Final presentations sjr091020...

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Redesign Project Jamba Juice Sowmya Rajendran0 Sowmya Rajendran

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Transcript of Final presentations sjr091020...

Page 1: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Redesign ProjectJamba Juice

Sowmya Rajendran0

Sowmya Rajendran

Page 2: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

good choices

Iconic RepresentationMnemonic DeviceStorytellingFramingColorModularitySimilarityClosureContour BiasGood Continuation

Sowmya Rajendran

Page 3: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Top-Down Lighting BiasThree-Dimensional ProjectionSignal-to-Noise RatioColorAlignmentHorror VacuiOckham’s RazorLegibilityReadabilityVisibilityHighlightingProximityConsistencyThreat DetectionScaling Fallacy

poor choices

Sowmya Rajendran

Page 4: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Sowmya Rajendran

process

Page 5: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Sowmya Rajendran

process

Page 6: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Sowmya Rajendran

process

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Sowmya Rajendran

typeface

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Sowmya Rajendran

typeface

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Sowmya Rajendran

typeface

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Sowmya Rajendran

mark

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Sowmya Rajendran

mark

Before After

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Sowmya Rajendran

logo

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Sowmya Rajendran

color

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Sowmya Rajendran

logo

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Sowmya Rajendran

logo

Page 16: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Sowmya Rajendran

logo

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Sowmya Rajendran

logo

Page 18: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Sowmya Rajendran

apparel

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Sowmya Rajendran

apparel

Page 20: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Sowmya Rajendran

gift cards

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Sowmya Rajendran

packaging before

Page 22: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Sowmya Rajendran

packaging after

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Sowmya Rajendran

packaging

Page 24: Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

Sowmya Rajendran

packaging before

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Sowmya Rajendran

packaging after


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Aboriginal Program Classroom Cultural Presentations · 2016-09-08 · 2 Aboriginal Program Classroom Cultural Presentations Telephone: Laurie Brummitt at 604-888-4819, Local 230 Fax:

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