8/12/2019 Final Ppt-group 6

1/14

Nuzhat Ahmed Chowdhury

ID: 1010759060Robin

ID:

Imran N Ahmed

ID: 101 0485 060

Farhana SultanID:

GROUP 6

8/12/2019 Final Ppt-group 6

2/14

Company Profile Hatil is one of the largest furniture manufacturers in

South East Asia.

Background of the Company

Hatil has been established in 1989following the

footsteps of H.A. Timber Industries Ltd

8/12/2019 Final Ppt-group 6

3/14

Guaranteed quality product

Eco friendly product

Innovative product

Research & Development department

Environmental Policy

HR policy

8/12/2019 Final Ppt-group 6

4/14

Low barriers to entry due to lack of economies of scale

Current market size for furniture in Bangladesh is Tk. 4

billion

Growing at 15%-20%per year

Contributors are Big Hotels, home users, small business.

Nevertheless, the furniture sector is struggling

8/12/2019 Final Ppt-group 6

5/14

8/12/2019 Final Ppt-group 6

6/14

HATIL

Operates in the furniture industry

Composed of a large number of small and medium-sized

companies

No market leader

8/12/2019 Final Ppt-group 6

7/14

Low barriers to entry

Constant entry by new companies

Diseconomies of scale

No room for a mass-production operation

8/12/2019 Final Ppt-group 6

8/14

Using new technology to develop new businessmode

Pursuing differentiation strategy

8/12/2019 Final Ppt-group 6

9/14

Focusing a limited geographic area

Specializing by product type customer type

8/12/2019 Final Ppt-group 6

10/14

Uniqueness in design. Integrated production facility comprising modern

machineries.

Trainedpeople

Long experience to offer competitive price.

High goodwillfor quality products.

Quality finishing of the products,

prompt after sale service, Yearly new model launching quantity: 25 to

40 yearly

8/12/2019 Final Ppt-group 6

11/14

In 2005 they expand their factory andhave the scope of huge production.

They set up a good wing to neighboringcountry - India.

Theirtarget is to export their products toEurope, Australia and America.

8/12/2019 Final Ppt-group 6

12/14

Continuing their competitive quality

Use the modern technology efficiently.

Go for large target market to compete

This sector must think about the substitute of wood.

Build up a training institute

8/12/2019 Final Ppt-group 6

13/14

Brand furniture community and established

itself as a trusted household brand name.

Their financial stability, the loyalty of the

customers, and the support of the shareholders,

are all precious elements that will help them to

pave the way to new challenges.

8/12/2019 Final Ppt-group 6

14/14