Final Product Launch (2)

7/28/2019 Final Product Launch (2)

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SUBMITED BY:- ROLL NO

SHEFALI KADAM - 10

VAIBHAVI SATAM - 23QAMARJAHAN SHAIKH - 27

PRIYANKA WAINGANKAR - 32

MALLIKA YADAV - 33

JOVITHA PAUL -35

MARKETING MANAGEMENT

MMM - SEM II

GROUP NAME :- DARE DEVILS


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The CocaCola Company is a global business enterprise and one

of the two main soft drink sellers.

Energy drink suddenly takes the market of beverage by storms.

This type of non-carbonated drink has shrunk carbonate soft drinkin a short period of time.

Energy drink claims to be healthier beverage type.

Energy beverage industry targets towards those people who need

some sort of energy boost.


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PERSONAL INFORMATION:

AGE: GENDER: M/F

1.Which energy drink you prefer?

Red bull

Rockstar

Burn

Monster

Specify, if any other

3.Why do you buy it?

Effectiveness of the product

Easy availability

Easy to remember

Cost factor Word of mouth

Advertisement

Attractive packaging

4. From where do you buy it?

Chemist shop

Grocery shop

Retail outlet in shopping mall

5. Which medium of information do yougenerally refer to?

Television Newspaper

Radio

Magazine

Specify if any other

6.Why do you remember the advertisement?

Influence of celebrity Frequency of advertisement

Catchy tag line/jingle/song

Specify if any other


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38%

21%

9%

8%

9%

15%

PERCENTAGE OF RESPONDENTS

Redbull

Monster

Burn


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7%

22%

8%31%

3%

29%

WORD OF MOUTH (32)

EASY TO REMEMBER(102)

EASY AVAILABILITY(36)

EFFECTIVENESS (143)

OTHERS (COST &ATRACTIVEPACKAGING) (12)

ADVERTISEMENT (135)

PERCENATGE OF RESPODENTS


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My Energy

Booster..


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Strengths

Cheap

Non- Carbonated

Non- Caffeine

Instant Energizers

Ready to drink concentrate.

Marketing and distribution network.

Brand Image

It doesnt fatten in contrary it helps you to

burn fat in your bodyVitamins rich

Weakness

Late entry in the market

Consumer awareness

Considered as an artificial /preservativebased product.

OpportunitiesGood market Potential

Upcoming sector in the Non-carbonated drinksegment.

Increasing awareness about health.

Growing Indian Market

Threats

Established and strong players.

Conventional methods of Hydration stillprevalent.

Cheaper alternatives.


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Dare devils vision is to become the

number one brand in the market

of energy drink.Through value for money and

customer satisfaction


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Dare Devils is

a nonalcoholic energy drink.

formulated with the purest components ideal

for reenergizing the mind ,body and spirits in

the moments of high pressure, and physicaland mental efforts.

Packaging :- Aluminium Can

Gross Weight in can :- 284 gms

Number of units per package :- 24.

Gross Weight of Tray :- 6.7 kg


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Protein :- 10 gms

Carbohydrates :- 50 gms

Sodium < 0.1 gm

Nicotine amide acid :- 7.2 mg

Vitamin b6 :- 0.8 mg

Vitamin A :- -0.7 mg

Vitamin B1 :- 0.4 mg

Vitamin B2 :- 0.6 mg

Vitamin B3 ;- 0.3 mg

Vitamin C ;- 0.7 mg

Vitamin D :- 0.9 mg


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Revives your Energy, the Healthy WayUSP

Non Caffiene

Non Alcoholic

Vitamin Rich


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Existing energy drink are highly priced.

All the existing energy drink are available for around Rs 90/-

Due to such prices many of the masses wanting to buy an energy

drink , go for any low price soft drink to rehydrate ,at the expense

of health. Daredevils would be available for Rs. 75/- which would be

affordable for most of the segment of society.

Pricing Strategy :- Market Penetration


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Age group :- 18 to 35

Health conscious people who are averse to alcohol

College students who need to stay awake late night ,hectic

schedules ,

Working class people who need that extra boost of energy.

Athletics who need energy after exhaustive field activities.

Should be popular among youth in the urban areas.

Target :- Tier one and tier two cities concentration in metro

cities.

Positioning :- It should be perceived as a healthy drink

unlike its competitors.

Easy solution to todays stressful and hectic life.


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Today, it is common for people to expect themselves to keep goingbecause this competitive age demands that. As a result, it has becomecommon for people to experience tiredness, weakness and fatigue. Itis the kind of feeling, when you like staying in bed, even at thebeginning of the day. When even in good health, you feel drowsy. But,

there are ways to handle these problems.

My Energy

Booster..


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Promotion is mainly done by

communication on TV

A magazine promotion - Free

sample packs in magazines

Attractive packaging. Limited period price off

Radio: All India Radio during the News and Cricket matches

Other National channels such as Radio City / Radio Mirchi

Associate with gyms

We will have a tie ups with gyms to promote our product.

Interactive website.

Advertisements and promotion on social networking sites likeFacebook and twitter


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Free distribution of samples in colleges

To promote the drink we will give out 500 free samples outside

colleges once in a week for the first month.

We will sponsor various college events and festivals where we can

distribute free samples. Organize various sports events .

We will sports events like marathons where we can promote Dare

Devils.

Promotion in IPL

PROMOTIONAL MATERIAL

Posters

Bags

T-shirts


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Daredevils


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As per our distribution strategy we plan to make our product

advertisement visible every where to the customers.

Other than this it is also very imp for the product to be easily

available to the customers .Thus we plan to make sure that the

product must be available in the following places :-

Colleges and office canteens.

Clubs

Local drug or medical stores

Local general stores .

Malls and Super markets


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Distribution is one of the four elements of marketing mix.

We plan to sell our product both directly through campaign outlets

and indirectly via retailers ,agents and wholesalers.

Since it is a new launch we would primarily like to focus on

production and quality of the primarily like to focus on productionand quality of the product .But once the product is accepted we

will shift towards distribution as till then even we will be sure of

our production plans as per response.


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Consumers


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Year 1(bn) Year 2 (bn) Year 3(bn)

Sales in CR 0.06 0.07 0.09

PromotionalExpenses 0.012 0.0105 0.009

Selling

Expenses 0.0048 0.007 0.0108

Distribution

Expenses 0.003 0.0042 0.0072

Marketing

Expenses 0.006 0.0084 0.0135

PBT 0.0342 0.0399 0.0495


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Final Product Launch (2)

Documents

Transcript of Final Product Launch (2)