Company Summary

We are going for green entrepreneur so Green means a product, service, or process that

benefits the environment or reduces the negative environmental impact of existing products,

services, or processes while entrepreneurship is the process of identifying and starting a new

business venture, sourcing and organizing the required resources, while taking both the risks

and rewards associated with the venture. We are doing green entrepreneurship on solid waste

management in Wapda town. We plan to focus the area of wapda town for solid waste

management.

Ownership

We are going to plan an idea of solid waste management on partnership basis having 5

partners namely: Abdul rehman (Tel:), Waseem Naeem (Tel:), Shoab Asif (Tel), Amir Sohail

(Tel), Asad Baig (Tel:)

Company name, Address and phone number

Wapda Town, Wapda employees town near Chand da qila,Gujranwala.

Name(s), address of all key people

Abdul rehman (Project leader CEO)

Waseem Naeem (Managing director)

Shoab Asif (Cheif Inspection officer)

Amir Sohail (Supervisor)

Asad Baig (Supervisor)

Objectives

Operational objective of this Solid Waste Management Plan is to provide for facilities that

are sufficient to treat, recover, or dispose of solid waste in a manner that is consistent with

the applicable State, Federal, and local laws and regulations that relate to air pollution, water

pollution, and land use.

The Plan’s ultimate intent is the effective implementation of an integrated system of solid

waste management and recycling that allows sufficient flexibility to react to changes in

regulations, technology and market conditions.

Reduce the volume of the solid waste stream through the implementation of waste reduction

and recycling program

The main objective is to provide the efficient and economical refuse collection, recycling

and disposal services.

Provide facilities for the sanitary, efficient and economical reception and transportation of

solid waste.

Provide for the operation of sanitary waste disposal facilities, utilizing, the most

economically viable and environmentally acceptable methods available

Company Vision

Our vision is to maintain a best waste management system that benefits our community

and environment.

Company Mission

Our mission is to serve our community by providing a comprehensive solid waste

management system that is environmentally, socially and financially sound.

What business we in?

Solid waste management and abstracting raw material for

Recycled

Reduced

Reuse

Values and core Principles

Green entrepreneurship benefits the environment or reduces the negative environmental impact

of existing products, services, or processes while entrepreneurship is the process of identifying

and starting a new business venture, sourcing and organizing the required resources, while taking

both the risks and rewards associated with the venture or solid Waste management is the process

of "making, prevention, description, monitoring, treatment, handling, reuse and residual

disposition of solid wastes”. There are various types of solid waste including municipal

(residential, institutional, commercial), agricultural, and special (health care, household

hazardous wastes, sewage sludge).

Following are the values of our business

Reliability & Honesty

Environment maintenance

Excellence in Services

Customer Service

Public Participation

Community Relations

Business and industry profile

Company Goals

There are some of objectives that we have set for our project some of which are as

follows:

Operational Goals:

To avoid harmful products and provide safe product environment.

To offer quality products

By training and development of the employees enhance the constant efficiency as well as

effectiveness of our operations.

Financial Goals:

Increase the rate of return on our investment

Gain maximum profit in minimum time

Maintain and stabilize our earnings even during the period of decline

Marketing Goals

Increase the customer awareness

Correctly identify and serve our target marketing

Increase the product sales in the target market by a reasonable percentage.

HR Goals

Take care of employee’s safety

Constructing employees ownership through friendly environment

Industry Analysis

Industry Background and overview

The solid waste management industry we see today is a lot of different from what it was about 20

years ago. The historical approach of waste management on the systematic disposal of waste

materials through landfills and incineration. Nowadays, modern waste management approaches

increasingly focus on “source reduction” and “recycling” of waste materials, generating more job

opportunities in the waste management process. More specifically, the latest and mostly used

waste management approach is Integrated Solid Waste Management (ISWM) which involves a

combination of source reduction, waste collection, waste transportation, recycling and

composting, and disposal.

Significant trend:

Trend 1:  Strong Industry Growth

The amount of waste generated is increasing fast and the waste management industry is getting

bigger and bigger. The current worldwide waste generation is around 1.3 billion tons a year.

Between 2004 and 2006, the waste management industry grew by 17 percent in terms of

revenues. In 2010, there were approximately 70,000 waste management professionals working in

the industry. This number is expected to increase by 6 percent, around 4,000 new positions

annually.

