Final Project by Kaushik 88

Kaushik Mutta

A STUDY OF CONSUMER BEHAVIOUR

TOWARDS MULTIFUNCTIONAL DEVICES OF CANON.

Compiled to the Mumbai University in the partial fulfillment of the requirement for the award of the degree in

MASTERS OF MANAGEMENT STUDIES

Submitted By: Kaushik Mutta

Under the guidance of

Prof. Simmi Prasad (Faculty – Marketing)

St Francis Institute of Management and Research

S F I M A R

St Francis Institute of Management and Research, Mt. Poinsur, S.V.P Road, Borivali (W) Mumbai.

Year: 2008 – 2010

Kaushik Mutta

ACKNOWLEDGEMENT

This project, though an individual project, wouldn’t have been possible without

the constant help and guidance of a few individuals whose support has been vital to the

completion of the project.

I would like thank my project guide Mr. Gaurav Choudhary (Account

Manager– Direct Sales) who gave me the opportunity to work under his guidance in spite

of his busy schedule, and for helping me with the various queries and the required

information required for the completion of the project.

I would like to thank my college guide Mrs. Simmi Prasad (Faculty –

Marketing) for his guidance during the project.

I would like to extend my sincere thanks to Dr. Thomas Mathew (Director-

SFIMAR) who was a source of inspiration throughout this project.

And lastly, I would also like to thank my parents and my fellow summer trainees

for their constant support and guidance during this project who made this project a

memorable experience.

Kaushik Mutta

DECLARATION

This is to certify that the project work “A study of Consumer Behaviour towards

multifunctional devices of canon.” has been successfully completed by ‘KAUSHIK

MUTTA’ in partial fulfillment of the requirement for the award of the degree in Master

in Management Studies at St. Francis Institute of Management & Research under

Mumbai University is an original work and the same has not been submitted by anyone in

this institute or any other institute earlier to this.

Kaushik Mutta

(Project Trainee)

Prof. Simmi Prasad

(Project Guide)

Kaushik Mutta

CERTIFICATE

Kaushik Mutta

TABLE OF CONTENT

SR.NO PARTICULARS PAGE NO.

1 Executive Summary 6

2 About company 7 - 9

3 Canon in India 9 - 10

4 Marketing Mix 11 - 12

5 Canon Solutions 12 - 40

6 Need for study 41

7 Objective of study 41

8 Research Methodology 42 - 43

9 Analysis of data 44 - 50

10 Findings and Interpretations 51- 52

11 Recommendations and Conclusion 53

12 Appendix - A 54 – 57

13 References 58

Kaushik Mutta

Executive Summary

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd, a world

leader in imaging technologies. It has been a wonderful learning experience working for

such a great company. It was a business to business selling so I have learned how to

interact with different kinds of people & have improved my communication skills. The

training provided to me has added tremendous value to my personality and I know it will

surely help me in my future.

The main focus of this project is to go to the customers ask them some questions

regarding the product and the usage of machine( which includes the volume of printouts,

scanning and photocopy on daily basis) and their satisfaction level with the usage of

machines. The focus was also to find about where do they get their machines

maintenance from (is it the dealer or the company itself) as few were not satisfied with

machines maintenance which they were getting from local dealer. To check whether their

products are outdated or exceeded five years( as the expected life of a MFD is five years)

and if so then help them in buying a new machine with the latest technologies which will

suit to their working environment. The project also includes finding the potential

customers for the products, and to provide them information about the new technology

with which a company is come up recently. The project can be summed up with the brand

awareness & promotion.

The primary data was collected through questionnaire tool by interview

technique. The questions were a combination of close ended & open ended questions.

While framing the questionnaire care was taken that the question asked were not

ambiguous or confusing. Simple words were used and care was taken to eliminate the

sensitive and personal questions.

The findings & recommendations are given on the basis of personal observation

and the responses given by the dealers and customers to the questionnaire.

It has indeed been a pleasure working with Canon India Pvt. Ltd. This provided

me with an extremely good learning environment which helped me gain a huge amount

of practical knowledge.

Kaushik Mutta

Canon.

Canon started out as a company with a handful of employees and a burning passion. That

company soon became a world-renowned camera maker and is now a global multimedia

corporation. However, the origins of success remain unchanged: the passion of our early

years and technological expertise amassed over more than 60 years.

Canon will continue using its technologies to benefit people as it pursues its objective of

becoming a company that is loved by people throughout the world.

A Short History of Canon

The company we know today as Canon was first founded in 1933, as a small street side

shop called Precision Optical Instruments Laboratory. The founders, Goro Yoshida and

Saburo Uchida, started the company in order to produce a 35-millimetre rangefinder

camera.

The first camera the company developed went by the name “Kwanon,” after a Buddhist

Bodhisattva. Although three versions of this camera were marketed and as many as ten

were said to be in production, none were ever sold on a large commercial scale.

Although Precision Optical Instruments Laboratory had developed a camera, it had failed

to develop a lens. The company decided to partner with Japan Optical Industries—the

company we now know as Nikon. This company had developed a camera lens under the

name “Nikkor.” In 1936, Precision Optical Instruments Laboratory released its first

camera to the commercial market: the Hansa Canon.

The Hansa Canon was only the beginning. In 1939, the company began producing its

own lenses in-house. A year later, the Japanese army approached several manufacturing

companies with a request to produce an X-ray camera. These companies in turn came to

Precision Optical Instruments Laboratory with the request. Toward the end of the year,

the company produced the first X-ray cameras.

