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Chapter 3
Development of the Thai Automobile and Auto Parts Industries
3.1 Historical Development of the Thai Automobile Industry
The Thai automobile industry was promoted in line with import substitution policy.
It was among the first industries to receive an investment promotion from the Board of
Investment (BOI) and was targeted to promote other industries through its potential linkage
creation. In 1961, Anglo Thai Motor (the English Ford distributor) was established and
began assembling completely knocked-down kits (CKDs). The same year, Mercedes Benz
and Fiat cars were assembled by Thonburi Phanich and Kanasutra, followed by Nissan
(1962), Toyota (1964), Prince (1965) and Mitsubishi, Isuzu and Hino (1966). From that
time to the present, 24 assembly plants have been built (see Table 3.1). But, according to a
report by the Ministry of Industry (MOI 2001), there were 17 automobile assemblers in
2001, with an annual production capacity of 996,800 units annual production capacity (see
Table 3.2). Since the ban on new assembly plants was lifted in 1993, four new projects,
namely, Honda, General Motors, Auto Alliance Thailand (AAT), and BMW, have been
established. The appearance these new firms has not only led to higher competition in the
domestic market but also paved a way for Thailand to become an export base. Incumbents
such as Toyota, Mitsubishi, and Honda have also adopted export strategies, and have
already implemented plans to use Thailand as their export base. After only 40 years of
development, the Thai automobile industry is now becoming more externally oriented.
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32
Table 3.1 The Establishment of Automobile Assemblers
Year Assembler Company Share Holder
1961 1. Anglo Thai Motor
2. Thonburi panich
NA
Thai 100 %
1962 3. Kanasutra General Assembly
4.Siam Motor & Nissan
NA
Nissan 25% Thai 75%
1964 5. Toyota Motor Thailand Toyota 70% Thai 30.4%
1965 6. Prince Motor Thailand NA
1966 7. Sahapattana Motor
8. MMC Sittipol
9. Isuzu Motor Thailand
10. Thai Hino Industry
NA
MMC 46.23%, Thai 52.77%*
Isuzu 49%, Thai51%
Thai-Hino 30%, Hino 35%, Mitsui 35%
1968 11. Amulkamared Engineering
12. Thai Pradith Motor Assembly
13. Nai Lert
NA
NA
NA
1972 14. Bangchan General Assembly Honda 34%, Thai 66%
1973 15. Thai Rung Union Cars Australia & Singapore 15% Thai 85%
1975 16. Y.M.C Assembly
17. Sukosol &Mazda Motor Industry
Thai 100%
Mazda 64.4%, Thai 35..6%
1976 18. Thai Swedish Assembly Sweden 56% Thai 44%
1977 19. Siam Motor Industry Thai 75 % Japan 25%
1995 20. Auto Alliance (Thailand) Ford 48% Mazda 45% Thai 7%
1996 21. Honda Car Manuf. Assembly
22. Siam V.M.C.
23. General Motor
Thai 51 Japan 49%
NA
GM 100 %
1997 24. BMW NA
Note: *Mitsubishi Motors Corporation plan to increase share holder to 90%
(from www.auto-asia.com , August 7, 2001)
Source: The Office of Industrial Economics, Ministry of Industry
Department of Industrial Works, Automotive Industry Directory 2000, p. 111
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33
Table 3.2 List of Automobile Assemblers and Production Capacity in 2001
(number of vehicles)
No. Assemblers Passenger cars
Pickups Trucks and Buses
Total
1 Toyota Motor Thailand 100,000 100,000 - 200,000
2 MMC. Sittiphol 42,000 118,000 14,400 174,400
3 Isuzu Motor Thailand - 110,000 20,000 130,000
4 Siam Nissan Automobile - 78,000 3,900 81,900
5 Honda Cars Manufacturing Thailand 50,000 - - 50,000
6 Siam Motors and Nissan 31,200 - - 31,200
7 Bangchan General Assembly 20,000 - - 20,000
8 Thonburi Assembly 13,500 - 1,400 14,900
9 Y.M.C. Assembly 12,000 - - 12,000
10 Thai Rung Union Car 9,600 - 9,600
11 Hino Motor Thailand - - 9,600 9,600
12 Thai Swedish Assembly 6,000 - - 6,000
13 Siam VMC Automobile - 6,000 - 6,000
14 Motor & Leasing (Thailand) - - 200 200
15 Auto Alliance Thailand - 201,000 - 201,000
16 General Motor Thailand 40,000 - - 40,000
17 BMW Manufacturing (Thailand) 10,000 - - 10,000
Total 334,300 613,000 49,500 996,800 Note: General Motor Thailand and BMW Manufacturing (Thailand) have operated assembly lines
since 2000.
Source: Automotive Industry Directory 2000, Office of Industrial Economics, Ministry of Industry
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34
3.1.1 Pattern of domestic production and sales
As will be discussed in the following section, the development of the Thai
automobile industry can be classified into three major periods: early promotion and
industry protection through import substitution policy (1960 1970), rationalization
through Local Content Requirement (LCR) policy (1971 1986), and export expansion
(1987 present). Within 25 years, the automobile industry has gradually transformed itself
from an import substitution to an export industry. 1 Since the investment promotion
privilege was offered, many assembly plants were established and began production,
resulting in gradual growth of the domestic product. As shown in Table 3.3, Figure 3.1,
and Figure 3.2, domestic production has gradually grown from only 525 units in 1961 to
15,014 units in 1971, 87,159 units in 1981, and almost 600,000 units in 1996.
Until 1987, almost all production was for the domestic market only. In 1961,
domestic production of only 525 units represented about 8 percent of domestic demand
(6,860 units); see Table 3.3, Figure 3.1, Figure 3.2 and Figure 3.3. While the domestic
demand grew sharply from 1960 to 1970, from 6,860 units to 49,266 units, production
began to expand and was able to meet local demand during 1970s, after 19 assemblers set
up facilities and began production. This pattern is shown by Figure 3.3, in which the ratio
of production to sales rose steadily, reaching almost 80 percent by the end of 1970s.
Production and sales experienced a sharp increase in 1983 1984, when both were
higher than 100,000 units. The Thai automobile industry had expanded rapidly since 1987.
