Final project (2)

Daisha Williams

EVERYTHING PURPLE & GOLD

(ECU EDITION)

ELEMENTS OF DESIGN

Line: Straight Horizontal, Straight Vertical, Curved Flowing, Curved Tightly

Texture: Surface Quality Real (Tactile Textured), Implied Texture, Non Reflective, Reflective

Light: Art, Task, Track, Soffit, Natural, Colored, Uplighter, Combustion, Floor Lamps, Table Lamps

Color: Monochromatic, Analogous, Direct Complementary, Triad Complementary, Double Complementary, Tetrad, Complementary, Split Complementary, Alternative Complementary, Neutral Palette

PRINCPLES OF DESIGN

Space: Positive Space, Negative Space, Crowding Territoriality

Shape: Abstract, Geometric, Natural/Organic, Dynamic

Form: Geometric, Natural, Abstract, Non-objective

Balance: Visual Symmetry, Structural Symmetry, Visual Asymmetry, Visual Radial Symmetry, Structural Radial Symmetry

Harmony: Unity through Line, Unity through Shape, Unity through Color, Unity through Repetition, Variety through Color, Variety through Materials, Variety through Furniture, Variety through Modern in Contrast to Old

Emphasis: Focal Point-Visual, Focal Point-Structural

Massing: Actual Density, Optical Density

Rhythm: Repetitive, Climatic, Contrast, Transitional/Flowing

Proportion: Object in Proportion with Space, Objects NOT in Proportion with Space

Scale: Human Scale, Symbolic Scale

TABLE OF CONTENTS

Show off the amazing ECU campus and it wonderful elements.

DESIGN THESIS

DAISHA WILLIAMS

ECU BUSINESS MAJOR. JUST LIVING LIFE TO THE FULLIEST.

ABOUT THE AUTHOR

ELEMENTS OF DESIGN

Straight Horizontal

Straight Vertical

Curved Flowing

Curved Tightly

LINE

STRAIGHT HORIZONTAL

A constructive line, either drawn or imagined, that passes through the

point of sight. Creates a feeling of solidity and provides strength.

The East Carolina bridge is a perfect straight horizontal line. It is sturdy

and gives a repose feeling. When one drives under a bridge, most get a

calming and relaxing feeling. Whether one is driving over or under them,

there is a peaceful mood.

STRAIGHT VERTICAL

A line in the upright position. They appear to

extend upwards beyond human reach, towards

the sky. They often dominate public

buildings, from churches to corporate

headquarters.

The tall columns on East Carolina’s campus add

height and strength to the campus. Walking

through these pillars also gives one the feeling of

dignity and importance. They also add

emphasizes is put on the library drawing students

to it.

CURVED FLOWING

A line that deviates from

straightness in a smooth

manner. Adds gracefulness

and delicateness.

These stairs provide a calm

movement throughout the

area. One gets a calm sense.

CURVED TIGHTLY

http://www.google.com/imgres?imgurl=http://www.ecu.edu/undaunted/images/dowd

y-

ficklen.jpg&imgrefurl=http://www.ecu.edu/undaunted/our_facilities.cfm&h=205&w=

303&sz=48&tbnid=vbhvCIHEx1OVJM:&tbnh=90&tbnw=133&zoom=1&usg=__TjS

Z0xR0rWL3W_PxIDDs_tJc8pE=&docid=ORuRS33S0zAHsM&sa=X&ei=A-

qdUuPAIcjIkAe404C4Bg&sqi=2&ved=0CC8Q9QEwAg

Usually associated confusion. Like the mayhem

of lines.

In this tight curved line a is crowd formed. The

chaos of the football stadium is somewhat tamed

by this tight curve.

Surface Quality Real (Tactile Textured)

Implied Texture

Non Reflective

Reflective

TEXTURE

SURFACE QUALITY REAL

(TACTILE TEXTURED)

Physical texture is how the texture feels when

one touches it; rough or smooth.

The physical texture of this brick wall is rough

and coarse. Some stick out more than others and

that creates a jagged edge.

