Final Copy M.P-1

8/22/2019 Final Copy M.P-1

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A Report on

Green Apple Pickles

Submitted to

Samia, Shabnaj

Faculty of Business Administration

American International University-Bangladesh

Submitted by

Group: 5

Group Members Particulars

Sl. ID Name

1 08-11349-2 RAHMAN, FARAH

2 08-10244-1

GOLAM KASHFIQUE

AYASEEN

3 08-12367-3

SEULY NURUNNAHAR

AKTER

Course : Entrepreneurship Development

Program: BBA

Semester: Spring, 2011 - 2012

American International University-Bangladesh

March, 14


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Contents:

Introduction

Business Description

Product / Service

Technology

Market Environment

Competition

Industry

Business Model

Marketing segment

Research, design, and development segment

Manufacturing segment

Management segment

Intellectual Property

Regulations / Environmental Issues

Critical risks segment


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Executive Summary:

Even though the Green Apple Pickle concept is very new, it can became a new business idea in

2012. The Green Apple Pickle (GAP) shall undergo through significant changes in virtuallyevery aspect of its business and shall initiate a new brand growth strategy.

The proposed project envisages the setup of Pickle production, processing and marketing

business in the Bangladesh. Pickle is a general term used for fruits or vegetables preserved in

vinegar or brine, usually with spices or sugar or both. Pickle producing businesses are engaged in

producing pickle in different varieties. Natural fruit and vegetable items are used as raw material

for producing various types of pickle i.e. apple, beet, cabbage, cauliflower, cucumber, olive,

onion, pepper, and tomato. It is planned initially to produce pickles of Apple. However after

wards more fruits and vegetable varieties will be add to enhance product mix. The main raw

materials are fruit, treated water, sugar, citric acid, fruit flavors and preservatives which is

readily available at very low costs. The unit has a rated capacity of producing 100,000 Kg of

pickles in a year, with an estimated capital cost of Rs 1,300,000. The project will employ 8

personnel directly besides creating more job opportunities both on farm and off farm. The project

will be completed for final production in 3 months.

While manufacturing is often associated with large-scale production, it can also mean a simple

business run by a work-at-home mom. True, they have different operational needs, but the basic

principles applicable to every business remain true for them, regardless of size.

Manufacturing is one of the main pillars that support the continued existence of our civilization.

Every item we use and almost all of the food we eat are products of a manufacturing process.

And many of us are employed in the manufacturing industry. As applied to industries,

manufacturing means the use of equipment, raw materials and manpower to produce goods on a

large scale for use as intermediate product or direct selling to end users or consumers.


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Business Description:

As a new entrepreneur, we will select a location for our firm in such a way that it will be very

easy for us to collect raw materials and side by side to sell in the market in Dhaka. So we will

select a location nearby Dhaka region that will be most suitable for us.

It will be a private limited company. We will take loan from banks. 20% will be our own

investment and rest of the investments will come from various banks as syndicated loan.

Initially we will not go for mass business. It will be only a factory where green apple will be theraw material of our production then we will sell our product to the small market in Dhaka,

Chittagong & Sylhet. Then gradually we will go for investing in apple states and also for the

retail market.

Industry Background:

There are many companies in Bangladesh who are involved in manufacturing pickle. There are 8

companies but some of them are well known & successful & others are not. like Pran Pickles

from Pran group, BD pickles from BD company, Ruchi pickles from Square Group, AftabPickles from Aftab Group, Laziz pickle etc. But only Pran group, BD company, & Square

Group is successful . In addition, there are huge demand of it but these company can not fulfill

the demand of the consumers thats why, many consumers buy the imported pickle & even many

consumers (women) are making pickle in their own home. So the pickle industry is yet fail to

fulfill the customers demand. But they are not paying attention on it thats why, may be they are

not taking any action . Moreover, as times are passing consumers tests become change so

industry should emphasize on it & they should modify the product. As they are not conscious

about that, thats why its an opportunity for us to do a proper business on it.

Goals:

Our goal is too meet the consumers choice of quality food. We are determined to Serve the best

quality apple pickles and change the taste of Bangladesh towards apple in a new way of

consumption. Moreover, maintaining market share as competition grows & earning profit.


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Vision: Ourvision is to become a global quality company that will be internationally recognized,"

Mission:

To bring a revolution in the pickles targeting the taste of Bangladeshi people.