Trend 2: Greater Public Awareness

These days, the general public is more sensitive to the negative impact of unsystematic waste

disposal. And that is why society is generally very cooperative to waste management

organizations and authorities. In fact, public awareness plays a very important role in waste

source reduction. Overall, people are shifting from the consumption of products that generate

waste materials to the consumption of products that can easily be recycled and composted.

Trend 3: Increased Regulations

With the increasing amount of waste being generated, there is no alternative to systematic

disposal and recycling of waste materials. So, both local authorities and environmental

organizations are imposing strict waste management regulations.

Trend 4:  Increased Use of Technology

With the advent of sophisticated technologies, solid waste management has become easier and

more efficient than ever before. A wide range of waste management technologies have evolved

in the fields of waste collection, transportation, and disposal, including land filling, composting,

recycling and incineration.

Trend 5:  Increasing Demand for Skilled Manpower

Previously, the waste management industry relied heavily on manual labor. With the advent of

sophisticated waste management technologies, however, the demand has greatly increased for

skilled workers with competencies to support not only waste disposal, but also waste distraction

using latest technologies efficiently. Many skills currently required for waste management jobs

are not traditionally related to waste management. Sustainable planning and urban design,

monitoring waste disposal and reduction programs, alternative or sustainable transportation are

some of the new activities in the field of waste management. So in the current waste

management industry, there is a noticeable shift from demand of only manual labor to demand of

increasingly more educated individuals who have the leadership skills and wide-ranging

expertise essential for management positions.

Key success factors:

Raw material available at low cost

As it is green entrepreneurship so Government may support us

SWOT Analysis

1. Strength

Solid waste can be used to create electricity in huge quantity

Good solution for energetic self insufficiency.

Extraction of raw material

Less cost

Wide range of technologies and organizational solutions available.

2. Weakness

Low awareness and limited knowledge about Solid waste management

Its unhygienic project

Government barriers

Complicated and time consuming procedures

3. Opportunities

Wider offer on market for solid waste and raw material extracted from waste e.g., tin,

plastic material

Bigger and better market offer.

More different State support. 

4. Threat

Higher Fuel Charges

Government Rules and regulations

Lack of knowledge of common consumer

Competitive strategy

We don’t have any specific competitor in this filed but as our plan is less expensive it is a

new idea first time implementing in Pakistan.

Company Product and services

Product and services description

The main raw materials that will be used by us including:

Plastic

Glass

Paper

Metal

Solid waste management services collect, process, and dispose of solid waste. Usually, a solid

waste management services to help municipalities businesses to manage solid waste by

coordinating several activities. These activities include: source reduction, recycling and

composting, and disposal in landfills or waste combustors. Source reduction alters the design,

manufacture, or use of products to reduce the amount and toxicity of trash or garbage.

Recycling diverts items such as paper and metals from the waste stream. Solid waste collection

and scrap collection allows recycled materials to be processed into new products. Composting

is a naturally occurring process that decomposes organic waste to produce humus like

substance. Proper solid waste disposal requires waste characterization, the description of

chemical and physical properties, either directly or indirectly.

Uniqueness:

We are the initiators of this new kind of business plan

Save natural resources

Conserve energy

Reduce pollution

Reduce the toxicity of our waste

Raw material suppliers:

As we know that the raw material is one of the most important factor for and organization to

perform because without the raw material a firm cannot continue its production as well as

sales. So the suppliers from which we will collect the required raw material will be the garbage

and waste collecting company from which we will get the waste bottles, papers and sheet on

weekly contract basis. On the other hand our customers will also be our suppliers as they can

bring us the old useless things kept idle at their homes and we can use them as our raw material

and recycle and refinish them into new form, apart from customers and garbage collectors, we

will also buy some of the raw material from the market and these things will be sprays, beads,

glue threads etc.

Stakeholder:

Local Authority

NSGs

Service Users

Private Formal Sector

Informal Sector

Donor Agencies

Aspects:

Technical

Environmental Health

Socio Culture

Institutional

Policy/Legal

Customer Benefit

Our material is cleaner than others because it is already separated so that is why it is easy

to make more quality material for customer. It is also cost benefit because customer will

get it at less cost it is very benefit for manufacturing of raw material from this waste

material. For making new products it is also useful.

