final bba jo… · Web viewChoice Based Credit System (CBCS) Yenepoya (Deemed to be University)...

Choice Based Credit System (CBCS)

Yenepoya (Deemed to be University)

The Yenepoya Institute of Arts, Science, Commerce and Management

(YIASCM)

BBA (Journalism, Events, Media & Communication)

Undergraduate Degree Programmes

(Course effective from Academic Year, 2020-21 onwards)

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BBA (Journalism, Events, Media & Communication)

The University Grants Commission, New Delhi in its tenth plan guidelines, directed the Universities in the country to implement the credit-based semester scheme in both under-graduate and post-graduate programmes. The Credit Based Semester Scheme makes the product of a University at par with the global practices in terms of academic standards and evaluation strategies. In the emerging scenario of Internationalization of Indian Higher Education, it is imperative that the Universities in India should follow this system so that the mobility of their products both within and across the geographical jurisdiction becomes possible. Hence. the Yenepoya University is adopting the credit-based semester scheme in its undergraduate degree programme of BBA (Journalism, Events, Media & Communication) effective from the academic year 2020-2021.

Nothing defines the human experience better than communication. Accordingly, the BBA (Department of Journalism, Events, Media & Communication) was started so that young men and women can be trained to become accountable media professionals for a healthier society. This course teaches not only the "how" of communicating but also "what" to communicate. It remains as a centre of creativity, of learning, of intellectual energy and, last but not least, of fun. The three-year undergraduate programme strikes a balance between academics, practical education, extracurricular and more importantly social responsibility.

Students are given hands-on experience in reporting, handling cameras, editing, giving radio shows, making short-films, designing and executing campaigns, organizing press meets and several other activities which will be an added advantage to their professional career. Most importantly, the course stresses on the importance of ethical journalism practices and aims to develop qualities such as confidence, attention to detail, dedication to truth and fact-finding eye.

The strong influence that media holds over people’s life has also attracted many to start a career in Media & Entertainment. The business opportunities in Indian media and entertainment industry are enormous. There is untapped potential along with the good creativity talent. Good economy, FDI inflow, higher per capita income are the main reasons, because of which new media industries are opening up, thus giving good career in media industry.

Media and entertainment has various departments that one can fit in such as marketing, technical, designing, managerial, editing, scaling, anchoring, acting, composing, directing, producing and so on. One can work as a technical officer, director, art director, general manager, print officer, supervisor, publication officer, reader, producer, editor, writer, stylist and also work for companies, news channels, entertainment channels and production houses.

Programme OutcomesYenepoya University proposes to conduct BBA (Journalism, Events, Media & Communication) course with the following Goal:

Integrate knowledge, skill and attitude that will sustain an environment of learning and creativity.

Develop an understanding of various media tools, techniques and software. Apply critical and contextual solutions on variety of subject matter. Develop logical and creative thinking for the solutions for business, journalism,

advertising and promotion and E-learning. Develop self-confidence and awareness of general issues prevailing in the society.

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Programme Specific Outcomes To produce the next generation of leaders in research, teaching and in the applications

of Journalism and Mass Communication with special reference to our society. One can take up jobs as a TV Correspondent, journalist, photojournalist, news analyst, public relation officer, radio jockey, feature writer, freelance writer.

Providing opportunities to students with a knowledge and skill about human being, society, politics, economics and culture through need-based courses and functional learning.

Creating opportunities for knowledge sharing and developing professional expertise, providing impetus to developing high journalistic standards to enhance the committed and responsible social behavior and harmony among people, collaborating with media houses and leading practitioners.

1. Duration of the CourseThe duration of the course shall be three years. Each academic year shall be divided into two semesters. The first academic year shall comprise the first and second semesters, the second academic year, the third and fourth semesters, and the third academic year as the fifth and sixth semesters.

2. EligibilityA candidate who has passed the two years Pre-University Examination conducted by the Pre-University Education Board in the State of Karnataka or any other examination considered as equivalent thereto by University is eligible for admission to these programmes.

3. Selection ProcessApplication forms will be available in the official website of Yenepoya University (www.yenepoya.edu.in) and the college office for the applicants. A merit list will be prepared of selected candidates based on the 12th class marks /PUC marks. Reservation of seats will be followed as per the university bye laws.

4. Total Intake of Students70 students will be registered per year for the course.

5. Medium of InstructionThe medium of instruction and examination shall be English.

6. Attendance and Change of SubjectsA candidate shall be considered to have satisfied the requirement of attendance for a semester if he/she attends not less than 75% of the number of classes held in all subjects, including EC & CC. A candidate who does not satisfy the requirement of attendance in more than two subjects ina semester shall not be permitted to take the whole (all papers/subjects) University examination of that semester and he/she shall seek re-admission to that semester in a subsequent year and fulfil the attendance requirements of all subjects.A student having an attendance shortage in any two subjects (whatever may be the credits or type eg theory /practical) will not be allowed to write the examination of those two subjects, during that semester.The student will enroll by paying a casual term fee of Rs. 7000 per subject and will undertake remedial classes held during the semester vacation (either summer or winter) and fulfil the

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attendance requirement and take the examination when offered according to odd or even semester.A student seeking readmission due to shortage of attendance in 3 subjects and more per semester will not be permitted to carry forward the tuition fee. The student will pay the entire tuition fee of the semester.A student having the required attendance percentage in all subjects and fails to pass the subject in a semester is permitted to carry over all subjects and will attempt the exam as offered during the odd or even semester as a resit candidateWhenever a change in a subject is permitted the attendance in the changed subject shall be calculated by taking into consideration the attendance in the previous subject studied by the candidate.If a candidate represents his/her Institution/University/ Karnataka State/ Nation in Sports/ NSS/ Cultural or any officially sponsored activities he/she may be permitted to claim attendance for actual number of days participated, based on the recommendation of the Head of the Institution concerned. If a candidate is selected to participate in national level events such as Republic Day Parade etc., he/she may be permitted to claim attendance for actual number of days participation based on the recommendation of the head of the Institution concerned.

7. Teaching Learning MethodologyThe instructors will choose the pedagogy according to the course content and its applications from the methods provided below.

Lectures, Class discussions, Reading assignments, Discussion groups. Lecture-demonstration, Student Presentation, Panel discussion by student panels from the class. Student reports by individuals, Student-group reports. Debate (informal) on current issues by students Forums Bulletin boards, Small groups such as task oriented, discussion, Textbook assignment. Reading assignments in journals, monographs, Assignment to outline portions of the textbook, Assignment to outline certain supplementary Readings, Debates (formal) . Crossword puzzles Maintaining Portfolios / Diaries. Reports on published research studies, Library research on topics or problems .Written book reports by students , Interviews, Audio-tutorial lessons , Open textbook study, Committee projects--small groups ,Individual projects , Quiz, Use of dramatization, skits, plays(street plays) ,Student construction of diagrams, charts, or graphs, Making of posters by students , Problem solving or case studies. Use of flip chart board by instructor as aid in teaching, Use of diagrams, tables, graphs, and charts by instructor in teaching. Use of displays by instructor, Use of slides, Use of motion pictures, educational films, videotapes. Use of recordings (Ted-Talks). Role playing, peer teaching. Coaching: special assistance provided for students having difficulty in the course. VIVA, filling out forms (income tax, checks). Visit an "ethnic" locations or commercial establishments or community. On the job training, specialize in other countries and in India Visit an employment agency. Campaigning, Volunteering, Prepare mock newspaper on specific topic or era, an entrepreneurial activity. Writing reports or project proposals.

8. Examination Structure for Written exam Examination/Assessment Marks

Internal Assessment 25

Final Examination 75Total 100

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9. Internal Assessment (IA)Internal Assessment for each course, and details for each test are notified well in advance. IA consists of the following:

SN Internal Assessment for 25 marks Weightage1 One Internal examination 152 Assignment/Seminars/Viva-voce/ Research Papers Presentation/

Class Participation /Attitude10

Total 25

10. The marks of the internal assessment shall be published on the notice board of the college for information of the students.

11. Registration for ExaminationsA candidate shall register for all the papers of a semester when he/she appears for the examination of that semester for the first time.

12. Conduct of ExaminationsThere shall be examinations at the end of each semester, ordinarily during November/December for odd semesters and during April/May for even semesters, as prescribed in the Scheme of Examinations.