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In 1945, the company was disbanded briefly after the end of World War II, after part of

its facilities were destroyed by fire. When Allied forces came to occupy Japan, the

company’s president, Takeshi Mitarai, noticed they showed an interest in Japanese

cameras. He made the decision to reopen the company to cater to these interests, inviting

back workers who had been let go when the plant closed.

In 1947, Precision Optical Instruments Laboratory changed its name to Canon Camera

Company. The name was more appealing than the previous one had been to the

occupying allied forces, and the script used in Japanese to write the new name was a style

that other companies of the time never used—so the name stood out among its

competitors and in the Japanese stock exchange.

Canon’s company may have begun with cameras, but it eventually expanded into other

markets. In 1982, the company introduced its first personal copying machines to the

market. Later, in 1987, the company introduced color copying machines. Technology

improved further over the years as the company developed inkjet and laser printers and

the world’s first ferroelectric liquid crystal display (FLCD).

Today, Canon is well known for its line of cameras, computer printers, and other

electronics for home use. However, the company also offers business products such as

analog and digital copiers, scanners, and all-in-one machines—and these make a

significant amount of the company’s revenue. Canon has also developed a line of flat-

panel televisions in partnership with Toshiba, under the name SED, Inc.

Among Canon’s product lines, the ImageRUNNER series is worth mentioning. This

office-sized copier is designed to be environmentally conscious. It warms up in just

sixteen seconds, saving energy as well as time. The products in this line also conform to

European laws that demand the reduction of lead and other environmentally damaging

substances used in manufacturing.

Canon’s ImageDirect printer series was also groundbreaking. These Inkjet printers allow

users to print directly from their cameras without going through a computer. The printers

use photo-quality paper and ink to produce prints that look like snapshots.

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Canon’s printers are primarily Inkjet, and the company produces a wide range of models

from compact desktop printers to all-in-one printers, scanners and copiers. Canon is

generally known to sell a high-quality product. However, the print head in a Canon

printer is often mounted directly onto the ink cartridge—meaning users must change the

ink cartridges if they need to change the print head. In addition, many of Canon’s printers

use ink cartridge configurations that are not compatible with other Canon printers; some

machines use all-in-one ink cartridges, while others require separate black, cyan, blue and

magenta cartridges.

Canon is one of the groundbreaking companies that can be credited with the development

and improvement of printer technology throughout the years. The company has come a

long way since its beginning, and it’s one of the oldest printer and electronics companies

still in business today.

Canon India Pvt. Ltd.

Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore

Pte.Ltd; a world leader in imaging technologies.

Canon today has offices spread across 7 cities in India with an employee strength of over

700 people and markets 140 comprehensive range of sophisticated and contemporary

digital imaging products in the country.

These include photocopiers, multi-functional peripherals, fax-machines, inkjet and laser

printers, scanners, All-in-ones, digital cameras, digital camcorders and multi media

projectors, cable id printers, semiconductors and card printers.

Business Imaging Solutions

In line with the trend of the multimedia age, Canon Business Imaging Solutions is

making all-out efforts to create a new office- Environment where dreams can be

materialized by high end, cost effective office devices like image RUNNERs, Large

Format Printers, Document Scanners, Software solutions of document management etc.

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Canon Business Imaging Solutions helps organizations optimize enterprise printing with

solutions designed to take advantage of the features and functionality of Canon's

imageRUNNER line of multifunctional products. Canon's enterprise printing solutions

enable high-speed host printing, over the corporate LAN, with full finishing capabilities,

with solutions that monitor, measure, and manage copy/print/scan activity across the

entire enterprise.

The Excellent Global Corporation Plan:

The Excellent Global Corporation Plan was introduced with the aim of building a

corporate group that continuously contributes to society through technological innovation

and is worthy of admiration and respect worldwide. Phase I of the Plan, launched in

1996, focused on profits and total optimization through selection and concentration of

business areas. In Phase II, launched in 2001, we established a highly profitable business

structure with the goal of becoming No. 1 in all of our major areas of business. Focusing

on sound growth in Phase III, which began in 2006, we aim to join the ranks of the

world's top 100 companies in terms of all key business performance indicators.

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Marketing Mix

The marketing mix is actually the specification of 4 P’s including Product, Price, Place &

Promotion describing the strategic position of a product in the marketplace. Canon uses

this model to full effect for their business model.

PRODUCT

The Image Runners are very much customized product line for the small and medium

businesses and as well as for Large enterprises. It offers you various facilities like

scanning, copying, printing, faxing and storing within the same machine. At the same

time IRC can be connected to the office’s network.

There are various categories of Digital Image Runners, which are as follows:

1. Workgroup

Canon offers an array of digital multifunction copiers, with speeds ranging from 13 to 23

pages-per-minute, designed to meet every need, application and budget in the workgroup

environment.

2. Department

Canon's mid-volume multifunction copiers range in speed from 22 to 68 pages-per-

minute and are designed to handle the workloads of busy workgroups or departments.

3. Production

Ranging in speed from 80 to 105 pages-per-minute, Canon's high-volume digital copiers

are equally at home in large corporate workgroups, print-on-demand environments,

central reprographic departments, and print-for-pay or walk-up environments.

4. Desktop

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Canon's Desktop Copiers offer Digital technology providing outstanding quality output

for professional results.

Few of the CANON SOLUTIONS

These are specially designed to handle works of many in a powerful package to enjoy

mega performance with minimum investment. Benefit from the advanced imaging,

copying, printing, colour network scanning and network features, increasing office

productivity and efficiency.

imageRUNNER iR 2318L

A compact and user friendly device that offers you copy and print features for added

convenience.