Compared to the 101,624 units of domestic demand in 1987, the industry achieved takeoff
when demand doubled in 1989, trebled in 1990, quadrupled in 1993, and nearly sextupled
in 1996. Both domestic production and sales reached their peaks in 1996, with total
1 Since 1987, export of vehicles from Thailand became noticeable and has grown significantly since the late 1990s.
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35
amounts of nearly 600,000 units. The rapid growth during the 1990s makes that period the
golden age of the Thai automobile industry. However, the industry floundered during the
economic crisis of 1997 and continued to tumble in 1998 before its subsequent recovery.
Analysts estimated that market capacity in 2001 would be about 300,000 units (Bangkok
Post Mid-year Economic Review 2001). Although it is evident that the Thai automotive
industry has become more competitive on the global market, the underlying factors that
promote such development require discussion.
As already mentioned, the structure of domestic production and sales of both
passenger cars and commercial cars have changed fundamentally over four decades. As
Figure 3.4 shows, domestic production in 1970 was concentrated on the assembly of
passenger cars, which accounted for 62 percent of total production. Commercial vehicles
now have a higher place in production. The ratio of commercial to passenger vehicles has
increased steadily, from 38 percent in 1970 to 68 percent in 1980, reaching 75 percent in
2000. Although the overall production structure showed no significant change during 1990
and 2000, structural changes were evident in each sector. In the passenger cars sector, the
current trend is toward vehicles with engine sizes of 1,501 to 1,800 cc, and more than
2,000 cc. Among commercial vehicles, one-ton pickups now dominate the Thai automobile
industry, at 95.5 percent in this sector; put in another way, 300,000 vehicles produced in
2000 were one-ton pickups (see Figure 3.5).2
2 One-ton pickup trucks were foreseen as Thailands national car by the BOI as early as 1990s (BOI 1993, p. 23). Production of commercial cars is more suitable to Thailand because of higher domestic demand, greater labor intensively, less frequent design changes and lower tooling costs than that of passenger cars (Noppadol 1995, p. 40).
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36
Table 3.3 Automobiles Production and Sales (1961 2001 November)
(number of vehicles)
Passenger Commercial Total % growth Passenger Commercial Total % growth car car car car
1961 310 215 525 n.a. 3,542 3,318 6,860 n.a.1962 908 276 1,184 125.52 4,658 3,680 8,338 21.55 1963 1,817 1,628 3,445 190.96 9,096 6,303 15,399 84.68 1964 3,978 3,289 7,267 110.94 11,178 9,891 21,069 36.82 1965 4,408 5,687 10,095 38.92 10,974 13,724 24,698 17.22 1966 4,898 5,749 10,647 5.47 14,984 15,835 30,819 24.78 1967 6,211 6,607 12,818 20.39 23,316 26,115 49,431 60.39 1968 7,209 6,779 13,988 9.13 27,898 36,188 64,086 29.65 1969 6,110 6,030 12,140 (13.21) 24,376 41,069 65,445 2.12 1970 6,604 4,063 10,667 (12.13) 21,828 27,438 49,266 (24.72) 1971 9,017 5,997 15,014 40.75 18,008 26,595 44,603 (9.46) 1972 11,630 7,755 19,385 29.11 18,027 26,156 44,183 (0.94) 1973 17,935 9,499 27,434 41.52 30,175 39,843 70,018 58.47 1974 17,572 14,891 32,463 18.33 29,211 44,644 73,855 5.48 1975 15,524 15,467 30,991 (4.53) 23,388 54,729 78,117 5.77 1976 15,333 25,729 41,062 32.50 20,699 57,642 78,341 0.29 1977 18,564 47,310 65,874 60.43 25,480 75,843 101,323 29.34 1978 21,869 45,200 67,069 1.81 23,233 66,034 89,267 (11.90) 1979 21,602 45,137 66,739 (0.49) 22,043 66,816 88,859 (0.46) 1980 23,441 50,544 73,985 10.86 26,840 62,361 89,201 0.38 1981 26,650 60,509 87,159 17.81 27,672 62,372 90,044 0.95 1982 24,629 52,655 77,284 (11.33) 27,356 63,830 91,186 1.27 1983 33,945 75,314 109,259 41.37 32,779 85,732 118,511 29.97 1984 36,127 74,910 111,037 1.63 31,500 82,049 113,549 (4.19) 1985 24,861 58,244 83,105 (25.16) 22,097 63,125 85,222 (24.95) 1986 21,046 53,116 74,162 (10.76) 22,481 55,973 78,454 (7.94) 1987 29,333 68,815 98,148 32.34 27,116 74,508 101,624 29.53 1988 54,459 99,724 154,183 57.09 38,768 107,712 146,480 44.14 1989 58,761 154,787 213,548 38.50 47,705 160,538 208,243 42.16 1990 73,766 231,077 304,843 42.75 65,864 238,198 304,062 46.01 1991 76,938 206,177 283,115 (7.13) 66,779 201,781 268,560 (11.68) 1992 104,565 223,393 327,958 15.84 121,441 241,546 362,987 35.16 1993 144,449 275,582 420,031 28.07 174,169 282,299 456,468 25.75 1994 109,830 325,231 435,061 3.58 155,670 330,008 485,678 6.40 1995 127,640 398,040 525,680 20.83 163,371 408,209 571,580 17.69 1996 138,579 420,849 559,428 6.42 172,730 416,396 589,126 3.07 1997 112,041 248,262 360,303 (35.59) 132,060 231,096 363,156 (38.36) 1998 32,008 126,122 158,130 (56.11) 46,300 97,765 144,065 (60.33) 1999 78,538 248,695 327,233 106.94 66,858 151,472 218,330 51.55 2000 103,089 308,632 411,721 25.82 83,106 179,083 262,189 20.09
2001(Jan-Nov) 143,989 276,243 420,232 n.a. 90,542 169,671 260,213 n.a.
