Final Best Project 1 by Viraj Shinde and Group

8/6/2019 Final Best Project 1 by Viraj Shinde and Group

1/19

A PROJECT ON SERVICE SECTOR MANAGEMENT

PUBLIC TRANSPORT

BEST

SUBMITTED BY

NAMES ROLL NO.

TABBASUM SHAIKH 33

MANNU SHETTY 34

POORNIMA SHETTY 35

VISHAKA SHETTY 36

VIRAJ SHINDE 37

IRFAN SHAIKH 49


2/19

INDEX

1.INTR DUCTION

2.HISTOR

3.PROGRESS OF BEST BUS SER ICE

4.BEST BUS ROUTES

5.M R ETING MIX OF BEST

6.RELATIONS BETWEEN BEST AND

PASSENGERS

7.PLANS AND POLICIES OF BEST

8.DUTIES OF BEST TOWARDS PASSENGERS


3/19

AC NOWLEDGEMENT

,W LV WKH PDWWHU RI JUHDW SOHDVXUH DQG SULYLOHJH WR EH DEOH WR SUHVHQW WKLV

SURMHFWUHSRUWRQ6HUYLFH6HFWRU0DQDJHPHQW

:HZLVKWRUHFRUGDGHHSVHQVHRIUHVSHFWDQGJUDWLWXGHWRRXUSURMHFWJXLGH

3URI5LPL0RLWUD IRU KHU HQFRXUDJHPHQW WRFRXUVH RIP\ ZRUN,W LVGXHWR WKH

HQGXULQJ HIIRUW DQG JXLGDQFH RI P\ JXLGH WKDW XOWLPDWHO\ PDGH WKLV SURMHFW D

VXFFHVV

:H FDQQRW MXVW FRQGRQH WKH YDOXDEOH RSSRUWXQLW\ JLYH WR PH E\ WKH8QLYHUVLW\2I0XPEDLIRUFRPSLOLQJDQGVXEPLWWLQJWKHSURMHFWZKLFK,IHHOLVDQ

RSSRUWXQLW\WRH[SUHVVP\YLHZVRQ6HUYLFH6HFWRU0DQDJHPHQW

:HDFNQRZOHGJHP\LQGHEWQHVVWRYDULRXVZHEVLWHVDQGERRNVIRUPDNLQJ

XVHRIYDOXDEOHLQIRUPDWLRQOLEHUDOO\

,W LV P\ SURXG SULYLOHJH WR H[SUHVV P\ GHHS VHQVH RI DSSUHFLDWLRQ DQG

JUDWLWXGH WR P\ SDUHQWV DQG IULHQGV IRU WKHLU VXSSRUW DQG FR RSHUDWLRQ LQ WKH

FRXUVH RI WKH SURMHFW HLWKHU GLUHFWO\ RU LQGLUHFWO\ LQYROYHG LQ WLPH ZLWK WKHLU

YDOXDEOHFRQWULEXWLRQ

INTRODUCTION


4/19

7KH%(67RU%ULKDQPXPEDL (OHFWULFLW\ 6XSSO\ DQG 7UDQVSRUW

VLJQLILHV0XPEDLV SXEOLF WUDQVSRUW VHUYLFHSURYLGHU ,W LV D JRYHUQPHQWRZQHG

RUJDQL]DWLRQVHWXSLQDQGRSHUDWHVRQHRI,QGLDVODUJHVWIOHHWVRIEXVHV ,W

ZDV 2ULJLQDOO\ VHWXS DV D WUDPZD\ FRPSDQ\ LW EUDQFKHG RXW LQWR VXSSO\LQJHOHFWULFLW\WRWKHFLW\LQDQGODWHULQWRRSHUDWLQJEXVHVLQ 7KHFLW\V

PXQLFLSDOLW\UXQV%(67DVDQDXWRQRPRXVERG\

7KH EXV WUDQVSRUW VHUYLFH FRYHUV WKH HQWLUH FLW\ DQG DOVR H[WHQGV LWV

RSHUDWLRQV RXWVLGH FLW\ OLPLWV LQWR QHLJKERULQJ QHZ FLWLHV OLNH 1DYL 0XPEDL

7KDQHDQG0LUD%KD\DQGDU,QDGGLWLRQWR EXVHVLWDOVRRSHUDWHVDIHUU\VHUYLFH

LQ WKH QRUWKHUQ UHDFKHV RI WKH FLW\7KH HOHFWULFLW\ GLYLVLRQ RI WKH RUJ DQL]DWLRQ

LQFOXGHVRQHRIWKHIHZHOHFWULFLW\GHSDUWPHQWVLQ,QGLDWRJDUQHUDQDQQXDOQHW

SURILW 8QWLO %(67VWRRG IRU %RPED\ (OHFWULFLW\ 6XSSO\ DQG 7UDQVSRUW

$IWHUWKHQDPHRIWKHFLW\IRUPDOO\FKDQJHGIURP%RPED\WR0XPEDLWKDWDOVRUHIOHFWHGWKHDGMXVWPHQWWR%ULKDQPXPEDLZKLFKPHDQV*UHDWHU0XPEDL

