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Submitted to:Dr.Sandhir Sharma
Submitted by:Arushi GuptaGaurav JainKomal SharmaAnkush(Group 7 )Adaptors
PRESENTATION OF MARKETING RESEARCH
FOOD AND BEVERAGES INDUSTRY
evolution
Food and Beverage Service is the service of Food made in the Kitchen and Drinks prepared in thebar to the Customers (Guest) at the Food Beverage premises, which can be: Restaurants, Bars, Hotels, Airlines, Cruise Ships, Trains, Companies, Schools, Colleges, Hospitals, Prisons, Takeaway etc
Food & Beverage Outlets are divided in to the following categories:
Restaurants: Restaurants are places where Food & Drink is served.
Lounge: Lounges can be found in different hotels. Their main purpose is to offer Food & Drinks in relaxed surroundings with comfortable and cozy seating in relaxed surroundings
Bar: Bar is a place where drinks are served. There is usually a small Snacks Menu too
Continue…
The Indian food industry comprises of food production and the food processing industry. The food processing industry is one of the largest in India – it is ranked fifth in terms of production, consumption, export and expected growth.
Continue…
The foods category is gaining popularity with a swing of launches by HUL, ITC, Godrej, and others. This category has 18 major brands aggregating Rs. 4,600 Cr. Nestle and Amul slug it out in the powders segment.
Continue…
The Indian beverage industry faces over supply in segments like coffee and tea. However, more than 50 per cent of the market share is in unpacked or loose form.
The major players in this segment are Nestlé, HUL and Tata Tea
Continue…
Market Size of FOOD and beverage industry
•India is second largest producer of food in the world.•Total food production is expected to double in next 10 years•Indian Food and Beverages market expanding at CAGR of 9% during 2009-13•Expected to reach $580 billion by 2013
India is set to witness the next revolution in the food processing industry, as per Mr Subodh Kant Sahai, the Union Minister for Food Processing Industries.
The Centre has set an investment target of Rs 100, 000 crore (US$ 18.90 billion) by 2015 in the sector. The sector is expected to grow by 20 per cent and value addition to increase by 35 per cent by 2015.
Contd..
Key players
Player Segment
Dabur India Limited Beverages and culinary
Godrej India Ltd. Snack food and dairy products
Haldiram Snack food
Parle agro Beverages and bottled water
MTR foods Ltd. Snack food and ice cream
HUL Beverages, snack fooods
Britannia Bakery products
Cadbury India Ltd. Chocolates, dairy products
Nestle Dairy products, snack food
Frito Lays (subsidiary of Pepsi Foods) is the market leader in the organized potato wafers market
United Breweries (UB) is the market leader of Indian brewery industry with around 40 % market share
While Dabur's Real is the biggest player in the juices market with about half of the market share
Market Share
PepsiCo's Tropicana brand enjoys about 35% of this market.
Other players include Parle Agro's Saint which has about 6-8 % besides a slew of regional players.
Nestle has shown a rise of 0.5% with market share of 15.6%
Contd.
Impact of global crisis in industry of food
and beverages
Due to strong growth fundamentals. Growing population, favorable
demographics and rising income levels are key drivers of growth in developing countries.
Rising health consciousness and increasing need for convenience foods are drivers of growth in developed countries.
Food products continue to be essential to consumers in spite of the slowdown.
Economic slowdown nibbled at food & beverage sector but the industry’s resilience remains steadfast
Rising food prices. Increasing transportation costs due to
a rise in oil prices. Decline in consumer spending
Major problems faced by the industry
Large companies with abundant cash reserves were able to continue expanding as well as acquire middle market companies that were struggling to raise funds for expansion due to crisis.
The economic slowdown led to consumers spending less on non-essential food items.
Private Labels :Retailers increased manufacturing products internally that are marketed as their in-house brands.
Frozen Food :Frozen food sales increased during the recession as most consumers choose eating at home over dining outside due to reduced household budgets.
Impact of global crisis
Climate change Global economic downturn Diet-related illnesses(Health issue) Food safety and consumer trust Simplicity trend
10 major challenges global players facing in industry of food and beverages
Trends in low-cost foods Private Labels Labor issue Rising food prices Social issues
CONTINUE….
PepsiCo PepsiCo was formed in 1965 with the merger of
the pepsi-cola Company and Frito-Lay. Indra Krishnamurthy Nooyi h as been the chief executive of PepsiCo since 2006.
STARBUCKS—Peter Gibbons Title: Executive vice president, Global Supply
Chain Operations MCDONALDS— J.C. González – Méndez Title: Senior Vice President, North America
Supply Chain Management
Profiling of owners of top executives
Indian Advantage
India is the largest producer of milk in the world
Likely to become the second largest dairy products producer in the coming years.
It is the second largest producer of fruits and vegetables.
It is home to the largest number of livestock in the world.
It is the third largest producer food grains.It has the third largest output of fish.
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Indian Food and Beverages sector accounts for around 1.8 per cent of international food trade
The government plans to open 30 mega food parks by the end of the 11th Five Year Plan (2007-2012).
Food processing industries have been put in the list of priority sectors for bank lending.
Excise duty on aerated drinks has been reduced to 16 per cent from 24 per cent.
Excise duty on ready to eat packaged foods and instant food mixes has been brought down to 8 percent from 16 percent
Fruit and vegetable processing units have been completely exempted from paying excise duty.
POLICIES
Segment Size(output/value)
Projected growth
Processing level
Organized players
Diary products
US 62.67 billion
15% 37% 15%
Fruits and vegetables
2.33 million tonnes
20% 2% 48%
Meat and poultry
US 13 million
10% 1% 5%
Fisheries 6.4 million tonnes
20% 12% N/A
Packaged food
US 2 billion 85 3% 80%
Beverages 155 million 27% N/A 77%
KEY TRENDS AND DRIVERS( all key segments offer potential for investment and growth)
the organized food retail sector in India is at a very nascent stage but has great potential for future growth.
The food processing sector has reportedly emerged as one of the top ten sectors to attract foreign direct investment.
The hospitality industry was affected by the global economic recession and terrorist attacks during the past year.
Trends
The biggest competition for imported foods in the Indian retail market is the local food industry which has an advantage of low-cost labour and easy availability of raw material at reasonable prices.
Indian retailers highly value in-store promotions to highlight international food products.
By the year 2014, the retail sales in the packaged food market in India is expected to reach US$25.8 billion