Final operations management
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Transcript of Final operations management
Case Study on
Chemical Industries
BY:Anish Jain (I056)Aditi Goyal (I057)Prakhar Bhargava (I058)Shreya Galundia (I059)Tushar Gautam (I060)
• Founded: 1969• Founder: Dr. Karsanbhai Patel• Products: Consumer products (Soap, Detergents, Salt etc)
Industrial products (Soda Ash, Linear Alkyl Benzene, Sulfuric Acid etc.)• Plants:
• Porbandar (Gujarat)• Bhavnagar • Mehsana• Rajkot • Ahmedabad
Porbandar Plant
SODA ASH plantInvestment of Rs. 1140 CroresCapacity is 650,000 TPAEnergy efficient technology from AKZO,
NetherlandsOnly plant in world with full Distributed
Control SystemIndian Chemical Manufacturers
Association(ICMA) award for water management practice in chemical industry
Layout
Only one product is madeUses Product LayoutSequence of activitiesEfficiency is moreActivities are done in a sequenceMass production is doneStorage space is less Inflexible manufacturing
Tata Chemicals Limited
• Founded: 1939 • Founder: J.R.D. Tata• Products: Chemicals, Fertilizers & Crop Nutrition• Plants:
–Mithapur (Gujrat)– Babrala (UP)– Nanded (Maharashtra)– Haldia (West Bengal)
Mithapur Plant
• Location: Mithapur, Gujrat• Products:
– Chemicals: Soda ash, Chloro – Caustic Group, Marine Chemicals, Cement
– Consumer Products: Salt, cooking Soda
• Plant info:– Installed Capacity: 8,75,000 tpa– Largest Producers: Synthetic Soda Ash– 5 Star Rating from the British Safety Council
Mithapur Plants – Early Days
• Used Process Layout– Why ?
• Demand: not Stable• Volume: Low• High Flexibility• Workers: Varied Skills
• Need to Change the Layout– Addition of new Products– Addition of new Product Line– Efficiency: Low
Mithapur Plant - Today
• Uses Product Layout–Why ?• Demand: Stable• Volume: High• High Efficiency•Workers: Limited Skills
Comparison
•Mission:TATA CHEMICALS: Serving society through scienceNIRMA: Providing value for money to customers
•Operation Strategy:TATA CHEMICALS: Moved from Top Down perspective to
Market led perspectiveNIRMA: Moved from Top Down to Bottom Up approach
•Organization Type:TATA CHEMICALS: Externally Neutral & Externally SupportiveNIRMA: Internally Neutral & Internally Supportive
• Capacity: Tata Chemicals (Mithapur): 875,000 tpa Nirma : 650,000 tpa
Comparison
Competitive Priorities
• Cost• Quality• Flexibility