Implied texture looks like something it is not.

The surface is suppose to look like rough marble but it

exactly is a smooth surface. The marble-like surface on

the shelf creates variety and interest in the bathroom

IMPLIED TEXTURE

NON REFLECTIVE

A texture that does not

reflect light.

This sidewalk is concert and

does not reflect any light. It

seems dull, bland, and

rough.

REFLECTIVE

A texture that reflects light.

The sinks appear to shine and

be brighter. The glare and

reflection emphasizes the

surface.

Art

Task

Track

Soffit

Natural

Colored

Uplighter

Combustion

Floor Lamps

Table Lamps

LIGHT

Art made of lights or creates light.

This ECU neon is not made out of lights but it does

create light. It brings the eye to the sign. Adds emphasizes

to the words and image.

ART

https://www.google.com/search?q=neon+ecu&source=lnms&tbm=isch&sa=

X&ei=k_SdUuj0LszHkAfNqYHICA&ved=0CAcQ_AUoAQ&biw=1415&bih

=876#facrc=_&imgdii=_&imgrc=_JHkoBLe6q3hQM%3A%3BVJvqMg6hmhI

rGM%3Bhttp%253A%252F%252Fproduct-

images.highwire.com%252F4771937%252Fecu2.jpg%3Bhttp%253A%252F%25

2Fkwansir50.highwire.com%252Fproduct%252Fncaa-east-carolina-ecu-pirates-

football-beer-bar-neon-light-sign-11-x-8%3B450%3B338

TRACK

http://www.amazon.com/USA-Wholesaler-

CLC4800-ECU-Carolina-

University/dp/B00G4O36MK/ref=sr_1_51?ie=

UTF8&qid=1386023861&sr=8-

51&keywords=east+carolina+light

Lights along a narrow, wall or ceiling

mounted rod. Usually in an area that needs

to be well lit.

These ECU track light’s repetition of the

pirate logo is not overwhelming as opposed

to if were repeated on one lamp shade. It as

order and structure.

SOFFIT

http://www.finishabasement.com/design/basem

ent_lighting.htm

Light goes up inside the ceiling rather than

hanging down below it.

Gives more height and space to the ceiling. The

light is directed on the object it is above.

NATURAL

Known as skylight. The sun

is the source of light and it

saves energy.

The window is curvy

creating variation in the

amount of sun that gets

through. The light in the

food area is bright. Create a

light and elegant feeling.

COLORED

http://www.rentallpartyshop.com/pb/wp_76bab

ba6/wp_76babba6.html

Lights that are another color

other than white.

These colored lights creates a

playful and joyful environment.

Its fun and exciting. The

different colors also add variety

to a space.

UPLIGHTER

https://www.google.com/search?q=purple+upright+light&espv=210&es_sm=122&source=lnms&tbm=isch

&sa=X&ei=YPmdUsbbF4mokQeVl4GQCQ&ved=0CAcQ_AUoAQ&biw=1415&bih=876#es_sm=122&es

pv=210&q=purple%20light%20shade&revid=778658698&tbm=isch&facrc=_&imgdii=ZnDl8be3ba5YmM%

3A%3BBijsJUFI4pRI0M%3BZnDl8be3ba5YmM%3A&imgrc=ZnDl8be3ba5YmM%3A%3BoKIPAUjP868V

wM%3Bhttp%253A%252F%252Fimages.lightingcompany.co.uk%252Fimages%252Fproducts%252F1322297

944-67713600.jpg%3Bhttp%253A%252F%252Fwww.lightingcompany.co.uk%252Fceiling-lights-

c3%252Fdesigner-lighting-for-ceilings-c4%252Fnordlux-funk-purple-pendant-light-shade-part-of-a-set-

p1176%3B600%3B600

A lamp shade is turn upright

so the light shines up.

The purple light is a great

night light. It doesn’t give off

as much light and the light is

directed up and not down on

someone trying to sleep.