Year Production Sale
Source: Noppadol (1995, Table 3.1), Federal of Thai Industries, Thailand Automotive Institution
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37
Figure 3.1 Production of Automobiles in Thailand (1961-2001)
0
100,000
200,000
300,000
400,000
500,000
600,00019
61
1963
1965
1967
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
(Jan
-Nov
)
Passenger Cars Commercial cars Total
Source: From information in Table 3.3
Figure 3.2 Sales of Automobiles in Thailand (1961-2001)
0
100,000
200,000
300,000
400,000
500,000
600,000
1961
1963
1965
1967
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
(Jan
-Nov
)
Passenger Cars Commercial Cars Total
Source: Same as Figure 3.1
-
Figure 3.3 Ratio of Domestic Production and Sales
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.819
61
1963
1965
1967
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
(Jan
-Nov
)
Source: Same as Figure 3.1
38
-
Figure 3.4 Structure of Domestic Production (1970 2000)
Source: Same as Figure 3.1
Production in 1990 (304,843 units)
Commercial Cars76%
Passenger Cars24%
Production in 1995 (525,680 units)Passenger
Cars24%
Commercial Cars76%
Production in 2000 (411,721 units)
Commercial Cars75%
Passenger Cars25%
Production in 1970 (10,667 units)
Commercial Cars38%
Passenger Cars62%
Production in 1980 (73,985 units)
Passenger Cars32%
Commercial Cars68%
39
-
Figure 3.5 Structure of Automobile Production in Thailand (1990 2000)
Source: Created from information reported by The Thai Automotive Industry Association and Thailand Automotive Directory 2000, page 120
In 1990 (73,766 units)
1,201-1,50038%
1,501-1,80023%
1,801-2,00031%
More than 2000cc
8%
Less than 1,200cc
0.1%
In 1995 (127,640 units)
Less than 1,200cc
1%
1,201-1,50041%
1,501-1,80039%
1,801-2,0005%
More than 2000cc
14%
In 2000 (103,089 units)
Less than 1,200cc
0.0% 1,201-1,50029.7%
1,501-1,80046.0%
1,801-2,0006.8%
More than 2000cc17.5%
In 1990 (231,077 units)
Bus0.3%
Pickup < 1 ton6.8%
Pickup 1 ton73.6%
10 tons up13.9%
< 5 tons1.0%
5 - 10 tons4.5%
In 1995 (398,040 units)
Bus0.4%
Pickup 1 ton82.6%
< 5 tons0.4%
5 - 10 tons4.0%
Pickup < 1 ton4.8%
10 tons up7.8%
In 2000 (308,632 units)
Pickup 1 ton95.5%
< 5 tons1.1%
5 - 10 tons1.3%
Pickup < 1 ton1.5%
10 tons up0.6%
Structure of Passenger Cars Production (1990 - 2000)
Structure of Commercial Cars Production (1990 - 2000)
40
-
Figure 3.6 Structure of Domestic Sales in Thailand (1970 2000)
Source: Same as Figure 3.1
Sales in 1990 (304,062 units)
Commercial Cars78%
Passenger Cars22%
Sales in 1995 (571,580 units)
Commercial Cars71%
Passenger Cars29%
Sales in 2000 (262,189 units)Passenger
Cars32%
Commercial Cars68%
Sales in 1970 (49,266 units)
Commercial Cars56%
Passenger Cars44%
Sales in 1980 (89,201 units)
Commercial Cars70%
Passenger Cars30%
41
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42
Structural changes in domestic sales from 1970 to 2000 were subject to the same
trend as production, i.e., commercial cars gained popularity over passenger vehicles.
However, the trend has been reversed since 1990; the ratio of sales of passenger cars has
been increasing, from 22 percent in 1990 to 32 percent in 2000 (see Figure 3.6). A reason
for this is the liberalization policy of the Thai Government, lifting the import ban on
completely built-up vehicles (CBU) and reducing import tariffs on automobiles in 1991.
Before the enactment of the tariff reduction, in 1990, passenger cars were taxed at 180
percent while commercial cars were taxed at 120 percent. The new tariff for both types was
set at 60 percent, meaning that reduction in price of passenger cars was relatively greater.
The removal of import ban and the considerable import tariff reduction on imported CBU
together explain the surge in passenger car sales and the structural change of the Thai
automotive market in 1990s. This liberalization policy of the Thai Government will be
discussed in detail in section 3.2.
Since the 1970s the Thai domestic auto market has been dominated by Japanese
auto assemblers. During the golden period of the Thai auto industry, the 1990s, Japanese
assemblers typically captured a market share of more than 90 percent every year. However,
after the ban on new assembly plants was lifted, newcomers such as Ford, GM, and BMW
have intensified the competition on the domestic market. It is reported that in 1992,
Japanese dominance was abut 95 percent but that it has gradually decreased, to 91 percent
in 1999, 88.8 percent in 2000, and to 87.2 percent in the first four month of 2001 (Bangkok
Post Mid-year Economic Review 2001). The market structure of passenger cars in
Thailand was dominated by Toyota, Honda, Nissan, and Mitsubishi, while that of
commercial cars was dominated by Isuzu, Toyota, Mitsubishi, and Nissan (see Table 3.4
and Figure 3.7). During 1995 and 1999, competition in both sectors was among
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Table 3.4 Market Share of Automobile in Thailand (1995 and 1999)
BrandName Comm. Comm.
