Final Nbea 09 The New Entrepreneurs Without Notes
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Transcript of Final Nbea 09 The New Entrepreneurs Without Notes
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The New Entrepreneurs: Virtual Assistants
Rose Marie Kuceyeski, Ph.D.
Owens Community College
NBEA, April 8, 2009
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“Change is the law of life. And
those who look only to the past or
the present are certain to miss the
future.”John F. Kennedy
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My Role
1
• Share the scope of the new entrepreneurs focusing on the virtual assistants—who they are and where they are.
2
• Achieve an understanding of the extent of virtual assistant programs at the post-secondary level and how they provide a unique opportunity for growth.
3• Explore ways a VA program may be
developed and its practical uses.
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“One who organizes, manages, and
assumes the risks of a business or
enterprise.”
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VAs Defined
• Provide administrative, creative and/or technical
services
• Utilize advanced technological modes of
communication and data delivery
• Assist clients in his/her area of expertise from
his/her own office on a contractual basis
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Evolution of VAs
1995
33,559
Virtual VA assoc. 5,000 members
2007 Comprehensive Study of the Virtual
Services Industry, Brenner.
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Who Are They?
• Work-at-home moms
• Displaced workers
• People with
disabilities
• Military Spouse VAs
• Downsized executives
• Baby boomers
nearing retirement
• People in rural
locations
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Survey of virtual services industry
supplied the following information
(2007):
• 55.6% of Virtual Professionals in US are women
• 99.1% women (primarily admin support, data entry, wp)
• Larges concentration in US, India, and Canada
• 81 percent are located in the U.S., (California 4,063; Texas, 2,608; Florida, 2,507; New York, 2,303.)
• 1,550 provided educational level, over half have bachelor’s degree or higher
2007 Comprehensive Study of the Virtual
Services Industry, Brenner.
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Core Competencies for Emerging
VAs
Professional Skills
Personal Skills
People Skills
Education
Office Standards
http://allianceforvirtualbiz.com
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Industries Served
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Services Offered
Virtual assistant (VA) admin services (42%)
Graphic design (41%)
Web services
Software services
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Top Programs - US VPs
MS Office 57.4%
PPT 51.1%
Photoshop 45.0%
HTML 43.6%
Word 40.8%
Excel 39.7%
Dreamweaver 38.7%
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Top Programs - US VA Admin
Word 92.6%
Excel 86.8%
MS Outlook 76.0%
MS Office 74.4%
PowerPoint 70.2%
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$16.87/hr.
$$51.96/hr.
Billing
Rates
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Revenue Based on Gender
Gender Revenue
Range
Average
Revenue
$/Hour Range Average
$/Hour
Females $10,234-
$233,262
$33,649 $8-$65 $32.26
Males $10,000-
$271,320
$32,144 $12-$100 $48.82
2007 Comprehensive Study of the Virtual
Services Industry, Brenner.
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VA Benefits
Being Your Own Boss
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Client Benefits
• Only pay for the time the VA works either by task or project
• No continuing education assistance for employees
• No extra office space, furniture, computers, software, telephone, printers, etc. that normal employee staff requires
• No overtime pay when projects must be completed by a specific deadline
• No unemployment insurance, sick leave, vacation pay, health or dental insurance
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Entrepreneurship in Business
Education
• Broaden the scope of entrepreneurship courses
to include virtual professionals
• Include how to become a virtual professional
and conduct business in cyberspace
• Address how to successfully partner with a
virtual assistant
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Opportunities for Business
Education
• “Employment of secretaries and administrative assistants is
expected to increase about 9 percent, which is about as fast
as average for all occupations, between 2006 and 2016.”
• Presents challenges to the administrative/office support
programs
• Almost half (49 percent) of the nation’s businesses are
operated from home, and more than 6-in-10 owners used
their own money to start the business, according to new
U.S. Census Bureau reports on characteristics of businesses
and business owners.
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Administrative Virtual Assistant
(AVA)
• Conducted research on the Internet and through e-mail questionnaires to virtual assistants
• Reviewed courses in the School of Business and Information Systems to determine which courses addressed the necessary skills
• Reviewed the curriculum and provided input from VAs
• Reflected a true partnership of the School of Business and Information Systems
• Developed Spring 2005
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Certificate Program
Course Name Semester
Credit Hours
Introduction to Small Business 3
The Legal Environment of Business 3
Introduction to E-Business 3
Internet for Business 1
Troubleshooting Applications 3
Integrated Office Communications 3
Virtual Assistant Coaching Seminar 2
OAD/IST Electives 6
Total Semester Hours 24
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Institutions
• Red Deer, Canada
• Palomar College, CA
• Portland Community
College, OR
• Springfield Technical
Community College, MA
• Sierra Community College,
CA
• American River College, CA
• Sacramento City College, CA
• Riverside Community College, CA
• Raymond Walters (UC), OH
• Stark State College, OH
• Santa Rosa Junior College, CA
• Southwestern Community College, NC
• Manchester Community College, CT
• Wake Technical Community College, NC
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Virtual Assistant Coaching
SeminarThis online course will emphasize understanding
the virtual assistant concept, business planning,
establishing a web presence, specialty services,
operating the business, and other topics as
needed. The goal of this class is to create a
workable virtual assistant business and
marketing plan.