COMBUSTION

https://www.google.com/search?q=Combustion+light&espv=210&es_sm=122&source=lnms&t

bm=isch&sa=X&ei=LfudUq7kHsHfkQeNiIGAAw&ved=0CAcQ_AUoAQ&biw=1399&bih=87

6#es_sm=122&espv=210&q=candle+light&tbm=isch&facrc=_&imgdii=_&imgrc=S2PnwOGqg

qHOqM%3A%3BFzkVGxUz3ebL9M%3Bhttp%253A%252F%252Fwww.wallpaperslot.com%25

2Fdata%252Fmedia%252F489%252FCandle%252520Light%252520064.jpg%3Bhttp%253A%252

F%252Fwww.wallpaperslot.com%252Fwallpaper-candle-light-064-28261.php%3B1600%3B1200

Open flame that is lighting

an area.

Creates elegance and

gracefulness. Candles are

commonly use for romantic

events because the

combustion lighting creates

a lovely mood.

FLOOR LAMP

http://www.bohomarketblog.com/consider-the-

floor-reading-lamps/modern-floor-reading-

lamps-design

Lamp that stands on the

floor.

Add height in the room.

TABLE LAMPS

http://prsarahevans.com/beautiful-battery-

operated-table-lamp-design/battery-operated-

table-lamp-12/

Lamp that sits on a table.

Creates calmness and

peace. Great reading light.

Monochromatic

Analogous

Direct Complementary

Triad Complementary

Double Complementary

Tetrad

Complementary

Split Complementary

Alternative Complementary

Neutral Palette

COLOR

MONOCHROMATIC

Color scheme that uses only one

hue but different ranges of values

of the color.

The use of monochromatic on this

building creates unity and

togetherness. The colors flow. The

soft shades used is inviting and

noticeable.

ANALOGOUS

https://www.google.com/search?q=anaglous&espv=210&es_sm=122&source=lnms&tbm=isch&sa=X&ei=

mv2dUpX4Gsu4kQebi4GwCQ&ved=0CAcQ_AUoAQ&biw=1399&bih=876#es_sm=122&espv=210&q=s

ubway&tbm=isch&facrc=_&imgdii=_&imgrc=pcvtFxv0RWQXTM%3A%3BwAssaVC-

VRboyM%3Bhttp%253A%252F%252Fwww.subwaydcw.com%252Fsubway-

logo.jpeg%3Bhttp%253A%252F%252Fwww.subwaydcw.com%252F%3B1288%3B374

Color scheme made from any

segment of color adjacent to each

other.

Green and yellow are beside each

other on the color wheel. Create

variety while also uniting the

colors.

DIRECT COMPLEMENTARY

Colors that are

directly across from

each other on the

color wheel.

The colors purple

and yellow on the

ECU flag are

appealing and

pleasing. They seem

to belong together.

TRIAD COMPLEMENTARY

https://www.google.com/search?q=triad+complementary+colors&espv=210&es_sm=122&tbm=isch&tbo=

u&source=univ&sa=X&ei=tgCeUsfEHs-

3kQeAj4CACA&ved=0CCkQsAQ&biw=1399&bih=876#es_sm=122&espv=210&q=east+carolina+orange

+jacket&spell=1&tbm=isch&facrc=_&imgdii=_&imgrc=VpOVp_b7zP_4MM%3A%3BMbEVVva6bUS-

GM%3Bhttp%253A%252F%252Fimages.footballfanatics.com%252FFFImage%252Fthumb.aspx%253Fi%25

3D%252FproductImages%252F_1503000%252Fff_1503155_xl.jpg%2526w%253D180%3Bhttp%253A%252

F%252Fwww.footballfanatics.com%252FCOLLEGE_East_Carolina_Pirates_Kids%3B180%3B180

Three-color contrasting

scheme.

Purple, yellow, and orange all

contrast each other on the

color wheel. It is different

from the usual purple and

yellow combination, creating

variation. The colors go well

together.

DOUBLE COMPLEMENTARY

Two sets of complementary

colors.

The purple and yellow

Teletubbies and a green sand

red shirt. Seems united and

joined.

