FINAL DESIGN PROJECTA Tale of Two Clients

Choice 1:PDC Laboratories has a strong Logo Design

But is in need of consistent branding throughout their company.

Right now there is about 3 different designs & versions for each form that goes out to their clients.◦They are in need of a consistent look for the

following:

Business Card

Letterhead

Envelope

Branding Package

Choice 2:Ignite Peoria has an big

upcoming event that needs an Online Magazine designed to promote it. ◦Example online magazine

publisher: http://issuu.com/business

◦Show example of online magazines

They have also requested some printable table- tents to physically promote their event around restaurants in the area.

Templates

Teamwork

I need 7 or 8 people on each team. Think about which project and which design needs appeals to you.

You will be working together to fulfill your client’s needs.

Possible sub-committees for IgnitePeoria might be researcher of event, interviewers, writers, photographer, overall design & layout of magazine, design of printable tabletops, etc. What else could be needed?

Time FrameYou have two weeks to complete &

present your personal task for the committee you are on.◦You don’t want to let your committee down or

more importantly your client.◦(Remember in the real world you will be paid

for this)◦Right now you will still get your design used

and shown in the “real world.”

Step 1: Assign your self to one of the two groups.Meet with your committee and together

research your company, look on their website, and familiarize yourself with them & their need.

Think about your audience…who are you catering to? Who are you designing for? Who will see your design?

Write all these notes down.

Step 2: Begin to brainstorm as a group the different sub-

committees you need to have to get the work done. ◦ Assign different members of group to different tasks.◦ Begin to come up with ideas

for your task. i.e.: what will the look of the

magazine or PDC branding be? What do typical letterhead/business

cards look like? How can yours stand out? What artists will you contact

to interview? Who will take the photograph?

Step 3: Present these ideas to Eileen & DougTo PDC laboratories

Begin designing Begin setting up appt. with those that

need interviewed.

Step 4:

Resources for PDC:http://www.pdcarea.com/ http://www.pdclab.com/homeWorlds-most-clever-business-cardsModern Letterhead design

Resources for Ignite Peoria:http://ignitepeoria.com/Table tent templatescreate a flip magazineWhat is an Online magazine?