cars carsToyota 29.0 29.1 29.1 36.3 35.9 36.1Isuzu 0.0 27.5 19.7 0.7 37.5 25.0Nissan 8.4 18.2 15.4 12.8 7.8 9.5Mitsubishi 11.1 13.1 12.5 6.1 10.1 8.7Honda 16.9 0.0 4.8 30.4 0.0 10.3Benz 8.0 0.3 2.5 1.6 0.0 0.5GM 3.1 0.0 0.9 0.2 0.1 0.1BMW 3.0 0.0 0.8 2.8 0.0 0.9Volvo 3.3 0.1 1.0 1.4 0.0 0.5Ford 2.6 0.3 0.9 0.0 6.0 3.9Hyundai 4.5 0.0 1.3 2.4 0.0 0.8Daewoo 2.0 0.0 0.6 1.0 0.0 0.3Others 8.2 11.5 10.6 4.4 2.6 3.3Total 100.0 100.0 100.0 100.0 100.0 100.0
1995 1999Passenger
carsTotal Passenger
carsTotal
Source: Thamavit et al (2000), Table 6, page 29
Figure 3.7 Market Share of Automobile in Thailand (1995 and 1999)
Market Shares of Passenger Cars (1995)
Toyota, 29.0
Nissan, 8.4
Mitsubishi, 11.1Honda, 16.9
Benz, 8.0
GM, 3.1
BMW, 3.0
Volvo , 3.3
Ford, 2.6
Hyundai, 4.5
Daew oo, 2.0 Others, 8.2
Market Shares of Commercial Cars (1995)
Toyota, 29.1
Isuzu, 27.5
Nissan, 18.2
Mitsubishi, 13.1
Benz, 0.3
Others, 11.5
Ford, 0.3
Market Shares of Passenger Cars (1999)
Toyota, 36.3
Isuzu, 0.7
Nissan, 12.8Mitsubishi, 6.1
Honda, 30.4
Volvo , 1.4Hyundai, 2.4
Daew oo, 1.0
GM, 0.2
BMW, 2.8
Benz, 1.6
Others, 4.4
Market Shares of Commercial cars (1999)
Toyota, 35.9
Isuzu, 37.5
Nissan, 7.8
Mitsubishi, 10.1
GM, 0.1Others, 2.6Ford, 6.0
Source: From information in Table 3.4
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44
the incumbents. In the passenger car sector, Toyota and Honda were the leaders, while
Isuzu, Toyota and Mitsubishi were leaders in the commercial-car sector. However, in the
commercial sector, Ford offered a significant challenge. A relative newcomer, Ford started
production in 1998 and captured a market share of 6 percent in 1999. The market
competition is expected to be higher in all markets.
3.1.2 Pattern of import and export
As shown in Table 3.3, during the 1960s and 1970s, domestic production was less
than half of domestic demand. During this period, import was, consequently, the main
source of supply for the domestic market. A rough indicator in Figure 3.3 also reflects this
pattern. Since the late 1960s, the import tariffs on CBU and CKD were hiked, and many
restrictions were imposed, such as the LCR policy, since 1975, the ban on CBU import in
1978, and the ban on new assembly plants in 1978. These protection measures resulted in
substantial reduction in subsequent imports; as displayed in Table 3.5 Thailands Import
and Export of Automobile (1972 1999), import of vehicles declined steadily from 1977
to 1982. Import increased significantly again after the import ban on CBU (engine larger
than 2,300 cc.) was lifted in 1985, and the ban on CBU (engine less than 2,300 cc.) was
lifted in 1991. As already discussed, the 1990s was the golden era of the Thai automobile
industry; imports increased largely in the passenger-car sector, in which domestic
production was not sufficient for the growing demand. Imports grew substantially after the
reduction in the import tariff in 1993, but it reduced again from 1996. The depreciation of
the bath during the economic crisis of 1997 further discouraged imports in 1997 and 1998,
when imports sustained 50 and 84 percent negative growth rates, respectively (see Table
3.5).
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45
Table 3.5 Thailands Import and Export of Automobile (1972 1999)
Unit: Number of vehicles
YearPassenger
carCommercial
car Total % growthPassenger
carCommercial
car Total % growth
1972 7,248 17,348 24596 NA 8 11 19 NA1973 12,780 29,558 42,338 72.13 0 0 0 -100.001974 11,639 30,929 42,568 0.54 3 0 3 NA1975 7,864 38,892 46,756 9.84 3 6 9 200.001976 5,366 31,913 37,279 -20.27 6 0 6 -33.001977 7,002 33,706 40,708 9.20 2 4 6 0.001978 2,487 24,989 27,476 -32.50 2 1 3 -50.001979 1,166 17,987 19,153 -30.29 10 74 84 2700.001980 685 7,861 8,546 -55.38 7 35 42 -50.001981 400 6,331 6,731 -21.24 2 24 26 -38.001982 683 4,088 4,771 -29.12 4 24 28 8.001983 767 7,588 8,355 75.12 1 3 4 -86.001984 1,922 7,597 9,519 13.93 2 17 19 375.001985 1,292 4,871 6,163 -35.26 12 8 20 5.001986 474 2,510 2,984 -51.58 20 26 46 130.001987 4,334 4,727 9,061 203.65 488 40 528 1048.001988 6,735 3,974 10,709 18.19 14,121 314 14,435 2634.001989 7,263 1,795 9,058 -15.42 9,032 631 9,663 -33.001990 10,153 3,289 13,442 48.40 5,826 442 6,268 -35.001991 12,857 11,292 24,149 79.65 15,688 144 15,832 153.001992 22,583 19,326 41,909 73.54 2,384 1,586 3,970 -75.001993 44,279 12,115 56,394 34.56 3,781 8,532 12,313 210.001994 36,657 4,838 41,495 -26.42 14,294 7,086 21,380 74.001995 41,931 6,934 48,865 17.76 1,623 7,182 8,805 -59.001996 25,185 8,039 33,322 -32.01 926 15,493 16,419 86.001997 10,808 5,781 16,589 -50.07 564 41,654 42,218 157.001998 1023 1,526 2,549 -84.63 6,773 59,999 66,772 58.001999 NA NA 7,100 178.54 NA NA 125,702 88.00
Import Export
Source: Thamavit et al (2000), Table 4, page 27.
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46
Figure 3.8 Thailands Import and Export of Automobile (1972 1999)
Source: Same as Table 3.5
Import and Export of Passenger Cars 1972-1999
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
Num
ber
of V
ehic
les
Import Export
Import and Export of Commercial cars 1972-1999
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
Num
ber
of V
ehic
les
Import Export
Import and Export of Automobile 1972-1999
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
Num
ber
of V
ehic
les
Import Export
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47
In terms of export, the Thai automotive industry can be said to have changed from a
domestic-oriented one into one with a more outward-looking strategy since 1987. Exports
from Thailand became viable by the end of 1987, when Nissan and MMC Sittipol (a Thai
joint venture with Mitsubishi) exported their first lot from Thailand, consisting of 40
Nissan Sunny FF to Brunei and 488 Lancer to Canada (Bangkok Post, December 30, 1987).
During 1988 and 1996, the number of vehicles exported fluctuated between 4,000 and
21,000 units a year. From 1997, exports increased sharply from 1996 from 16,419 to
42,218 units, and grew continually to 66,772 and 125,702 units in 1998 and 1999,
respectively.
