Final Market Strategy
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Transcript of Final Market Strategy
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MARKET STRATEGY
ON
TATA NANO 2012
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CHAPTER 1:-
OBJECTIVE
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OBJECTIVE
The main objective of making market
strategy is to increase the tatascontribution in passenger car by increasesale by introducing new and economicalmodel in market at right time.so that theycan competite maruti and otherscompetitor.
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Before going to market strategy I
thing we need to know about ourcompetitor and their share in the
market.
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Before making the market strategy I think therewill be a need of little bet highlighted features ofboth the company maruti and tata nano
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CHAPTER 2:-
overview
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Overview Of Tata Nano
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OVERVIEWS
It was first presented at the 9th annual AutoExpo on 10 January 2008, at Pragati Maidan in
New Delhi. Nano is 8 percent smaller in
exterior size and but believe or not it has 23percent larger interior space in comparison toMaruti 800. it is one of the cheapest car ever.
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OVERVIEW OFMARUTI 800
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overview
Maruti is the most reputed brands for
manufacturing cars in India. Maruti Suzukilaunched its first car Maruti 800 in India. This carwas introduced in the year 1984. Maruti 800 is a
small, comfortable and economical car in the
market. This is an ideal choice for all middle-class families.
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I think overviews of both the company cars arenot sufficient for accurate conculsion and propermarket strategy.there will be need of comparison
between both the company cars.
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CHAPTER 3:-
COMPARISON
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COMPARISON
MARUTI SUZUKI 800
VS
TATA NANO
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PRICE
Tata Nano is available for 1.25 lakh 1.92lakh (Ex showroom New Delhi).
vs
Also, Maruti 800s price is 1.95 lakh-2.75lakh (ex showroom New Delhi).
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SIZE
The Nano is 3100 mm in length, 8 per centshorter than the Maruti 800, but the breadth andheight of the car tell a different story. The Nanoat 1500 mm is 4 per cent wider than the 800and, at 1600 mm, is 14 per cent taller.
The also claim the car is 21per cent bigger thanan 800 when it comes to inside space.
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POWER
The Maruti runs on a 3-cylinder 796 cc engine,
bigger and possibly smoother than the 623 cc 2-cylinder of the Nano.
The maruti 800 outs 37 BHP(Boiler horse
power), while the Nano outs 33 BHP, at 11percent less power.
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TOP SPEED
Although the Nanos top speed(105kph) is
likely to be lower than the Maruti 800s,
which can hit 120 kph, when pushed.
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Features
Tata Nano has got more space andenough legroom that even a 6 footer findsit comfortable inside rather than in Maruti
800 which has less space.
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FUEL EFFICIENCY
The Nano will give 25 km/l which is aboutHigher the Maruti 800 while Maruti 800offers 15 to 18 Kmpl.
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COMPARISION
Nano
Fuel efficent(25km/l)
Price low
623cc
Mordern features
New in Market (3 year)
Maruti
Fuel inefficent(16.5km/l)
Price high
800cc
Old features
Old cars(2 decades)
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Before going to the market strategy wedefinitely know about not only competitor
swot analysis but also know about ourweakness,threat etc.
so go through the swot analysis
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SOWT ANALYSIS of tata nano
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Strengh of tata nano
Full efficient(milage)Interior size
price
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Weakness of tata nano
Small size(exterior size)
Service center
Market value
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After comparison we know about not only
our weakness,strengh but also know thecompetiter strengh and weakness.
So now there is time to make effective
market strategy to competite ourcompetiter.
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But . But But.
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Before going to market strategy there is onequestion for all of you
ARE YOU READY.
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What is the need of market strategy?
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This is not only to compiet their competitor
but also to increase sale,profit,marketvalue of the company and along with that
satisfied consumer demand according to
there needs.
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CHAPTER 4:-
MARKET STRATEGY
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1).The need to convert there engine 626ccto 800cc to compiet the maruti 800
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2).The nano must come in diesel varient
becouse of increase in petrol prices andhuge gap between petrol and diesel prices
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4).The should increase there milage 25km/lto 40 km/l(diesel) so that they can easycompiet their competiter.
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5).All the variants of Tata Nano 2012 comewith an unmatched warranty of 4 years or60,000 kms, whichever is earlier.which isnot yet earlier
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6).They must be an more and moreattractive shade so that easily satisfied alltype of market segmentation
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7).Tata Nano 2012 is available across 676
outlets. Customers can buy the TataNano 2012 at an extremely low down-payment, starting from Rs. 15,000, and
high tenure financing (up to 60 months).
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8).Last but not the least after sale services
where all the competitor of maruti suzuki has not
proper and huge number of service center.this isalso the cause of low contribution
So to compiet the maruti and other, tata must be a
range of service center to satisfied theconsumer.
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Chapter 5:-
Snapshot of tata nano 2012
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Tata Nano 2012
624 cc
25km/l
petrol
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Nano CNG
624cc
Petrol
25km/l
Fuel Tank: 15.00
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Nano 2012 Diesel
700cc, DiCOR
Diesel
25km/l
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Here we gose ,last but not the least
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NANO 800CC IN PETROL
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FEATURE
1. Tata Motors is working hard to soon
launch a new 800cc Nano at the mid of2013.
2. .It is being said that the more powerful
Nano will retail at about Rs.2.4 lakhs (ex-showroom New Delhi)
3. mileage figure of 40 kilometers per liter!!
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Thank you