Final Nokia

7/31/2019 Final Nokia

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Presentation onPorters 5-Forces Model

Presented By:Ashwani Kr. YadavUsha DubeyShruti Bisht

Manpreet SinghRaman Kr. Pathak A Case Study
http://www.nokia.co.in/


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Started its operations in 1995 in India

Brand leader in mobile device market in India

Largest distribution network with 1,30,000 retail outlets inIndia

Diverse product portfolio to cater to different consumersegments

Ranked Asias Most Trusted Brand, 2008


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1995 - First mobile phone call made in India ona Nokia phone on a Nokia network

1998 - Saare Jahaan Se Acchha, first Indianringtone in a Nokia 5110

2002 - First Camera phone (Nokia 7650)

2003 - First Made for India phone, Nokia 1100

2004 - First Wi-fi Phone- Nokia Communicator(N9500)

2006 - Nokia manufacturing plant in Chennai

Some firsts for in India


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Threat of New EntrantsAs the telecommunication industry is increasing with that not only

opportunities increasing but also threats are equally increasing with thegrowth of the telecom industry.

Asian OEMs who are entering the market very aggressively (TCL, nGo Bird)

On 20th September 2010 Bharti (Airtel) announced that shortly company will

enter into handsets business under the brand BEETEL. (Telephone

Manufacturer) The price range of mobiles will be Rs. 1700/- to Rs. 7000/- and

all handset will carry dual SIM Card facility.Source : www.uniwire.in

VIDEOCON

TRIPLE SIM CARD PHONE

In early 2011 Microsoft will launch its Windows 7 phone in India.Source : Business Standard, 28th Oct 2010


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Industry - Competitive Rivalry

and many more


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Cont 22nd Oct 2010 Micromax Launched MODU T, worldslightest touch phone with special fy devices in the price of Rs. 12000/-

only.

Micromax is now the third-largest GSM mobile phone vendor in India, afterNokia and Samsung, with a market share of 6%, according to research firmIDC . The Rs 1,600-crore brand, which sells around 1 million mobiles everymonth, has a presence in more than 500 districts through 70,000 retailoutlets.

The company has also filed a draft red herring prospectus (DRHP) withsecurities and exchange board of India for an initial public offering (IPO)


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Threats of Substitute Products


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Bargaining Power of Suppliers

Environment Friendly

Environmentally Sound Packaging

The Nokia 6650 Phone: Designed for Recyclability Components can easily be recycled

At least 2/3 part of raw material / packaging should be recyclable

In-Depth Assessment

Regular checks Questioners

Meetings


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Unlimited Choices

Technological Changes

Price

Functionality

Bargaining Power of Buyers


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How NOKIA has tried

to come out fromthese threats ?


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Since 1990 NOKIA has invested $40 Billion in R & D


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Owns 11000 Patented innovations and itsglobal patent portfolio includes 42000 patents

& it files 1000 new patents applicationsannually


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Differention is the Key to Success

Smart Phone Series

N-8 having Operating System Symbian 3 Is also ready to perform on 4G Network

Meego Series with Intel processor to compete withMicrosoft windows 7 Phone & Apple.

OVI Services

More than 50000 applications are available

Source: Business Standard The Strategist, 25th Oct 2010


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Global Brand Protection

Deployment of a dedicated global team focused on brand protection

Education programs for distributors, retailers, and partners regarding theprevention and overall awareness to support sales

Guidance for Consumers Purchase from a "known reputable dealer" and keep the receipt in case

the product malfunctions. It can then be returned to the dealer if itssuspected to be counterfeit

If a product is purchased from a location other than an authorized dealerthen exercise extreme caution when the price is substantially less thanbeing stated by a Nokia authorized distributor. Be aware that thewarranty is not valid if the product turns out to be counterfeit


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Final Nokia

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