Supplier Benefit

Environment getting clean, we also provide daily services. Another benefit is that It is

dispose nearly they don’t need to go far away. In solid waste management a primary

health benefit is the control of vermin that spread disease. By consolidating residential

and some types of commercial wastes, then using appropriate disposal technology

habitat is reduced, or nearly eliminated, for rodents and insects that otherwise pose a

public health risk. Another health benefit is the control of disposal methods that prevent

random burning or burial methods that could pose long term and acute health risks. 

Process:

Explanation:

Generation and Separation

Solid waste will be separated at household level and different baskets will be provided by

us to every house.

Collection

We will collect basket from every household in plastic bags hygienic.

Transfer and Transport

We will transfer to particular place through trucks and then perform further operation and

tin is collected for further processing.

Store

We first store at particular quantity then transfer.

Sorting

We will separate different kind of plastic and paper to make easy for supplier and can

generate more profit.

Treatment and Disposal

Generation and SeperationCollectionTransfer and transportStoreSorting Treatment and DisposalReductionRe useRecyclingRecovery

Required raw material will be collected and other will be dispose off.

Re use, Recycling, Reduction and Recovery

This raw material will be separated for recycling and then deduced into final form

available for recycling. This raw material is available for further production.

Marketing Section:

Marketing Strategies

The marketing strategies are the core of main strategies as:

Relationship oriented

Intimacy with customers and suppliers

High value and High quality services are providing

Supplier Profile

Detail of Plots

Plot Size Residential Commercial Total

1 0 31 31

2 0 27 27

3 0 3 3

4 0 3 3

5 247 12 259

6 0 1 1

7 0 13 13

10 2573 0 2573

20 922 0 922

40 168 0 168

Total 3910 90 4000

Segmentation

We will segment our customers on these two bases:

Geographic

Demographic

Main

Dimensions

Variables Breakdown

Geographic

segmentation

Region

Area Size

Population

Density

Wapda Town

Greater than 30,000

Urban

Demographic

Segmentation Occupation

Domestic

Commercial

Industrial

Slaughter house

Hospital waste

Markets

Target Market:

Our target market is Wapda town geographically. Demographically target market is

kitchen waste and commercial waste and other waste categories are not present in wapda

town. Therefore we selected only two:

Kitchen waste:

Kitchen waste includes paper and board. The waste of kitchen is more than commercial

waste. As there are the population of more than 30,000 and most population is based on

household so kitchen waste is more available than the commercial waste. There are

almost 3910 residential plots in wapda town area so kitchen waste are more available in

wapda town.

Commercial waste:

Segmentation Variables and breakdowns for Wapda Town Gujranwala

Commercial waste includes paper and plastic. It is not more than kitchen waste because

commercial plots are less than kitchen waste in wapda town area. There are almost 90

commercial plots in wapda town so that is why commercial waste is less than kitchen

waste.

Customer motivation

Our material is cleaner than others because it is already separated so that is why it is easy

to motivate customers. We will also offer more quality material for customer which will

help us to motive the customers as well. Last but not least it is also cost benefit because

customer will get it at less cost it is very benefit for manufacturing of raw material from

this waste material.

Supplier Motivation

Supplier motivation is very important so we provide daily services for motivating the

supplier. We dispose material nearly so the supplier doesn’t need to go far away. In solid

waste management a primary health benefit is the control of vermin that spread disease.

So there is more chance to protect health which is the best tool of motivation for the

supplier.

Market size and trends:

Our market size is only wapda town there are almost 4000 plots 3910 are residential plots

and 90 are the commercial plots with the population of 30,000. Our market trends

includes Strong Industry Growth, greater public Awareness, increased regulations,

Increased Use of Technology, Increasing Demand for Skilled Manpower as these all

trends are also discussed earlier.

Positioning

We are focusing on clean environment we provide many servicing we are also managing

waste material on daily basis try to make some clean environment. We also focus to

reduce the disease of the waste material for making the environment cleaner. We will

consolidating residential and some types of commercial wastes, then using appropriate

disposal technology habitat is reduced, or nearly eliminated, for rodents and insects that

otherwise pose a public health risk.