Uniqueness of the Product / Service:

Our concept of business is producing pickles by using green apples. We know that green appleproduction is not yet possible in Bangladesh. But if we can use the modern technology then we

can encourage the farmers to work on the green apple production. Our basic concept is based on

importing the apples from China, because worlds largest apple production is in China. From asurvey in 2008, we came to know that China had produced 27 507 000 tones of apples on that

year. And in the year 2006 China was the top most apple exporter in the world.

Marketing Segment:

Target Market:

We are focusing on group of niche market that means Upper Class & Middle Class.

Demand Analysis:

Demand is huge but the competitors can not fulfill the demand of the consumers thats why,

consumers are buying the imported product & many women are making the home made pickle.

Competitors:

As our product quality is good thats why, our competitors are Pran group, BD company, &

Square Group. We have to compete with them.

Estimated market share:

Competitors have 40%, Import products 20% & the 40% are home made product. So our target

on the home made product & the Imported product because as we know that Imported product is

costly & home made product needs much time to make it as well as many effort needs to give

thats why, if we give the quality product to the consumers then they will definitely buy our

product so our estimated market share is 60%.


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Marketing Segment:

Marketing Plan:

Current Market Situation:

There are many companies in Bangladesh who are involved in manufacturing pickle. There are 8

companies but some of them are well known & successful & others are not. like Pran Pickles

from Pran group, BD pickles from BD company, Ruchi pickles from Square Group, Aftab

Pickles from Aftab Group, Laziz pickle etc. But only Pran group, BD Company & Square

Group is successful. In addition, there is huge demand of it but these companies can not fulfill

the demand of the consumers thats why, many consumers buy the imported pickle & even many

consumers (women) are making pickle in their own home. So the pickle industry is yet failed to

fulfill the customers demand. But they are not paying attention on it thats why, may be they arenot taking any action. Moreover, as times are passing consumers tests become change so industry

should emphasize on it & they should modify the product. As they are not conscious about that,

thats why its an opportunity for us to do a proper business on it.

Product Situation:

We are focusing on quality that means a quality product. So we will not do any compromise with

the quality.

Macro Economic Situation:

Govt.: The Govt. of our country is very flexible about to do any legal kind of business that

means there is no barrier of doing business.

Environment: The environment of our country is very suitable to produce or to grow green

Apple.

SWOT Analysis for a New Pickle Industry in Bangladesh

Strengths

Demand for pickle has been growing at some 2% per annum and should accelerate further.

Good Research Support by Green Apple growers has will help industry grow further.


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We will establish our factory in Savar. So, its very easy to collect cheap labor .

Though the factory machines do not produce in our country but it is available in our nearby

country India or China.

Weaknesses

We are the very new company in this sector.

Supply from more efficient players like India, Bhutan

Declining Export of Bangladesh over the years.

No effective cost management system adopted by companies and other regulatory bodies.

Labor intensive industry: The second generation labors are reluctant to join this industry.

Opportunities

Export Potential if we can increase its production capacity.

Competitors are not aware of the product modification & the consumers tests.

Large untapped rural market for distributing our new branded pickle.

Threats

Global competition.

Import of pickle from other countries.

Cost escalation on account of increase in the cost of production.

Objectives:

Broad Objectives:


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To be a market leader .

Specific Objectives:

To make a quality product.

To make a branded product.

To satisfied the customer.

To create a difference among competitors.

Guerrilla Marketing Plan

We are doing Guerrilla Marketing Plan .We have targeted our market that is upper class

& lower class. We have done a marketing research. We found our Competitive Advantage

& planned many strategies around them .We have selected the marketing mix.

Customer Relationship Management

We will focus on CRM.

Guerrilla Marketing Strategy:

Where we are talking about marketing communication we are thinking about the means by which

firms attempt to inform, persuade, remind consumers directly or indirectly about the brands

they sell.

In a sense marketing communication represents the voice of the brand and is a means by which

the brand can establish a dialogue and build relationships with customers.

Building marketing communication strategy is a complex task. Marketing communication

involves a gamut of activities the sum total of which lead to the creation of the brand. This will


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contribute in creating awareness of the brand, eliciting positive judgments or feelings, and

facilitating a stronger consumer-brand connection and resonance.

Marketing Strategies :

Find a niche and fill it:

Niche strategy allows small company to maximize the advantage of its size. It means if we segment our

product it will be more benefit for us. To follow the niche strategy we segment our product in two class of

people like upper class and middle class. For the upper class people the product quality is high and alsohigh price. For the middle class people we produce such a product that they are able to buy it.