Thailand became an export base for several makers for many reasons. First,
Thailand was considered by many assemblers to have great potential as an export base
because of the rapid expansion of the domestic market. Secondly, the commitment of the
Thai Government became manifest with the General Agreement on Tariffs and Trade
(GATT). Thirdly, the decision to lift the ban on new assembly plant in 1993 made the Thai
automobile industry seem more open and liberalized. Lastly, because Thailand had no
national car project, it was presumed that all investors would be treated equally.3 These
were important factors attracting many assemblers to set up operations in Thailand4; many
of them, both newcomers and incumbents, have implemented export programs. In 1996,
Mitsubishi established a clear policy to use Thailand as its center for worldwide production
of pickup trucks. Others firms such as Toyota, Ford, Mazda, Isuzu, and GM followed the
same strategy. 5 According to The Nation (October 7, 1999), automobile export from
3 The president of Toyota Motor Thailand said, Thailand is the best candidate for hub status because it has no national-car policy and offers a level playing field (Bangkok Post Economic Review 1999). 4 These new comers include Chrysler, General Motors, and Auto Alliance (Thailand), a joint venture between Ford and Mazda, and BMW Manufacturing. More discussion will be provided in the next section. 5 According to UNICO (1999, p. 3-1-4), Isuzu will transfer its entire one-ton pickup truck production from the Fujisawa plant to Thailand by 2001. While GM will export about 80 percent of its Zafira made in Thailand from 2000.
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48
Thailand was targeted to surge from 70,000 units in 1998 to about 250,000 units by 2004.
Therefore, it can be said that the automobile industry in Thailand has successfully
developed and transformed into an export industry. Growth of export in recent years
provides clear evidence supporting this statement.
From the historical development perspective, it can be said that strict regulations by
the Thai Government have succeeded in developing the automobile industrial sector.
Equally important, it should be recognized that Japanese firms that have long dominated
the Thai automobile market play an important role in complying with those strict
regulations, though with some difficulties.6 In this sense, it is not going to far to state that
Thailands industrial sector and technological capability have been developed notably
during the past four decades. In addition, it has been argued that to gauge the benefits of
technology development, one should look at the growth of the supporting industries of the
country (Mingsarn 1993, p. 10-11). Therefore, the subsequent sections will discuss roles of
the government in designing the policy and roles of Japanese firms in response to the
government policies that contribute to the development of the automobile and auto parts
industries.
3.2 Role of Government
The automobile industry is probably the only Thai industry for which the
government has specific goals and policies.7 As will be discussed below, from the earliest
stages the industry had been protected by various import restrictions, and by very high
tariffs for the last three decades. These policies were designed to protect the domestic
automobile industry from overseas competition and to promote the Thai parts and
component industries. Therefore, this section sets the scenario for examining the roles of
6 Takeuchi (1991, p. 214) has noted, it was a tough job for Japanese firms to follow the frequent changes of policy. 7 Mingsarn Kaosa-ard. (1993). TNC Involvement in the Thai Auto Industry, TDRI Quarterly Review, 8(1).
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Thai Government in promoting the automotive industry. The general discussion of the
overall trend of the industry, in terms of production, sales, import and export in the
preceding section, showed the Thai auto industry has developed significantly within the
last four decades. The subsequent discussion will be divided into three subsections, in
accordance to the time period of which major automotive policies were launched; they are:
1) the import substitution period (1960-1970), 2) industrial rationalization through
localization policy (1971-1986), and 3) export and semi-liberalization (1987-1999).
3.2.1 Early promotion and protection of the domestic market (1960 to 1970) 8
Before 1961, all automobiles were imported to Thailand. They were imported from
Europe, America, and Japan. Thailand pursued its economic development through import
substitution policy and introduced the Investment Promotion Act of 1960 to establish the
Board of Investment (BOI) in this early stage of development. (Mingsarn 1993, Noppadol
1995).
The automobile industry was offered privilege from the BOI to enjoy a 50 percent
reduction of import duties and business taxes on CKD. Between 1962, import duties on
CBUs were 60 percent for passenger cars, 40 percent for commercial vehicles and 20
percent for trucks; hence duties on CKD units for local assembly were 30, 20 and 10
percent, respectively. These incentives encouraged a number of multinational automobile
manufacturers from Japan, the US and Europe to set up joint ventures to assemble
passenger cars and commercial vehicles from CKD and semi knocked-down (SKD) kits for
the domestic market. Japanese firms were at the forefront of the influx of foreign
assemblers; Nissan established an operations plant in 1962, Toyota in 1964, Prince in 1965,
and Isuzu, Hino and Mitsubishi in 1966 (see Table 3.1). By the end of 1960s, there were 13
8 For a review of early incentives, see Nawadhinsukh (1983), Ancillary Firm Development in the Thai Automobile Industry, in K. Odaka, The Motor Vehicle Industry in Asia, Singapore: Singapore University Press.
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50
assemblers, five of which were Japanese-related enterprises Siam Motor & Nissan,
Toyota Motor Thailand, MMC Sittipol (Mitsubishi), Isuzu Motor Thailand, and Thai Hino
Industry (see Table 3.1).
Nevertheless, the policy makers revised the import substitution policy at the end of
1960s because of its failure to alleviate the trade deficit. Due to the underdevelopment of
auto-parts and other supporting industries, for which Thailand had no production
experience, most of production consisted of assembly of imported components and parts.
This accounted for the steadily worsening trade balance. To solve this problem, the
Ministry of Industry (MOI) established the Automotive Industry Development Committee
(AIDC) under the Cabinet Resolution in August 26, 1969, in order to impose policies and
measures for the automobile assembly industry (MOI 2001). This was the first step by
means of which the Thai Government began to play an active role specific to the
automobile industry. The establishment of the AIDC led to a new rationalization plan for
the development of the Thai automobile industry. The AIDC became an important policy
designer shaping the development of the Thai automobile industry subsequently. Behind
the successful launch of the LCR policy was collaboration among assemblers, the Thai
industrial association and the AIDC. Congruence between the objectives of business firms
and the goals of government helped shape and design the Local Content Requirement
(LCR) policy, which was the most important policy in promoting the automobile industry
(Pacharee 1997, p. 13-14). At the end of this stage, the BOI stopped granting promotional
privileges to new assembly plants, and the automobile industry came under the direct
jurisdiction of the AIDC (Siriboon 1983, 187).9
9 Kuroda (2001, 164) points out that BOI stopped granting privileges in order to control the number of assemblers because too many producers and models would threaten the efficiency of local part production.
