Final Presentation Cory
Transcript of Final Presentation Cory
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SALES AND MARKETING
CORY KAPNER
RESOURCER
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Overview
Consumer Packaged Goods
Industry and Manufacturing
Professional Services
How do they relate?
Where is the market going?
Business Development
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FMCG/CPG
• What is it?
• Who works there?
• What do they strive for?
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Supply and Demand• Companies strive for equilibrium
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Life Cycle of a Good
Develop Product Test Product Pick the best
Find the WarehouseSales Team
IdeaIs It Possible?
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Tip of the Iceberg
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1. What is it?
2. Why do they exist?
3. What are the different types?
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Big 4
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LEGAL
• Why do they exist?
• Who works there?
• What separates the law firms?
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Specialize in Different Practices
• Simpson, Thacher, & Bartlett
• Wachtell, Lipton, Rosen, & Katz
• Sullivan & Cromwell
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IT CONSULTING COMPANIES
• Outsourcing
• System Integration
• IT Services
• Staff Augmentation
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TOP IT CONSULTING COMPANIES
• TATA
• WIPRO
• INFOSYS
• SATYAM
• Oracle
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Management Consulting
• Reorganization
• Business Strategies
• Integrations with Companies after merger.
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TOP MANAGEMENT CONSULTING COMPANIES
• MCKINSEY & COMPANY
• BCG
• BAIN & COMPANY
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How do they all relate?
Professional Services
Consumer Packaged GoodsIndustry and Manufacturing
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Management Consulting Billings
SeniorStrategic $50,000
DirectorManages 6-10
$30,000
Supervisor-College Interns or Few Years Experience$10,000
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New Rules to BrandingFocus brand on set of touch points where brand can deliver an inspiring customer experience.
Surround the consumer.
Leverage across product segments
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What is Sustainability?
• Definition: to maintain a certain state or condition indefinitely.
• Find ways to better production while maintaining the Earth’s Natural Resources
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Why Do Companies Believe In Sustainability?
• Good for Image
• Significantly Cheaper
• Good for environment
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Examples of Sustainability
• Clorox
• GE
• General Mills
• Unilever
• Timberland
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3 levels of Sustainability
• Novice
• Engaged
• Innovative
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Novice
• Recycle
• No PVC Plastics/Trans-fats
• For Example: “Ikea reports that 14% of materials in its catalogue come from certified forest fibres.” (Swiss)
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Engaged
• Taking Recycled Paper and turn into manila folders
• Home Depot did not sell all roses it could have for Mother’s Day because company felt carbon emissions from shipping would hurt environment.
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Innovative
• Wal-Mart replaced EVERY light bulb with energy saving ones.
• Nike “considered” brand
• Tesco saves on shipping
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Saving $$$$
• Unilever
• Nike
• Nestle
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CPG and Industry
• CPG companies purchase materials from manufacturers.
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QUESTIONS SO FAR?
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Business Development
• Specific Lists How do we have the best candidates at all times?
• InterviewsHow do we meet the clients that are to busy to see us?
• Client Visits How do we expand jobs across the board?
• New Sectors Where is the $$$$$$?
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Specific Lists
Person A
Person B
• Rock Star Candidates
Person C
Person D
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Client Visits
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New Sectors
Agency and CPG
Biotech and Medical Device
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What Are the Next Steps?
• Never Stop Learning!
• Client Face
• Become a Consultant
• Make $$$$$$$$$$$$$
• Open an office in San Diego!