%(67 VWDQGV DV DQ H[DPSOH RI D JRYHUQPHQW FRPSDQ\ ZKLFK SURYLGHV

EXVVHUYLFHVLQ 0XPEDLFLW\ %HJXQLQDVDWUDPFRPSDQ\WKHQSURYLGLQJ

EXVVHUYLFHLQ%(67HPHUJHGDVWKHODUJHVWSURYLGHURIEXVVHUYLFHWRD

PHWURSROLWDQ DUHD LQ,QGLD +HOSLQJ WR EXLOG WKDW VXFFHVV WKH FRPSDQ\ HQWHUHG

WKH HOHFWULFLW\ JHQHUDWLQJ DQG SURYLGLQJ EXVLQHVV VXFFHVVIXOO\ RSHUDWLQJ DQG

EXLOGLQJDSUHYLRXVO\SULYDWHEXVLQHVV

HISTOR


5/19

2QHRIWKHZRUOGVJUHDWFLWLHV0XPEDLKDVEHHQWKHKXERIWKHFRXQWU\V

HFRQRPLFDQGLQGXVWULDODFWLYLW\,WKDVRWKHUGLVWLQFWLRQVWRR7KH,QGLDQ1DWLRQDO

&RQJUHVVZKLFKVSHDUKHDGHGWKHFRXQWU\VVWUXJJOHIRUIUHHGRPZDVIRXQGHGLQ0XPEDL7KHFLW\KDVEHHQMXVWO\IDPRXVIRUEHLQJWKHPRVWUHFHSWLYHRIDQ\LQ

WKH FRXQWU\ WR QHZ LGHDV DQG WUHQGV SDUWLFXODU O\ WR WKRVH IURP WKH :HVW7KH

IRUZDUGORRNLQJ DQG GLVFLSOLQHG ZD\V RI LWV SHRSOH HYRNH WKH DGPLUDWLRQ RI

HYHU\RQH IURP WKH RWKHU SDUWV RI WKH FRXQWU\

,WZDV LQ WKH SHULRG IURP WR WKDW0XPEDLWRRN LWV ILUVWVWULGHV

WRZDUGV EHFRPLQJ D PRGHUQ FLW\ 7KH SHULRG ZLWQHVVHG PDQ\ VLJQLILFDQW

FKDQJHV7KHPRVWLPSRUWDQW RIWKHP SUREDEO\ ZDVWKH XVH RI VWHDPVKLSV IRU

WKHYR\DJHWR(QJODQGDQGWKHRSHQLQJRIWKH2YHUODQG5RXWH0XPEDLEXLOWLWV

ILUVWVWHDPHULQDERXW7KHVKLSZDVSURSHOOHGE\WKHSDGGOHZKHHOVRQLWV

VLGHV


6/19

SUHVVXUHRIWUDIILF7KHVHDWLQJDUUDQJHPHQWLQWKHEXVHVZDVDOWHUHGWRVTXHH]HLQDIHZPRUHSDVVHQJHUV7KHSURFHGXUHIRUUHSDLULQJWKHEXVHVZDVVWUHDPOLQHGVRDVWRUHGXFHWKHQXPEHURIEXVHVRQVLFNOLVWDQGPRUHEXVHVZHUHDFTXLUHG%XW WKH 8QGHUWDNLQJ DOVR JDYH D WKRXJKW WR ORQJ WHUP PHDVXUHV OLNH JHWWLQJ DVFLHQWLILFVXUYH\RIWKHEXVURXWHVPDGHZLWKWKHKHOSRIDFRPSXWHURUJHWWLQJ

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

THE GROWING FLEET

7KH8QGHUWDNLQJDSSOLHGLWVHOIWRLPSURYLQJLWVVHUYLFHLQPDQ\RILWVDVSHFWVEXWWKH SULPH QHHG ZDV IRU LQFUHDVLQJ WKH QXPEHU RI EXVHV 6LQFH LWV LQFHSWLRQ LQ$XJXVWWKH8QGHUWDNLQJKDVEHHQPDNLQJDZHOOSODQQHGHIIRUWWRPHHWWKHQHHG(YHU\\HDUEURXJKWQHZYHKLFOHV,QYHKLFOHVZHUHRQWKHURDGV,QWHQ\HDUVWKHQXPEHUVZHOOHGWR

$GRXEOHGHFNHUEXV ZDVPRUHVXLWDEOHWKDQDVLQJOHGHFNHURQHIRURFFXS\LQJQRPRUHURDGVSDFHWKDQWKHODWWHUDQGZLWKRQO\RQHGULYHULWFDUULHG RQHDQGDKDOIWLPHVDVPDQ\SDVVHQJHUV