13. Examination Scheme /Assessment Question Pattern for the internal exam will be as below

Section A MCQ & Objective Questions

25 questions x 1 mark each 25 Marks

Section B Short Answers or case 5 Questions x 5 marks each

25 Marks

Total 50 Marks

14. A) Examination Scheme / Assessment Question Pattern for the end semester exam will be as below

Section A MCQ & Objective Questions 25 questions x 1 mark each 25 Marks

Section B Analytical Questions/Illustrations/ case studies/essay type questions

5 Questions x 10 marks each 50 Marks

Total 75 Marks

B) Examination Scheme for

1 Constitution of India MCQs

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2 Human Rights, Gender Equity and Environmental Studies MCQs3 Intellectual Property Rights MCQs

C) Marks for N.S.S., Sports and Games, Other Co-Curricular, Extra-Curricular activities and students who have received meritorious awards will be considered a s per UGC regulations.

D) Continuous Internal Assessment (CIA):Individual faculty will design the assessment for CIA. There will be no internal or final exam and the marks will be out of 100.

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E) Question paper pattern

Duration: 3 Hours Max. Marks: 75

Section AAnswer the following Questions (1X25=25)

1.2.3.4.5.6.7.8.9.10.11.12.13.14.15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.

Section B

Answer any FIVE Questions (10X5=50)26.27.28.29.30. 31. 32.

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15. Minimum for a PassNo candidate shall be declared to have passed the Semester Examination (except in Co-curricular and extracurricular activities) unless he/she obtains not less than 40% marks in the aggregate of written examination and internal assessment put together in each of the subjects. There is no minimum mark in Internal Assessment, but Candidate should get minimum 40% in external examination.If a candidate fails in any subjects, he/she shall appear for that subject only at any subsequent regular examination, within the maximum 6 years from date of registration prescribed for completing the programme.

16. Evaluation/Challenge EvaluationAll theory examination papers will be evaluated by one examiner. There will a scope for revaluation of the papers, where the students can apply by submitting an application along with the necessary fee.

17. Withholding of ResultsResults will be withheld when a student has not paid his/her dues or there is a case of disciplinary action pending against him/her.

18. Carry OverA candidate who fails in a lower semester examination may go to the higher semester and take the examination.

19. Rejection of ResultsA candidate may be permitted to reject the result of the whole examination of any semester. Rejection of result paper-wise/subject-wise shall not be permitted. A candidate who has rejected the result shall appear for the immediately following regular examination.The rejection shall be exercised only once in each semester and the rejection once exercised cannot be revoked.Application for rejection along with the payment of the prescribed fee shall be submitted together to the controller of examination of university through the College with the original statement of marks within 30 days from the date of publication of the result.A candidate who rejects the result is eligible for only class and not for ranking.

20. Transfer of Admission Transfer of admissions to other university is permissible only on mutual agreement with the other university. A candidate migrating from any other university may be permitted to join III/V Semester of the degree programme provided he/she has passed all the subjects of previous semesters/years as the case may be. Such candidates must satisfy all other conditions of eligibility stipulated in the regulations of Yenepoya University. Conditions for transfer of admission of students of other universitiesHe/she shall fulfil the attendance requirements as per the Yenepoya University Regulations.

His / Her transfer of admission shall be within the intake permitted to the college.

The candidate who is migrating from other universities is eligible for overall class and not for ranking. He / She shall complete the programme as per the regulation governing the maximum duration of completing the programme.

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21. Grade Points - Choice Based Credit System (CBCS)The CBCS provides an opportunity for the students to choose courses from the prescribed courses comprising core, elective/minor or skill-based courses. The courses are evaluated following the grading system, which is considered to be better than the conventional marks system. In order to bring uniformity in evaluation system and computation of the Cumulative Grade Point Average (CGPA) based on student’s performance in examinations is followed as per the UGC formulated guidelines. The CBCS syllabus is framed with not more than 20 % deviation. at the maximumThe papers are marked in a conventional way for 100 marks. The marks obtained are converted to a 10-point scale (if it is 50 marks paper 5point scale).Grade Point = Actual Marks scored out of 100/10.

Range of Marks:

Absent Below4

4 - 4.49 4.5 - 4.99 5 - 5.99 6 - 6.99 7 - 7.99 8 - 8.99 9 - 10

0 0 4 5 6 7 8 9 10

Grade Point Weightage (GPW): Grade points of each paper multiplied by credits assigned to the subject.GPW= Grade point X Credits

The Semester Grade Point Average (SGPA) - is the sum of the product of the credits with the grade points scored in all subjects divided by the total credits in the semester.

SGPA = Σ Credits x Grade Points / Total Credits

Minimum SGPA for a pass is 4.

If a student has not passed in a subject or is absent then the SGPA is not assigned.

The Cumulative Grade Point Average (CGPA) - is the weighted average of all the subjects undergone by a student over all the six semesters of a course.

CGPA = Σ Total credits in the semester x SGPA / Total credits of the course. SGPA and CGPA will be rounded off to two decimal places. Interpretation of SGPA/ CGPA/ Classification of final result for a UG course.

Grade Point and Class Description:

Letter Grade Grade Point Range of markO (Outstanding) 10 9.00-10A+ (Excellent) 9 8.00 - 8.99A (Very Good) 8 7.00 -7.99

B+ (Good) 7 6.00 - 6.99B (Above Average) 6 5.00 - 5.99

C (Average) 5 4.50 - 4.99P (Pass) 4 4.00 - 4.49F (Fail) 0 Below 4

Ab (Absent) 0 0

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22. Details of Course Structure and Assessment BBA(Journalism, Event, Media and Communication)

Semester - I

Course Code Course NameLoad

Allocation Marks Distribution Total Marks Credits

L T P Internal ExternalBJEMC101 English 4 0 0 25 75 100 4

BJEMC102 Principles of Management 6 0 0 25 75 100 6

BJEMC103Introduction to Communication & Media

4 0 0 25 75 100 4

BJEMC104 Introduction to Journalism 4 0 0 25 75 100 4

BJEMC105ABJEMC105BBJEMC105CBJEMC105D

Electives:HindiFrenchAdditional EnglishKannada

2 0 0 25 75 100 2

BJEMC106

Human Rights, Gender & Environmental Studies

2 0 0 25 75 100 2

Total 22 0 0 150 450 600 22

Semester - II

Course Code Course NameLoad

Allocation Marks Distribution Total Marks

Credits

L T P Internal External

BJEMC201 Development of Media 6 0 0 25 75 100 6

BJEMC202 Human Resource Management 6 0 0 25 75 100 6

BJEMC203 Reporting for media 0 0 4 CIA 100 2

BJEMC204 Editing & Design 2 0 4 CIA 100 4

BJEMC205 Media Marketing 2 0 0 25 75 100 2

BJEMC206 Constitution of India 2 0 0 25 75 100 2

Total 18 0 8 100 300 600 22

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Semester – III

Course Code Course Name

Load Allocation Marks Distribution Total

Marks CreditsL T P Internal External

BJEMC301 Event Management 4 0 0 25 75 100 4

BJEMC302 Radio Broadcasting 4 0 0 25 75 100 4

BJEMC303Business Journalism& Intellectual Property Rights

6 0 0 25 75 100 6

BJEMC304 Non-Fiction Writing 0 0 4 CIA 100 2

BJEMC305A

BJEMC305B

Electives:Writing for media

Media and Environment

4 0 4 CIA 100 6

BJEMC306Event Planning, Team Management & Special Events

2 0 0 25 75 100 2

Total 20 0 8 100 300 600 22

Semester – IV




BJEMC401 National & International Affairs 4 0 0 25 75 100 4

BJEMC402Health Communication 2 0 0 25 75 100 2

BJEMC403Event Production, Logistics, Laws & Licenses

2 0 0 25 75 100 2

BJEMC404 International Communication 2 0 0 25 75 100 2

BJEMC405A

BJEMC405B

Electives:Cyber Media

New Media

4 0 4 CIA 100 6

BJEMC406 Photography 4 0 4 CIA 100 6Total 18 0 8 100 300 600 22

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Semester - V




BJEMC501 Introduction to Public Relations 4 0 0 25 75 100 4

BJEMC502 Introduction to Advertising 4 0 0 25 75 100 4

BJEMC503 Event Marketing, & PR 2 0 0 25 75 100 2

BJEMC504 Television Production 4 0 0 25 75 100 4

BJEMC505A

BJEMC505B

Electives:Development & Communication

EnvironmentalCommunication

4 0 0 25 75 100 4

BJEMC506 Internship Project Evaluation & Viva * 2 1 2 - - 100 4

Total 20 1 2 125 375 600 22

Semester - VI




BJEMC601 Media Laws & Ethics 4 0 0 25 75 100 4

BJEMC602 Media Management 4 0 0 25 75 100 4

BJEMC603 Communication Research 4 0 0 25 75 100 4

BJEMC604 Event Catering Management 4 0 0 25 75 100 4

BJEMC605 Film Appreciation 0 0 4 CIA 100 2

BJEMC606 Project 1 1 4 - - 100 4

Total 17 1 8 100 300 600 22Grand total credits of (I, II, III, IV, V and VI

Semester) 675 2025 3600 132

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*SWAYAM courses may be undertaken as choice for any of the four and two credit modules.

