Salford City CollegeEccles Sixth Form CentreBTEC Extended Diploma in Creative Media ProductionUnit 4: Final Major Project Proposal FormOliver Toone

Media Format (film, documentary, motion graphics, photography, animation, graphic design etc)

I have chosen to do a short film based on a horror genre. As it is nearly Halloween I will get some great footage from everyone dressing up and trying to be scary. I will get a few of my friends around to help me shoot this short movie. When I am happy with the amount of shots I have got I will then out it all together on the computer and maybe add some effects to make it look creepier. I am going to base the film around zombies.

Synopsis of Idea (content, narrative, genre)

The genre of this short movie will be horror and it will have all the codes and conventions you expect from a horror genre e.g. creepy surrounding, dark, raining and spooky things happening to the main cast. In the short film it will be based around a house and the streets around it. The story will be easy to follow, the plot will be clear and there will only be a few twists in it so that a wider range of audiences can follow it.

Target Audience? (demographic NOT age range)

The target audience that I am aiming for will be anywhere between teenagers to middle aged adults, or anyone that enjoys watching the genre horror. Especially with it turning Halloween soon the film will be more appealing to a larger audience.

Target Audience Needs?

The target audience needs to experience what they love in that specific genre e.g. in a horror they will be looking out for scary scenes, suspense, violence and maybes monsters. Also suspense, a good horror movie keeps its audience on the end of there seats.

How will your project meet the needs of your target audience? (Make reference to content you think will appeal to your target audience)

Well I’m going for a spooky short film, with suspense, shock and just the classic horror movie feel. What I am going to have to do to catch my audience’s attention is get the right environment outdoors and indoors, maybe night time for when we go out in the film, flickering street light, weird noises, fog. Hopefully I will be able to find most of these things around the area I live; as that is where I will be filming I will have a good idea of where to film. Also make sure that there are no dry scenes, if it’s going to be a short film I might as well keep it running smoothly rather than waiting for one thing to happen, keep the audience interested.

What production techniques will you use to realise your project?

I was going to do the film in a POV style considering a lot of horror movies recently are shot in that style and it still delivers that scary feeling. But having thought about it I’m going to do a bit off both, POV and a standard tripod shots. Getting the scenery in the shot as well is a good technique, allowing the audience to be in the area as well, noticing things the characters may not. I will be using all the gadgets on the camera as well, that includes the zoom, focus, using light to get a better image also wide angles.

Salford City CollegeEccles Sixth Form CentreBTEC Extended Diploma in Creative Media ProductionUnit 4: Final Major Project Proposal FormOliver Toone