Final Draft Usability Project

7/30/2019 Final Draft Usability Project

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Usability Report

Prepared By:

Jacqueline Carlisle Lauren Blake

Rhonda Farabee Bridgette Lewis Kaitlin Glenn


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Table of Contents

Page 1: Executive summary

Page 2: Introduction

Page 3: Methodology

Page 4,5,6: Participants

Page 7: esting environment/Te usability test

Page 8: Assessment

Page 9,10,11,12,13,14,15: Results

Page 16: Conclusion


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Executive Summary

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Te ollowing document contains a usability report collaboratively constructed

by the ollowing YSU students: Kaitlin Glenn, Lauren Blake, Jacqueline Carlisle,Rhonda Farabee, and Bridgette Lewis o the proessional writing and editingprogram. o gain hands-on experience in usability testing and assist Magicree Pub and Eatery, located in Boardman, Ohio, in their eorts to maintaina positive, proessional online presence, the group generated ourteen surveyquestions targeted toward the websites strengths and weaknesses. Focusingon design, content, and navigation, the survey questions provide Magic reewith eedback rom local internet users. Considering the target audience, theparticipants or Magic rees usability study covered a wide range o internetusers with diverse backgrounds and skillsets. Tis report urther explains alldata and inormation ound within the results o the usability test designed bythe group o YSU students.


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Introduction

Tis usability study was conducted by junior and senior members in theproessional writing and editing program at Youngstown State University. Tegroup examined the usability and accessibility o Boardman, Ohios Magic ree

Pub and Eaterys ocial website. Magic ree Pub and Eatery, selected by anoutside party, qualies or usability testing particularly due to its local businessstatus.

Students were asked to analyze a local, proessional business website usinginormation gathered rom accessibility and usability testing. Afer rstexamining the website themselves, the group began conducting surveys tosimultaneously gain understanding and experience in usability testing, andprovide the local business owners with constructive eedback based o o test

results.

As a large portion o the study, users, ages ranging between 14 and 53, take partin usability tests designed, acilitated, and observed by group members. As aresult o this study, students uncover what the majority o participants oundoverall appealing and unappealing in regard to the websites design, content,and navigation. Te purpose or collecting the inormation: to display a needor usability testing and assist Magic ree Pub and Eatery on their quest orcreating a more user-riendly online environment.

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Methodology

Beore designing the usability test or the Magic ree Pub and Eateryswebsite, the site rst received criticism rom the group members. Withoutany previous knowledge o the website, the proessional writing and editing

students navigated through each portion taking down comments, questions,and concerns while also making note o the websites advanced eatures. Noneo the groups members emitted bias opinions; none o the members had anyprevious awareness o the Magic rees existence. However, group memberswere inormed, prior to navigating, that the site obtained existing errors.

Based o research dissecting accessibility and usability testing, in addition totheir own experiences, the group generated ourteen survey questions targetingdesign, content, and navigation.

Te original testing environment, calls or one member to observe testing,one to ask survey questions and speak to the participants, one to time theparticipants eorts, one to record times and responses, and another totake notes on each participants progress. Te ocial testing resulted insmaller group collaborations. Smaller groups meant dual roles. Duringeach participants exam, one person asked survey questions and spoke toparticipants, another timed the participant and took notes, one observed andrecorded times and recorded participant answers. esting in smaller groups

may aect varying results.

urnouts or willing participants yielded six emales and our males agesranging between ourteen and fy-three. Upon construction o the test,the group chose users o dierent demographics and varying technologicalcompetency and observed the results. For privacy, participants were only askedto give their age and rst name.

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Participants

Alexis, 22 As a telecommunications major scheduled to graduate with abachelors degree in May, 2013, Alexis has a signicant amount o experi-ence dealing with technology. She estimates an average online use o sevenhours.

Andrew, 22 Majoring in orensic science, Andrew has an excessive amounto experience with technology. Tough he estimates a mere our hours perday o time spend navigating websites, particularly sports-themed websites,he spends his time on portable devices and game systems.

