final for v.m 2

8/7/2019 final for v.m 2

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LAUNCH BY :JAIMIN THAKKAR

UMANG SHAH

JATAN SHAH


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IDEA GENERATIONIDEA GENERATION

In recent trend many of the people specially young

generation suffering from poor eyesight. For that

they wear specks and contact lens to remove that

problem.

Young generation & the people who fond of the

party, always want their eyes look beautiful.

Specially for them we have made this concept.

And specially young generation wear colour lens for

glamorous look.


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Photochromic lenses are lenses that darken on exposure to

ultraviolet (UV) radiation. Photochromic lenses may be made

of glass, polycarbonate, or another plastic with reflected

coating.

This lens change its own colour according to the out side

light.

One type of optical coating is an antireflection coating, which

reduces unwanted reflections from surfaces, and is commonly

used on spectacle and photographic lenses. Another type is

the high-reflector coating which can be used to produce

mirrors which reflect greater than 99% of the light which falls

on them.

EEYEYE FLASHFLASH LENSLENS


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MAKING OF EYEFLASH LENS

The objective of the Eyeflash lens is to give a

glamorous look without compromising the protection

to your eyes.

This lens change its own colour according to the out

side light.

Photochromic lenses can be successfully prescribed for

teenagers and young generation offering a convenient

and effective means of protection against UVR

Exposure and reduction of glare.


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The price for our product is Rs. 1499 for

3 months.


6 months.


1 year.

PRICE


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PLACEPLACE

For the first year we select a metro cities to sell our product for the

ffirst year.

For the second year we will select a Mega cities to sell our product.

We direct contact the dealer of the optical business.


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PROMOTION

Total budget for the IMC tool is 3 cores for the 1 year

Our first step was to give an advertisement in newspaper, magazines,

Hoardings and T. V. ads.

we using personal selling with contacting the dealer of the optical

business.

we also provide the 200 ml solution as sales promotion.

We signed the deal with two magazines

1. The ads in, India today and Film fare.

2. The rest of the amount we will utilize to promote our product

for the whole year.


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LAUNCHING THE PRODUCT

We arranged press conference to launch our

product.

We have also invited doctors in launching

ceremony of the product.

Three of our employees presented our product by

giving small act in front of press and doctors.

We have also invited fashion model for publicity

of the lens .


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Scene:3

The reason of feeling bad is that

they are wearing color lens and by

that their eyes looking so

beautiful.

Scene:4

One day the 7 friends wear

something different than them by

seeing this the other girls felt same

as 7 friends had felt before few days.


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Scene:5

What they wear different than them?

That is the eye flash.

Scene:6

Eye flash the lens which change

the color according to lights.


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CONCEPT TESTING

Here our product is first tested by our employees.

On finding of satisfaction level of the product to

meet to the customer requirements , the product is

able to meet to the target consumers needs.

At the same time the testing of the product is done

by giving free samples to some of our target

consumer markets, doctors and models.


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Our main target is teenagers and young generationwho dislike specks,

Model and fashionable people or party people who

want glamorous eye looks.

Premium class and upper middle class.

TargetTarget


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LET THELET THE WORLD COMESWORLD COMES INTO YOUR EYESINTO YOUR EYES

This punch line will a great help for positioning

of our product.

Here our product Provide perceptual positioning.

PositioningPositioning


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Form :The size , shape and coating structure of the eyeflash lens.

Features :

(I)Ultraviolet (UV) radiation

(II) the lenses will gradually return to their clear state(III) Reflecting coating.

Performance Quality :

Eyeflash lens providing protochomic lens with reflect coating

which protect eyes.

Durability and Reliability :

Eyeflash lens give the reliable up to the expire date on the

packing.

U.S.PU.S.P


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final for v.m 2

Documents

Transcript of final for v.m 2