,QWKHHDUO\GD\VRIWKH8QGHUWDNLQJDSUHVVLQJQHHGZDVLQFUHDVHWKHFDUU\LQJFDSDFLW\ RI WKH EXVHV7KH VWDQGHH EXV V\VWHP LQWURGXFHG LQ ZDV RQHDWWHPSW LQ WKDW GLUHFWLRQ ,W ZDV UHVWULFWHG LQ WKH EHJLQQL QJ WR YHKLFOHV RI DSDUWLFXODUW\SH,QWKVHEXVHVWHQVWDQGHHVZHUHDOORZHGLQWKHFLW\DQGVHYHQLQWKHVXEXUEV,QWKHSHUPLVVLRQZDVH[WHQGHGWRVRPHGRXEOH GHFNHUEXVHVWKHVHZHUHDOORZHGWRWDNHHLJKWVWDQGHHV

ALL STANDEES BUS

$QRWKHULQQRYDWLRQFDPHLQWKHDOOVWDQGHHEXV,WKDVRQO\DIHZVHDWVWKHUHVWRIWKHVSDFHEHLQJIRUVWUDSKDQJLQJSDVVHQJHUV 7KHVHEXVHVZHUHSXW

RQVKRUWURXWHV,WZDVKRSHGWKDWWKH\ZRXOGUHGXFHWKHSHULRGRIZDLWLQJLQWKHTXHXH IRU WKH SDVVHQJHUV %XW WKH SDVVHQJHUV ZHUH QRW LPSUHVVHG )LQDOO\ LQWKHEXVHVKDGWREHZLWKGUDZQ

ARTICULATED BUS

VDZ\HWDQRWKHUW\SHRIEXVSXWRQWKHURDGVWKHDUWLFXODWHGEXV7KHUHZHUH WHQ RI WKHP7KH 8QGHUWDNLQJ ZDV WKH ILUVW WUDQVSRUW RUJDQLVDWLRQ L Q WKH


7/19

FRXQWU\WRXVHVXFKDEXV7KHHQJLQHZDVVHSDUDWHIURPWKHEXVLQWKLVYHKLFOHDQGWKHWZRZHUHMRLQHGWRJHWKHU7KHYHKLFOHZDVRIHQWLUHO\,QGLDQPDNHZLWKWKH $VKRN /H\ODQG RI 0DGUDV PDQXIDFWXULQJ WKH WUDFWRU HQJLQH DQG 0DKLQGUD2ZHQRI3RRQDEXLOGLQJWKHEXVSDUWRILW

TROLLEY BUS

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

WUROOH\EXV KDG WR UXQ DW D JRRG VSHHGLQRUGHUWREHSURILWDEOH DV H[SHULHQFHVKRZHG$VVXFKVSHHGLVLPSUDFWLFDEOHRQDQ\RIWKHROGWUDPURXWHVLWVHHPVYHU\XQOLNHO\WKDWWUROOH\EXVHVZLOOEHWULHGDJDLQLQWKHFLW\

COACH SER ICE

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

7KHVHUYLFHODVWHGIRUKDUGO\D\HDU:LWKPRUHOLPLWHGVHUYLFHVLQWURGXFHGRQWKH 6LRQ)RUW URXWH WKH &RDFK 6HUYLFH ZDV SDWURQLVHG HYHQ OHVV7KH LQFRPH

IURPWKHVHUYLFHVWDUWHGGZLQGOLQJZKLOHWKHRSHUDWLQJFRVWVNHSWULVLQJ)LQDOO\LQ-XQHLWZDVGLVFRQWLQXHG

MINI BUS

7KHLGHDRIXVLQJPLQLEXVHVZDVILUVWPRRWHGLQ0DUFK7KHYHKLFOHZDVWREH VRPHWKLQJ EHWZHHQ D WD[L DQG D EXV DQG LW ZDV WR EH XVHG IRU VKRUW UXQV$FFRUGLQJWRWKHLQLWLDOVFKHPHIRUDIODWFKDUJHRISDLVHPLQLEXVHVZHUHWR


8/19


9/19

5RXWH'LVSOD\HGH[DPSOH

'HVFULSWLRQ

2UGLQDU\

2UGLQDU\URXWHVDUHWKHPRVWFRPPRQZLWKEXVHVRQWKHVHURXWHVVWRSSLQJDWDOOVWRSV%XVHVSO\LQJRQ

WKHVHURXWHVDUHLGHQWLILHGE\DZKLWHURXWHQXPEHURQDEODFNEDFNJURXQG

/LPLWHG

/7'

%XVHVRQWKHVHURXWHVVWRSRQO\DWLPSRUWDQWSODFHVDQGVNLSDOOWKHPLQRUVWRSVLQEHWZHHQRQKLJKYROXPHURXWHV7KH\XVHGWRKDYHDPDUJLQDOO\KLJKHUIDUHDQGDUHLGHQWLILHGE\WKHURXWHQXPEHULQUHGRQDZKLWHEDFNJURXQG,QWKHIDUHVRI/LPLWHGDQGRUGLQDU\EXVHVZHUHEURXJKWDWWKHVDPHOHYHO7KHURXWHQXPEHUHQGVZLWK/7'