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3.2.2 Industrial rationalization through local content requirements (1971 to 1986)
In July 1971, the Ministry of Industry announced rationalization guidelines
restricting the number of models produced domestically. According to the guidelines, an
assembly plant was required to produce either passenger cars or commercial cars. Existing
assemblers of passenger cars were permitted to produce no more than three models, of
which only one model could have larger 2,000cc engine size, effective 1 July 1972.
Existing producers of commercial vehicles were not allowed to produce more than five
models, while new assemblers were limited to just three models. Doner (1991, p. 198)
remarked that in 1975 production capacity was about six times larger than demand. Hence,
these restrictions can be regarded as demonstrating the Governments intention to promote
economies of scale production efficiency (Pacharee 1997, p. 15).
Since January 1st, 1975, a local content requirement had been introduced at 25
percent for passenger cars, 20 percent for commercial vehicles with windshields and 15
percent for commercial vehicles without windshields. The percentage of the local content
was subject to the following formula;
LC= A / A+B
Where LC = percentage of local content, A = the total value of local purchasing auto-parts
B = the c.i.f. value of imported CKD plus import tariff and business taxes
Nevertheless, there were several problems with this formula. The quality of local
parts was still poor and the price relatively higher, which gave local auto assemblers less
incentive to use them. Japanese automakers then tried to comply with the LCR policy by
inviting their suppliers to invest in Thailand. For example, Toyota asked NHK to invest in
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Thailand in 1963, Aoyama in 1965, and Nippon Denso in 1972 (Pacharee 1997, p. 15).10
This formula provided a window for multinational firms to raise the ratio of A, through
transfer pricing, in order to make the LC became bigger (Siriboon 1983, p. 189). Hence,
implementation of this LCR was not the success the Government expected, i.e., a reduction
of the trade deficit while promoting the use of local parts. Moreover, expensive models
hardly achieved the LC since assemblers needed to import higher value of B items, which
no firms in Thailand were capable of producing. No further attempt to achieve higher ratio
of local content was made in any model produced.
Consequently, in September 1978, new local content requirements were announced.
According to these regulations, the domestic production of passenger cars had to use 35
percent local contents within two years, and going up five percent every year thereafter, to
50 percent in 1983. In the following year, the local content for commercial cars was set for
the next five years (1981-1985) as follows;
Bare chassis with engine; 15% to 40%
Windshield chassis: 20% to 45%
Cab chassis: 25% to 50%
Furthermore, the method of calculation was changed from the previous formula.
The calculation was now subject to relative points assigned to each individual part, taking
into account many aspects, such as value of the item, its availability, and technological
feasibility of manufacturing it in Thailand.11 Assemblers were obliged to select locally
produced parts up to the specified points. Though the assigned points, calculated by this
formula, did not have a direct relationship with the value added of parts (given the
10 Busser (1999, p. 188-189) notes that the motivation for invitation NHK and Aoyama was to circumvent high import tariff on auto parts. Roles of Japanese firms in developing the supporting industry will be discussed in the next section. 11 Interview with Mr. Udom Wongwiwatchai by Pantareeya (1995). Cited in Pantareeya (1995: 33). Details of percentage points assigned, see appendix A and B.
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Governments objective to reduce trade deficit), its clear definition and given points made
it much easier for assemblers to make localization plans. This was believed to stimulate the
development of auto parts industry in Thailand, as well as to avoid the problem of transfer
pricing (Busser 1999). Also, the same year, the government completely banned CBU
imports and increased import duties on CKD kits to 80 percent. Figure 3.9 below shows
the movement of LCR in the automobile assembly from 1975 to 1999.
Figure 3.9 Local Content Requirement of in Automobile Assembly
Note: - The local content from 1986-1988 is approximated from the additional mandatory items.
- 1985 was the first year that government gave the definition of pickup car.
Source: Supawan 2000, Figure 2.1, page 23.
In 1980, the AIDC further announced seven compulsory parts (or mandatory items)
for trucks, all of which were available in the market. They were radiators, batteries,
exhaust pipes, mufflers, tires and tubes, safety glasses, drum brakes and disc brakes. It
should be noted also that there had been political lobbying by some influential firms.12
12 For example, Mingsarn (1993) reported that a big local joint venture firm between Japanese and Thai used its political influence to request the government to adopt the first mandatory localization of brake drums and major parts for pickup. This firm made a request for the mandatory localization of brake drums after it had proven capacity in machining and casting despite a lack of competitiveness in the market. See also Pacharee
0
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1975
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year
Perc
enta
ge
Passenger car
Pickup (gasolineengine)
Pickup (diesel engine)
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Implementation of the LCR policy clearly promoted the development of supporting
industries, especially in metal, plastic, rubber parts, and complete motor vehicle systems.
Therefore, it can be said that LCR policies and other measures (limits on vehicle types,
limits on models and engine sizes, and minimum capacity and investment) were highly
successful because they encouraged the emergence of local supporting industries in
Thailand. BOI (1993, p. 18) notes that the localization programs adopted in this period
strongly generated high demand for metalwork parts (casting, forging, machining,
stamping, welding, electroplating, and heat treatment). Several local parts-production
businesses emerged because of this policy. Siam Iron and Steel, for instance, which had
produced and supplied steel for cement and machinery plants, diversified into the Siam
Nawaloha Foundry and produced various automotive casting parts. Siam Machinery and
Equipment, Burapa Steel, and Somboon Spring Industrial also expanded their businesses.
In addition, it turned out that many parts such as exhaust systems, brake systems,
fuel systems, suspension systems, lighting systems, pressed parts and assemblies, and
interior trim could be manufactured or assembled locally. Nevertheless, local firms could
produce only those technically simple parts and components e.g., alternators, exhaust
pipes, filters, radiators and starters while the more sophisticated parts were produced by
Japanese affiliates and Thai-Japanese joint ventures (BOI 1995).