23. SWAYAM COURSE GUIDELINES (For Students) Minimum 8 credits and a maximum of 20 credits of MOOC credits is permitted.)Guidelines for opting MOOC subjects as elective or open elective (Any of the 4 credit or 2 credit subjects) Core 6 credit courses are not electives.1. At the time of selecting any Elective or Open Elective, student can opt for a MOOC subject of same credit or one credit less.

2. Process for opting MOOC subject by the student:Student identifies a MOOC subject on SWAYAM portal (https://swayam.gov.in).Student informs Departmental Swayam Coordinator (DSC) about it.DSC gives the code of the subject to the student.Students will apply online through SMS or mobile app.After the process the student enrolls/registers in the subject on SWAYAM portal (https://swayam.gov.in).Student will inform DSC after registering and enrolling on SWAYAM portal.

3. After the completion of the subject, a copy of the certificate of completion with the marks obtained is to be submitted to the DSC.

4. Credit Conversion: If credit for MOOC subject taken by the student matches with the credit of Departmental elective or Open elective, then no conversion is needed and same breakup for CA (online assignments) and ESE (Proctored exam) will be taken. Conversion of 3 credit MOOC subject to 4 credit subject or 2 credits MOOC subject to 3 credit subjects:

End Semester Exam (ESE) 50

MarksContinuous Assessment (CA) 50 Marks

Proctored Exam (as per MOOC mark sheet scaled

to 50)

Online Assignments (as per MOOC mark

sheet)

Presentation 1 (to be conducted by departmental

committee)

Presentation 2 (to be conducted by departmental committee)

Marks distribution

50 25 10 15

Marks required to Pass

ESE (out of 50) + Online assignment (out of 25) =30

marks

P1+P2=11 marks

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https://swayam.gov.in/



BJEMC101: English(Total hours: 60)

Goal Sharpen the comprehension skills and analytical capacities of students by developing communicative competence and skills of expression in the English language.

Objectives By the end of this course, a student will be able To make students aware of the different communicative skills, and to develop among

them an ability to effectively communicate in English, both in written and spoken modes.

To develop linguistic and pragmatic competence among the students and to prepare them to develop competence for self-learning.

To encourage and enable the students to read the various types of texts on their own and discuss them among peers.

Course content Unit 1 Prose

A Devoted Son Anita Desai India is a Strange Country Kushwant Singh

The Postmaster Rabindranath Tagore Sketches from Life R K Narayan A Tryst with Destiny Jawaharlal Nehru

Unit 2 Grammar Tenses, Concord (Subject -Verb Agreement), Identification of Sentence Type

(Assertive/ Interrogative/ Imperative/ Exclamatory), Capital Letter and Punctuation

Suggested reading David Green, Contemporary English Grammar: Structure and Composition,

Macmillan, New Delhi, 2009. Raymond Murphy, Intermediate English Grammar, (Reference and Practice for

South Asian Students) Cambridge University Press, 1994. A.J. Thomson and A.V. Martinet., A practical English Grammar, Oxford University

Press, 1986. K.R. Sreenivasa Iyengar, Indian Writing in English: New Delhi, Sterling; 1984. A.K. Mehrotra, A Concise History of Indian: New Delhi, Permanent Literature

English Black; 2008

Teaching Learning MethodologyInstructional methods and teaching methodology will be diverse and have a combination of lectures, active problem solving, demonstrations, group discussions and field visits. The exhaustive list of methodologies is listed in point no.7. The instructor would provide a scheme of work that details specific teaching and learning strategies for each unit of the course.

Examination Scheme/Assessment (Written)The Examination Scheme/Assessment is shown in point no. 8

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Continuous Internal Assessment (CIA)

Continuous Internal Assessment (CIA) is shown in point no. 9

Examination Scheme/Assessment Question Pattern for the internal exam is shown in point no. 13

Examination Scheme/Assessment Question Pattern for the end semester exam is shown in point no. 14

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BJEMC102: Principles of Management (Total Hours: 90)

Goal Enabling the importance of planning and decision-making techniques to apply the same. Illustrating leadership & motivation theories for developing managerial skills. Analysing the business environment and through effective communication skills. Understanding of Pro – Active and its’ importance before the deviation through control mechanisms.

Objectives By the end of this course, a student will be able To discuss and communicate the management evolution and how it will affect future

managers. To observe and evaluate the influence of historical forces on the current practice of

management. To identify and evaluate social responsibility and ethical issues involved in business

situations and logically articulate own position on such issues. To explain how organizations, adapt to an uncertain environment and identify

techniques managers use to influence and control the internal environment. To Practice the process of management's four functions: planning, organizing,

leading, and controlling. To evaluate leadership styles to anticipate the consequences of each leadership style.

Course ContentUnit 1 Functions of Management Nature & Definition of Management, Management as a Science or Art, Evolution of Management Thought, Functions of Management, Role and function of Mangers Contemporary Issues and Challenges in Management of 21st Century.

Unit 2 Planning & types of business organisation Nature and Definition of Planning, Importance and Steps in planning, Types of Plans, Forecasting and Decision Making, Decision making techniques. Organizing, Nature and purpose, Principles of Organization, Types of Organization, Authority and Responsibility.

Unit 3 OrganizingConcept, nature, process and significance; Authority and Responsibility relationships; Centralization and Decentralization; Departmentation; Organisation Structure- forms and contingency factors

Unit 4 Leadership & Motivation Directing-Principles, Theory X & Y, Motivation and Behaviour, Theories of Motivation, Leadership: Styles and Theories, Co-ordination, Cooperation, Techniques of Coordination, Control. Motivating and Leading people at work; Motivation concepts; Theories; - Maslow, Herzberg, McGregor, and Ouchy; Financial and Non-Financial Incentives Concept and Leadership styles; Leadership Theories (Tannenbaum and Schmidit); Likert’s System Management Communication- Nature, Process, Networks and Barriers, Effective Communication.

Unit 5 Analysis & Directing Macro and Micro environmental factors of business, SWOT analysis, Communication, Barriers of communication, Organisation Culture.

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Unit 6 Controlling Process of controlling, Types of control, Budgetary and Non-Budgetary control, Purchase Control, Cost Control, Quality Control, & Maintenance control, Planning Operations.

Unit 7 Management of Change Concept, nature, process of planned change; Resistance to Change; emerging horizons of management in a changing Environment

Suggested reading Ansoff H.I: Corporate Strategy; Mc Graw Hill, New York Drucker Peter F: Management Challenges for 21 st Century; Butterworth Heinemann,

Oxford Fred Luthans: Organizational Behaviour; McGraw Hill, New York Stoner and Freeman: Management; Prentice Hall, New Delhi Weihrich and Koontz,et al: Essentials of Management; Tata McGraw Hill, New Delhi



Continuous Internal Assessment (CIA)Continuous Internal Assessment (CIA) is shown in point no. 9



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BJEMC103: Introduction to Communication & Media (Total Hours: 60)

Goal Examine communication within the media industries, understand the various processes and functions of mass media in order to be competent in composing questions, interviewing people, and producing radio and television news stories.

Objectives By the end of this course, a student will be able To understand the importance, functions & scope of communication and media. To describe the growth and development of communication and media. To understand the periodic changes in the media.