TETRAD COMPLEMENTARY

http://www.interior-design-it-

yourself.com/paint-color-wheel.html

Color scheme has a rectangular relationship

between the corresponding colors.

These colors do not seem to belong together. I

seems out of place but it works in relation to

furniture.

SPLIT COMPLEMENTARY

http://www.tienchiu.com/2012/08/color-and-

value-studies/

Three-color scheme composed of any

two hues next to its complement.

The to purples on the color wheel and

their contrasting color; yellow.

Gives a great sense of playfulness.

ALTERNATIVE COMPLEMENTARY

https://www.google.com/search?q=triad+complementary+colors&espv=210&es_sm=122&tbm=isch&tbo=

u&source=univ&sa=X&ei=tgCeUsfEHs-

3kQeAj4CACA&ved=0CCkQsAQ&biw=1399&bih=876#es_sm=122&espv=210&q=east+carolina+midfiel

d+logo&tbm=isch&facrc=_&imgdii=_&imgrc=tKtDigj3Qlm8jM%3A%3Bz4KSkMBYKBm0UM%3Bhttp%

253A%252F%252Fmedia2.newsobserver.com%252Fsmedia%252F2013%252F11%252F01%252F12%252F47

%252F1gveop.AuSt.156.jpeg%3Bhttp%253A%252F%252Fwww.newsobserver.com%252F2013%252F11%25

2F01%252F3331423%252Fdecock-why-nc-states-new-midfield.html%3B620%3B413

Two complement colors

and one random color on

the color wheel.

The ECU midfield logo

seems to belong there. The

green in its background

makes it pop out and be

noticed. The colors

compliment and adds

emphasizes to each other.

NEUTRAL PALETTE

Created by combining earthy tones.

The color scheme in the flooring does not over

take the hallway. Gives it a homey feeling.

PRINCEPLES OF DESIGN

Positive Space

Negative Space

Crowding Territoriality

SPACE

POSITIVE SPACE

The space that an object

fills.

The ECU logo occupies

space the middle of the

street. Making the space

more appealing and

interesting.

NEGATIVE SPACE

The space around an

object.

The space around

the trees and

building is the grass

and sky. There is

more negative space

is than there is

positive.

CROWDING TERRITORIALITY

A crowded,

overwhelmed

space.

The ECU stands

were filled with

people. Creates

commotion and

chaos.

Abstract

Geometric

Natural/Organic

Dynamic

SHAPE

ABSTRACT

Shapes create

something other

than the shape itself.

This painting has

many shapes that

form one interesting

and appealing

painting.

GEOMETRIC

http://www.zibbet.com/DivaArt69/artwork?art

workId=890141

Shapes are used to create

something pleasing while

keeping the shape.

The circles and squares are

visible but they also create a

new object.

NATURAL/ORGANIC

Natural shapes form one

natural shape.

Two triangles make a square or

rectangular shape. That is

demonstrated in this photo. It

is logical and natural.

DYNAMIC

Space that appear to

be moving.

The curved ceiling

appears to be moving.

Movement create

liveliness and positive

energy.

Geometric

Natural

Abstract

FORM

GEOMETRIC

The spaces form into a bigger

shape.

The square windows form a 3-

D pentagon. Creative and

different. The building will get

noticed because the shape

attracts the eye.

NATURAL

The shapes form

something that looks

natural.

Triangles, rectangles, and

squares are used to form a

human like object. Its

interesting and noticeable.

ABSTRACT

Shapes used to create an

entirely different design.

The triangles in the nails

creates amazing designs.

Its pretty and pleasing to

the eye.

Visual Symmetry

Structural Symmetry

Visual Asymmetry

Visual Radial Symmetry

Structural Radial Symmetry

BALANCE

VISUAL SYMMETRY

Object appears to be

symmetrical.

The object seems to be the

same on both sides, but one

side is longer than the other.

Creates sense of balance

and harmony.

STRUCTURAL SYMMETRY

Everything is the same on

each side.

The circle is the same on

each side. Balance the size

of the circle.

Demonstrates

organization.

VISUAL ASYMMETRY

Almost symmetrical.

