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A SYNOPSIS ON THE COMPANYA SYNOPSIS ON THE COMPANY

PROFILE OFPROFILE OF

Das Auto

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In the Supervision of

Mr. Shree Bhagwat

Lecturer, FMS,

Sagar.

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INTRODUCTION

Founded: May 28, 1937

Founders: Ferdinand porsche &

Adolf HitlerThe word Volkswagen came from "Volks"

(People's) & Wagen (Car).

Volkswagen has been Europe's largestautomobile manufacturer with a marketshare over 20 percent.

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STRATEGIC VISION

y It is the goal of the Group to offer attractive,safe and environmentally sound vehicleswhich are competitive on an increasingly

tough market and which set world standardsin their respective classes.

y By 2014, the car market in India would have

crossed two million unitsy Volkswagen is aiming to become,

sustainably, the world's largest car maker by

2018

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GROUP PROFILE

y Type: Public Company

y Headquarters: Germany

y Industry: Automotive

y Products: Cars, Trucks

y Revenue: 113.8 billion (2008)

y Operating income: 6.61 billion (2008)

y Profit: 4.68 billion (2008)

y Employees: 369,928(2008)

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OPERATIONS

The Group operates 48 production plants in

thirteen European countries and a further six

countries in the Americas, Asia and Africa.

Around the world, approximately 370,000

employees produce almost 25,400 vehicles or

are involved in vehicle-related services eachworking day. The Volkswagen Group sells its

vehicles in more than 150 countries.

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BOARD OF DIRECTORSyProf. Dr. rer. nat. Martin Winterkorn(Chairman)

yDr. Arno Antlitz (brand responsibility)

yDr. Ulrich Hackenberg (brand Development)

yProf. Dr.E. h. Jochem Heizmann (Commercial

Vehicles)

yChristian Klingler (Sales and Marketing)

yProf. Dr.-Ing. Werner Neubauer

yDr. Horst Neumann (Human Resources)

yHubert Walt(Production and Logistics)

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MODELSyEuropeCaddy Life

y Fox

yGolf Mk6

yGolf Plus

yGolf Variant

y Jetta Mk5

yMultivan

yNew Beetle

yNewBeetle

Convertible

yPassat Mk6

yPassat CC

yPhaeton

yPolo Mk4F

y Scirocco

y Sharan

yTouran

yTiguan

yTouareg

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COMPETITORS

yHonda

yHyundai

y Fiat

yToyota

yBMW

yMaruti Suzuki

yTata

yKIA

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VOLKSWAGEN IN INDIAVolkswagen introduced in INDIA in 2001 with

410 million Euros at CHAKAN industrial park,

PUNE.

Volkswagen brand will bring locally produced

vehicles to the Indian market up from the

third quarter of 2007.

Volkswagen Group Sales India PrivateLimited registered in Mumbai will distribute

locally manufactured and imported vehicles

in India.

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CORPORATE SOCIAL

RESPONSIBILITYISO 14001

CLEAN DIESEL TECH. 2003

ELECTEIC VEHICLE

FLEXIBLE FUEL VEHICLE 2003

ECO FUEL TECHNOLOGY

BLUE MOTION TECHNOLOGY

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SUGGESTIONVolkswagen should increase their service

stations.

Facilities regarding after sales services should

be increase.

They should increase advertisement

activities.

They should promote more road shows in

the respective areas.

The company should promote about the

entire feature offered by it.

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THANK YOU