North Texas Printmakers Guild

Chris HayesATEC 6332

Current LogoReferences include lines converging to represent depth, registration cross hairs and stencils

It would still require being written out to be understood

• Not contemporary references• Cognitive Perception• Hierarchy• Iconic Representation• Mental Modeling• Mimicry• Priming• Readability• Threat Detection

Mostra Nuova

• Priming• Cognitive Understanding• Symmetry• Hierarchy• Closure• Figure Ground Relationship• Highlighting• Legibility

• Mimicry• Picture Superiority• Readability• Three Dimensional Projection• Non Threatening• Color to Define Elements• Color to Convey Mood• Color Integration Design• Contrast

• Chunking• Framing• Five Hat Racks

Thank you