Course ContentUnit 1 Communication & MediaCommunication & Media: Definition, meaning & concept. Different types of communication: Verbal and written, Scope and Process of Communication, Mass Communication: Concept & Characteristics

Unit 2 Introduction to mediaDefinition, meaning & concept, Different types of media

Unit 3 History of MediaMass Media: Meaning & Concept, Introduction to Indian Press, Brief account of the origin and development of newspaper and magazine in India, History of the development of electronic media in India: Radio & TV

Unit 4 Mass media & Mass Culture Role, objectives functions & achievements of Mass Media, Relation between Mass Media and Mass Culture and their development. Media as fourth pillar of democracy, Mass Media in Rural-Urban divide.

Suggested reading Kumar, Kewal J Mass Communication in India, Jaico Books, New Delhi, J.S. Yadava & Pradeep Mathur Issues in Mass Communication: The Basic Concepts,

Kanishka Publishers, Delhi, 2008 Shymali Bhattacharjee., Media and Mass Communication: An Introduction, Kanishka

Publishers, Delhi, 2005 Mc luhan, Marshall. Understanding Media Schramm, Wilbur. Mass Media and National Development




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Examination Scheme / Assessment Question Pattern for the internal exam is shown in point no. 13

Examination Scheme / Assessment Question Pattern for the end semester exam is shown in point no. 14

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BJEMC104: Introduction to Journalism

(Total Hours: 60)

Goal Learn the skills involved in journalism so that students will be able to provide people with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments.

Objectives By the end of this course, a student will be able To understand the art of writing, report and editing. To develop skills of writing, report and editing.

Course ContentUnit 1 Introduction to NewsNews: Meaning & definition, Sources and elements of news, Characteristics of news, Mass Communication: Concept & Characteristics, Different styles of news writing. Headline: Importance & types.

Unit 2 Different Types of writingWriting for newspaper and magazines: Nature & Difference, Feature writing: Meaning, definition & nature. Editorial: Importance & art of writing, Writing column, Reportage, analysis etc.

Unit 3 Reporting for Print MediaDefinition, scope, concept & principles of news reporting, Types & techniques of news reporting, Functions of reporting: Interview, collection of data, research, Qualities & Responsibilities of a reporter. Introduction to different types of reporting: Investigative, Cultural, Political, Seminar& civic issues.

Unit 4 Editing for Print MediaTheories and Principles of Editing, preparing good copies for Newspaper, Magazine &others, Introduction to editing symbol, proof reading symbols & Copy desk, Role, functions and responsibilities of Copy editor

Suggested reading Natrajan J, History of Indian Journalism, Publications Division, Ministry of

Information & Broadcasting, Govt. of India, 1997 Parthasarthy, Rangaswami., Journalism in India, Sterling Publishers Pvt. Ltd., New

Delhi, Aruna Zachariah., Print Media, Communication and Management: Elements,

Dimensions and Images, Kanishka Publishers, Delhi, 2007 Ambrish Saxena., Fundamentals of Reporting & Editing, Kanishka Publishers, Delhi, Suhas Chakravarty., News Reporting & Editing: An Overview, Kanishka Publishers,

Delhi,


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BJEMC105A: Hindi(Total hours 30)

E¬åzÉxÉÉÌWûirÉ xÉåEpÉUlÉåuÉÉsÉÉÍcÉÇiÉlÉWûqÉå E³ÉiÉ xiÉUmÉUsÉåeÉÉiÉÉWæûeÉWûÉðqÉlÉÑwrÉMüÉMüsrÉÉhÉLuÉÇxÉqÉ×Ì¬ qÉÉ§ÉpÉÉæÌiÉMülÉUWûMüUExÉxÉåoÉÄQåûmÉËUmÉå¤rÉMüÐAÉåUAaÉëxÉUUWûiÉÉWæû | CxÉE¬åzrÉxÉåaÉ± AÉæUMüÉurÉMüÉUcÉlÉÉÌMürÉÉaÉrÉÉWæÇû | MüÉåDpÉÏqÉÉæÍsÉMüMüÉurÉMüÌuÉ–qÉÉlÉxÉMüÉmÉëÌiÉÃmÉWûÉåiÉÉWæû, ExÉMüÐUcÉlÉÉcÉÉWåûÎeÉiÉlÉÏAMüÎxqÉMüiÉÉMåüxÉÉjÉWÒûDWûÉå, uÉWûAmÉlÉåpÉÏiÉUMüÌuÉMåüAliÉeÉïaÉiÉMüÐmÉÔUÏfÉsÉMüxÉðeÉÉårÉåUWûiÉÉWæû, MüÌuÉlÉåzÉqoÉÔMüMüÉå‘WûËUeÉlÉ’MüÐAmÉå¤ÉÉ‘pÉÔÍqÉ–mÉÑ§É’MåüÃmÉqÉåÇzÉqoÉÔMüWûÏlÉWûÏxÉÉUåqÉlÉÑwrÉpÉÔÍqÉ- mÉÑ§ÉMüWûsÉÉMüUlÉrÉÏxÉÉjÉïMüiÉÉmÉÉlÉåMåüAÉÍkÉMüÉUÏWæÇû, CxÉMüÉurÉqÉåÇrÉWûpÉÉuÉMüDxjÉsÉÉåÇmÉUurÉYiÉWÒûAÉWæû| MÑüNûMüWûÉÌlÉrÉÉåÇMåü ²ÉUÉ ÌuÉkÉÉÍjÉïrÉÉåÇMüÐMüsmÉlÉÉzÉÏsÉiÉÉ, ÌMürÉÉzÉÏsÉiÉÉMüÉåpÉÏÌuÉMüÍxÉiÉMüUlÉåmÉërÉÉxÉÌMürÉÉaÉrÉÉWæû,

xÉÏZÉlÉåMüÉmÉËUhÉÉqÉ

eÉÏuÉlÉ MåüÍsÉLpÉÉwÉÉAÉæUpÉÉwÉÉMåüÍsÉLurÉÉMüUhÉqÉWûiuÉmÉÔhÉïWæû, CxÉqÉåÇurÉÉMüUhÉpÉÉaÉpÉÏxÉÎqqÉÍsÉiÉÌMürÉÉaÉrÉÉWæû| ÎeÉxÉxÉåÌuÉ±ÉÍjÉïrÉÉåÇMåüurÉÉMüUhÉxÉÇoÉÇkÉÏ ¥ÉÉlÉSålÉåMåüÍsÉLmÉërÉÉxÉÌMürÉÉaÉrÉÉWæû|

Course Content

UNIT 1 - sÉbÉÑMüÉurÉ1. zÉqoÉÔMü - eÉaÉSÏzÉaÉÑmiÉ

UNIT 2 - MüWûÉlÉÏ1. NûÉåOûÉeÉÉSÕaÉU –

eÉrÉzÉÇMüUmÉëxÉÉS2. DS MüÉirÉÉåWûÉU - mÉëåqÉcÉlS3. pÉÉåsÉÉUÉqÉMüÉeÉÏuÉ -

WûËUzÉÇMüUmÉUxÉÉD4. aÉæÇaÉëÏlÉ - A¥ÉårÉ

UNIT 3 - urÉÉMüUhÉ1. xÉÇ¥ÉÉ - pÉåS2. xÉuÉïlÉÉqÉ - pÉåS3. zÉoS - ÌuÉMüÉUÏ–AÌuÉMüÉUÏ4. ÍsÉÇaÉ - (AlrÉÍsÉÇaÉÃmÉÍsÉZÉlÉÉ)5. uÉcÉlÉ - (uÉcÉlÉoÉSsÉlÉÉ)

UNIT 4 - urÉÉMüUhÉ22

1. ÌMürÉÉ - pÉåS2. ÌMürÉÉÌuÉzÉåwÉhÉ - pÉåS3. qÉÑWûÉuÉUå4. mÉÉËUpÉÉÌwÉMüzÉoSÉuÉsÉÏ - (Technical

words)ÌWûlSÏÃmÉÍsÉZÉlÉÉ5. ÌWûlSÏqÉåÇAlÉÑuÉÉS

xÉÇSpÉïaÉëjÉ :

Mü³ÉQû pÉÉwÉÉMåüAÉkÉÑÌlÉMüMüÌuÉMÑüuÉåÇmÉÑMåü‘zÉÔSì- iÉmÉxuÉÏsÉåZÉMüeÉaÉSÏzÉaÉÑmiÉ.

zÉqoÉÔMüsÉÉåMüpÉÉUiÉÏmÉëMüÉzÉlÉ–CsÉÉWûÉoÉÉS 01 ÌWûlSÏMüWûÉlÉÏMüÉCÌiÉWûÉxÉ–QûÉ. sÉÉsÉcÉlSìaÉÑmiÉqÉÇaÉsÉ,

UÉkÉÉM×üwhÉmÉëMüÉzÉlÉ zÉæ¤ÉÍhÉMüurÉÉMüUhÉ–M×üwhÉÉMÑüqÉÉUaÉÉåxuÉÉqÉÏ,

AÉsÉåZÉmÉëMüÉzÉlÉ, ÌSssÉÏ. EmÉlrÉÉxÉMüÉUmÉëåqÉcÉÇS–qÉWåûzÉpÉOûlÉaÉU,

lÉåzÉlÉsÉmÉÎosÉÍzÉÇaÉWûÉExÉ, ÌSssÉÏ.


