FINAL PROJECT

PRESENTATION

Syunaka Enterprise

COMPANY BACKGROUND Our group name is Syunaka Enterprise.

Our products for sale are: DADIH:

STRAWBERRY FLAVOUR CHOCOLATE FLAVOUR CORN FLAVOUR 3 LAYER FLAVOUR

BISCUITS: CHOCOLATE CHIP ALMOND BISCUIT ALMOND RAISIN BUTTER BISCUIT

KEREPEK: VARIETY ’S OF KEREPEK

Venue: Ungu Violet Café’ Operation hour : 11.00 am – 5.00 pm Target : Student from various department Lecturer Office Villagers / Non- Residents of Sg. Lang

SYMBOL/

COLURMEANS

YELLOW Describe theimage of company and exclusif product.

GREEN Softness and peaceful.

RED To show encourage to take a challenge to sale the product that

already in the market.

WHITE Chaste in produce our product

To be well known and establish in the local and global market.

To enlarge the business in to global side.

Produce a product that guarentee HALAL.

ORGANIZATIONAL STUCTURE

CHIEF OF COMPANY

MARKETINGNOOR ATIQAH AZHARI

PRODUCTIVITYSITI NASUHA MAT ZIN

FINANCIAL ACCOUNTSITI SYUKIRAH

HAMZAH

MISSION:

OBJECTIVE :

To provide a better service to our market in Polytechnic of Sultan Idris Shah (PSIS) by representing our unique and specialty of our product

To make sure our service always follow the customer needs.

To make sure the product always clean and HALAL.

To expanding our business.

Marketing

M A R K E T I N G P L A N N E DProduct Dadih Cookies Kerepek

Target Market Student, LecturerPolytechnic Staff

StudentLecturerPotential customer out from Sabak Bernam.

Market Survey By conducting a survey within the business area administration café,

Promotion InternetFlyersCompany blogPosterSample gift

Price RM 1.00 per cup RM 1.50 packetRM 12.00 tupperware

Price per gram and type of kerepek

Credit Policy Cash

Venue Ungu Violet / Outside Restaurant / Various Location based on food ordering

This product we made by ourself. Variety of dadih :

DADIH

The second product. We made by our own recipe and idea.

The type of cookies : Butter Raisin Cookies Chocolate Almond Cookies

The packaging is divided into two : Plastic packet Tupperware

COOKIES

The kerepek product take from the supplier.

The variety of kerepek : Kerepek pisang tanduk Kerepek pisang masin Kerepek pisang manis Kerepek Vadai’ kering Kuih Bangkit

KEREPEK

SUPPLIER

Syunaka enterprise has offered the great price that are suitable for the customer.

The price decision we made according to the market price and the price of the raw material.

We have to put price based on market price to attract and persuade customer.

Our company suggest a few planned for the price decision. There are : Promotion price decision

o Price will be less at the certain time. The promotion price will be used during festival like ‘Hari Raya’

Discount price decisiono The product will be sold with the discount price if the

customer buy more product. Price decision by mark up price of the raw material

Price

Price before promotion

Chocolate Almond Cookies

Butter raisin Cookies

RM 15.00 RM15.00

Price after promotion

Chocolate almond Cookies + Butter raisin Cookies

Butter Raisin Cookies + Kerepek (Customer choice

RM28.00 RM 20.00

The promotion, Syunaka enterprise making a few activity promotion : First method

Make a flyers and poster to tell the customer our existence and try our product

Make a blog for online business (internet) Second method

Giving a sample of product to the customer Free for the lucky customer

Promotion

SAMPLE OF PROMOTION :

PROBLEMS & PROBLEMS SOLVING

Competitor Other company are selling the same

product e.g dadih Food Supply

Limitation of food supply because the transportation problem.

Target Market The landover's of product because student

bought after class. Kerepek

After few days, we get the result that snack food are not acceptable.

Problem with the supplier The supplier of the ‘kerepek’ product

cannot prepared the product as the order at the time.

The supplier also has not prepare the product as the reason the raw material is not enough.

PROBLEM

Competitors Make a variety of product or different

with the other company product. Food Supply

We rent a car to buy stock for product. Target Market

Aggressively doing sales from department to another.

Food selling also has been in KAMSIS area.

Make a specialty selling services.

Problem Solving

Kerepek We decide to sold the kerepek out

from Sabak Bernam. Problem with the supplier

We terminated our supplier to take product from them and take the product from the new supplier.

We took the ‘kerepek’ product from the new supplier that are not expensive and has the all ‘kerepek’ product we need.

FINANCIAL STATEMENT

WEEKLY SALES (AUGUST)

1ST WEEK 2ND WEEK 3RD WEEK 4TH WEEKR0.00

R50.00

R100.00

R150.00

R200.00

R250.00

DADIHBISCUITSKEREPEK

DADIH BISCUITS KEREPEK

1ST WEEK RM 119.50 RM 0.00 RM 10.00

2ND WEEK RM 127.80 RM 69.00 RM 227.00

3RD WEEK RM 0.00 RM 72.00 RM 10.00

4TH WEEK RM 43.40 RM 22.50 RM 191.60

WEEKLY SALES (SEPTEMBER)

1ST WEEK 2ND WEEK 3RD WEEK 4TH WEEKR0.00

R50.00

R100.00

R150.00

R200.00

R250.00

DADIHBISCUITSKEREPEK

DADIH BISCUITS KEREPEK

1ST WEEK RM 62.80 RM 7.00 RM 0.00

2ND WEEK RM 69.00 RM 6.00 RM2.40

3RD WEEK RM 138.00 RM 10.00 RM 13.00

4TH WEEK RM 77.00 RM 15.00 RM 13.00

WEEKLY SALES (OCTOBER)

1ST WEEK 2ND WEEK 3RD WEEK 4TH WEEKR0.00

R50.00

R100.00

R150.00

R200.00

R250.00

DADIHBISCUITSKEREPEK

DADIH BISCUITS KEREPEK

1ST WEEK RM 138.00 RM 13.00 RM 0.00

2ND WEEK RM 0.00 RM 0.00 RM 0.00

3RD WEEK RM 0.00 RM 0.00 RM 0.00

4TH WEEK RM 0.00 RM 0.00 RM 0.00

MONTHLY SALES

AUGUST

SEPTEMBER

OCTOBER

R0.0 R100.0 R200.0 R300.0 R400.0 R500.0

KEREPEKBISCUITSDADIH

DADIH BISCUITS KEREPEK

AUGUST RM 290.7 RM 163.50 RM 439

SEPTEMBER RM 347 RM 38 RM 28

OCTOBER RM 138 RM 38 RM 0.00

IMPROVEMENT

To improve the communication skill in terms of negotiation, reconfirm ordering etc.

To be alert more on festive season, therefore each customer ordering or reservation can be fulfil.

We should increase the quantity of food production in order to meet the demand.

CONCLUSION

Learn how to create or run a business accordingly.

Learn to co-operate with each other. Learn to take a risk that might be

happened during the business. To be more efficient in time

management.