T H E I N C O R P O R A T I O N O F S O C I A L M E D I A

I N T O G O L F C L U B S A N D C O U N T R Y C L U B S S P E C I F I C T O :

M I D V A L E G O L F A N D C O U N T R Y C L U B

P E N F I E L D , N Y

K A T E D E N H O F F

Google+

I N C O R P O R A T I N G G O O G L E + I N T O M I D V A L E C O U N T R Y C L U B B Y B E N E F I T I N G T H E

M E M B E R S T H R O U G H S T A F F C O M M U N I C A T I O N , M E M B E R - M E M B E R

C O M M U N I C A T I O N , A N D S T A F F - M E M B E R C O M M U N I C A T I O N T H R O U G H S O C I A L M E D I A .

Proposal:

Background of Google+:

Using many of Google’s services, the launch of Google+ in 2011 is the new and improved site of social media. It combines many of these similar ideas through an individual profile to connect with others. Google+ works differently and will be beneficial in many ways for Midvale Country Club.

Why:

100 Million active users around the world and at least 60% log in everyday. With these numbers growing it shows statistically how far this can reach and impact positively to the Midvale Community (Sullivan 2012).

Features of Google+:

Google+ Profile

Google+ Communities

Google+ Circles

Google+ Hangouts

Google+ Events

Google+ Page

The video paired with each feature gives a short introduction on how each aspect works made by Google+.

Google+ Profile

To learn how to build your Google+ profile today reference to:

http://www.youtube.com/watch?v=CbIMlK6CEts

Create a personal profile that creates your personal brand as a person to share with others. Example: Bill Gate’s Google+ Profile.

Google+ Communities

Create a private community for the Members and Staff to join.

Start by watching this Google+ video for an intro to Google+ Communities.

http://www.youtube.com/watch?v=M98BzV8ZBpw

Sharing information in this private community when each individual is apart of the collaboration.

Benefits and Uses: Superintendent posts the Greens and

weather update by 6 AM.

Head Chef posts a picture of today's specials.

General Manager provides the events for the day and upcoming events.

A place for people who love Midvale to share.

Google+ Circles

For an introduction of Google+ Circles and how they work: http://www.youtube.com/watch?v=GUywKEtXX2c

The Board of Directors

The Management Staff

The SnackStand Girls

The Pro-Shop

Grounds Crew

The list can go on and on from each department. Creating Google+ Circles will create private sharing and communication. The sharing of this weeks schedule, a list of what needs to be done for the day, and friendly news from co-workers to one another.

Google+ Events

Midvale will utilize Google+ events to its full advantage with different events from the golf course to the club house happening everyday. Making them memorable.

Everyone can contribute to one big photo album.

Sharing time-changes, news, and RSVP’s become quickly shared information.

Utilizing the feature Party Mode. Posting to the party—as it happens.

To learn more and see how it works. Google+ Events. http://www.youtube.com/watch?v=uwMdqxJznMs

Google+ Circles

Through Google+ Circles you can Manage your G-mail account and organize with certain groups of people.

This helps filter and organize your inbox, so you aren’t searching for important messages.

From personal to professional life this is beneficial.

Google+ Hangouts

How Google+ will benefit Midvale and the way it works is found below: http://www.youtube.com/watch?v=KLKpd0mH9Bk

With more engaging conversations, this feature of video communication is brought to a new level.

Use for on course communication with members and staff.

Dead Carts

Beverage Cart

Health Safety

If you need to have a large group meeting, you can have a collaborative hangout and invite multiple people to chat. If at a desktop you can actually have a video chat with all of your employees in one department.

Within Google+ Hangouts

Editing documents to get each director of each department at Midvale CC is important. Quality information and collaboration goes a long way.

Once your hangout is created, you can edit, comment and revise documents as a group through Google Docs.

See the next slide for an example of this integration.

Google+ Business Page

How Google+ Pages has benefited others: http://www.youtube.com/watch?v=mQIvVgr1hqk

Getting feedback is the one way Midvale Country Club improves its status.

By creating a Page, it brings all of the past features of Google+ together into one place to benefit each other.

It will increase your ranking on Google.

Impact of Google Plus In 2012:

Not convinced yet? See how the world has benefitted from Google+ in 2012.

http://www.youtube.com/watch?v=QgR6Y5nrTdQ

The Lack of Social Media:

Midvale Country Club needs a basis for social media where everyone can connect at any time of the day.

Without a Twitter and lack of interaction on our website and Facebook; Google+ will give you the ability to flourish online and become a club that people are interested in joining.

Continuing the Tradition:

Here at Midvale we work to embrace families and preserve traditions.

To do this, new membership is the key to beating the days of economy hardships.

With connecting through Google+ the ability to find information and all that Midvale Country Club has to offer will be beyond beneficial.

Social media is one of the most beneficial tools of advertising, that costs nothing, taking advantage of Google+ is something that is a must have.

How to Do it:

There is no need to hire a Social Media coordinator.

With all the students that work at Midvale Country Club, give an opportunity for one to practice their Communications studies here where they work.

Give this intern/employee responsibility of the Google+ Page.

Advertise it in the next newsletter and spread the word to join.

Continued…

Create a workshop where all employees create their Page and create circles.

Once all in place, Google+ will grow, watch followers increase and communication improve to a whole new level.

Conclusion:

Starting something new to benefit and make collaborative communication with a company has positive impacts across the board. With the ability to increase membership and share all that Midvale Country Club has to offer, Google + is a necessary aspect of our social media improvement.

Contact:

Contact me with any questions or concerns at Kdenhoff@******.com

I would love to hear your feedback, use this link to share: http://www.surveymonkey.com/s/9FN8DHX.

Find me on Google+

Works Cited:

Sullivan, Danny. “If Google’s Really Proud Of Google, It Should Share Some Real User Figures.” Marketing Land. N.p., 12 Apr 2012. Web. 6 Aug. 2013.

Information and videos used at:

http://www.google.com/+/learnmore/