Achieve more with Canon imageRUNNER 2318L. Designed with the low volume

customer in mind, this device not only allows users to copy but print as well, promoting

significant cost savings.

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Features

• 18 pages per minute for copy and print output

• Simple to use advanced copying functions

• Standard Local Print with network printing available with network card installed

• 5 line LCD for easy navigation and visibility, with support in Thai and Vietnamese

• Customizable output formats such as rotate, collate and group

• Optional Color Network Scan for advanced document distribution

• Compact and Space Saving

Copy and Print Capability

• Many useful features to make copying powerful, simple and hassle free

• Reserved Copy, ID card copy, Auto Magnification Selection, 4 to 1 Copy Image

Combination and much more

• Standard local print function at a speed of up to 18 pages per minute with network

printing available as an option

• No need to purchase additional standalone printers, especially for the budget

conscious

• Copying and Printing at 600 x 600 dpi

New User Interface

• New 5-Line LCD Local user interface, including error recovery procedure support

• First Canon MFD to provide support Thai and Vietnamese Language User Interface

Create Professional looking documents

• Rotate, collate and group documents as desired for easy document distribution

without additional accessories

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• Supports a variety of paper sizes, with maximum capacity of up to 1,080 sheets

• Double-sided printing or stapled reports available with optional accessories attached

Excellent Color Network Scanning with Canon’s Color Network ScanGear

• Easily perform scanning of both black-and-white and color documents from the

device to the PC

• Supports up to 300 x 300 dpi A3 paper size scanning for editing or electronic

document distribution

• Optional with network card installed

Compact and Reliable with Small Footprint

• Suitably sized for busy office environments with limited space

• High yielding supplies and consumables to keep running costs and downtime to a

minimum

• Easy to load bottle design, toner replenishment is quick and clean

Security Features in the Office workflow

• Manage user access rights with Department IDs

• Prevent information leakages and manage paper cost

SPECIFICATIONS

Type Digital Multifunctional Imaging System

Developing System Single component dry toner projection development

system

Fixing System RAPID Fusing System

Copy Speed 18ppm (A4)

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Image Server Memory Standard 64MB

First Copy Time 7.9seconds or less

Warm Up Time 13seconds or less

Maximum Original Size A3

Maximum Copy Size A3

Minimum Copy Size A5

Resolution Reading 600 x 600dpi

Printing 600 x 600dpi

Halftone 256 Gradations of Gray

Duplexing Optional Automatic Duplexing

Magnification 25 to 400 % (in 1% increment)

Paper Capacity

Standard Paper

Cassette:

250 sheets x 1

Bypass Tray: 80 sheets

Optional Paper

Cassettes:

250 sheets x up to 3

Acceptable Paper Weight

Cassette 64 to 90 gsm

Bypass 64 to 128 gsm

Multiple Copies 1 to 99 sheets

Dimensions (W x D x H) 622mm x 638mm x 580.4mm

Weight 37.9kg

Power Source 220V AC – 240V AC +/-10%, 50/60 Hz, 2.7A

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Power Consumption 1.55 kW or less

Drum Yield 55,000 sheets (A4)

Toner Yield 8,300 sheets (A4)

imageRUNNER iR 2018N

Design to handle works of many in a powerful package to enjoy mega performance with

minimum investment. Benefit from the advanced imaging, copying, printing, colour

network scanning and network features, increasing office productivity and efficiency.

Features

• Delivers at fast speed of 18 pages-per-minute

• Finest print quality of up to true 1200dpi resolution with Canon’s UFR II LT printing

technology

• Vibrant scanned images of up to 600 x 600 dpi crisp resolution

• Optional Super G3 fax capabilities for faster information transfer at lower

Kaushik Mutta

transmission/telephone costs

• Perform at high productivity and maximum operation

• Compact and space-saving

• Energy saving and fast recovery mode

• Lower running costs with toner and drum design

Create sleek and professional looking documents

Present a professional image every time with the iR2018N. Produce outputs with

outstanding clarity and quality, double sided and stapled reports for distribution using the

optional internal finishing device. Productivity can be enhanced further with an additional

tray to separate print and copied output. Alternatively, an inner two-way tray for non-

stapled collation can be incorporated for maximum versatility.

Best image Quality

Whether it is printing or copying, high-quality image output is ensured by iR2018N,

delivering crisp and sharp text documents at 1200 dpi x 600dpi -enhanced resolution. The

iR2018N is ready to print instantly with little warm-up time at 18 pages-per-minute

output speed. You’ll get your work done effortless and quickly.

Excellent Colour Network Scanning with Canon’s Colour Network ScanGear

Scan your documents in both black-and-white and colour directly from imageRUNNER

to your pc via network. Coloured documents are able to deliver the message much

clearer and faster. In addition, scanned images can be easily edited or modified at your

workstation.

Spacing saving and Scalable

Compact size but big in features and capacity, you can enhance the capacity of this

imageRUNNER up to 1,080 sheets, in a variety of sizes up to A3.

Kaushik Mutta

Seamless Network Connectivity across the workgroup

Elevate the overall efficiency of your workgroup with this compact performer for

seamless network connectivity and share the benefits of professional laser printing. You

can also check the status of your iR2018N right from your desktop via the web browser.

Conscious of our Environment

With Canon’s RAPID Fusing System™, the system requires lesser time to

warm up; this greatly reduces the high energy consumption and keeping the

energy consumption to the minimum. Sleep mode is automatically initiated when the

device is not in use. Once needed, the device is fully operational again in seconds - a

great way to reduce energy consumption without affecting staff productivity. Save paper

and cut costs further by using double-sided output.

