Final LinkedIn Presentation for TBBA Cruise

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert

5 Ways to Kick Ass and Take Names on LinkedIn (Literally!)

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Viveka von Rosen@LinkedInExpert


What is a Lead?

A lead is someone who you find - or attract - in a company, business, industry or organization that has a need for your product or service, knows about your product or service and the desire and ability to purchase it.


Strategies We’ll Cover

1. Branding & Keyword Strategies2. Search Strategies3. Connecting Strategy4. Engagement Strategy5. Top of Mind Awareness


Create a unified brand!

Branding

• Personal Profile• Group• Company Page


Like Google, your profile must be optimized if you want to be found by prospects Find keywords in your connections’ Skills section Use the new Keyword tool (Premium) Use your existing keywords

Keywords


Add New Keywords to:

CONTENT:• Experience Description (1000)• Summary Section (2000)• Interests (1000)• Company & Group Description• (New keyword tool – LSI)

Ninja Trick: Make sure your name, your location and your competition are keywords you use.


Do (At Least)These 3 Things!

①Make sure your branding is cohesive

②Make a keyword list

③Add keywords to Interests


Advanced Search

Advanced Search Saved Search Boolean Search Sales Navigator


Advanced Search

Advanced Search Saved Search Sales Navigator


Boolean Search

+ keeps the words together

OR when either will do

AND when you are clarifying an audience, industry or niche

NOT to ignore an audience



Try a Boolean searchSave your search


Connecting Strategy

LinkedIn Connected CRM– Tag– Take Notes– Set Reminders


Tag Your Connections


Keep Notes


Set Reminders (and Follow Up)


Messages Introductions InMail

Advanced Engagement


Messages


Introductions


InMail



Tag your TOP prospectsSet reminders to follow up with HOT prospectsAsk for an Introduction


Publisher

What are the 6 key elements of a good Published post:• A catchy title• Attractive images (and video if you have it!)• Brief but engaging content (300 – 600 words)• Keywords• Good marketing/sharing strategy for your post• LuckNinja Trick: Channel AND Keywords!


Update Strategy

Mentions Links Images Calendar Scheduler 1-2 times a day 80/20 rule

© Linked Into Business, LLC 2007-2013


Targeted VS Sponsored

Company Updates ONLY Targeted (FREE) 100 of your

followers Sponsored (PAID) grow your

followers


Ads

Bizo?Super Targeting!

FreeTrainingWith.me

B2BLinkedInTraining.com/Discount

Today Only (Ok – for a week)


Wrapping Up

Do this: Make a list of hot prospects Do your research Find them on LinkedIn (remember Who’s

Viewed?) Reach out to them OR Ask for an Introduction Reference your research Pop them into your CRM

www.facebook.com/LinkedInExpertTraining

www.twitter.com/linkedinexpert

www.linkedin.com/in/linkedinexpert

www.amazon.com/author/linkedinexpert

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LinkedIntoBusiness.com

Your LinkedIn Business ResourceLinked into Business:

www.facebook.com/LinkedInExpertTraining

www.twitter.com/linkedinexpert

www.linkedin.com/in/linkedinexpert

www.amazon.com/author/linkedinexpert

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Final LinkedIn Presentation for TBBA Cruise

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Transcript of Final LinkedIn Presentation for TBBA Cruise