6SHFLDO

6SHFLDO

7KHVHEXVHVSO\RQVHOHFWURXWHVFRYHULQJUDLOZD\

WHUPLQXVDQGWKHFHQWUDOEXVLQHVVGLVWULFWV7KHVHURXWHVKDYHDIDUHPDUJLQDOO\KLJKHUWKDQWKH/LPLWHGURXWHVDQGDUHLGHQWLILHGE\WKHURXWHQXPEHULQZKLWHRQDUHGEDFNJURXQG

([SUHVV

(;3

7KHVHEXVHVVHUYLFHORQJGLVWDQFHLQWUD FLW\URXWHVDQGKDYHIDUHVWKDWDUHWKHVDPHDVWKH6SHFLDOURXWHVEXWZLWKOHVVHUQXPEHURIVWRSV7KH\KDYHURXWHQXPEHUVLQGLFDWHGLQUHGRQD\HOORZEDFNJURXQG7KHVHEXVHVGRQRWVNLSWKHIO\RYHUVOLNHRWKHUEXVHV

&RUULGRU

&

7KHVHQHZO\VWDUWHGFRUULGRUURXWHVSO\EHWZHHQWKH6RXWKHUQFLW\'LVWDQWVXEXUEVWRWKHQRGDOSRLQWV6LRQ0DKLP7KH\KDYHIDUHVKLJKHUWKDQ([SUHVV%XVHV7KHVHEXVHVXVHDOOWKHIO\RYHUVDORQJWKHURXWH

$LUFRQGLWLRQHG$6

7KHVHEXVHVIDUHVDOLWWOHRYHUIRXUWLPHVWKHIDUHRIDQ2UGLQDU\URXWHFRYHULQJWKHVDPHGLVWDQFH7KHVHEXVHVKDYHURXWHQXPEHUVVWDUWLQJZLWK$RU$6

%576 %576 7KHVHEXVHVSO\RQWKHQHZ%576URXWHV


10/19

MARKETING MIX OF BEST

KH SURGXFW PDUNHW PL[ FRQVLVWV RI WKH 3V ZKLFK DUH 3URGXFW 3ULFLQJ3URPRWLRQV DQG 3ODFHPHQW KHVH DUH GLVFXVVHG LQ P\ DUWLFOH RQ SURGXFWPDUNHWLQJPL[WKH3V

KHH[WHQGHGVHUYLFHPDUNHWLQJPL[SODFHVIXUWKHU3VZKLFKLQFOXGH3HRSOH3URFHVVDQG3K\VLFDOHYLGHQFH$OORIWKHVHIDFWRUVDUHQHFHVVDU\IRURSWLPXP

VHUYLFHGHOLYHU\/HWXVGLVFXVVWKHVDPHLQIXUWKHUGHWDLO

3URGXFW

KHSURGXFWLQVHUYLFHPDUNHWLQJPL[LVLQWDQJLEOHLQQDWXUH/LNHSK\VLFDOSURGXFWV VXFKDV D VRDSRUDGHWHUJHQW VHUYLFH SURGXFWV FDQQRWEHPHDVXUHGRXULVPLQGXVWU\RU WKHHGXFDWLRQLQGXVWU\FDQEHDQH[FHOOHQWH[DPSOH$W WKH

VDPH WLPHVHUYLFHSURGXFWVDUHKHWHURJHQRXVSHULVKDEOHDQGFDQQRWEHRZQHGKH VHUYLFHSURGXFW WKXV KDV WREHGHVLJQHGZLWK FDUH*HQHUDOO\ VHUYLFHEOXH

SULQWLQJLVGRQH WRGHILQH WKH VHUYLFH SURGXFW)RU H[DPSOH D UHVWDXUDQWEOXHSULQWZLOOEHSUHSDUHGEHIRUHHVWDEOLVKLQJDUHVWDXUDQWEXVLQHVV KLVVHUYLFHEOXHSULQWGHILQHVH[DFWO\KRZWKHSURGXFWLQWKLVFDVHWKHUHVWDXUDQW LVJRLQJWREH

3ODFH

3ODFHLQFDVHRIVHUYLFHVGHWHUPLQHZKHUHLV WKHVHUYLFHSURGXFWJRLQJ WREHORFDWHG KHEHVWSODFHWRRSHQXSDSHWUROSXPSLVRQWKHKLJKZD\RULQWKHFLW\$SODFHZKHUHWKHUHLVPLQLPXP WUDIILFLVDZURQJORFDWLRQ WRVWDUWDSHWUROSXPS