SPECIFICATIONS

Imaging System Laser Dry Electrostatic Transfer System

Developing System Dry Mono-component Toner Projection


Copy Speed 18 pages-per-minute (A4)

First Copy Output Time 6.9 seconds or less

Warm-up Time

Power-on: 14.0 seconds or less

From sleep mode: 1.0 seconds or less

Max. Original size A3

Max. Copy Size A3

Min. Copy Size A5

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Image Server Memory 128MB (Std), 256MB (Max)

Max. Copy Reservation No limit (Up to Memory Capacity)

Resolution

Scan 600dpi x 600dpi

Copy 1200 interpolated dpi x 600dpi

Print 1200 interpolated dpi x 600dpi (Std UFR II LT/Opt PCL)

True 1200 dpi x 1200 dpi* (Std UFR II LT)


Paper Capacity

Standard Paper Cassettes: 1 x 250-sheets

Stack Bypass: 1 x 80-sheets

Optional Up to 3 x 250-sheets Paper Cassette


Cassette 64 - 90gsm

Bypass 64 - 128gsm

Magnification 50% to 200% (In 1% increments)

Multiple Copies 1 to 99

Network Scanning Utility Color Network ScanGear

Printing Utility UFR II LT Printing

OS Supported Windows®2000/XP/Vista Server2003/ Mac OS(10.2.8 or

later)

Dimensions (W x D x H) 622mm x 638mm x 580.4mm (Duplex Automatic

Document Feeder)

Weight 41.0kg

Power Source 220-240VAC, 50/60Hz

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Drum 61,000 Copies (A4)

Toners 8,300 Copies (A4)

imageRUNNER iR 2018i

Offering high quality digital copying, laser printing, convenient colour-enabled scanning,

and powerful document distribution capabilities – delivering great performance for your

office. Benefit from these versatile features and increase your office productivity and

efficiency. Enjoy the advantage of multi-functional capabilities and simplicity today!

Features

• ‘All-in-One’ capabilities -copy/print/scan/send

• 18 pages-per-minute


technology

• Achieve brilliant images, scan up to 600 x 600dpi resolution

• A communication powerhouse – direct send to emails, i-fax and file servers

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• Send/receive faxes at approx. 3 sec for faster information transfer at lower


• Compact


• Reliability, Maximum uptime and lower running costs with toner and drum design

Finest image Quality and high Performance

Whether it is printing or copying, high-quality image output is ensured by iR2018i,

delivering crisp and sharp text documents at 1200 dpi x 1200dpi -enhanced resolution.

The iR2018i is ready to print instantly with little warm-up time at 18 pages-per-minute


Superb Colour Network Scanning


to your pc for integration into workflow or storage. With the scanned coloured

documents, you are able to deliver the message much clearer and faster. In addition, these

scanned images can be easily edited or modified at your workstation.




can also check the status of your iR2018i right from your desktop via the web browser.

Communication Powerhouse

Take advantage of your network infrastructure improve your business communication

with a power suite of black-and-white and colour document distribution in TIFF, PDF,

and JPEG file formats without restrictions to multiple destinations. Greatly simplify

information exchange and communications.

Kaushik Mutta

Look at your Best

Present a professional image every time with the iR2018i. Produce outputs with





Compact, Elegantly and Space-saving design

Offering all the functionality needed in a single complete package, this reduces space-

occupying of multiple devices and respective consumables – a compact design which can

fit elegantly in any size. Though compact size but big in features and capacity, you can

enhance the capacity of this imageRUNNER up to 1,080 sheets, in a variety of sizes up to

A3.


With Canon’s RAPID Fusing System™, the system requires lesser time to

warm up; this greatly reduces the high energy consumption and keeping the

energy consumption to the minimum. Sleep mode is automatically initiated when the

device is not in use. Once needed, the device is fully operational again in seconds - a

great way to reduce energy consumption without affecting staff productivity. Save paper

and cut costs further by using double-sided output.

SPECIFICATIONS





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Warm-up Time

Power-on: 26.0 seconds or less

From sleep mode: 1.0 seconds or less


Max. Copy Size A3

Min. Copy Size A5

Image Server Memory 256MB (Std/Max)

Max. Copy Reservation Approx. 1,500 pages (Up to Memory Capacity)

Resolution




True 1200 dpi x 1200 dpi (Std UFR II LT)


Paper Capacity



Optional Up to 3 x 250-sheets Paper Cassette


Cassette 64 - 90gsm

Bypass 64 - 128gsm



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later)

Send Feature

Sending Methods Email, i-Fax, File-Server(FTP, SMB)

File Formats TIFF, JPEG, PDF, PDF(Compact)

Dimensions (W x D x H) 622mm x 676mm x 652mm (Duplex Automatic

Document Feeder)

Weight 47.0kg




Kaushik Mutta

imageRUNNER iR 2022N

This powerful office package, imageRUNNER 2022N is built to handle works of many in

a complete solution. Benefit from the advanced imaging, printing, copying, colour

network scanning and network features, increasing office productivity and efficiency.

Features

• Digital laser quality copying and printing at a laser speed of 22 pages-per-minute


technology

• Big office colour network scanning to this black-and-white imageRUNNER

• Optional Super G3 fax capabilities for faster information transfer at lower


• High productivity and optimum operation

• Space-saving and scalable


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• Lower running costs with toner and drum design

Present the best to your customers

Present a professional image every time with the iR2022N. Produce outputs with





Finest image Quality and high Performance

Whether it is printing or copying, high-quality image output is ensured by iR2022N,

delivering crisp and sharp text documents at 1200 dpi x 600dpi -enhanced resolution. The

iR2022N is ready to print instantly with little warm-up time at 22 pages-per-minute


Big Office Colour Network Scanning


to your pc. Coloured documents are able to deliver the message much clearer and faster.