Strive to be unique:

People always try to purchased such type of product which is very unique . Uniqueness means something

different from others. We produce green apple pickle which is unique and new product in the market . It

is a unique product so the demand of the product is very high .

Create an identity for business:

Create an Identity is very important for marketing strategy .Because with out identity there is no value in

business. So to create an identity we need to use vision to market our business and product . Identity

means what does our business and the vision of our business . Example : In Nokia there identity is

connecting people, For Grameen phone there identity is kache thakun etc. For our business we also create

identity. By throwing the message Experience your taste with the quality


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Connect with customer on an emotional level:

This strategy customer receives an emotional boost every time they buy the product .Our product is

pickle so it will be touch customer emotion . people love to eat pickle in there males. In the Ramadan and

Eid people are buy more pickle because it increase the test .

Focus on the customer:

Develop a customers focus and satisfaction is important for marketing strategy . We need to focus in

customer demand and find out the solution how we satisfy our customers throughout our product .

Devotion to quality:

World class companies treat quality as a strategic objective, an integral part of the company culture . In

our business we produce quality full product . The philosophy of Total Quality Management is:

. Quality of the product.

. Quality in every aspect of the business and its relationship with the customer.

. Continuous improvement in quality .

Attention to convenience:


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Attention to convenience means we need to convenience our product through the customer. Some

customer are not interested to buy new product because they cannot take risk . If we want convinced those

customer we use wee trained employees .

Own Strategy:

We will give some incentives to the owner of the wedding center & some restaurants owner so

that they will promote our product by providing the model of our product on the center of the

table so that the guest & the customer respectively who will come in the center & restaurant then

they will seat around the table & they will see our product . So it will help our product to be a

branded product.

Stage in the Product Life Cycle

As it is a new business or an introduction stage thats why we will use Rapid Skimming

Strategy- High price, High promotional expense

Developing a Marketing Communication Plan

To reach in approximate 1.5 million people in Dhaka, Chittagong & Sylhet .

Identify & analyze the Upper Class & Middle Class people.

Select an advertising message & choose the media for transmitting it.


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Promotion :

For promotional purpose we use :

Publicity: Publicity is one of promotion which is the component of marketing. Any commercial news

covered by the media that boosts sales but for which the small business does not pay .for our promotional

we use publicity .

Art exhibitions

Event sponsorship

Arrange a speech or talk

Invent then present an award

Stage a debate

Organize a tour of our business or projects

Issue a commendation

Cause Marketing

Personal selling:

Personal selling means the personal contact between sales personnel and potential customers resulting

from sales effort .In our promotional purpose we use personal selling strategy .We direct contract our

customer to go there house and work place .We try to convinced them to buy our product .

Unique Selling Proposition

Unique product

Delicious & Nutritious

Prevent Cancer

Increase blood

Add taste to food


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Advertising:

The element of the marketing communication mix that is non personal paid for an identified sponsor, &

disseminated through channels of mass communication to promote the adoption of goods, services,

person or ideas. Advertising is also a communication paid form of non-personal communication about an

organization, product, service, or idea from an identified sponsor. We use advertising for our promotional

purpose .

Advertising media :

Word -of- mouth : Throughing the positive word of mouth because it attracts consumer by

psychologically.

Newspaper : We give the advertising in news paper because it is a big mass media to reach our

information to the customer . It is low cost and also communication potential .

Television : Television is a broad coverage media . We advertise our product through the TV. Because so

many people see TV .We easily reach our information in our target customer .

World Wide Web : We give the ad through the wed .

Outdoor ads : Outdoor ads means billboard we give the ads this media.

Trade show : there are many trade show organized in company we advertise our product in there to

participate .

Pricing Technique


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Suggested retail price.

400 gm will be 130 taka in a glass jar.

100 gm will be 90 taka in a pouch.

Action Program:

We will launch our product at the second week of the July that means approximately 3 months

before Ramadan. The launching ceremony will be held in the Hotel Radisson. There will be

different media & we will do publicity on it.

Control:

We will monitor the marketing process & from the feedback we will measure the actualperformance with the standard.

Distributors

Distributors, executives, sales officers, sales representatives etc, it is supposed to be the main

task for any new company, when they go for launching any new products. Such is the case for

our Company. To make the free flow of our product distribution, such effective human resourcepersonalities are very much required.

So, being the sole distributor, it is one of the main tasks to employ and monitor the human

resource team. As, we target the market only the 3 major cities; it requires agents and sub agents

to properly market our products. Then we will target the district and after then it will end at fader


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town. To reach the final consumers or the buyers of Green Apple pickle, such agents and sub

agents are very much needed.