Small stamping parts also showed significant growth. Some assemblers, such as
Siam Nissan (in 1974), Toyota Autobody (in 1978), Isuzu Body (in 1978), initiated in-
house production (or production by their affiliates) of stamping parts. Local part makers in
this field included Ch. Autopart, Sammitr Motors, Sri Thai Pressing. In 1977, it was
estimated that Thailand had some 180 parts suppliers (Doner 1991). The Thai automobile
industry could eventually go beyond the assembly process, which was a common
(1997) about the political influence by local part makers on the policy makers in the Thai automobile industry.
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characteristic in the first stage (1960-1971). The significant growth of local supporting
industries during this period can indicate the success of the LCR policy.
3.2.3 Export and semi-liberalization period (from 1987 to the end of 1999)
Since 1987, the Thai automotive industry has been characterized by a transition
from domestic-oriented production towards greater liberalization, and the overall industry
has developed a more outward-looking strategy. Not only did Thailands automobile
exports become evident, a number of parts and components firms succeeded in breaking
into export markets, especially for safety glass, ignition coils, wiring harnesses, air and oil
filters, and related products (Abdulsomad 1999, 282). As mentioned in section 3.1,
Thailand began exports of automobiles in 1987, initiated by Siam Nissan and MMC
Sittipol.
With respect to policies implemented to promote the development of local
supporting industries, a new revised mandatory and selective items list was imposed and
the minimum local content requirement was set at 54 percent from January 1st, 1987. The
objective of this policy was clearly to transform the industry from pure assembly to semi-
manufacture through the compulsory use of LCR policy (Busser 1999, p. 178). This LCR
was finally frozen at its maximum of 54 percent for passenger cars, and 70 percent for one-
ton pickup trucks in 1991.
With the high demand for pick-up trucks and the localization policy, plans to
establish local production of engines, dropped in the early 1980s, were revived. The AIDC
required the assemblers of pickups with engine capacity up to 2,500 cc. to use locally
manufactured engines. Imports of engines were banned, and a progressive local content
requirement program began. A summary of major automobile industry policies is shown in
Table 3.6. In response to this policy, four automobile assemblers initiated their engine
manufacturing in Thailand. Three Japanese joint ventures including Toyota, Thai
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automotive (a subsidiary of Nissan), and Isuzu were promoted by the BOI, while
Mitsubishi was promoted by the MOI for the assembly of diesel and gasoline engines
(Supawan 2000, p. 25-26). As a specific result of BOI promotion, five engine parts,
namely, cylinder block, cylinder head, crank shaft, cam shaft, and connecting rod, had to
be produced locally. At present, these five compulsory items are produced locally, and the
local content of diesel engines produced in Thailand is higher than 70 percent (Supawan
2000).
Since the engine is considered the most important part of an automobile and
requires very sophisticated technology to produce, the development of this industry and its
downstream supporting industry in Thailand indicates that the technological capability of
the Thai automotive part industry has developed significantly. Japanese car makers should
also be credited for their great contribution, especially in terms of technology transfer.
Apart from the LCR policies, more liberalization policies implemented by the
government in 1990s brought about substantial changes to the Thai automobile industry.
Three major policy frameworks were enacted chronologically and resulted in the
development of Thailands automotive sector into an internationally competitive industry.
During the first step, in 1991, the Anand Government lifted the import ban on CBU cars
and completely restructured the tariff system on automobiles and auto parts in July 1991
(BOI 1995). These decisions forced the Thai assembly and auto parts industries to improve
efficiency and produce higher quality cars to meet international standards for export. Also,
the Thai government revised and approved restructuring the import duty on CKD kits and
CBUs; in this way, the automobile industry has begun preparing itself for increased
competition from international manufactures. Consequently, the government decided to
slash import duties on motor vehicles. Sharp reduction in import tariffs in 1991 are readily
evident in Figure 3.10, showing the overall movement of import tariff from 1961 to 1999.
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Table 3.6 Thailands Major Automobile Industrial Policies (1961 2000)
Year Policy1961 1960 Industrial Investment Promotion Act provides incentives for the automobile
assembly plants. Assembly operations established using CKD kits.1962 BOI, established under the 1962 Industrial Investment Promotion Act granted privileges, especially
a 50 percent reduction in tariffs and trade taxes on CKD kits. Tariffs on imported CKDkits for passenger cars (PCs), pick-ups (Ps) and trucks (Ts) were 30 per cent, 20 per cent and 10 per cent, respectively.
1969 The MOI established the Automotive Industry Development Committee (AIDC) to impose policies and measures with an aim for auto-assembly establishment. 20 per cent increase in tariffs for imported CKD kits for PCs, Ps, and Ts( new rates: 50 per cent, 40 per cent and 30 per cent, respectively).
1971 MOI restricts the number of locally assembled PCs, Ps and Ts.AIDC announced a minimum local content requirements(LCRs) to be effective in 1974.
1975 LCR became effective (25 per cent for PCs from January).1976 Number of locally assembled PC models limited to twenty-four;this limit was
subsequently lifted by the MOI.1978 The Government banned CBU imports and increases import duty on CKD kits to
80 per cent.The MOI annouced new regulations for LCR for car assembly to increase from 25 to 50 percent within 5 years.The Government banned new assembly plants due to over-capacity.Tariffs on CBU PCs increased to 150 per cent and on CKD PCs to 80 per cent.
1980 The AIDC announced seven required parts for truck assembly, including radiator,exhaust pipe set, battery, leaf spring, tires and inner tube, safety glass, and drum brake.
1982 LCRs for all vehicles frozen at 45 per cent.1985 Mandatory local-content list imposed.
Ban on imported CBU vehicles (with engine over 2,300cc) lifted.1986 LCRs for passenger cars raised to 54 percent and 61 - 70 percent for commercial vehicles*
List for compulsory (List A) and non-compulsory parts (List B) imposed.The BOI promoted domestic production of diesel engine for one-ton pickup
1989 Ceiling on production capacities at existing assembly plants lifted.Localization of diesel engine under BOI promotion should be at least 20% and increase 10% every year until 80%**
1991 Ban on imported CBU cars lifted.Tariffs reduced for all imported CBUs and CKD kits.
1993 Ban on new assembly plants lifted.1994 New excise tax category for off-road vehicles.1995 BOI plan to promote new engine assembly operations.
New exhaust emissions schedule announced.1996 MOF new vehicle financing regulations.1997 Mandatory inspection of 5-year-old cars.