In addition, scanned images can be easily edited or modified at your workstation.

Space saving and Scalable

Compact size but big in features and capacity, you can enhance the capacity of this

imageRUNNER up to 1,080 sheets, in a variety of sizes up to A3.




can also check the status of your iR2022N right from your desktop via the web browser.

Kaushik Mutta


With Canon’s RAPID Fusing System™, the system requires lesser time to warm up; this

greatly reduces the high energy consumption and keeping the energy consumption to the

minimum. Sleep mode is automatically initiated when the device is not in use. Once

needed, the device is fully operational again in seconds - a great way to reduce energy

consumption without affecting staff productivity. Save paper and cut costs further by

using double-sided output.

SPECIFICATIONS






Warm-up Time

Power-on 14.0 seconds or less

From sleep mode 1.0 seconds or less

Max. Original Size A3

Max. Copy Size A3

Min. Copy Size A5

Image Server Memory 128MB (Standard)/ 256MB (Max)

Max. Copy Reservation No Limit (Up to Memory Capacity)

Resolution

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True 1200 dpi x 1200 dpi (Std UFR II LT)*


Paper Capacity

Standard Paper Cassettes: 250-sheets x 2

Stack Bypass: 80-sheets

Optional Paper Cassettes: 250-sheets x 2


Cassette 64 to 90 gsm

Bypass 64 to 128 gsm






later)

Dimensions (W x D x H) 622mm x 638mm x 665.4mm (Platen cover)

Weight 47.0kg




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COLOUR

Color imageRUNNER iR C3180i

The multi-function device Color imageRUNNER 3180i offers a wealth of possibilities,

while paperless information distribution is available for easy execution at a touch of a

button, incurring minimal cost of sending files over lines. There are choices of robust

finishing options for you to choose from, producing sleek and professional-looking

documents in-house, without the need for any out-sourcing.

Features

• ‘All-in-One’ capabilities -copy/print/scan/send/opt fax

• 31 ppm for b/w outputs & 7 ppm for colour outputs

• Standard Canon’s UFR II LT printing technology for faster and more efficient

printing process

• Scan and achieve beautiful brilliant images

• Seamless connectivity – direct send to emails, i-fax and file servers

• Send/receive laser-speed faxes at approx. 3 sec for faster information transfer &

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lower transmission/telephone costs

• Unique array of advanced finishing options to choose from

• Optimum uptime and lower running costs with toner and drum design

Advanced Copying features for Uncompromising Business Performance

Power-packed with advanced copying features like Scan-Once-Print-Many, Area

Designation, 2-Color Copying, Job Built, Job Block Combination and many more which

makes document creation simple. In addition, Express Copy screen enables users to set

basic copying modes from a screen. This reduces setup time for complex copy jobs.

UFR II Brilliant Business Colour

Canon’s proprietary UFR II Print Technology comes as standard in Color

imageRUNNER 3180i, which is responsible for delivering remarkable reproduction of

details and image quality, maximizes your printing performance and speed.

Excellent Colour Network Scanning


to your pc for integration into workflow or storage. With the scanned coloured

documents, you are able to deliver the message much clearer and faster. In addition, these

scanned images can be easily edited or modified at your workstation.




can also check the status of your iRC3180i right from your desktop via the web browser.

Connect borderless without any restriction

Take advantage of your network infrastructure improve your business communication

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with a power suite of black-and-white and colour document distribution in TIFF, PDF,

and JPEG file formats without restrictions to multiple destinations. Greatly simplify

information exchange and communications.

Creating a Variety of File Formats for Different Needs

Standard Universal Send functionality can be further upgraded with Universal Send PDF

Advance Feature kit, Universal Send PDF Security Feature kit and Digital User

Signature PDF.

You can select TIFF, JPEG, or PDF formats when scanning your documents. In

addition, you can further specify the various format options such as Compact, Trace &

Smooth, OCR, Encrypt and adding Digital Signatures according to your requirements

and serving the purposes.

Look at your Best

Present a professional image every time with the iRC3180i. Produce outputs with

outstanding clarity and quality, double sided and stapled reports for distribution with

finishing options. Productivity can be enhanced further with an additional tray to

separate print and copied output. Alternatively, an inner two-way tray for non-stapled

collation can be incorporated for maximum versatility.

Powerful Package – “ All-in-One”

Offering all the functionality needed in a single complete package, this reduces space-

occupying of multiple devices and respective consumables – a compact design which

can fit elegantly in any size. Though compact size but big in features and capacity, you

can enhance the capacity of this imageRUNNER up to 4750 sheets, in a variety of sizes

up to A3.

Caring for our Environment

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Sleep mode is automatically initiated when the device is not in use. Once needed, the

device is fully operational again in seconds - a great way to reduce energy consumption

without affecting staff productivity. Save paper and cut costs further by using double-

sided output.

