Final PDF Delivered

8/6/2019 Final PDF Delivered

1/17

80 $

8 $

16 $

254 $

36 $22 $

63 $

107 $

165 $

98 $

Cost per call per campaignHome Phone / Print Directory / YPG

Home Phone / Online Directory / YPG

Internet / Apartments / ActionPak

Long Distance Plan - Weekly

newspaper - HeraldOpen & Save - OS01-Basic

Publisac - Mtl - 01

Performance Duo / Canada Post

Deux-Rives Theater *ONGOING

Voir Montreal *ONGOING

Banners / Sun Media

GRAPHICS

Cost per call Analysis

Cost per call by campaign Maximum: Long Distance Plan- Weekly newspaper- Herald

Cost per call by Visual Code/Name Maximum : In case of retired couples

0 $ 50 $ 100 $150 $200 $250 $300 $

Bundles

Young couple

Dave and Julia

Student with laptop

Various

Text+Logo

Retired Couple

Cost per call by visual

Bundles

Young couple

Dave and Julia

Student with laptop

Various

Text+Logo

Retired Couple


2/17

0

50

100

150

200

250

300

3 months free No installation fee No promo

57$72.375$

254$

Cost per call by Promo Highest: When No Promo

Cost per call per Medium Highest: In case of Weekly Newspaper

0 $ 50 $ 100 $ 150 $ 200 $ 250 $ 300 $

Internet Phone Directory

Co-op direct mail

Co-op direct mail / Publisac

Co-op direct mail / Open & Save

Direct mail / Canada Post

Print Directory

Internet - Banners

Sponsorship / Magazine

Urban newspaper

Weekly newspaper

8 $

16 $

22 $

36 $

63 $

80 $

98 $

107 $

165 $

254 $

Cost per call per medium


3/17

0

50

100

150

200

250300

Cost per call by area

Cost per call

0 $ 20 $ 40 $ 60 $ 80 $ 100 $ 120 $ 140 $ 160 $ 180 $ 200 $

Others

Folded 8.5 x 11

Double-sided 8.5 x 5.5

Finished size 5.5 x 5.5

1/4 page

Various

1/4 page horizontal banner

1/4 page vertical

Cost per call by Format

Cost per call by Area Maximum: In case of Winnipeg Area

Cost per call per Format Maximum: for page vertical


4/17

No. of Calls Analysis

Number of call per campaign Maximum: Internet/ Apartments/ ActionPak

Number of call per medium Maximum : Co-op Direct Mail

5, 0%

21, 1%

51, 4%

96, 7%

140, 10%

141, 10%

180, 13%

183, 13%

247, 18%

330, 24%

Total Calls per campaignLong Distance Plan - Weeklynewspaper - Herald

Voir Montreal *ONGOING

Banners / Sun Media


Deux-Rives Theater *ONGOING

Publisac - Mtl - 01 *ENDED

Home Phone / Online Directory /

YPG

Home Phone / Print Directory / YPG

Open & Save - OS01-Basic


5, 0%21, 1%

51, 4%

96, 7%

140, 10%

141, 10%

180, 13%

183, 13%

247, 18%

330, 24%

Total Calls per mediumWeekly newspaper

Urban newspaper

Internet - Banners





Print Directory


Co-op direct mail


5/17

0 50 100 150 200 250 300 350 400

Retired Couple

Various

Dave and Julia

Text+Logo

Student with laptop

Young couple

Bundles

5

51

96

140

351

363

388

No. of Calls by visuals

5, 1%

381, 27%

1008, 72%

No. of calls per promo type

No promo

3 months free

No installation fee

No. of Calls by Visual Code Maximum: Bundles

Number of calls per promo Maximum: No Installation Fee


6/17

Various

Finished size 5.5 x 5.5

Folded 8.5 x 11

Unknown

1/4 page (Vertical/Horizontal Banner)

Double-sided 8.5 x 5.5

Total

1/4 page Uncatogorize

1/4 Page Vertical

1/4 Page Horizontal

Number of calls per Area Maximum for Toronto

No. of Calls per Format Maximum: Double Sided 8.5 x 5.5

NO. OF CALLS PER FORMAT

No.of Calls

0

200

400

5 5196 140 162

247

330 363

No. of Calls by area


7/17

% Call distribution per hundred by Medium

% Call distribution per 100 units by Campaign

2% 10%

7%

1%

5%

24%33%

1%

7%

10%

% Call distribution per hundred by mediumPrint Directory


Co-op direct mail

Weekly newspaper

Co-op direct mail / Open &

SaveCo-op direct mail / Publisac



Urban newspaper

1.71%10.00%

7.08%

0.75%

5.21%

23.90%32.78%

1.10%

7.47%

10.00%

% Call distribution per 100 units by Campaign

Home Phone / Print Directory /

YPG

Home Phone / Online Directory /

YPG



newspaper - Herald


Publisac - Mtl - 01


Deux-Rives Theater


8/17

8%

10%1%

20%

45%

2%

14%

% Call Distribution per 100 units per visual

Young couple

Student with laptop

Retired Couple

Bundles

Dave and Julia

Text+Logo

Various

3%

41%56%

% Call Distribution per 100 per Promo

No installation fee

3 month free

No Promo

% Call Distribution per 100 units per visual

% Call Distribution per 100 units per Promo


9/17

% Call Distribution per 100 units per area

% Call Distribution per 100 per format

Toronto

7%

Ottawa

13%

Vancouver

9%

Winnipeg

1%

Ontario

7%Montreal

20%

Edmonton

42%

Qubec

1%% Call Distribution

per 100 units per area

Double-sided 8.5 x

5.5

7%

Folded 8.5 x 11

29%

Finished size 5.5x 5.5

40%

Various

12%

Uncategorized

2%

Horizontal

banner9%

Vertical

Banner

1%

1/4 Page

12%

% Call Distribution per 100 units per format

Double-sided 8.5 x 5.5 Folded 8.5 x 11 Finished size 5.5 x 5.5

Various 1/4 page uncategorized 1/4 page horizontal banner

1/4 page vertical banner


10/17


11/17

0

200

400

600

800

< 1 1 - 3 3 - 5 5 - 7 7 - 9 9 - 11 > 11

613510

13145 41

20 34

No.

ofcalls

Call Duration (in minutes)

DURATION OF CALLS (Summary)

Maximum numbers of calls were of duration less than 1 minute.

