[Final] hapi-presentation
Transcript of [Final] hapi-presentation
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The HubSpot Platform and APIsBy Yoav Shapira and Adrian Mott
Official Content Sponsor
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Dharmesh ShahHubSpot co-founder and hacker
Let’s maximize the number of people who succeed together with us.
“”
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TABLE OF CONTENTS
Not just a product anymore
Platform Vision
APIs
Marketplaces
1234
Examples and Q&A5
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1Not justa product anymore
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The product is not everything…
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Platforms encourage innovation.
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We’re just getting started..
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What do you mean by “Platform” ?
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Programmatic Access to Data (APIs)
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Marketplaces
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2HubSpot Platform Vision
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Welcome!
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Building a healthy ecosystem.
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InnovationInnovation
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Create Marketing Rockstars
Together, we can Create Millions of Marketing Stars
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3APIs
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What is an API?
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http://docs.hubapi.com
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Leads API
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Blog API
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Lead NurturingAPI
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What TheFuture Has In Store
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MarketingDatabase
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Analytics API
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Keywords API
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4Marketplaces
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Customer Usage
Social
Con
nect
ions
Anal
yze
your
Lan
ding
Pag
es
To-D
o List
Zery
's C
onte
nt M
arke
tpla
ce
Sear
ch G
rade
r
Benc
hmar
ks0
500
1000
1500
2000
2500
3000
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April May June July August0
1000
2000
3000
4000
5000
6000
7000
Installed Apps
Total App Marketplace App Installs 2011
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100 Marketers are better than 1.
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Services Marketplace
http://services.hubspot.com
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WhereDoIStart?
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Try out Marketplace Apps
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Use our APIs to Improve your Marketing
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Create a first-to-market App
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1. You Build
2. We Help Promote
3. Profit
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Create a First to Market App
http://ideas.hubspot.com
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Lots of possibilities for marketing apps
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Come to Hackathon
1!
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5ExamplesandQ&A
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Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-110
2
4
6
8
10
12
14
LyntonWeb API Integration Customers
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MS Dy-
nam-ics
NetSuiteSales-force
Sugar CRM
Other CRM
Magento Shopify
Other E-CommerceCustom Systems
LyntonWeb API Integration Projects
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2009 2010 2011 20120
10
20
30
40
50
60
70
80
LyntonWeb Team Growth
Head Count
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Market-ing
SalesDevel-opment
Creative
LyntonWeb Team Composition
Client Services
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Total Development time to Build a Canvas App:
10 days
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Zery’s Growth rate before building a HubSpot Canvas App:
10% per month
Zery’s Growth rate after building a HubSpot Canvas App:
55% per month and holding steady!
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Total Number of Zery’s Users:
2,400
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Thank you!Download a copy of this presentation at:http://hugs.hubspot.com/2011-content
Tweet this presentation:@yoavshapira and @adrianmott
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PLATFORM Discussion at
IndividualTables
Arjun Moorthy: App Ideas and EconomicsJordyne Wu: Services MarketplaceBen Smith: Salesforce.com Connector v2Parker Jones: App Markeplace
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