SPECIFICATIONS

Developing System Dry Dual Component Developing System

Copy Speed

B/W 31 ppm (A4)

Color 7 ppm (A4)

First Copy Output Time

B/W 8 sec (A4)

Color 23.9 sec. (A4)

Warm-Up Time 6 minutes or less


Max. Copy Size A3

Min. Copy Size A5

Max. Copy Reservation 5

Image Server Memory 1 GB RAM (Std) 1.5 GB RAM (Max)

Resolution

Scan 600 dpi x 600 dpi


Print 2400 interpolated dpi x 600dpi

Paper Capacity

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Optional Paper Cassettes: 2 x 550-sheets

Paper Deck: 2,500 sheets


Cassette 64 - 128gsm

Bypass 64 - 163gsm






later)

Send Feature

Sending Methods E-mail, I-Fax, File Server (IPX, FTP, SMB, WebDAV),

User Inboxes (Includes URL Send)

Address Book Capacity Max. 1,800 (Includes 200 One-Touch Buttons)

Max 5 LDAP Servers

File Format TIFF, PDF, Optional {PDF (OCR), Encrypted PDF,

Digital Signature PDF (Device, User)

Dimensions (H x W x D) 754mm x 565mm x 755mm

Weight 86.0kg


Drum Yield 70,000 pages (A4)

Toner Yield (@5%coverage)

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B/W 23,000 pages (A4)

Color 8,500 pages (A4)

Color imageRUNNER iR C2550i

The NEW Colour imageRUNNER 2550i is designed to optimize office productivity by

providing a benchmark of performance, exceptional value and extensive range of

accessories that will enable you to select the most appropriate solution for your unique

business needs.

Features

• ‘All-in-One’ capabilities - Copy/Print/Scan/Send/Fax

• 25 ppm for black-and-white outputs & 23 ppm for colour outputs

• Standard Canon’s UFR II printing technology for faster and more efficient printing

process

• Single and Dual Fax Capabilities

• Standard Universal Send Feature

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• Brilliant and Excellent finishing capabilities

UFR II Brilliant Business Colour

• Ultra Fast Rendering (UFR II) technology comes as a standard configuration

• Superior image quality of up to 1,200 dpi print resolution

• Runs on Windows and Macintosh Operating Systems

Integrated Communication Hub

• Scan documents, convert them to digital documents as e-mail, I-fax, fax, file server,

inboxes and send to multiple destinations in various formats

• Share information among employees internally and externally

• Store documents and print on-demand

• Compress large files thus reducing network congestion

Total Peace of Mind

• Provide business security solutions that prevent information leakages

• Effectively manage user access rights

• Efficient cost management

Caring for our Environment

• Sleep mode is automatically initiated when the device is not in use

• Once needed, the device is fully operational again in seconds - a great way to reduce

energy consumption without affecting staff productivity

• Save paper and cut costs further by using double-sided output

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SPECIFICATIONS

Imaging System Indirect Electrostatic Transfer System

Image Server Memory 1GB (Standard)

Hard Disk Drive 80GB

Network Interface

Connection

10/100Base-TX (RJ-45)

First Copy Output Time

B/W 5.9 seconds (A4)

Color 8.9 seconds (A4)

Warm-Up Time 30 seconds (A4)

Copy/Print Speed

B/W 25 ppm (A4)

Color 23 ppm (A4)

Max. Mailbox Supported 100 User Inboxes, 1 Memory Fax Inbox, 50 Confidential

Fax Inboxes

Max. Copy Reservation 10

Resolution

Print Up to True 1200 dpi x 1200 dpi

Copy 1200 interpolated dpi x 600 dpi

Scan 600 dpi x 600 dpi


Magnification 25% to 400% (in 1% increment)

Paper Supply

Standard Paper Cassettes: Dual 550-sheets

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Stack Bypass: 50 Sheets

Optional Paper Cassettes: Dual 550-sheets

Paper Deck: 2,700-sheets


Cassette 64-163gsm

Bypass 64-220gsm

Exposure Control Automatic or Manual


Send Function

Sending Methods E-mail, Internet Fax, SMB, File Server (FTP, IPX,

WebDAV), and User Inbox

Address book 1,800 (Includes 200 One-Touch Buttons)

File Format Email/File: TIFF, MTIFF, PDF, JPEG, PDF (Compact),

PDF (Trace & Smooth), PDF (OCR), Encrypted PDF &

Digital Signature PDF (Device, User)

Dimensions (H x W x D) 565mm x 755mm x 791mm

Weight Approximately 116 kg

Power Source 220-240V, 50/60Hz

Power Consumption Approx. 1.5 KW (Max)

Drum

B/W Approx. 58,000 Sheets (A4)

Color Approx. 55,000 Sheets (A4)

Toners

B/W 26,000 Sheets (A4)

Color 14,000 Sheets (A4)

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PEOPLE

Canon’s main target audience is Small and Medium enterprises, Large Corporate

houses, Trusts, government organization etc. Any organization which deals with day-to-

day paper activity is our potential client like. Manufacturing firms are also our potential

clients because they require lot of paper work for bidding and procurement. Educational

institutes also form a major client base as they are into printing questions papers for their

students. Pharmaceutical companies are major clients as their average daily load is about

1000 pages. Some of the clients for Canon IRC are HDFC, Cipla, ICICI, Exxon Mobil,

Spanco, RFCL, ONGC, GAIL etc.

PRICE

The pricing forms a crucial part of corporate level products. There are various pricing

regimes for various channels and major accounts. The pricing are different for dealers,

direct channel, government organizations.

Direct clients have various options like outright payment, and rental basis-ownership.

In rental basis-ownership, there are two options:

• Fixed Rental Option– It involves basic price of the machine, 15% premium,

0.03367 (3 years factorial), 12.5% VAT if only a copier otherwise 4% if copier

cum printer, service charge

• Minimum Commitment Option - In this, monthly commitment, basic price of the

machine, 15% premium, 0.03367 (3 years factorial), 12.5% VAT if only a copier

otherwise 4% if copier cum printer, and service charge

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For government organization, there is a special contract called DGS&D or rate

contract.

The present role of the DGS&D is mainly to conclude the rate contracts to be

operated by the consuming departments of the Government for items of common use.