Marketing Mix

Our marketing mix will consist of the following approaches:

Product

Our product will be paper, glass, plastic, board which we collect from kitchen waste and

commercial waste.

Price

Our price will be set according to the market

Place

We store nearby location wapda town at low cost and deliver to the customer.

Promotion

We will communicate with our customer and supplier everytime.

Porter’s five forces of Competitive Position

New Market Entrants

May be the entry but do not disturb us because we are doing specifically

Entry of competitors:

Well new entrance in the market is easy but fortunately we will not disturb by any new

entrants because we are doing our project in specific area. Solid waste manamenet is vast

Supplier Power

Product Quality Raw material

abundance Relationship with

customers

Competitive rivalry

No specific competitors

One specific location

Substitute products

Advantage of cheap raw material

Low threat of substitute products

Buyer power

Buyer choice Switching cost Buyer size

New Market Entrants

May be the entry but do not disturb us because we are doing specifically

business now a days so new entry may be in the field of solid waste management but it

will not disturb us so much because we are focusing on specific area which is Wapda

Town.

Thread of substitute:

There is no such as thread of substitute because the product/raw material we using is very

cheap so there is no major thread of our business. We are getting the raw material easily

as we are focusing the residential or commercial plots of wapda town so it is easy for us

to collect the raw material so that is why there is no thread of substitute.

Bargaining power of buyer:

Buyer choice always matters by purchasing because customers always buy the product

which satisfies their needs. Lack of knowledge of buyer, less demanding, and price

conscious buyers have very little bargaining power.

Bargaining power of supplier:

As the raw material is very cheap and easily available in abundance available without any

diversification therefore suppliers have little bargaining power. Relationship with

customers is also a factor affecting the bargaining power of supplier a strong relationship

can reduce bargaining power of supplier.

Rivalry among existing players:

In our field there is not such specific competitors because we are doing our project in

specific location Wapda town so in our area these is not such competition effecting us.

Human Resource Section

Description of Management Team

Key Managers and Employees

There are many responsibilities involved in this business as the main purpose of this

project is to bring the best out of wastes. In this way there will be a total of – Employees

and among them there will be Three Key people. These key people along with their

background, experience, skills are explained below:

Project leader CEO

Mr. Abdul Rehman will be the CEO and he will also responsible for the overall decision

making. Some of his duties will also include overseeing the overall area and check out

the performance of the managers and employees.

Background:

As far as his background is concerned he has almost done BBA (Hons) and has got a

good knowledge of all the fields of study required for conducting a business, and these

fields include: Human resource management, marketing, research, Finance etc.

Experience and Skills:

As for as the experience is concerned Mr. Abdul Rehman has got no practical experience

of being a CEO. He has even got no experience of any job of such kind but has is doing

some internship it may be helpful for him for developing the experience and skills.

He has great interpersonal skills, communication skills, customer relationship

management.

Managing Director

Mr. Waseem Naeem will be the managing director and he will responsible for the

recruitment and hiring of employees if and when required along with the contribution of

CEO (Mr. Abdul Rehman). He will also look after the labor issues and will be

responsible for providing them job safety

Background:

As far as his background is concerned he has almost done BBA (Hons) and has got a

good knowledge of all the fields of study required for conducting a managing the

employees, selection of the best employees, he also has a good knowledge of other fields

whose knowledge is also required for this business and these fields include operations,

finance, research, Management etc.

Experience and skills.

In his BBA (Hons) program he has a practical experience he has done a corporate

internship in Suzuki Gujranwala where he experienced some fields like HR department,

Marketing department, Accounts department. The skills that he learned from this

experience include: communication skills, interpersonal skills, Managing the employees,

HR issues etc.

Shoab Asif (Cheif Inspection officer)

Amir Sohail (Supervisor)

Asad Baig (Supervisor)

Job Description

Here is the Job Description of the CEO, managing director

CEO

Job Title: Chief Executive Officer Company Job Code:

(CEO)

Location: Division/Department:

Hours of Work: Reports to: None

Salary: Last Revision Date:

SUMMARY

The Executive Director serves as chief executive officer is responsible for the success of the

company. CEO is responsible for all the financial and fiscal management aspects of company’s

operations. Provide leadership and coordination in the administrative, business, planning,

accounting, and budgeting efforts of the company.