Examination Scheme/Assessment (Written)Marks

Internal Assessment

25

Final Examination 75Total 100

Continuous Internal Assessment (CIA)SN Internal Assessment for 25 marks Weightage

1 One Internal examination 15

2 Assignment/Seminars/Viva-voce/ Research Papers Presentation/Class Interaction /Attitude

10

Total 25

Examination Scheme / Assessment Question Pattern for the internal exam will be as below

Section A MCQ & Objective Questions 25 questions x 1 mark each

25 Marks

Section B Short Answers or case study or report

5 Questions x 5 marks each

25 Marks

Total 50 Marks

23

Examination Scheme / Assessment Question Pattern for the end semester exam will be as below

Section A MCQ & Objective Questions 25 questions x 1 mark each

25 Marks

Section B Analytical Questions/Illustrations/ case studies/essay type questions

5 Questions x 10 marks each

50 Marks

Total 75 Marks

24

BJEMC 105 B: French(Total hours: 30)

Goal Impart the skill and develop the ability among students to effectively listen, speak, review, read and write using the basics of the French language and to understand the cultural interpretations.

Objectives By the end of this course, a student will be able To sharpen the comprehension skills and analytical capacities of students by

developing communicative competence and skills of expression in the French language.

To shape the reading habits of the students and turn them into well informed individuals.

To train the students for careers in academics, the media, the corporate world and administrative services, at the local, national and global level.

Course ContentUnit 1Communicative Grammar – I Functional grammar based on the text book

Unit 2Text Comprehension and Written Expression Comprehension of simple texts and précis-writing Essays on simple topics, questions on civilisation Translation of simple passages into English and simple sentences into the foreign language.

Unit 3 Oral Expression Reading of texts, general questions on the country and civilisation.

Suggested reading Française.com – by Jean – Luc Penfornis Publisher: CLE International, 2007, Paris, Copies available at Goyal Publishers, Delhi. Version Originale – 1 Livre de l’élève: Monique Denyer, Agustin Garmendia, Marie-

Laure Lions-Olivieri, Editions Maisons des Langues, Paris (2009). Version Originale – 1 Cahier d’exercices: Michael Magne, Marie-Laure Lions-

Olivieri, Editions Maisons des Langues, Paris (2010). Teaching Learning MethodologyInstructional methods and teaching methodology will be diverse and have a combination of lectures, active problem solving, demonstrations, group discussions and field visits. The exhaustive list of methodologies is listed in point no.7. The instructor would provide a scheme of work that details specific teaching and learning strategies for each unit of the course.




Examination Scheme / Assessment Question Pattern for the end semester exam is shown in point no. 14 BJEMC 105 C: Additional English

25

(Total hours: 30)

Goal Enable to read various types of texts independently, discuss them among peers and develop the ability to be well versed in English language.

Objectives By the end of this course, a student will be able To master communication skills in English and speak the language with fluency and

accuracy. To approach an issue from various points of view, and develop the habit of

questioning varied views critically and objectively. To make academic presentations precisely, logically and effectively and master the

skills of academic writing. To undertake journalistic activities like writing, editing and designing newspapers,

video-graphing and anchoring news bulletins and television programmes, producing corporate films and documentaries.

Course contentUnit 1 Prose

Toasted English R.K. Narayan The Need for Excellence Narayana Murthy

Unit 2 Grammar

Precis writing Phonetics Correction of errors Comprehension Synonyms Antonyms Homonyms One-word substitutes Correction of spelling Email correspondence Memorandum, Agendas, Minutes of the meeting Essay writing Letter writing - Job Application with CV Movie Review Conversational Phraseology of the course

Suggested reading David Green, Contemporary English Grammar: Structure and Composition,

Macmillan, New Delhi, 2009. Raymond Murphy, Intermediate English Grammar, (Reference and Practice for South

Asian Students) Cambridge University Press, 1994. A.J. Thomson and A.V. Martinet., A practical English Grammar, Oxford University

Press, 1986. K.R. Sreenivasa Iyengar, Indian Writing in English: New Delhi, Sterling; 1984. A.K. Mehrotra, A Concise History of Indian: New Delhi, Permanent Literature

English Black; 2008

Teaching Learning Methodology

26

Instructional methods and teaching methodology will be diverse and have a combination of lectures, active problem solving, demonstrations, group discussions and field visits. The exhaustive list of methodologies is listed in point no.7. The instructor would provide a scheme of work that details specific teaching and learning strategies for each unit of the course.





BJEMC 105 D: Kannada(Total hours: 30)

27

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WÀlPÀ 1 – UÀzÀå¨sÁUÀ1)d¥Á¤ÃAiÀÄgÀ ©¹£É¸ï ¸ÉÖöÊ¯ï, dAiÀÄzÉÃªÀ ¥Àæ¸Ázï

ªÉÆ¼ÉAiÀiÁgï, ¥Àæ¸ÁgÁAUÀ, ªÀÄAUÀ¼ÀUÀAUÉÆÃwæ.

2)QªÀÅqÀ £Á¬ÄAiÀiÁzÀ ¥Àæ¸ÀAUÀ, PÀÄA. «ÃgÀ¨sÀzÀæ¥Àà, ¥Àæ¸ÁgÁAUÀ, ªÀÄAUÀ¼ÀUÀAUÉÆÃwæ.

WÀlPÀ 2 – QæAiÀiÁvÀäPÀ PÀ£ÀßqÀ1)ªÁåªÀºÁjPÀ PÀ£ÀßqÀ, ¥ÀvÀæUÀ¼ÀÄ - £ÀÄr ªÁtÂ,

¥Àæ¸ÁgÁAUÀ, ªÀÄAUÀ¼ÀUÀAUÉÆÃwæ.

WÀlPÀ 3 – DqÀ½vÀ PÀ£ÀßqÀ1)¯ÉPÀÌ ±Á¸ÀÛç2)ªÁtÂdå ªÀÄvÀÄÛ ¯ÉÃªÁzÉÃ«3)¸ÀgÀPÁgÀ4)ªÀÈwÛUÀ¼ÀÄ5)PÁ£ÀÆ£ÀÄ - ±À§Þ ¸ÀA¥ÀvÀÄÛ - ¸ÁvÉÃ£ÀºÀ½î

ªÀÄ°èPÁdÄð£À - vÀ£ÀÄ ªÀÄ£À ¥ÀæPÁ±À£À6)¥ÀwæPÉÆÃzÀåªÀÄ - ¥ÉÇæ.PÉ.eÉ.eÉÆÃ¸É¥sï –

ªÉÄÊ¸ÀÆgÀÄ «±Àé«zÁå¤®AiÀÄ

WÀlPÀ 4 – ¥Àæ§AzsÀ1)¥Àæ§AzsÀ ªÀiÁ¯É - ¹.J¸ï.¸ÉÃvÀÆ¨Á¬Ä – ªÁ¸À£ï

¥À©èPÉÃµÀ£ïì2)eÁ»ÃgÁvÀÄ – vÉAPÀtUÁ½ - ¥Àæ¸ÁgÁAUÀ,

ªÀÄAUÀ¼ÀUÀAUÉÆÃwæ.