11/19

3URPRWLRQ

3URPRWLRQV KDYH EHFRPH D FULWLFDO IDFWRU LQ WK H VHUYLFH PDUNHWLQJ PL[6HUYLFHVDUHHDV\WREHGXSOLFDWHGDQGKHQFHLWLVJHQHUDOO\WKHEUDQGZKLFKVHWVD VHUYLFH DSDUW IURP LWV FRXQWHUSDUW


12/19

WKH SURFHVV RI D VHUYLFH FRPSDQ\ LQ GHOLYHULQJ LWV SURGXFW LV RI XWPRVWLPSRUWDQFH,WLVDOVRDFULWLFDOFRPSRQHQWLQWKHVHUYLFHEOXHSULQWZKHUHLQEHIRUHHVWDEOLVKLQJWKHVHUYLFHWKHFRPSDQ\GHILQHVH[DFWO\ZKDWVKRXOGEHWKHSURFHVVRIWKHVHUYLFHSURGXFWUHDFKLQJWKHHQGFXVWRPHU

3K\VLFDO(YLGHQFH

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

ZHOOGUHVVHGVWDII6DPHFDQQRWEHVDLGIRUDJRYHUQPHQWKRVSLWDO7KXVSK\VLFDOHYLGHQFHDFWVDVDGLIIHUHQWLDWRU

RELATIONS BETWEEN BEST AND PASSENGERS

3UHVVFXWWLQJV HYHU\ PRUQLQJWKHGHSDUWPHQWKDVWR JRWKURXJKDOPRVWDOO

WKHQHZVSDSHUVSXEOLVKHGLQ WKHFLW\DQGWDNHRXWSUHVVFXWWLQJVUHODWHGWREHVW

EPFDQGDQ\VXFKLPSRUWDQWQHZVDQGVXEPLWFRPSLOHGUHSRUWRIWKHVDPHWRWKH

JHQHUDOPDQDJHUDQGFKDLUPDQ

3UHVV QRWHV WR HGXFDWH WKH JHQHUDO SXEOLF DERXW WKH KDSSHQLQJV LQ WKHXQGHUWDNLQJ SUHVV QRWHV DUH LVVXHG IURP WLPH WR WLPH 7KH SUHVV QRWHV DUH