The building is the same

except for the furthest left

column. Seems to still go

together and flow.

VISUAL RADIAL SYMMETRY

Objects seem to

come outward

from a point.

There are lines that

appear to come

out from the circle.

STRUCTURAL RADIAL SYMMETRY

Lines or objects come

out from a point.

The pillars sprout out

from the top circle of

the cupola.

Unity through Line

Unity through Shape

Unity through Color

Unity through Repetition

Variety through Color

Variety through Materials

Variety through Furniture

HARMONY

UNITY THROUGH LINE

https://www.google.com/search?q=ecu+science+and+technology+building&espv=210&es

_sm=122&tbm=isch&tbo=u&source=univ&sa=X&ei=YyOeUue5CJPPsAT5qIHoCQ&ved

=0CEMQsAQ&biw=1399&bih=876#facrc=_&imgrc=wvNSjR8MkP0ejM%3A%3BvqR5u

mEL3Dx7KM%3Bhttp%253A%252F%252Fwww.ecu.edu%252Fcs-

admin%252Fcampus_operations%252Ffacilities_engineering_and_architectural_services%25

2Fimages%252FS%2526T2.JPG%3Bhttp%253A%252F%252Fwww.ecu.edu%252Fcs-

admin%252Fcampus_operations%252Ffacilities_engineering_and_architectural_services%25

2FScience-and-Technology-Building.cfm%3B314%3B235

The line keep the

building flowing.

UNITY THROUGH SHAPE

A shape unites

something.

The U-shaped

openings are united

with the U-shaped

window and door.

UNITY THROUGH COLOR

Colors unite an object.

Purple and yellow

compliment each other.

Making it pleasing to the

eye.

UNITY THROUGH REPETITION

Making

something one

when things are

repeated.

There are

multiple turkeys

but the bulletin

board is one.

Creating unity.

VARIETY THROUGH COLOR

Various of color .

The various of color

makes the bow stand

out and draws the

eye to the purple in

the middle of all that

yellow.

http://www.pinterest.com/pin/456482112200670159/

VARIETY THROUGH MATERIALS

Using different

material.

The fabric of the

dress is enhanced

by the plastic

necklace. The dress

brings out the

necklace.



VARIETY THROUGH FURNITURE

Different furniture

pieces.

Gives a person options

and adds diversity to a

room.

Focal Point-Visual

Focal Point-Structural

EMPHASIS

FOCAL POINT-VISUAL

What the person sees as a

focal point.

The fountain is the real focal

point in the picture but by

just looking at it the people

seem to be the focal point.

FOCAL POINT-STRUCTURAL

The focal point it more than

likely the middle of an

structural.

The joker in the middle of the

circle is the focal point.

Actual Density

Optical Density

MASSING


ACTUAL DENSITY

All object that looks and

physically has density.

This car weighs a ton but it appears to

be tiny.



Repetitive

Climatic

Contrast

Transitional/Flowing

RHYTHM

REPETITIVE

Repeated many times.

The blanket has

repeated patterns

making astatically

appealing.

CLIMATIC

Repeats vertically, bring

the eye up.

The glass window repeat

up the tower bring the

eye up.

CONTRAST

Sets a focal point in

any space.

The yellow in the

purple bottle

brings the eye to

the bottle.

TRANSITIONAL/FLOWING

Movement; keeps the eye

moving.

The stairs move downward

making the eye go downward.

Object in Proportion with Space

Objects NOT in Proportion with Space

PROPORTION

OBJECT IN PROPORTION WITH

SPACE

The trees fill

the space but

do not

overpower it.

OBJECTS NOT IN PROPORTION

WITH SPACE

The ECU

cow is too big

for that small

amount of

dirt.

Human Scale

Symbolic Scale

SCALE

HUMAN SCALE

The scale of an

average human.

Peedee the

Pirate is larger

than the

average human.

SYMBOLIC SCALE

http://eastcarolinapiratesfootballondemand.blog

spot.com/

Representation of Peedee

the Pirate.

Final project (2)

Documents

Transcript of Final project (2)