Being the distributor, it requires 3 agents or wholesaler for the 3 major cities. Operations of the 3

major cities are distributed among the agents, as the monitor the operation and take correctives

actions. Under the agents, 15-20 sub agents are the given the task to distribute the products to thedifferent retailers, who are located at different location in the cities. Through proper distribution

channels and effective employees, such plan can be implemented properly.

R & D and Manufacturing Segment:

Product Manufacturing Process

There are two basic methods for pickle processing used in Bangladesh where local taste is

concerned. One is water based process and the other is oil based processing. Pickles available in

the Bangladesh market are generally based on the water process, whereas, homemade pickles are

made using oil. Generic production process is carried out following the method given under.


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Pickle processing and packaging does not need any heavy machinery and equipment. During the

discussion with existing pickle producers, pickle production is time consuming because its

process requires sun-light and machinery is used for packaging of Pickle. Total project cost of

the Pickle processing and packaging machinery costs around Rs. 1.7 million.

Cost, Revenue, Profit Structure:

Revenue = Price* Quantity

= 130*5,000

=650000 Taka

Revenue = Price* Quantity

=90*40000

=3600000 Taka

Total Revenue =7850000

Profit = Revenue Cost

= 7850000 2100000

=5750000 Taka


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Production Requirements:

We know that Green apple pickle is a very unique and new product .So it is very important to

focus in production requirements. In our product we import our main material like green apple

and also equipments from foreign countries so we need to focus manufacturing cost.

To focus in manufacturing cost we want to set-up our business in Saver . Today there are many

industry are established in saver. Population live in saver are also increasing . Most of the people

are poor and middle class. It is very easy to get labor at low price. We Manufacturing our

product in saver . We use modern technology for manufacturing purpose because of modern

technology we no need more labor .Modern technology do all the manufacturing process

automatically without touching hand. After competed the manufacturing process we deliver the

final product in the market at low cost. For delivery purpose we use pick- up. We also make a

strategy that delivery pricing are same in regardless less of location . Sometimes sell the product

in condition that buyer will pay the transportation cost . As a result we delivery the final product

al low cost.

A business startup need to minimize the capital expenditure . Physical premises mans the physical

structure of the organization like location ,building and equipments. The physical location in our

business setup in saver. It a new product so we startup our bossiness a small size. If we see that

the demand of our product in market high and also we get high profit then we expand our

business . Now we start our business at small size. The age of the business is depend on the

profitability . If we can not get profit from business then there is no logic to run the business long

time. Environmental condition is very important for a business because if the condition is

favorable it is possible to run the business. Capacity of the planned production is depends on the

business size and customer demand . In our business the capacity of planned production and

warehousing facility is medium. We produce our product in two shift planned . One is day shift

another is night shift.


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We start our business in small size and we want to reduce the manufacturing cost so it is good for

us to leased the land for factory . If it is possible to get leased factory that is more good for us. If

we get old factory then it is necessary to need renovation if it is land then need to build factory .

Green apple pickle is a new product in the market so for the starting period we find some

complexity. When we start our business we face many challenges .For our business we need

import equipment from other country . It is very costly.

To produce Green apple pickle we need import green apple from others country .The supply of

the apple is available in market. To import the Green apple we need make a contract between oursuppliers. If we make a contract we are assure are supply of green apple. Manufacturing capacity

is depend on production efficiency and order size is depend on market demand. Reputation ,size

and financial condition is also important.

Proprietary process and trade secrets is also important because without proprietary it impossible

to import any product . Trade secrets is depend on importer and exporter .How the importerwant to import their product. Product quality is very important facts for the customers because

there are is a lot of competitor in the existing market and customer always want good quality al

low cost .To maintain our produce quality we use total quality management process. World class

companies treat quality as a strategic objective, an integral part of the company culture . The

philosophy of Total Quality Management is:

. Quality of the product.

. Quality in every aspect of the business and its relationship with the customer.

. Continuous improve in quality .


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Pickle Making Equipment:

Many types of equipment are necessary to establish a pickle manufacturing company. Those

equipments are used initial steps to final processing of a pickle manufacturing company. All of

those machineries are found in India and its our neighboring country. So, it will be better for us

to import machineries from India. Some of them are described below.

We offer state- of the-art equipment that will ease the process of making pickles. We makemachines for cutting chillies, raw green apple, mixing the pickle etc. Simple in design and easy

to use, these machines are designed to give consistent and long lasting performance.