Stricter emission standards enforced on diesel fuel vehicles.1998 Projected date of LCR termination2000 LCR terminated
Imported tariff for CKD increased from 20 to 33 percentExcise tax reduced
Note: * 61 percent for commercial cars with gasoline engine and 70 percent for those with diesel engine to be effective in 1987 ** The regulation for BOI promotion for domestic production of diesel engine for pickup was revised in 1993 and 1995, in order to extend the period until June 1998 and the maximum local content requirement to be 70%Souce: Board of Investment (BOI), Bank of Thailand (BOT), Ministry of Industry (MOI), and Abdulsomad (1999) Table 11.1, page 283
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Figure 3.10 Tariff of CBU (Complete Built Up) Cars
Source: Supawan (2000, p. 42)
Then, in 1993, the ban on new assembly plants, which had been in effect from 1978,
was lifted. The effect of this policy shift was strong; it significantly transformed the Thai
automobile industry from a highly protected industry to a more liberalized one. Many
Japanese and U.S. automobile assemblers and auto parts manufacturers are turning
Thailand into a major assembly and component manufacturing export base for their global
operations.13
Moreover, according to the commitment of the Thai Government with the General
Agreement on Tariffs and Trade (GATT) in 1993, the Thai government had to reassess the
import duty structure for finished vehicles, kits, components, as well as raw materials, and
to plan for the gradual phasing out of local content regulations. This action has accelerated
the liberalization process of the industry to be more outward orientation. Combinations of
13 Many automakers have implemented export programs. In 1996, Mitsubishi put clear policy to use Thailand as its center for worldwide production of pickup trucks. Others firms such as Toyota, Ford, Mazda, Isuzu, and GM (a new comer) followed the same strategy. According to The Nation (October 7, 1999), automobile export from Thailand was targeted to surge from 70,000 units in 1998 to about 250,000 units by 2004.
0
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4 0
6 0
8 0
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1987
1989
1991
1993
1995
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1999
Ta ri f f (% )
p as s en g er car
P ick u p car
Tru ck
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these policy changes are important factors attracting many assemblers to set up operations
in Thailand. These newcomers include Chrysler, General Motors, and Auto Alliance
(Thailand), a joint venture between Ford and Mazda, and BMW Manufacturing.14 The entry
of these globally competitive assemblers undoubtedly led to an intensification of
competition among automobile manufacturers in Thailand.15 In late 1990s, many big world-
class part suppliers, such as Delphi Automotive system (GM supplier), Visteon and Hella
Climate Control (Ford Suppleirs), Sekurit Saint Gobain, and DANA Spicer, established
their factories in Thailand, following their customers relocation. Hence, not only did the
liberalization policy bring about higher competition in automobile market, it had a similar
effect on the auto parts manufacturing sector.
Products for export require higher quality than domestic products, so improvements
in the quality of parts are critical for local part firms. The procurement trend then moves
toward a global parts-sourcing strategy. Although major car makers affirm that they are
committed to Thailand as their production base, and their purchasing decisions would
focus first on local parts, the final decisions depend on quality and price competitiveness
(Bangkok Post, May 2, 2000). Local parts makers will certainly face difficulties unless
they improve quality and offer competitive prices to the buyers. However, the financial
crisis in 1997 added to the difficulties of local parts firms. Those difficulties went beyond
technological capacity to include financial solvency. According to the Bangkok Post (April
15, 2000), more than 600 auto parts firms have been closed or taken over by foreign firms
since the crisis struck. Jeopardized by the economic crisis, local firms restructuring plans
14 It was reported that the Ministry of Industry had assured GM several times that Thailand would stick to the liberalization plan, namely lifting the LCR and cutting import tariff on raw materials, because of fears that GM might scrap the project (The Nation, October 27, 1997). This statement shows the strong influence of liberalization policy and investment decision by this American firm. To BMW, the strategic decision to invest in Thailand was the potential market and capability to be an export base (www.auto-asia.com/interview/interview.2000.05.30.01.shtml). 15 A clear phenomenon is the challenge of Ford in the pickup truck sector that it could grasp the third place of sales in 2000, and took almost 7% of the total market share in 2001.
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were focused on downsizing and search for foreign partners to be sources of financial and
technology.16
Given the projected date to abolish the LCR, January 1, 2000, and the downturn of
the economy since 1997, the Thai Government considered that the most important issue
was to help local part makers reduce costs and acquire technology. The Ministry of
Finance has revised the import tariff structure, especially on raw material, in order to lower
production costs of local parts production. By January 1, 2000, the Thai government had
terminated the LCR but it also increased the import tariff on CKD for all types of vehicles
from 20 to 33 percent while simultaneously reducing excise tax by 2 to 3 percent. These
steps were undertaken to keep price from going up, to protect the customer and at the same
time to protect the local parts makers from the abolishment of LCR, see Table 3.7.17
Just after the crisis, in August 1997, the BOI had been asked by auto parts makers
to increase the limit on foreign equity holding in order to acquire more liquidity (The
Nation, August 30, 1997). The BOI has relaxed the equity condition, allowing foreign
investors to own 100 percent of any industrial project in any zone without being required
to export the products. According to The Nation (November 19, 1998), this new promotion
scheme became effective in November 1998. Its main objectives were to increase the
liquidity of local small and medium scale enterprises and, at the same time, to raise quality
standards. There is a promotional condition that the new projects need to be accredited ISO
quality certificate within two years of being granted the privilege.
16 Even one of the Thailands largest auto parts manufacturers, the Somboon group, still needed to restructure its business from 16 subsidiaries to focus only three core businesses. A vice president of the Somboon group disclosed lack of investment capital prevented many firms completing needed machinery upgrades to comply with tougher sourcing standards (Bangkok Post, May 2, 2000). Another example is of a local medium-sized company, Taveechai Brakeshoe (Thailand). The company sold of 49 percent of its equity to acquire 500 million baht for reducing its debt burden. But the managing director also pointed out that his company also received technology transfer from its strategic partner (The Nation, July 24, 1999). These two examples clearly support the argument that Thai firms lack of both technology and financial resource. 17 In July 2000, the cabinet further approved tariff reductions on 542 product lines, most of them were primary raw material unavailable locally, in order to reduce production costs and improve export competitiveness (Bangkok Post, July 5, 2000).