JHQHUDOO\ UHOHDVHG RQ VXEMHFWV VXFK DV LQWURGXFWLRQ RI QHZ URXWHV GLYHUVLRQ

FDQFHOODWLRQRIEHVWVHUYLFHVVSHFLDOEHVWVHUYLFHVGXULQJKROLGD\VDQGIHVWLYDOV

FKDQJHRYHURIYROWDJHUHYLVLRQLQ EXVIDUHHOHFWULFLW\WDULIIRSHQLQJDQGFORVLQJ

RIFDVKFRXQWHUVHWF,QWKHFXUUHQW\HDUSUHVVQRWHVZHUHUHOHDVHG


13/19

6SHFLDOHIIRUWVIRULPDJHEXLOGLQJWKHGHSDUWPHQWSOD\VDQLPSRUWDQWUROHLQ

ERRVWLQJ XS WKH LPDJH RI WKH XQGHUWDNLQJ7KH GHSDUWPHQW DUUDQJHV IRU YLWDO

FRYHUDJH RI WKH YDULRXV DFWLYLWLHV RI SURJUDPPHV RI WKH XQGHUWDNLQJ WKURXJK

GRRUGDUVKDQFKDQQHOVIPDQGDOOLQGLDUDGLR1HDUO\VXFKSURJUDPPHVZHUH

WHOHFDVWRQGRRUGDUVKDQDQGRQRWKHUFKDQQHOVGXULQJWKHFXUUHQW\HDU%HVLGHV

LQWHUYLHZV RI FKDLUPDQJHQHUDO PDQDJHU RI WKH XQGHUW DNLQJ DUH DOVR DUUDQJHG

ZLWKHOHFWURQLFDQGSULQWPHGLD

5HSOLHV WR WKH FRPSODLQWVVXJJHVWLRQV FRPSODLQWVVXJJHVWLRQV UHFHLYHG

GLUHFWO\E\WKHGHSDUWPHQWRUDSSHDUHGLQWKHQHZVSDSHUVDUHSURPSWO\UHSOLHG

DIWHUJHWWLQJWKHMXVWLILFDWLRQIURPWKHFRQFHUQHGGHSDUWPHQW7KHGHSDUWPHQWKDV

LVVXHG FODULILFDWLRQV LQ WKH FXUUHQW \HDU WR WKH FRPSODLQWV VXJJHVWLRQV

FULWLFLVPDSSHDUHGLQWKHQHZVSDSHUVDQGUHFHLYHGGLUHFWO\

3UHVV FRQIHUHQFHV RQ VSHFLDO RFFDVLRQV DV SHU WKH GLUHFWLYHV RI WKH

PDQDJHPHQWWKHSUHVVFRQIHUHQFHVDUHDUUDQJHGE\WKLVGHSDUWPHQW,QWKLV\HDU

QHDUO\SUHVVFRQIHUHQFHVZHUHDUUDQJHGE\WKHGHSDUWPHQW

$GYHUWLVHPHQWV WKH GHSDUWPHQW PDNHV DUUDQJHPHQW WR SXEOLVK

DGYHUWLVHPHQW RI WKH XQGHUWDNLQJ LQ WKH YDULRXV QHZV SDSHUV $ERXW

DGYHUWLVHPHQWV LQVHUWLRQVDQGQRWLILFDWLRQVZHUH UHOHDVHG LQ WKHDSSURYHG ORFDO

DV ZHOO DV XSFRXQWU\ QHZVSDSHUV LQ WKH FXUUHQW \HDU 7KH GHS DUWPHQW DOVR

SUHSDUHGIRUELOOYRXFKHUVIRUUHOHDVLQJSD\PHQWRIWKHVHDGYHUWLVHPHQW

$ZDUHQHVV FDPSDLJQ WKH GHSDUWPHQW WDNH VSHFLDO HIIRUWV IRU WKH

LPSOHPHQWDWLRQ RI YDULRXV FDPSDLJQV VXFK DV DZDUHQHVV IRU XVDJH RI SXEOLF

WUDQVSRUW SURPRWLRQ RI DLUFRQGLWLRQ EXVHVVHFXULW\PHDVXUHV GULYH SURPRWLRQ

RI FRQVXPHUVFRPPXWHUV IULHQGO\ VHUYLFHV HWF %HVLGHV WKH GHSDUWPHQW LV DOVR

HQWUXVWHGZLWKWKHMRERIUHFHLYLQJJXHVWDQGPDNHDUUDQJHPHQWRIWKHLUORGJLQJ

DQGERDUGLQJ

$GPLQLVWUDWLRQ UHSRUW WKH GHSDUWPHQW KDV EHHQ HQWUXVWHG ZLWK WKH

FRPSOLDQFHHGLWLRQDQGSULQWLQJRIDGPLQLVWUDWLRQUHSRUW 7KHGHSDUWPHQWPDNHV

DOOHIIRUWVWRPDNHWKHDGPLQLVWUDWLRQUHSRUWPRUHLQWHUHVWLQJ

3XEOLVKLQJRIKRXVHMRXUQDOWKHGHSDUWPHQWSXEOLVKHVKRXVHMRXUQDOFDOOHG

WKH EHVW YDUWD7KH YHU\ FRQFHSW RI KRXVH MRXUQDO ZDV LQWURGXFHG LQ WKH \HDU

,W ZDV WKHQ QDPHG DV EHVW EXOOHWLQ DQG XVHG WR EH SXEOLVKHG LQ WKUHH

ODQJXDJHV QDPHO\ KLQGL PDUDWKL DQG HQJOLVK7KH EHVW EXOOHWLQ EHFDPH EHVW

QHZV DIWHUVRPH \HDUV DQG QRZ LW LVEHVW YDUWD ,W LQFOXGHV UHSRUWHUV RI YDULRXV


