Final Portfolio Project- Becky Derrick

8/13/2019 Final Portfolio Project- Becky Derrick

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Becky Derrick

Portfolio


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Table of

ContentsBrochure

Stationery

Business Card

Montage

Flier

Logos

Web Page

Event Ad

Imaging


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BrochureDescription: Two sided (duplex) folding brochure

Programs : Adobe Photoshop, Adobe Illustrator and Adobe InDesign

Date: December 7, 2013

Course: Comm 130, Visual Communication

Instructor: Julie Peterson

Objectives:Create a two-sided folding document and incorporate quality images with

original logo.

Process:For this brochure I rst opened up a new document in Adobe InDesign, ma

it two pages and put in guides to make it a duplex brochure. I then placed

text of 270 words into my document. I opened up my original logo and edit

it in Adobe Illustrator for the layout of this brochure.

I used only the cherry and the name of the restaurant and placed it on the

front page of my document in InDesign. I then used the photo of the steak

from Google Images and edited it in Adobe Photoshop. I used the lasso to

to cut out the back ground then created a mask for it. I also used the paint

brush tool with a very small brush size to touch up any areas missed aroun

the edges. I used the rene mask tool, smoothed the edges and put a slig

feather on the image.

I then put the image of the steak into my brochure, used a text wrap and

clipped it so that the words would not get too close to the picture. I inserted

the other photos that I chose from Google Images and matched the inside

the brochure to the color of the cherry. I used large bold font for contrast o

my headings and aligned my text with my pictures. I used proximity with m

text and pictures so that the pictures matched what the text had to say to c

ate ow and white space. I also used to the Apple Chancery font on the tit

and the food headings to give it more contrast.


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Dessert First

Shawn Derrick 111 N. Cherry Ln. Downtown , ID 83440 350. 595. 2165 [email protected]

Dessert First

Fine Dining

Dessert When You Want It:

Dessert first or last you will be elated with the variety we offer. World-classchefs will leave your taste buds with a sense of awe and wonder.

Owner and Founder Shawn Derrick loved the idea of a restaurant thatspecializes in having your dessert first. His experiences as a restaurant goer

also inspired him to create a place where you can hear your neighbor talk andenjoy any type of food you want.

He had found that many restaurants are loud and others that were quietdidnt have any variety to their menu. Shawn wanted a place with variety andpeace of mind.

Dessert First, where calm and great food collide.

Cuisines: Desserts:

American Chocolate MousseLatino Baked reatsItialian SundaesTai Cultural DessertsChineese

Environment: Dessert first is a place where you can bring famor a business partner. Our high backed booths provide privacy and a quenvironment. If you have especially important business or a large partyhave private party andmeeting rooms for yourconvenience.Quality you can feel.

Location: Wehave many convenientlocations across thecountry.

Please visit our websitewww. dessertfirst.comfor a location near you.

Menu: We have a wide array of tasty treats from many different cultureYou name it our chefs can make it.

We also pride ourselves on our finecuisine, anything from steak, seafoodor a good ol American Style Burger.

Here are some of the examples of of thechoices you have at Dessert First.


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Business CardDescription: Business Card with Orginial LogoPrograms:Adobe IllustratorDate: November 7, 2013

Course: Comm 130 Visual Communication

Instructor: Julie Peterson

Objectives:Create a business card consistent with an original logo and learn basic

design tools in Adobe Illustrator

Process:I rst thought of the theme of this restaurant. Known for great

desserts, but with awesome food as well. So for the logo, I went with the

cherry as a representation of the dessert theme, with a dark cherry color

on top and bottom. I contrasted fonts with both style and color so focal

areas would stand out.


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Dessert FirstWorld Class Dessert & Fine Dining

111 N. Cherry Ln.Downtown, ID 83440350. 595. [email protected]

ShawnDerrick


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StationeryDescription: Business Stationery with original logo.

Programs:Adobe Illustrator and InDesign

Date:November 7, 2013

Course:Communication 130 Visual Media

Instructor:Julie Peterson

Objectives:

To learn the basic tools of Adobe InDesign and Illustrator, create originallogo and consistent design between stationery and business card.

Process:For the watermark cherry I copy and pasted my traced image from my

logo in Illustrator. I placed it in the corner of the page, made it large and

the cherry more transparent to make it usable for a letter. I contrasted font

style so it could be seen. For the logo in the corner, I copy and pasted it

from Illustrator to InDesign and shrank it.


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Dessert FirstWorld Class Dessert and Fine Dinning

Shawn Derrick 111 N. Cherry Ln. Downtown, ID 83440 350. 595. 2165 [email protected]


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MontageDescription:Blending of 3 or more photos together into one cohesivepiece.

Programs:Adobe Photoshop

Date: October 27, 2013

Course :Comm 130 Visual Communication


Objectives:Learn to choose good quality images. Blend images smoothly with layers,

masks and lters.

Process:For this project I rst t my corn maze back ground to 8.5x 11 document. I

then placed my pumpkin picture off to the side and applied a mask to that

layer. I applied a horizontal ip so that the pumpkin would face inward.

With my brush tool I blended the picture into the background. I did a littletouching up by reversing the blend tool and brought some of the color

back to the pumpkin so that the pumpkin would glow.