DGS&D has been identifying such items, whose anticipated annual purchase by

Government Organisations is normally more than Rs. 25 lakhs a year, and bringing such

items on rate contract. The purchase policy envisages according preference to

indigenously produced stores vis-à-vis

imported stores. DGS&D concludes rate contracts with manufacturers, as a matter of

policy. Only where manufacturer himself does not market his products, DGS&D

entertains sole distributor/ selling agent in lieu. For imported stores, DGS&D may deal

with stockists/suppliers of imported stores provided they have proven relationship with

the foreign manufacturer with guarantee of after sale service and supply of spares. Such

entities are required to have adequate infrastructure for after sale service in India.

For maintenance, there is a TGA (Total Guarantee Agreement) contract which involves

servicing and toner cost. It is usually for 3 years and for maximum 5 years. TGA lapses if

10 lacs copies or 5 years whichever is first.

PROMOTION

The main modes of promotion for Canon for IRC are:

• organizing workshops in major cities

• Editorials in various leading business and IT magazines

• Direct sales promotions

• Company mostly benefits from its good quality products and customer experience

which translates into word of mouth publicity. And very committed and well

trained sales force.

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The Business Imaging Solutions – Direct sales division have a headcount of 93

people. The BIS - Direct division has a target of building 283 key major accounts and

achieves 300% growth in our colour high end machines. It has operations split into 4

regions – North and East, West and 2 in South. A separate pre-sales department has been

created under BIS DC to cater to the unique needs of the enterprise market segment. The

pre-sales teams will help existing sales teams to build the solution business in the metros

of Delhi, Mumbai and Bangalore. In addition, to provide enterprise customers customized

approaches and provide relevant applications for document management processes, a

separate solution marketing department has also been created. Canon expects its solution

business to be a major driver for selling in all the major and key accounts.

BIS- Channel sales division has a headcount of 43 people. The BIS – Channel sales

division has a target of staying as No.1 in digital copier category which Canon acquired

in Q4 2006. To increase the focus on the government and e-governance sector, a new

Government business department with a dedicated five member team has been created.

BIS –Channel Sales has currently been seeing 25% of its business come from the

government. As a part of Canon's increased focus on colour – a Colour Specialist has

been appointed - for office colour and commercial colour. This Colour specialist will

provide expert advice and guidance to customers on the use of colour. This division will

also oversee the marketing on entire BIS – Channel Sales and BIS – Direct sales

divisions.

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Need for study.

• To maintain relations with current users of canon printers and identify if they

have any other requirements within same office (other branches).

• To provide them with good buy back offers if the period for previous machine has

exceeded by five or more than five years (as the life of printer is expected to be 5

years).

• To identify and qualify new clients.

• To replace competitors machine with canon machines.

Objective of study.

• To understand consumers pattern of purchase and behavior regarding MFD.

• To study the perception of brand canon in the mind of consumers.

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Research Methodology

A Quantitative research has been followed with specifics as follows:

1. Research Design-

An exploratory as well as descriptive research was carried out with the help of

questionnaires. Questionnaire was formed in order to collect the data from customers.

2. Data Collection:-

With an ideal Research Design, Primary data was collected through questionnaires and

personal interviews. The Secondary data sources comprised of company’s customer

database.

3. Sampling:-

The sampling technique used was convenience sampling under non probability sampling.

4. Sampling plan:

Sample area :- Andheri East: Chakala, Sakinaka,

J.B.Nagar, Sahar road etc.

Sample size :- 100

Contact Method :- Personal Interview

Research Tool :- Structured Questionnaires

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5. Questionnaire design:

The primary data was collected through questionnaire tool by interview technique. The

questions were a combination of close ended and open ended. While framing the

questionnaire, care was taken that the questions asked were not ambiguous or confusing.

Simple words were used and care was taken to eliminate sensitive and personal questions.

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Analysis of Data Collected

Note: A copy of the questionnaire can be referred from Appendix – A. The analysis of

the questionnaire is as follows:

1. Are you using any MFD in your office? YES NO

• Results: 90% of them are having MFD in their office while 10% of them said

they have more of desk printers and separate scanners as their volume is not

more.

2. If yes, then which one?

Canon Hp

Xerox Ricoh Others

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• Results: 35% of them are having either Canon or HP machines while 10% are

using Xerox and Ricoh machines.

3. What is the main purpose behind using MFD?

Only photocopy Only scanning Only printouts Only scanning All

main purpose

only photcopy

only Print

only Scan

only Fax

All

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Results: About 62% responses shows that they are using these machines for

multipurpose while 16% and 14% use it for only photocopy and scanning respectively.

4. What is the volume of print outs taken on Daily basis?

Less than 100 Between 100 to 300 Between 300 to 500 Between 500 to 1000 More than 1000

• Results: 18% has a volume between 100 to 300, 41% has a volume between

300 to 500, while 9% has more than 1000(this are specially offices of Interiors

and architects)

5. Are the print outs Black & white or colouring?

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• Results: 90% of the print outs are Black & white , while only 10% of the print

outs are colouring(these are only some special documents in all the offices)

6. What is the volume of scanning done on Daily basis? Less than 50 Between 50 to 200 Between 200 to 400 More than 400

volume of scanning

Less than 50

Between 50 to 200

Between 200 to 400

more than 400

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• Results: In 57% of the cases scanning is between 200 to 400, while in 15% more than 400. People have started scanning more rather than taking print outs and thus the volume of scanning is expected to increase more.