¥ÀoÀå ¨sÁUÀzÀ GzÉÝÃ±À£ÉÊwPÀ ¤AiÀÄªÀÄ ªÀÄvÀÄÛ PÀZÉÃjUÀ¼À°è

ªÀåªÀºÀj¸ÀÄªÀÅzÀPÉÌ ¸ÀA§AzsÀ¥ÀlÖ ºÁUÉ ¥ÀoÀåPÀæªÀÄªÀ£ÀÄß C¼ÀªÀr¸À¯ÁVzÉ. eÁ»ÃgÁw£À §UÉÎ G¯ÉèÃR«zÉ.

28

¨ÉÆÃzsÀ£Á «zsÁ£ÀUÀzÀå ªÀÄvÀÄÛ ¥Àæ§AzsÀªÀ£ÀÄß «ªÀÄ²ð¸ÀÄªÀ

ªÀÄÆ®PÀ «zÁåyðUÀ¼À°è D¸ÀQÛAiÀÄ£ÀÄß GAlÄ ªÀiÁr¹ CxÀðªÀiÁr¸ÀÄªÀÅzÀÄ. PÉ®ªÉÇAzÀÄ «µÀAiÀÄ ¥ÉÇæÃeÉPÀÖgï ªÀÄÆ®PÀ E£ÀÆß ¸ÀªÀÄ¥ÀðPÀªÁV w½¹PÉÆqÀÄªÀÅzÀÄ. ¥Àæ±Éß PÉÃ¼ÀÄªÀ ªÀÄÆ®PÀ «zÁåyðUÀ¼À eÁÕ£ÀªÀ£ÀÄß ¥ÀjÃQë¹PÉÆ¼ÀÄîªÀÅzÀÄ.

29






30

BJEMC106: Human Rights, Gender and Environmental Studies

(Total hours: 30)

Goal Familiarize the students with the rights of citizens in general and the marginalized groups in particular and assess the institutional and policy measures which have been taken in response to the demands of various movements.

Objectives By the end of this course, a student will be able To explain the rights of a citizen and various policies of gender equality To define and state the importance of the concepts of Environmental Studies to address

complex environmental issues from a problem-oriented, interdisciplinary perspective.

Course contentUnit 1 Understanding Social InequalityCaste, Gender, Ethnicity and Class as distinct categories and their interconnection.Globalisation and its impact on workers, peasants, dalits, adivasis and women.

Unit 2 Human RightsHuman Rights: Various MeaningsUN Declarations and CovenantsHuman Rights and Citizenship RightsHuman Rights and the Indian ConstitutionHuman Rights, Laws and Institutions in India; the role of the National Human Rights Commission.Human Rights of Marginalized Groups: Dalits, Adivasis, Women, Minorities and UnorganizedWorkers.Consumer Rights: The Consumer Protection Act and grievance redressal mechanisms. Human Rights Movement in India.

Unit 3 GenderAnalysing Structures of PatriarchyGender, Culture and HistoryEconomic Development and the issue of Women’s Political Participation and Representation in IndiaLaws, Institutions and Women’s Rights in IndiaWomen’s Movements in India.

Unit 4 EnvironmentEnvironmental and Sustainable DevelopmentUN Environment Programme: Rio, Johannesburg and after.Issues of Industrial Pollution, Global Warming and threats to Bio – diversityEnvironment Policy in IndiaEnvironmental Movement in India

Unit 5 Human Communities and the EnvironmentHuman population growth Impacts on environment, human health and welfare. Resettlement and rehabilitation of project affected persons; case studies. Disaster management floods, earthquake, cyclones and landslides. Environmental movements Chipko, Silent valley, Bishnois of Rajasthan. Environmental ethics Role of Indian and other religions and cultures

31

in environmental conservation. Environmental communication and public awareness, case studies (e.g., CNG vehicles in Delhi).

Suggested reading ‘Indian Administration’ by Avasti and Avasti ‘Indian Administration’ by Subhash Kashyap ‘Indian Constitution’ by D.D. Basu Environment & Security. Stockholm Env. Institute, Oxford Univ. Press. Pepper, I.L., Gerba, C.P. & Brusseau, M.L. 2011. Environmental and Pollution Science.

Academic Press.

Teaching learning Methodology Lectures, PPT, videos, websites study of Government bodies regulating human rights and environmental policies, case studies, role play, street plays, group discussions, presentations, debates, expert talks and online resources.Visit to an area to document environmental assets river/ forest/ flora/fauna, etc.Visit to a local polluted site-‐Urban/Rural/Industrial/Agricultural.Study of common plants, insects, birds and basic principles of identification.Study of simple ecosystems-‐pond, river etc.




Examination Scheme / Assessment Question Pattern for the internal exam will be as below Section A MCQ & Objective Questions 50 questions x 1 mark

each 50 Marks

Total 50 Marks

Examination Scheme / Assessment Question Pattern for the end semester exam will be as below Section A MCQ & Objective Questions 75 questions x 1 mark

each 75 Marks

Total 75 Marks

SEMESTER II32

BJEMC201: Development of Media(Total Hours: 90)

Goal To facilitate and create an awareness in the students about the basic theory and concepts related to writing for newspapers; to facilitate an understanding of mass media and their characteristics to the students.

Objectives By the end of this course, a student will be able To familiarize the students with the basic information about all the media To understand the importance of Media in the contemporary era To gain practical knowledge about different medias To develop a coherent framework to know the prominence of media in national

context

Course ContentUnit 1 Evolution of Printing Advent of Printing in India, Early Efforts in Publishing Newspapers; James Augustus Hickey, Early British Newspapers; The Calcutta Gazette, The Bombay Samachar, The Madras Courier, The Bombay Herald, Birth of the Indian Language Press; Raja Ram Mohan Roy.

Unit 2 The Indian Press and The Freedom Movement Indian First War of Independence and Press, Role of Press in Freedom Movement, Bal Gangadhar Tilak, Annie Besant, Mahatma Gandhi.

Unit 3 Development of BroadcastingEarly Days of Broadcasting in India, Growth of AIR, Growth of Radio in Karnataka, Prasara Bharthi, FM Radio, Community Radio, Digital Radio.

Unit 4 Evolution of TV BroadcastingOrigin and Development of Television in India, Growth and Development of Private Television Channels, Development of Television in Karnataka, Development and Growth of Cable TV in India and Its Impact on Society.

Unit 5 Evolution of Films Growth and Development of Films in India: Silent Era, Talkies, Commercial Cinema, New Wave Films.

Suggested reading ASA Brics & Peter Burke (2009), Social History of Media, 3 rd Edition, Polity Press

Cambridge, UK. Divakar Sharma (2004), Mass Communication: Theory and Practice in 20th Century,

Deep & Deep Publication Pvt Ltd, New Delhi Mittikasingal Bhuylam (2015), Development of Media & Media Law, Adi

Publications, Jaipur. Muniruddin (2005), History of Journalism, Anmol Publication Pvt ltd, New Delhi. Narendra Nigam (2004), Mass Media & Political Perception, Mangal Deep

Publication.

33






34

BJEMC 202: Human Resource Management (Total Hours 90)

Goal This course is to enable students to comprehend theories and practices applied in managing Human Resources in an organization. The concepts and practices like Employee Empowerment, potential Appraisal, strategic Human Resource Management, HRM in changing Environment will be covered.

Objectives By the end of this course, a student will be able To identify the key skills that are required by HR Professionals to effectively

contribute towards managing employees in dynamic organization. To analyze current issues, trends, practices and process in HRM

Course content Unit 1 Introduction Human Resource Management: Concept and Functions, Role, Status and competencies of HR Manager, HR Policies, Evolution of HRM, HRM vs HRD. Emerging Challenges of Human Resource Management; Workforce diversity; Empowerment; Downsizing; VRS; Human Resource Information System

Unit 2 Acquisition of Human Resource Human Resource Planning- Quantitative and Qualitative dimensions; job analysis – job description and job specification; Recruitment – Concept and sources, recruitment process, Methods of recruitment, Recruitment practice in India; Selection – Concept and process; test and interview; placement and induction

Unit 3 Training and Development Concept and Importance; Identifying Training and Development Needs; Designing TrainingProgrammes; Role-Specific and Competency-Based Training; Evaluating Training Effectiveness; Training Process Outsourcing; Management Development; Career Development.