Chilly Cutting Machine

'U' shape cutting drum which has gaps at 1 \ 2 or 1 even small pieces routes clockwise

and blades anti - clockwise. At the bottom is a collection tray, which collects the cut

pieces.

Pickle Mixer

Made of stainless steel 304 U - Shape chamber with rotation blades, which turn and

mix the product inside. Mounted on MS Frame. The drum is tilting for easy removal of

product. Equipped with 2 HP motor and reduction gearbox.

Blister Cutter

The blisters after sealing are passed through the cutting machine, which then cuts the

blisters into individual pieces as per design.


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Pouch Packaging Plant

We offer pouch packing machines that are used for packing materials in all states, be it liquid, powder or

granular state. Simple in design and easy to use, these machines are manufactured using latest technology,

and ensure long lasting performance.

Pouch Packaging Machines

Our pouch packaging machines use latest technology for accurate filling. These

machines can pack material in any form, be it powder, liquid or granules in anycapacity as per requirement.

Bottling Equipment

We offer a complete portfolio of Bottling Equipment, which is manufactured using quality raw material

such as stainless steel. These equipment provide easy grip over the bottle and makes a air-tight seal to

prevent leakage. Available in different capacities, our bottling equipment are used for packaging ofmineral water, fabric softener, rinse, shampoo, detergent and lubricating oils.

Crown Corking Machine (MODEL NO.PSCC135)

These crown corking machines are hand operated and can used for bottles of any

size. These crown corking machines find application in various industries like

chemical, food, cosmetics etc.

PP Cap Sealer (PEDESTAL MODEL)

This PP Cap Sealer provides a tight grip with no leakage and hence are used in many

industries like mineral water, fabric softener, rinse, shampoo, detergent and

lubricating oils.


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Lug Cap Sealing Machine (MODEL NO.PSLC137)

Lug Cap Sealing Machines prevents any kind of leakage during handling andstorage, hence making the product durable.

Rotary Bottle Washer

Our range of rotary bottle washer is used to clean the bottles from both the outer and

inner surface. These machines are fast and efficient and do not require much

maintenance.

Vacuum Filling Machine (MODEL NO.PSV126)

These vacuum filling machines are manufactured using food grade steel and are

suitable for bottles of all sizes.

Piston Filler (MODEL NO.PSPF250)

Our highly capable piston fillers are capable of handling more than one bottle at a time.

These fillers are best suited for viscous products and can also handle various chemical

applications.

Supplier of Production Equipment:

Steels worth Private Limited is one of the best companies who produce the high quality machines for

pickle production which is a Indian company. There are many other companies who produce and export

quality machines for pickle production. India and Srilanka are the country who produces the finest

machines. Most of the companies Bangladesh Import machines from this two countries.


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Raw materials of the product:

Ingredients of Pickle of Green Apple :

Green Apple

Mustard Oil / Soyabean Oil

Sodium chloride

Acetic Acid ( E-260 )

Ginger

Garlic

Turmeric Powder

Chilli Powder

White Mustard

Coriander Powder

Black CuminSeed

Cumin Seed Powder

Mace

Packaging Material

Following packaging material will be required for the production purposes:

Glass bottles or Jar400 gm 15,000

Pouch Polyethin 2,0000


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Management Segment:

Business Model:

Customer relationship,

Value proposition,

Key activities, Key resource,

Channels, Customer

segments etc reduce the cost

structure as well as increase the sales

which helps to get good revenue .


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HUMAN RESOURCE REQUIREMENT

Pickle processing does not need specialized and skilled labor and generally women can make

good pickle. However packaging may need to hire trained labor having experience of operating

packaging machinery. The proposed project would need a total of 8 persons in order to handle

the processing and packaging operations. The business unit will work on one shift basis (8 hours

daily). Technical staff for packaging and distribution purpose would require experience.


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Manpower requirement for the business operations along with their respective salaries is given in

the table below:

Recruitment of Sales Force:

To recruit distributors, executives, sales officers, sales representatives etc, it is supposed to be the

main task for any new company, when they go for launching any new products. Such is the case

for our Company. To make the free flow of our product distribution, such effective human

resource personalities are very much required.

So, being the sole distributor, it is one of the main tasks to employ and monitor the human

resource team. As, we target the market only the 3 major cities; it requires agents and sub agents

to properly market our products. Then we will target the district and after then it will end at fader

town. To reach the final consumers or the buyers of Green Apple pickle, such agents and sub

agents are very much needed.