7. What is the volume of photocopy taken on Daily basis? Less than 100 Between 100 to 300 Between 300 to 500 Between 500 to 1000 More than 1000

• Results: In 27% of the cases photocopy taken in office is between 300 to 500 while in 22% it is between 500 to 1000. It is also been found that many of the offices take photocopy from outside.(any nearby local photocopy shop)

8. You are using this machine for last how many years? Less than 6 months 6 months to 2 years 2 to 4 years More than 4 years

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• Results: In 54% of the cases the life of the machine had exceeded 2 to 4

years, while in 18% of the cases the usage was for last 4 years.( the expected life of any MFD is 5 years)

9. Are you satisfied with your machine?

• Results: 92% are satisfied with the machines they are using while 8% were

not, the main reason for these was tonner not changed on proper time due to

which their work was delayed.

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10. Do you wish to buy another machine or change your old machine?, if yes then which brand would u prefer?

Results: 92% are satisfied with the machines they are using and would like to use the same brand again in future.

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Findings and Interpretations

1) 90% of them are having MFD in their office while 10% are still using desk

printers and scanner machines separately in their office, it is also been found that in case

of photocopy they prefer to take it from some local dealer near their office.

2) The most preferable MFD is Canon and HP with 35% each, Xerox and Ricoh

with 10% each and then others like Samsung and etc.

3) The average volume of print outs daily taken in an office is between 300 to 500

which is 41%, 10% has a volume between 500to 1000, while only 9% has a volume of

more than 1000. These are actually the potential customers for canon as they have more

& more load.

4) Most of the print outs taken in office are generally black & white, and only few

are colouring, which may be some important documents. One of the main reason behind

this is that the running cost of the colouring print out is very high as compared to black &

white print outs.

5) 62% responses shows that MFD are used for multipurpose, which means they use

it for print outs, photocopy, scanning and fax, whereas 16% use it only for photocopy and

14% use it only for scanning purpose.

6) About 57% of the response show that they have scanning between 200 to 400,

while in 15% cases it is more than 400. People have started scanning more rather than

taking print outs and thus the volume of scanning is expected to increase more. Canon

can target this type of offices as their scanning speed per minute is very high.

7) Photocopy taken in offices is almost equally distributed in volume and varies

from office to office. One of the main reason for this is that many of the offices take

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photocopy from outside.(any nearby local photocopy shop). Canon can target these

offices, as many of them are not aware about the running cost that they can save on each

copy.

8) It was also found that many were still not aware about the maintenance plan of

the machine offered by canon, due to which running cost per copy gets decreased. Canon

should promote more about their maintenance plan, due to which the sales of machine

can increase.

9) 8% machines are newly purchased where as near about 18% machines are

finishing their life. The 54% machines are between 2 to 4 years old, it clearly shows that

after 2 to 3 years canon can definitely increase their market share, as well as searching to

new ones

10) 92% are satisfied with the machines they are using while 8% were not, the main

reason for these was tonner not changed on proper time due to which their work was

delayed and the paper gets stuck inside.

11) Most of them are satisfied with the machines they are using and would like to use

the same brand again in future. As all the dealers provide training for customers and they

are also satisfied with the service provided with service provided.

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Recommendations

12) 41% Consumers are having a volume of more than 300 pages per day. These are

actually the potential customers for canon as they have more & more load.

13) . Consumers have started scanning more rather than taking print outs and thus the

volume of scanning is expected to increase more. Canon can target this type of offices as

their scanning speed per minute is very high.

14) Photocopy taken in offices is almost equally distributed in volume and varies

from office to office. Many offices take photocopy from outside. (any nearby local

photocopy shop). Canon can target these offices, as many of them are not aware about the

running cost that they can save on each copy.

15) 8% machines are newly purchased where as near about 18% machines are

finishing their life. The 54% machines are between 2 to 4 years old, it clearly shows that

after 2 to 3 years canon can definitely increase their market share, as well as searching to

new ones

Conclusion

It was found that many users were still not aware about the maintenance plan of the

machine offered by canon, due to which running cost per copy gets decreased. Canon

should promote more about their maintenance plan, due to which the sales of machine

can increase, and should keep on updating all the users with the new MFD models and

technology that it has come up with so that they prefer canon brand again while

repurchasing new machines

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APPENDIX –A

1. Name of the company?

___________________

2. Name of the person?

___________________

3. Are you using any MFD in your office?

YES NO

4. If yes, then which one?

Canon

Hp

Xerox

Ricoh

Others

5. What is the model no. of the MFD which you are currently using in your

office?

___________________

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6. What is the main purpose behind using MFD?

Only photocopy

Only scanning

Only printouts

Only scanning

All

7. What is the volume of print outs taken on Daily basis?

Less than 100

Between 100 to 300

Between 300 to 500

Between 500 to 1000

More than 1000

8. Are the print outs Black & white or colouring?

___________________

9. What is the volume of scanning done on Daily basis?

Less than 50

Between 50 to 200

Between 200 to 400

More than 400

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10. What is the volume of photocopy taken on Daily basis?

Less than 100

Between 100 to 300

Between 300 to 500

Between 500 to 1000

More than 1000

11. What is the volume of Fax taken on Daily basis on this machine?

___________________

12. What is the strength of Employees in your office?

___________________

13. You are using this machine for last how many years?

Less than 6 months

6 months to 2 years

2 to 4 years

More than 4 years

14. Are you satisfied with your machine?

YES NO

15. If no, then what is the problem that you are facing?

___________________

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16. Do you wish to buy another machine or change your old machine? If yes then

which brand would u prefer?

___________________

Thank You

Kaushik Mutta

References

http://www.canon.co.in/

http://www.canon.com/

http://www.bizaims.com

Final Project by Kaushik 88

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