14/19

IXQFWLRQVSURJUDPPHV DQG DOVR LQIRUPDWLRQ UHODWHG WR PHULWRULRXV SHUIRUPDQFH

RIWKHHPSOR\HHVDQGWKHLUIDPLO\PHPEHUVLQWKHILHOGRIHGXFDWLRQDUWVSRUWV

DQG OLWHUDWXUH $UWLFOHV DQG VWRULHV RI WKH HPSOR\HHV SKRWRJUDSKV RI UHWLUHHV

VKRXOG DOVR SXEOLVKHG LQ LW ,Q DGGLWLRQ WR WKLV DUWLFOHV UHODWHG WR WKH SHULRGLFDO

SUREOHPVDQGHYHQWVVXFKDVYDULRXVIHVWLYDOVUDLQ\VHDVRQKHDOWKSUREOHPOLNH

OHSWRVSLURVLV VDUV DLGV ,QWHUYLHZV RI GLJQLWDULHV $UH SXEOLVKHG LQ LW 7KH

PDJD]LQHV KDV SURYHG WR EH HIIHFWLYH FKDQQHOV RI LQIRUPDWLRQ DQG

FRPPXQLFDWLRQ ZLWKLQWKHRUJDQLVDWLRQ,W LV YHU\ SRSXODU DPRQJVW RIILFHUV DQG

HPSOR\HHV

7KHEHVWVWRU\WKHGHSDUWPHQWKDVDOVRSXEOLVKHGDERRNQDPHGWKHEHVW

VWRU\LQWKH\HDU7KHVFULSWRIWKLVERRNZDVZULWWHQE\UHQRZQHGPDUDWKL

QRYHOLVWH[EHVWHPSOR\HHVKULVQSHQGVH\7KHZRUNRIHQJOLVKHGLWLRQZDV

GRQHE\SURI0YUDMDGKD\DNVKD 7KHERRNQDUUDWHVDFRPSOHWHKLVWRU\RIEHVW

XQGHUWDNLQJ $SDUW IURP WKH HGXFDWLYH LQIRUPDWLRQ SRVVHVV VRPH UDUH

SKRWRJUDSKV RI EXV PRGHOV ROG VWUHHW ODPSV ROG H OHFWULFDO LQVWDOODWLRQ HWF $

VHFRQG HGLWLRQ RI WKLV ERRN ZLWK WKH XSGDWHG LQIRUPDWLRQ ZDV SXEOLVKHGRQ WKH

RFFDVLRQ RI JROGHQ MXELOHH \HDU RI WKH PXQLFLSDOLVDWLRQ RI EHVW LH WK DXJXVW

WKLV ERRN LVDOVRZULWWHQ E\VKUL SHQGVH\DQG ZRUNRIHQJOLVK HGLWLRQ ZDV

ORRNHG DIWHU E\ SURI 5DMDGKD\DNVKD ,W LV D SULFHG SXEOLFDWLRQ DQG WKH DFWXDO

SULFHRIWKHERRNLVUV+RZHYHULWFDQEHSXUFKDVHGDWDGLVFRXQWUDWHRI

UVIURPSXEOLFUHODWLRQVGHSDUWPHQW

7KHSXEOLFUHODWLRQVGHSDUWPHQWWKXVSOD\VDYLWDOUROHLQSURMHFWLQJWKHLPDJHRI

WKHXQGHUWDNLQJ.


15/19

PLANS AND POLICIES OF BEST

PRIVACY POLICY

%(678QGHUWDNLQJUHVSHFWVDQGSURWHFWVWKHSULYDF\RIWKHLQGLYLGXDOVWKDW

DFFHVVWKHLQIRUPDWLRQDQGXVHWKHVHUYLFHVEURXJKWWKURXJKWKHP,QGLYLGXDOO\

LGHQWLILDEOH LQIRUPDWLRQ DERXW \RX LV QRW ZLOOIXOO\ GLVFORVHG WR DQ\ WKLUG SDUW\

ZLWKRXW ILUVW UHFHLYLQJ \RXU SHUPLVVLRQ DV FRYHUHG LQ WKLV 3ULYDF\ 3ROLF\7KLV

3ULYDF\3ROLF\GHVFULEHV%(678QGHUWDNLQJVWUHDWPHQWRISHUVRQDOO\LGHQWLILDEOH

LQIRUPDWLRQ WKDW %(67 8QGHUWDNLQJ FROOHFWV ZKHQ \RX DUH RQ WKH %(67

8QGHUWDNLQJV ZHEVLWH %(67 8QGHUWDNLQJ GRHV QRW FROOHFW DQ\ XQLTXH

LQIRUPDWLRQ DERXW \RX VXFK DV \RXU QDPH HPDLO DGGUHVV DJH JHQGHU HWF

H[FHSW ZKHQ \RX VSHFLILFDOO\ DQG NQRZLQJO\SURYLGHVXFK LQIRUPDWLRQ RQ /LNH

DQ\EXVLQHVVLQWHUHVWHGLQRIIHULQJWKHKLJKHVWTXDOLW\RIVHUYLFHWRFOLHQWV%(67

8QGHUWDNLQJPD\IURPWLPHWRWLPHVHQG\RXHPDLODQGRWKHUFRPPXQLFDWLRQ

WRWHOO\RXDERXWWKHYDULRXVVHUYLFHVIHDWXUHVIXQFWLRQDOLW\D QGFRQWHQWRIIHUHGE\ WKH %(67 8QGHUWDNLQJV ZHEVLWH RU VHHN YROXQWDU\ LQIRUPDWLRQ IURP \RX