Unit 4 Performance Appraisal Nature, objectives and importance; Modern techniques of performance appraisal; potential appraisal and employee counselling; job changes - transfers and promotions; Compensation: concept and policies; job evaluation; methods of wage payments and incentive plans; fringe benefits; performance linked compensation.

Unit 5 Maintenance Employee health and safety; employee welfare; social security; Employer-Employee relations- an overview; grievance-handling and redressal; Industrial Disputes: causes and settlement machinery.

Human Resource Control Human resource record, Scope of Human Resource Audit, Goals Human Resource Audit, Approaches to Human resource audit. HRIS (Human Resource Information System)- Concept, need, Computerized HRIS, Designing Human Resource Information System

Unit 6 Industrial RelationDefinition - Nature – Industrial disputes-causes for disputes ways of settling disputes-Labour legislations-laws relating to social security and working conditions.

35

Suggested reading Ashwathappa, Human Resource Management text and cases M C Grow Hill

Education, New Delhi; 2015 Dr.C B Gupta, Human Resource Management text and cases Sulthan Chand & Sons,

New Delhi; 2015 Dr. S S Kanka, Human Resource Management text and cases S Chand & Sons, New

Delhi; 2014 P Subba Rao, Essentials of Human Resource Management & Industrial Relations,

Himalaya Publishing house; Mumbai, 2015 T N Chhabra, Human Resource Management concepts and issues Dhanpat Rai &Co;

New Delhi.






36

BJEMC203: Reporting for Media (Total hours: 30)

Goal Impart knowledge to the students on ways to report for the media

Objectives By the end of the course, the student will be able to To understand the role of the newspaper reporter and his duties To know how the newspaper newsroom operates. Helps to understand the sources of information available for newsgathering. To know news values and to develop proficiency in writing basic hard news leads

using correct attribution.

Course Content

Unit 1 NewsDefinitions, Elements, News Values, Sources of News, News Gathering Skills, Principles of News Writing, Significance of Accuracy, Objectivity.

Unit 2 Reporting TechniquesLead, Types of Lead, Body; Interview Techniques; Types of Interviews - On the Spot, Planned, Telephone; Language Skills, Importance of Translation, Reporting Patterns for Print, Electronic and New Media

Unit 3 Types of ReportingSpeeches, Conferences, Events, Press Briefings, Press Notes; Investigative and Interpretive Reporting; Focused Areas– Education, Society, Politics, Parliamentary Affairs, Science, Technology, Crime, Legal Issues, Sports and Economics.

Unit 4 Development JournalismConcept of Development, Development Journalism in India, News Focus on Rural and Urban Segments, Sustainable Development, Contemporary Priorities, Civic Journalism.

Unit 5 Professional and Ethical PerspectivesJournalistic Codes and Ethics, Legal Aspects, Qualification of a Reporter, Role of Chief Reporter.

Suggested reading DB Usman (2007), Writing and Reporting in Modern Journalism, Anmol Publication

Pvt ltd, New Delhi. K M Srivastav (1987), News Editing and Reporting, Sterling Publishers Pvt ltd. Madhur Selvaraj (2005), News Editing and Reporting, Dominant Publishers and

Distributors, New Delhi. Reporting and Editing, Sikkim Manipal University, 2005. S Kundar (2005), Reporting Method, Anmol Publication Pvt ltd, New Delhi.

37






38

BJEMC204: Editing & Design(Total Hours: 60)

Goal Learn the types of editing and the techniques to improve their editing skills

Objectives By the end of the course, the student will be able to

To understand the art of editing To help the students to acquire skills to make news attractive and readable To enable students to make page with unique patterns To understand the structure of newsroom culture and responsibilities

Course ContentUnit 1 EditingMeaning, Functions and Techniques of Editing, Editorial Department Setup, Role and Functions of Editor, Sub-Editor, News Editor, Principles of Editing, Re - Writing, Computer Editing, Style Sheet.

Unit 2 Headlines Techniques of Headline Writing, Types of Headlines, Polishing Headlines, Writing Sub-Heads, Jump Heads, Magazine Headlines, New Trends in Headlining, Typography.

Unit 3 Design and Make Up of NewspaperTechniques of Page Make Up, Types of Layout, Dummy, Proof Reading, Style Sheet, Magazine Page Design; Types of Make Up, News Papers Special Supplements, Contemporary Newspaper Design.

Unit 4 Editorial PageContent Patterns, Editorial Definition, Structure and Functions of Editorial Writing, Types of Editorials, Editorial Writing Techniques, Translation Techniques.

Unit 5 Evolution of PrintingPrinting in India, New Techniques in Printing; Types of Printing; Letter Press, Lithography, Intaglio/Gravure, Serigraphy, Photo Composition.

Suggested reading

Butecher, Judith (1992), Copy Editing, Cambridge University Press. HY Shrada Prasad (2001), Editors on Editing, National Book Trust India, New Delhi. K M. Shrivastava (2003), News Reporting and Editing, Sterling Pvt Ltd, New Delhi. Nayyar Shamsi (2005), Journalism Editing, Anmol Publication Pvt Ltd, New Delhi. T.J.S George (1989), Editing, Indian Institute of Mass Communication, New Delhi.


39





40

BJEMC205: Media Marketing(Total Hours: 30)

Goal Facilitate the students to be well versed in media marketing

Objectives By the end of this course, a student will be able To identify core concepts of media marketing To study the role of media marketing in business and society. To gain the knowledge of social, legal, ethical and technological forces on media

marketing decision-making. To appreciation for the global nature of media marketing and appropriate measures to

operate effectively in international settings.

Course ContentUnit 1 MediaDefinition, Scope, Characteristics of Media Organizations, Marketing Trends, Contemporary Strategies, Multi - Dimensional Identity of Media Marketing.

Unit 2 Media Industrial PerspectivesPrint Media, Television, Film Industry, Radio, Infotainment, Content - Commodity; News, Articles, Popular Programmes, Films.

Unit 3 Media MarketIdentifying Target Mass, Research Approach, Mass Media and Marketing Strategies, Competition; Price War, TRP, Ads V/s Media Marketing.

Unit 4 Issues in MediaMedia Economics, Global Market Place, Social Media Marketing, Social Network, Social Marketing Plan.

Suggested reading Foundations of Advertising Theory & Practice, Himalaya Publishing House, New

Delhi, 1985. Gopal Bhargava (2004), Mass Media & Public Issues, Delhi – 110033. Kamlesh Mahasion (1990), Communication & Society, B.K Janesa, New delhi Mitika Singal (2014), Media Management, Random Publications, New Delhi.

Teaching Learning MethodologyInstructional methods and teaching methodology will be diverse and have a combination of lectures, active problem solving, demonstrations, group discussions and field visits. The exhaustive list of methodologies is listed in point no.7. The instructor would provide a scheme of work that details specific teaching and learning strategies for each unit of the course.Examination Scheme/Assessment (Written)The Examination Scheme/Assessment is shown in point no. 8




41

BJEMC206: Constitution of India(Total hours: 30)

Goal Knowledge of the Constitution of India and importance of human rights as citizens of India.

Objectives By the end of this course, a student will be able To state and explain the constitution of India and its Constituent Assembly To explain fundamental rights and duties of citizen To identify union, state and federalism of India To state the basic concepts of Human Rights and its functions and authorities in society.

Course contentUnit 1 Constitution – Structure and Principles 1.1: Meaning and importance of Constitution1.2: Making of Indian Constitution – Sources1.3: Salient features of Indian Constitution Unit 2 Fundamental Rights and Directive Principles 2.1: Fundamental Rights2.2: Fundamental Duties 2.3: Directive Principles Unit 3 Government of the Union 3.1: President of India – Election and Powers3.2: Prime Minister and Council of Ministers3.3: Lok Sabha – Composition and Powers3.4: Rajya Sabha – Composition and Powers Unit 4 Government of the States 4.1: Governor – Powers4.2: Chief Minister and Council of Ministers4.3: Legislative Assembly – Composition and powers4.4: Legislative Council – Composition and powers Unit 5 The Judiciary 5.1: Features of judicial system in India 5.2: Supreme Court –Structure and jurisdiction5.3: High Court – Structure and jurisdiction Unit 6 Administrative organisation and constitution 6.1: Federalism in India – Features 6.2: Local Government -Panchayats –Powers and functions; 73rd and 74th amendments 6.3: Election Commission – Organisation and functions 6.4: Citizen oriented measures – RTI and PIL – Provisions and significance

Suggested reading Durga Das Basu, Introduction to the Constitution of India, Gurgaon; LexisNexis, 2018

(23rd ed.) M.V. Pylee, India’s Constitution, New Delhi; S. Chand Pub., 2017 (16th ed.) J.N. Pandey, The Constitutional Law of India, Allahabad; Central Law Agency, 2018

(55th ed.)

