turing of o"d# trusted and do)inant brands# there is a fear
hether the ne $orporate entity and the ne brands i"" be ab"e to re$eive the sa)e
response as the "ong trusted origina" entity had* 0n the other hand# $onsu)ers or
$"ients are a"so under i))ense doubt hether the ne $orporate entity or its brands
are a"so going to be as trustorthy as the origina" brand as* en$e# it be$o)es
in$reasing"y i)portant that a brand repositioning and a very strong $o))uni$ation of
its ne position ta(es p"a$e*
ero Moto$orp is one su$h $"assi$ eDa)p"e in hi$h after divor$e ith Japanese
partner# onda hi$h as providing the te$hno"ogi$a" support# there ere $on$erns
a"" over and hen$e the $o)pany had to do the )ega# brand repositioning eDer$ise*
The (ey point in the $ase is ho sa"es 2ositioning and the "oya"ty progra) in genera"
have persuaded $usto)ers to use the $redit $ard as a dai"y pay)ent )ethod and that
ay $ontributed to "ong7ter) sa"es* 2eattie , 2eattie H3??5 state that if $onsu)ers
are satisfied ith the brand that is being pro)oted# it is )ore "i(e"y that they i"" a"so
buy it "ater after the 2ositioning is over* Thus# if $usto)ers are satisfied# it is "i(e"y
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that "ongter) sa"es are a"so inf"uen$ed positive"y*
Ke8 ob$er $$ to 4>>$$ is fast )oving*
Most of the desponden$es are agree that the bi(es are de"ivering proper ti)e*
The servi$e provide by ero Moto/orp is satisfied by )ore than ;>Q of$usto)ers*
Brand na)e of ero is sti"" good in )ar(et after sp"it ith onda
ua"ity# pri$e# Brand i)age# +ue" effi$ien$y is getting e.ua" i)portan$e in
satisfa$tion
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CHAPTER D' CONC/.SION
/usto)er satisfa$tion is a )ar(eting too" and a definite va"ue added benefit* It is often
per$eived by $usto)ers as i)portant as the pri)ary produ$t or servi$e your
organiCation offers*
+or )a(ing a better re"ationship ith $usto)er they a"ays use genuine parts in their
produ$t* And after se""ing they have the servi$es and )aintenan$es* Their $onstant
endeavor is to support the $o)panys )andate of providing highest "eve" of $usto)er
satisfa$tion by ta(ing good $are of $usto)er@s to7hee"er servi$e and )aintenan$e
through their vast netor( of )ore than 43>> $o))itted dea"ers and servi$e out"ets
spread a$ross the $ountry*
Apart fro) that hero Moto/orp td fo$used on $"ean"iness and other aestheti$s of the
servi$e stations and add su$h air $onditioned aiting area# internet surfing# $offee
shops et$ to enhan$e the in house eDperien$e of the $usto)ers at those &$usto)er
tou$h point'* To ensure that )i""ions of $usto)ers in the rura" area are not "eft aiting
for ade.uate servi$e as it is i)possib"e for the $o)pany to introdu$e servi$e station at
every noo( and $orner of the $ountry# )obi"e servi$e stations are regu"ar"y arranged
ith prior inti)ation to pub"i$ about the rout that the )obi"e or(shop ou"d ta(e
hen passing through that region so that $usto)ers $an $o)e and get their to
hee"ers servi$ed* A"" these a$tivities are ai)ed to in$rease the $usto)er "oya"ty and
thus retaining $usto)ers*
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CHAPTER -' RECOMMEN1ATION
+ro) the findings e $on$"ude that a $usto)ers hi"e pur$hasing a bi(e#
$usto)ers ta(es into $onsideration )ain"y fue" effi$ien$y# good "oo(s# "o
)aintenan$e $ost and re"iabi"ity*
The )ain $o)petitors of ero are Ba%a% Auto# a)aha# TVS# SuCu(i*
The $onsu)er preferen$e basi$a""y depends upon ider netor( and better
servi$es*
/usto)ers are inf"uen$ed )ore to buy a produ$t by advertise)ents rather than
dea"er friend@s or fa)i"y re$o))endations*
ero ant to deve"op )ore pro)otion for there so)e )ode"s "i(e sports bi(e
and gear "ess s$ooter ero bi(es $an $on$entrate to in$rease their eDport )ar(et
ero Moto/orp td shou"d try to give )ore advertise)ents in nes paper# bi""
boards in that area to enab"e easy re$a"" of the peop"e for ero Moto/orp td*
ero Motors $an a"so in$rease )ode"s attra$ting the Indian youth*
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"I"/IOGRAPH0
*hero)oto$orp*$o)
*bi(ea"e*$o)
info*shine*$o)
*sia)india*$o)
*hero*$a