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Course Objectives
• Have a thorough understanding of the virtual assistant
business. The student will also have a completed business plan
and marketing plan that establishes mission, goals, and
objectives;
• Demonstrate competency in writing business goals and
determining a sustainable competitive advantage;
• Be prepared for the job market by becoming aware of the
many facets of operating a small business;
• Demonstrate personal, professional, and ethical growth by
integrating the core business components that have been learned
during your college experience into a real business plan
presentation.
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Text Used
Virtual Assistant – The Series, Become a Highly
Successful, Sought After VA, by Diana Ennen and
Kelly Poelker, Third Edition Revised. Another
8 Hour Publishing, ISBN 0-9742790-5-6
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Assignments
• Marketing Plan
PowerPoint Presentation
• Virtual Assistant
Interview
• Individual Business Plan
Components
• Discussion Board
Participation
• Final Project: Business
Plan
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Virtual Professionals
• Mortgage professionals (Close-more-loans.com)
• Consultants (marketing, computer, Tech Problem Solver)
• Insurance agents
• Programmers
• Graphic artists
• Realtors (www.WebMLS.net)
• Accountants (Virtual Growth, Inc.)
• Human Resources (Employease.com)
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“There will come a time when big
opportunities will be presented to you,
and you’ve got to be in a position to
take advantage of them.”
Sam Walton
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60 Seconds of Cool
Curriculum/Marketing Ideas
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References• References for The New Entrepreneurs: Virtual Assistants
• A New Frontier: The advent of the virtual assistant (2005). Retrieved
February 16, 2005 from www. womentoday magazine.com
• Brice, Stacy. (2002, April). New way of work takes hold. Office Pro, 63(3),
Retrieved February 15, 2005, from Business Source Premier.
• Brenner, Robert. (2007). A comprehensive study of the virtual services industry. CA:
Brenner Information Group.
• Finkelstein, Brad. (2005 February-March). Virtual assistant a reality. Broker
Magazine. 7(1). Retrieved February 15, 2005, from Business Source Premier.
• Gregory, Kip. (2003, August). 21st century prospecting. On Wall Street. p. 61.
Retrieved February 15, 2005, from www.onwallstreet.com
• International Virtual Assistant Association. Retrieved February 16, 2005, from
http://www.ivaa.org.
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References Cont.• Marks, Susan J. (1999, December). Virtual assistants fill staff gaps. Microtimes
Magazine. 201. Retrieved February 16, 2005, from
http://www.thevirtuallink.com/pdf/microtimes.pdf
• Moncel, Carolyn (2004, July 6). Starting a virtual assistant business.
Entrepreneur.com. Retrieved February 16, 2005, from
http://www.ivaa.org/press/wall-st-journal-12-14-04.htm
• Nasaw, Daniel. (2004, December 14). Cost-cutting, tech advances spur call for
“home-sourcing.” Wall Street Journal. Retrieved February 16, 2005, from
http://www.ivaa.org/press/wall-st-journal-12-14-04.htm
• Today Show. Retrieved March 28, 2009, from
http://video.msn.com/?mkt=en-us&brand=msnbc&vid=fda5aec6-5250-
43c2-936f-dfac1ec2033d
• US Census Bureau News. Retrieved March 25, 2009, from
http://www.census.gov/Press-
Release/www/releases/archives/business_ownership/007537.html
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References Cont.
• Williams, Sharon. Alliance for Virtual Businesses. Retrieved February 16, 2005,
fromhttp://www.allianceforvirtualbiz.com/survey.html
• Zieger, Anne. (1998, September). The many virtues of virtual services. Business
Week’s Enterprise. Retrieved February 16, 2005, from
http://www.businessweek.com/smallbiz/news/columns/98-
37/e3595059.htm
• Additional Websites
• www.guru.com
• www.elance.com
• http://allianceforvirtualbiz.com/resources/page_3.html
• http://www.crtechnologyinc.com/