Being the distributor, it requires 3 agents or wholesaler for the 3 major cities. Operations of the 3

major cities are distributed among the agents, as the monitor the operation and take correctives

actions. Under the agents, 15-20 sub agents are the given the task to distribute the products to the

different retailers, who are located at different location in the cities. Through proper distributionchannels and effective employees, such plan can be implemented properly.


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Management and personnel requirements is very important because proper management creates

competitive advantages .A product start and finish successfully is depend is proper management .

Management and personnel Requirements is an essential part of controlling complexity, risk, project

scope and in un-ambiguously defining the goals and criteria for a successful software or business project.

Management Requirements is the process of establishing the base capabilities of a project. This

is more than a statement of purpose for an applications - it is the specific goals that the

application must meet. As such, investigating and recording Requirements is an important step in

any project.

Thorough Management Requirements is effective in improving workflow across the project

lifecycle, from Software Design to Cost Estimation and even creating User Documentation.

A range of research techniques should be used to establish the requirements for a particular

project. Talking to prospective users, conducting surveys and examining prior systems are all

good methods. It is rare that additional requirements will not be discovered during a project

lifecycle, and so ongoing research and documentation of requirements is essential to effective

requirements management.

Job Description / Responsibility

Direct & Control the staff of the department to ensure that all targets are met within the specified quality standards &

budgets.

Control the staff of the department to ensure that they are appropriately trained & motivated & Carry out their

responsibilities to the required standards.

Oversee all operating process to ensure that the most efficient & effective use in made of plant & equipment & that safety

standards are adhered to.

Prepare & Monitoring budgets to ensure that the optimum use is made of production resources.

Monitoring output to ensure that production meets the standards in terms of quantity & quality.

Provide advice & Support to the departments on production issues.

Plan, introduce & monitor maintenance & work schedules.

Maintain new developments in production process.

Educational Requirements

Graduate in Food Technology / Agriculture / Engineering.

Experience Requirements

3 to 5 year(s)

Board of Directors:


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A simple diagram is given below to show the board of Directors of the organization.

Strategic Management Process :

Step 1. Develop vision & translate it into a mission statement

Step 2. SWOT Analysis

Step 3. Identify Key success factors & Analyze Competition

Step 4. Create goals & Objectives

Step5. Formulate Strategies

Step 6. Implement

Step 7. Control

Key Success Factors

Board of Directors

MD & CEO

Director

Admin

Director

M & S

Director

Finance

Director

Engr

Director

Plannin

Director

Store &

Purchas

Gen

Manage

Manager

Recruitme

Gen

Manage

Gen

Manage

Gen

ManageGen

Manage Gen

Manage

ManageManageManageManageManage


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Product Quality

Solid Relationship

Formulation of Strategy

Differentiation

Competitive Advantage

Unique Product

Superior Quality

Core Competencies

Superior Quality

Innovation

Team -Building

Flexibility

Responsiveness

Intellectual property:

Intellectual property manes patents copyright , and trademarks .Intellectual property (IP) is a term

referring to a number of distinct types of creations of the mind for which a set of exclusive rights are


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recognized under the corresponding fields of law. Although many of the legal principles governing

intellectual property have evolved over centuries, it was not until the 19th century that the term

intellectual property began to be used, and not until the late 20th century that it became commonplace in

the majority of the world. The objective of intellectual property legislators and those who support its

implementation is "absolute protection". "If some intellectual property is desirable because it encourages

innovation, they reason, more is better. The thinking is that creators will not have sufficient incentive to

invent unless they are legally entitled to capture the full social value of their inventions.In our business

we dont use any intellectual property because our product is very unique and new product .

Environmental Issues:

Some of the environmental issues that are of interest to environmental organizations are

pollution, waste, resource depletion and increasingly on climate change. Environmental issues is

very important for our business because government and some rules and regulation. We cannot

pollution our environment . when we start our business we try to make sure that our business

cannot affect our environment .If it is increase pollution problem then we take precaution to

reduce the environmental pollution .

To make our environmental clean we cannot through the waste in river or sea. We through our

waste under the soil. In our business we follow all the riles and regulation of government issue.

Inside the factory we also setup sound proof equipment to reduce sound pollution if possible.

Critical Risk Segment:

Potential Problems:


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Our competitors may come up with new ideas to take over the market.

Any sort of unexpected incident can be considered as obstacle and risk.

Final Copy M.P-1

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