TOTAL CALL ANALYSIS

Time Periods

1 Jan -31 Dec

2009

1 Nov-

30 Nov

2009

1 Dec -

31 Dec

2009

1 Jan -

31 Jan

2010

1 Feb -

28 Feb

2010

20/Nov/09

to

19/Nov/2010

Total

Period

Answered Calls 136 380 95 385 26 361 1383

Missed Calls 4 1 1 3 0 2 11

Total Calls 140 381 96 388 26 363 1394Average Duration

(in MM:SS.) 3:05 3:10 4:10 4:45 6:01 4:01 4:12

Unique Callers 102 289 68 310 18 268 1055

LOST LEAD ANALYSIS

Total Calls = 1394

Attended = 1383

Lost Leads Analysis

Busy 0

Not Answered 11


12/17

0

50

100

150

200

250

300

350

400

450

Nov 2009 Dec 2009 Jan 2010 Feb 2010

Total Calls

Unique Callers

No. of Unique Callers (by Months)

Month by Month Analysis

381

96

388

26

380

95

385

26

1 1 3 0

0

50

100

150

200

250

300

350

400

450

Nov-09 Dec-09 Jan-10 Feb-10

Total Call

Answered Call

Missed Calls


13/17

0 50 100 150 200 250

Co-op direct mail

Urban newspaper

Internet - Banners


Print Directory



Weekly newspaper



13.314.41616.517.518.222.422.5

61.6242

Cost per 1000 units (in $) by Medium

CALL DASHBOARD MEDIUM

Total Calls = 1394 Record: 2009-10

Top Three Performing Mediums based onRank/Medium Cost per Call,

(in $)No. of Calls, # Calls per 100

Units, Value

I Sponsorship/Magazine

264

Internet Phone

Directory, 330

Direct

Mail/Canada Post

II Urban Newspaper

165

Co-op Mail (All),

237

Co-op Mail (All),

III Weekly Newspaper

107

Direct Mail,

183

Internet Phone

Directory,

Average (*Total) 100 1394* 0.1111

Costliest Medium: Direct Mail/ Canada Post($242 per 1000 units) Cheapest Medium: Co-op Direct Mail( $13.3 per 1000 units)

1st

2nd

3rd

1st

2nd

3rd

2nd

1st

Top 3 performers in Medium based on variousparameters

Cost per Call Total Calls Calls per 100


14/17

Various, 0.1172

Bundles, 0.1705

Dave and Julia,

0.3840

Top 3 in the group Visual Code/Name

( Calls per 100 units)

Internet Phone

Directory, 0.1172

Co-op direct

mail, 0.1413Direct mail /

Canada Post,

0.3840

Top Three Groups Medium ( Calls per 100

units)

Edmonton, 0.3840Montreal, 0.1838

Ottawa, 0.1172

Top 3 in the group ( Area), Calls per 100

unit

GRAPHICS CONTD.

Top 3 Performers based on Calls per 100 units


15/17

No. of Calls per 100 units Analysis

- based on various parameters

0.00000.1000

0.20000.3000

0.4000

Print Directory


Co-op direct mail

Weekly newspaper





Urban newspaper

Internet - Banners

0.02000.1172

0.0830

0.0088

0.0610

0.2800

0.3840

0.0129

0.0875

0.1172

No. of Calls per 100 Units Per Medium

Home Phone / Print Directory /

Home Phone / Online Directory




Publisac - Mtl - 01


Deux-Rives Theater

Voir Montreal

Banners / Sun Media

0.00000.1000

0.20000.3000

0.4000

2.00%

11.72%

8.30%

0.88%

6.10%

28.00%

38.40%

1.29%

8.75%

11.72%

No. of calls per 100 units by campaign


16/17

Young couple

Student with laptop

Retired Couple

Bundles

Dave and Julia

Text+Logo

Various

0.0000 0.0500 0.1000 0.1500 0.2000 0.2500 0.3000 0.3500 0.4000

0.0686

0.0853

0.0088

0.1705

0.3840

0.0129

0.1172

Calls per 100 unit by visual code

Calls per 100 unit

Calls per 100 unit

0.0000

0.0500

0.1000

0.1500

No installation

fee 3 month freeNo Promo

0.0088

0.10010.1375

Calls per 100 unit by Promo

Calls per 100 unit

0.06860.1172

0.0830

0.00880.0610

0.1838

0.3840

0.0129

0.0000

0.1000

0.2000

0.3000

0.4000

0.5000

Toronto Ottawa Vancouver Winnipeg Ontario Montreal Edmonton Qubec

Calls per 100 unit

by Area


17/17

Calls per 100 unit

0.0000

0.0500

0.1000

0.1500

0.2000

0.2500

0.3000

0.3500

0.4000

0.0720

0.2800

0.3840

0.1172

0.0200

0.0875

0.0109

Call per 100 units per format

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