PRIMARY RESPONSIBILITES

1. Create, coordinate and evaluate the financial programs of the company to include

budgeting and tax planning.

2. Approve and coordinate changes and improvements in automated financial system of

the company.

3. Ensure compliance with local, state and federal budgetary reporting requirements.

4. Oversee the approval and processing of revenue, expenditure, salary updates and

account maintenance and data entry.

5. Coordinate the preparation of financial statements, financial reports, special analyses,

and information reports.

6. Develop and implement finance, accounting, billing and auditing procedures.

7. Ensure records system is maintained in accordance with generally accepted auditing

standards.

8. Develop and direct the implementation of strategic business and operational plans,

projects, programs and system.

9. Analyze cash flow, cost controls and expenses to guide business leaders. Analyze

financial statements to pinpoint potential weak areas.

10. Establish and implement short and long range departmental goals, objectives, polices

and operating procedures.

11. Other duties are assigned.

ADDITIONAL RESPONSIBLIES

1. Represent the company externally to media, government agencies, funding

agencies and the general public.

2. Recruit, train, supervise and evaluate departmental staff.

KNOWLEGDGE AND SKILL REQUIRMENT

1. Experience in strategic planning and execution, knowledge of finance accounting

budgeting and cost control principles including generally accepted accepting

principles knowledge of federal and state financial regulations. Ability to analyze

financial data and prepare financial reports statements and projections.

2. Work requires professional written and verbal communication and interpersonal

skills ability to motivate workers to produce quality material within tight time

frames.

3. This is normally required through either the completion of a master degree in

finance or accounting or BSC(hons) in the same field and an experience in a senior

level finance or accounting position,

4. Work requires willingness to work a flexible schedule.

WORKING CONDITION

Working condition is normal for an office environment work may require occasional

weekend.

Managing Director

Job Title: Managing director Company Job Code:

Location: Division/Department:

Hours of Work: Reports to: None

Salary: Last Revision Date:

SUMMARY

Provide leadership and coordination of the company Human resource functions. Develop

and implement Human resource strategy and programs.

PRIMARY RESPONSIBILTIES

1. Create company strategic recruitment and selection plan.

2. Coordinate company equal opportunity programs to achieve diversity goals.

3. Create strategic training plan to meet personal, professional and organizational need

of company’s employees.

4. Oversee compensation programs to ensure regulatory compliance and competitive

salary levels.

5. Oversee the design and development of compensation strategy and programs.

6. Direct the administration of benefit programs to include health and safety of the

works in the initial stages and after a passage of time, death, disability and

unemployment.

7. Evaluate and recommend improvements to benefit programs.

8. Develop and coordinate grievances and mediate workplace disputes.

9. Recommend and maintain an organizational structure and staffing levels to

accomplish company goals and objectives.

10. Evaluate company culture and provide recommendation on changes to accomplish

company goals and objectives.

11. Recommend and establish company policies and procedures.

12. Work with CEO and staff to develop business plans for the company.

13. Establish and implement shot and long range departmental goals, objectives, policies

and operational procedures.

14. Other duties as assigned.

ADDITIONAL RESPONSIBILITES

1. Recruit, train, supervise and evaluate staff.

KNOWLEDGE AND SKLL REQUIRMENTS

1. Experience in strategic planning and execution. Knowledge of contacting, negotiating

and change management, knowledge of federal, state, and local employment, wage and

salary laws and regulations. Ability to analyze and assess training and development

needs knowledge of organizational development theory and practices. Experience in

design, development and Implementation of salary administration plans benefit

programs. Ability to negotiate and manage collecting bargaining agreements and

alternative disputes resolution process. Experience in examining and reengineering

operations and procedures formulating policies and developing and implementing new

strategies and procedures. Knowledge of computerized information system use in human

resources application.

2. Work requires professional written and verbal communication and interpersonal skills,

ability to motivate workers produce quality material within tight time frames ability to

participate in an facility group meeting.

3. Work requires willingness to work a flexible schedule.

WORKING CONDITION

Working condition are normal for an office environment. Work may require occasional weekend

and evening work.

Organizational Chart

Location

CEOSupervisor

Raw material production process for tin:

Process

The raw material collected in a store

Cleaned and reduced

Pressed by hydraulics machine

Put into Furnas

Final product is Store

Deliver