Brenda, 45- Brenda has roughly two years o experience with the Internet.Te majority o her online background is by means o desktop computers.

Brenda preers basic technology but recently, however, her internet usagehas increased to roughly our hours per day, and she has quickly begun topick up website navigation skills.

Dave, 27 With a bachelors degree in graphic design, he ocuses on visualcontent. Dave uses the internet on a daily basis navigating several dierentwebsites including social media. He estimates spending approximately sixhours online per day.

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Jordan, 14 As an Eighth grade student, Jordan, estimates spendingapproximately two hours online daily.

Kelley, 53 Beore taking an injury-related leave o absence, Kelley worked

with computers or thirty-two years Now, with extra time on his hands, henavigates social networking sites. He estimates spending up to six hoursonline daily.

Kiyana, 24 As a medical assistant, she deals with a wide range otechnology. She usually navigates social networking sites such as Youube,Facebook, witter, and Instagram, in addition to search engines Google andWiki. Kiyana estimates using the internet two hours daily.

Sherene, 23 Pediatric home health aide, Sherene, spends roughly six hoursper day online. Her main ocus while online are social networking sites,Facebook, witter, and Instagram. Distributed by the company she worksor, she also is subjected to monthly, online examinations.

aylor, 19 With an estimate o our hours online, aylor admits to beingless technologically savvy. Moderately active on witter, she dominantlynavigates websites or academic purposes.

errence, 19 errence owns a desktop computer and an HC mobilephone. He is most comortable on his desktop, which he estimates using vehours per day, navigating websites or academic purposes, social media, andoccasionally or news updates.

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Testing Environment

Prior to the usability test, participants were inormed that their time was notthe objective o the test, but rather the accessibility o the website itsel.

Comortable chairs and room temperature were provided.

Kelley, Jordan, Brenda, and Andrew tested in quiet rooms.

Alexis, Dave, Kiyana, Sherene, aylor, and errence tested in rooms withhigh noise volume

All participants were tested on Mozilla Fireox version 3.5

All participants tested on desktop computers.

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Assessment

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Display

1. Participants took a close look at the design and layout o each page.2. In casual conversation, they were asked about color schemes and visual

appeal.3. Participants were casually asked about images selections and text choices.

Content

1. Participants looked or up-to-date inormation.2. In some cases, participants were asked to locate nonexistent inormation.3. Basic, but necessary inormation and services were the main target in this

category.

Navigation

1. Dicult and easy inormation targeted to generate responses.2. Locating inormation within the survey questions were timed.3. Links and accessibility targeted.


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Results

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Conclusion

In conclusion, the group ound specic, note-worthy details or the Magic reePub and Eaterys website. o ensure the best results or the Magic ree Pub andEatery, all concerns, suggestions, and eedback extracted rom this study are in-cluded the ollowing:

1. Without a designated area to enter credit card inormation, web users are unableto purchase any items rom Magic ree.

2. Making a reservation needs to be more accessible and contact inormation shouldollow sooner afer reservation inormation.

3. Users preerred to click once to retrieve the menu as opposed to the rst link lead-ing to another and then retrieving the menus contents.

4. Te menu does not speciy i sof drinks are Pepsi or Coke products.5. Avoid excessive amounts o white space.6. Eatery should be better established. Troughout the website, the idea o Magic

ree being an eatery is lost.7. Since draf beers are listed, users expected to nd the Magic rees bottled beer

selection nearby.8. A ew images were pixilated and others were unnecessary.9. Te website contained broken links.10. Some sections o the site were much more developed than others.

As a whole, the Magic ree Pub an Eaterys website serves its purpose. However, thereare a ew details as ar as design, content, and navigation that are o the groups con-

cern, that they concluded by reviewing results, observing participants and makingresolution and suggested changes. ending to all problem areas detected in the con-clusion o this usability test can potentially make or a stronger, user-riendly onlinepresence and increase the proessional persona o Magic ree Pub and Eatery.

Final Draft Usability Project

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