3OHDVH EH DZDUH KRZHYHU WKDW ZH ZLOO UHOHDVH VSHFLILF SHUVRQDO LQIRUPDWLRQ

DERXW\RXLIUHTXLUHGWRGRVRLQRUGHUWRDFRPSO\ZLWKDQ\YDOLGOHJDOSURFHVV

VXFK DV D VHDUFK ZDUUDQW VWDWXWH RU FRXUW RUGHU RU E LI ZH ILQG WKDW \RXU

DFWLRQVRQRXUZHEVLWHYLRODWHWKH7HUPVRI6HUYLFHRUDQ\RIRXUJXLGHOLQHVIRU

VSHFLILF VHUYLFHV RU F WR SURWHFW RU GHIHQG RXU OHJDO ULJKWV RU SURSHUW\ WKH

%(67 8QGHUWDNLQJVLWH RU RXUXVHUVRU G LQYHVWLJDWHSUHYHQW RU WDNHDFWLRQ

UHJDUGLQJLOOHJDODFWLYLWLHVVXVSHFWHGIUDXGVLWXDWLRQVLQYROYLQJSRWHQWLDOWKUHDWV

WR WKH VHFXULW\ LQWHJULW\ RI WKH %(67 8QGHUWDNLQJV ZHEVLWHRIIHULQJV


16/19

LIMITATION OF LIABILITY

%(678QGHUWDNLQJKDVPDGHWKLVVHUYLFHDYDLODEOHWR\RXDVDPDWWHURI

FRQYHQLHQFH%(678QGHUWDNLQJH[SUHVVO\GLVFODLPVDQ\FODLPRUOLDELOLW\DULVLQJRXWRIWKHSURYLVLRQRIWKLVVHUYLFH


17/19

%HUHVSRQVLEOHIRUWKHVDIHW\DQGFRPIRUWRIDOOSDVVHQJHUVDQGEHDZDUHRIUHOHYDQWPLQLEXVOHJLVODWLRQ

8VHDOODFFHVVDQGUHVWUDLQWHTXLSPHQWDVLQVWUXFWHG :KHQQHFHVVDU\DVVLVWSDVVHQJHUVZKHQHQWHULQJDQGOHDYLQJWKHYHKLFOH 0DLQWDLQYHKLFOHDQGGULYHUUHFRUGVDVUHTXLUHG

0DLQWDLQVHQVLWLYHLQIRUPDWLRQLQDFRQILGHQWLDOPDQQHUDGYLVLQJWKH3DVVHQJHU7UDQVSRUW&RRUGLQDWRURIDQ\FRQFHUQV %HVHOIPRWLYDWHGDQGVHQVLWLYHWRWKHQHHGVDQGZLVKHVRI\RXU

SDVVHQJHUVDQGFROOHDJXHV ,QIRUP%(67LPPHGLDWHO\RIDQ\FKDQJHVWR\RXUKHDOWKRUGULYLQJUHFRUG

HJHQGRUVHPHQWVWKDWPD\DIIHFW\RXUGULYLQJOLFHQFHRUDELOLW\WRGULYH 1RWLI\WKH3DVVHQJHU7UDQVSRUW&RRUGLQDWRUDVVRRQDVSRVVLEOHRI

DQ\WKLQJWKDWPD\KDYHDQDGYHUVHHIIHFWRQSDVVHQJHUVDIHW\ $GKHUHWRDOOUHOHYDQW%(67SROLFLHVDQGSURFHGXUHVLQSDUWLFXODUWKH

%(67+HDOWK6DIHW\3ROLF\

MAR ETING STRATEGIES OF BEST

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


18/19

VHUYLFHV7KXVHVWDEOLVKPHQWRIDQDJJUHVVLYHPDUNHWLQJFDPSDLJQLVHVVHQWLDOWR DFKLHYLQJ D ILYH\HDU SXEOLF WUDQVSRUWDWLRQ JRDO RI UHGXFLQJ FRQJHVWLRQ DQG GLYHUWLQJPRUHDQGPRUHRIWKH\HDUURXQGDQGVHDVRQDODXWRXVHUVWRWUDQVLW

$QRWKHUFULWLFDOFRPSRQHQWWRVXFFHVVIXO PDUNHWLQJLVDGRSWLQJ HYDOXDWLRQWHFKQLTXHVWKDWFDQEHXVHGWRDVVHVVPDUNHWGHPDQGWDLORUVHUYLFHURXWHVDQG

H[SDQG SDWURQDJH %\ DSSO\LQJ WKHP LW EHFRPHV PXFK HDVLHU WR GHWHUPLQH ZKLFK URXWHV DUH XQGHUSHUIRUPLQJ ZKHUH ODWHQW GHPDQG H[LVWV ZKDW URXWH SRVVLELOLWLHVH[LVWDQGGHVLJQLQJWDUJHWHGSURPRWLRQV

CURRENT MAR ETING EFFORTS OF THE BEST

)RUWKH VXPPHUVHDVRQWKH %(67PRXQWHGDEURDGDQGDJJUHVVLYHPDUNHWLQJ FDPSDLJQ ILQDQFHG ZLWK DGGLWLRQDO IXQGV SURYLGHG E\ WKH %(67$GYLVRU\%RDUG7KHJRDORIWKHFDPSDLJQZDVWRUDLVHDZDUHQHVVRIWKH%(67VVHUYLFHVDQGHQFRXUDJHULGHUVKLS7KHFDPSDLJQLQFOXGHGSXEOLFDWLRQRIWKHILUVWHYHU %(67 6\VWHP 0DS *XLGHERRN 7KH &DSH &RG7LPHV GLVWULEXWHG WKLV

6\VWHP0DSWRVXEVFULEHUVGXULQJWKHILUVWZHHN RI-XQH,QDGGLWLRQWKH%(67 SURGXFHG WZR VHFRQGWHOHYLVLRQFRPPHUFLDOVWKDW ZHUH EURDGFDVW RQ &DSHWKURXJKRXWWKHVXPPHURQPDMRUFDEOH79QHWZRUNV


19/19

Final Best Project 1 by Viraj Shinde and Group

Documents

Transcript of Final Best Project 1 by Viraj Shinde and Group