Final Ppt the Leela
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Transcript of Final Ppt the Leela
WEL COME
INTRODUCTION FOUNDER:-CAPT. C.P. KRISHNAN NAIR
NUMBER OF HOTELS ALL OVER
REWARDS
GOAL
THE LEELA IN MUMBAI
STANDARD AND QUALITY SERVICES:
SEASONS:
SOCIAL RESPONSIBILITY:
PLACE
THE LEELA IS SITUATED IN BUSINESS DISTRICT OF SAHAR IN 11 ACCRE OF LANDSCAPE .
IT IS NEAR BY:- INTERNATIONAL AIRPORT: 1.5 KMS DOMESTIC AIRPORT: 7 KMS MAJOR LOCAL RAILWAY STATION (ANDHERI): 4 KM POWAI (IT AND BPO DISTRICT): 7 KMS
PROMOTION
DIRECT MARKETING:• ADVERTISING• SALES PROMOTION• PERSONAL SELLING
INDIRECT MARKETING:• PUBLICITY• PUBLIC RELATIONS
PROCESS
PEOPLE PROCESSING
PROCESSING OF INFORMATION
PRODUCT MEANING
TANGIBLE PRODUCT
INTANGIBLE PRODUCT
PEOPLE/INTERNAL MARKETING STRENGTH OF THE LEELA:
RECRUITMENT AND SELECTION:
TRAINING:
WELFARE UNION:
PHYSICAL EVIDENCE
MODERN WITH INDIAN LOOK
STRENGTH
DOMINENT AND PERIPHERAL
PRICE
EXPANSION PLANS THE LEELA PALACE AGRA:
THE LEELA LAKE ASHTAMUDI
THE LEELA PALACE HYDERABAD
PRESENTED BY:
1. AJAY PHALKE 082. SHIVANGI ACHAREKAR 233. MITALI GHATE 524. SAMPADA VANKATESH 55