I then applied a Gaussian blur and a pinch lter to my back ground to

make the pumpkin stand out more and to make the tunnel of the corn

maze look longer. Finally I wrote in the information that I wanted on my

poster and chose two contrasting fonts in white color so that the text

would pop out. I also aligned all the text to the left not only to align but

so that the reader would go from the pumpkin to the text in the middle

of the page.


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FlierDescription:Event ier showing basic design principles

Programs: Adobe InDesign

Date: October 5, 2013

Course:Comm 130, Visual Communication


Objectives:Learn basic InDesign skills by incorporating text, logo and photo while

keeping links intact and following design principles.

Process:For this project I rst started by importing photos from the BYU-I

communications webpage.

I used contrast in the heading, with the main focus being large and black

then the secondary focus of Leadership Conference being smaller

and white. I then applied the principle of alignment, aligning all the

components such as picture, logo, text and headings.

I also applied proximity by breaking up the text into categories making it

easier for the reader to catch the main points of the ier. I used repetition

by creating two black bars on top and bottom to bring the eyes to the

information of the ier. I used bold headings in the text so the readers

could see the main points of the conference. Last of all I put the picture

on the left creating ow to the center of the ier.


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Do you want to have the compititive edge in

businness?

October 218 a.m. 5 p.m.Lincoln ConventiounCenter

Come learn how at Vouant Communications

annual Graduate Leadership Conference.

Vouant Communications is devoted tohelping tomorrows leaders gain essential

leadership skills in the workplace.

Tis dynamic three-day semnar, attendees will meetwith top executives of Vouant Communications todiscuss breakthrough leadership techniques, whilecultivating attributes of leadership that will market toany employer.

Conference is available to graduating seniors.Space is limited.

Registration and more information availableat http://www.vouantcomm.com/

Leadership Conference

Graduate


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LogosDescription:

Create 3 original logos in Adoble Illustrator

Programs:Adobe Illustrator

Date:November 2, 2013



Objectives:To use only the tools of Adoble Illustrator, set up a professional display

for the logos and get feedback from outside sources.

Process:This is a name for a restaurant. For the top logo I rst found a font that

would say to me sweet dessert something that would make me want to

eat. Then I wanted some kind of illustration with it. So I used the ellipse

tool and made a circle. Then added anchor points so that I could pull in

part of the circle to make it the shape of the cherry.

For the middle logo, I wanted a little more of a professional look but still

wanted to illustrate dessert. So I used the hollow font and made it a

chocolate color, then traced an image of an ice cream dessert, placed it

on the top of my font and colorized it.

For the bottom logo, I wanted a fancier look. So I made the rst two

letters of the words a much larger font to create more of a trademark

logo. I also used contrasting fonts. I then used the ellipse tool and put a

circle around it. I applied color, then a preset graphic style in Illustrator

which made the gradient come from the middle. I also applied a dropshadow on the circle and the words, then made the drop shadow tight

against the original gure.


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Desser Firstt

Dessert First

DessertFirst


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Web PageDescription:Web Page design using HTML and CSS

Programs:Text Wrangler and Dream Weaver

Date: November 22, 2013

Course: Comm 130, Visual Communication


Objectives:Aqire a working knowledge of HTML and CSS to display original content

and logo.

Process:To design this webpage I used a pre-written CSS document and linked

it to a html document that I had organized previously and styled it to

my own like. I mostly used text wrangler to change my fonts, color, etc,

but I also used Dream Weaver. I inserted the logo of my own make

and matched the headers and text up with my logo colors by using

Photoshop to get the color codes that CSS would read.

I wanted everything to have proximity so I made a new padding tag in

CSS so the text would not be too close to the header. I also found a way

to change the Font color for my list headings so that they would stand

out more. I also used constrast with tthe red and green colors with a

black background and made my logo stick out more for my reader rather

than the heading of the page. Word Count 261.


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Event AdDescription: Event ad using only Microsoft Word

Programs:Microsoft Word

Date:October 12, 2013



Objectives:To create a full bleed design by scaning and importing a

high-quality image, with text and photo editing only in Word.

Process:I rst scanned in my image using an Epson Scanner then

uploaded the image into Word. Using a tool in the Word I removed the

background so that the taco would pop out. I then created boxes for color

and then text boxes for my title and body copy.


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Taco Dinner

Friday, October 14

6 p.m. 8 p.m.

$10 plate

Chamber of Commerce

Dining Hall

All proceeds will go to the building of the new state of the art Senior Center.

If you would like to give more to this cause please bring food or monetary donations

to the chamber of Commerce on Thursday, October 13.


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ImagingDescription: Quality photo with specic editing techniques.

Programs: Adobe Photoshop

Date:October 19, 2013



Objectives:Learn basic photography, take your own image, download it, size and

crop. Learn how to apply brightness, contrast, hue and saturation

levels, use selection, desaturation and lter tools in Photoshop.

Process:First, I took this picture with my little Sony point and shoot camera. I

then uploaded it to photoshop and cropped it to a 66 image.

I then used my quick selection tool and selected the fountain and thendid inverse select. I used a eld blur on the back ground. I selected

the fountain again and deselected the leaves in the fountain. I did

inverse select again and colorized the fountain to a greeenish color,

desaturated it and it left the leaves their original color for contrast.


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Final Portfolio Project- Becky Derrick

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