42

Constitution of India (Full Text), India.gov.in., National Portal of India, https://www.india.gov.in/sites/upload_files/npi/files/coi_part_full.pdf

Teaching learning Methodology Lectures, PPT, videos, websites study of Government bodies regulating human rights and environmental policies, case studies, role play, street plays, group discussions, presentations, debates, expert talks and online resources.Visit to an area to document environmental assets river/ forest/ flora/fauna, etc.Visit to a local polluted site-‐Urban/Rural/Industrial/Agricultural.Study of common plants, insects, birds and basic principles of identification.Study of simple ecosystems-‐pond, river etc.

Instructional methods and teaching methodology will be diverse and have a combination of lectures, active problem solving, demonstrations, group discussions and field visits. The exhaustive list of methodologies is listed in point no.7. The instructor would provide a scheme of work that details specific teaching and learning strategies for each unit of the course.Examination Scheme/Assessment (Written)The Examination Scheme/Assessment is shown in point no. 8


Examination Scheme / Assessment Question Pattern for the internal exam will be as below Section A MCQ & Objective Questions 50 questions x 1 mark each 50 Marks

Total 50 Marks

Examination Scheme / Assessment Question Pattern for the end semester exam will be as below Section A MCQ & Objective Questions 75 questions x 1 mark each 75 Marks

Total 75 Marks

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https://www.india.gov.in/sites/upload_files/npi/files/coi_part_full.pdf

SEMESTER III

BJEMC301: Event Management

(Total Hours: 60)

Goal Enable the students to be well versed in Media management and practices

Objectives By the end of this course, a student will be able To introduce students to principles of Media business management To familiarize students to Indian media organization and their management practices

Course ContentUnit 1Functions of a manager, an overview of planning, organizing and controlling. Ethics in managing and social responsibility of managers. Evolution of management thought. Contributions of Taylor, Gantt, Gilbreth, Fayol, Weber, Elton Mayo, Chester Bernard, Maslow, Herzberg, Likert and McGergor. Management Science, Operations Research/Mathematical School/ Decision Theory approach. Systems Approach: Key concepts in systems Closed system vs. open system. Subsystems, System Boundary. McKinsey's 7-S Approach.

Unit 2Types of plans, steps in planning, and process of planning. Nature of objectives, setting objectives. Concept and process of Managing by Objectives. Nature and purpose of strategies and policies. Strategic planning process. SWOT analysis, Portfolio matrix, premising and forecasting. Decision-Making: Importance and steps in Decision Making; Traditional approaches to decision-making; Decision making under certainty - programmed decisions; Introduction to decision-making under uncertainty, non- programmed decisions; decision tree; group-aided decisions; Brain storming; Creativity - creative problem solving.

Unit 3Concept of organization, process of organizing, Authority & power - concept & distinction. Line & Staff concept; problems of use of staff & ways to avoid line-staff conflict Delegation - concept of delegation; elements of delegation - authority, responsibility, accountability. Ways to make delegation effective. Decentralization - concept, reasons for decentralization and types of decentralization. Span of Coordination- Concept and importance of coordination; factors which make coordination difficult; techniques or methods to ensure effective coordination.

Unit 4Concept, planning-control relationship, process of control -setting objectives, establishing standards, measuring performance, correcting deviations. Human response to control. Dimensions or Types of Control -(a) Feed forward control (b) Concurrent Control (c) Feedback Control v) Techniques of Control - Brief review of Traditional Techniques & Modern Techniques of Control. Comparative study: Comparative study of main features of Japanese Management and Z-culture of American Companies. Recommended Text Books

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Suggested reading Vanita Kohli: Khandekar 2006: The Indian Media Business, New Delhi- Sage

Publication. James Redmind and Robert 2004: Trager 2004. Media Organization Management,

London response books, Biztantra. Cabera, E.F & Bonache 1999.An expert H R System for Aligning organizational cultural

& Strategy, New York Academic Press Halzer C 1991, Total quality Management, London Champra & Hall W.J. Stantton & Charles Futrell 2003. Fundamental & marketing, New Delhi MC Graw

Hill






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BJEMC302: Radio Broadcasting

(Total Hours: 60)Goal Acquire the knowledge and abilities that are basic in radio broadcasting and production of radio programmes

Objectives By the end of this course, a student will be able To make students aware of the importance of Radio Broadcasting in India To educate the basic terms and concepts of Broadcasting To give an overview of the structure and functioning of the broadcast industry

Course ContentUnit 1 Radio Broadcasting World Broadcast Models, Types of Radio Programmes, Home Service, External Service and Commercial Service, AM, FM, DAB, Satellite Digital Broadcasting, Community Radio, Educational Broadcasting, FM Stations, Private Radio Stations.

Unit 2 Broadcasting TechniquesSound Recording, Studio Based Programmes, Types of Microphones, Audio Editing Procedures, Commercial Services; AIR Other Private Channels, Vividh Bharathi Service, Listenership Studies and Evaluation. Unit 3 Principles of Writing for Radio ProgrammesReporting for Radio, News Writing Techniques, Structure and Types of News and Current Affairs Programme, Interview Techniques, Radio Play,

Unit 4Radio Genres/FormatsRadio Talks, Features, Discussion, and Interviews, Musical Programmes; Vocal and Instrumental, Classical, Semi Classical, Folk, Western, Special Audience Programmes; Women and Children, Public Service Programmes; Health, Educational, Environment, Interactive/Phone in Programmes.

Suggested reading Dr. H.O Srivastava (2000), Broadcast Journalism, Gyan Publishing House, New

Delhi. H. R. Luthra (1986), Indian Broadcasting, Director, Publications Division, New

Delhi. K Parameswaran (2012), Radio Broadcasting, Authors, Jaipur, New Delhi. P C Chatterji (1991), Broadcasting in India, Sage Publications, New Delhi. S C Bhatt (1993), Broadcast Journalism, Har Anand Publications, New Delhi.



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BJEMC303: Business Journalism & Intellectual Property Rights

(Total Hours: 90)

Goal Learn the skills involved in business journalism so that the students will be proficient in it.

Objectives By the end of the course, the student will be able To gain the basic knowledge of economic system and media coverage To become proficiency in analyzing economic issues and industrial aspects To become efficiency in understanding basic features of business journalism To understand various economic issues covered by media To introduce fundamental aspects of Intellectual Property Rights to students who are

going to play a major role in development and management of innovative projects in industries.

Course ContentUnit 1 Business Journalism Definition and Scope, Principles of Business Reporting, Qualifications of a Business Reporter, Sources of Business Reporting.

Unit 2 Tools of Business CommunicationVideo and Web Conferencing, Social Networking Sites, House Journals, Trade Journals, Annual Reports.

Unit 3 Types of Business ReportingFinancial Reporting, Budget Reporting, Market Reporting, Chamber of Commerce, Foreign Direct Investment.

Unit 4 Business NewspapersEconomic Times, Business Line, Financial Express, Business Pages and Supplements of Major Newspapers, Leading Business Magazines – Business India, Business World, Business Today, Outlook Business Magazine, Ethics in Business Journalism.

Unit 5 Overview of Intellectual PropertyIntroduction and the need for intellectual property right (IPR) - Kinds of Intellectual Property Rights: Patent, Copyright, Trade Mark, Design, Geographical Indication, Plant Varieties and Layout Design – Genetic Resources and Traditional Knowledge – Trade Secret - IPR in India : Genesis and development – IPR in abroad - Major International Instruments concerning Intellectual Property Rights: Paris Convention, 1883, the Berne Convention, 1886, the Universal Copyright Convention, 1952, the WIPO Convention, 1967,the Patent Co-operation Treaty, 1970, the TRIPS Agreement, 1994

Unit 6 PatentsPatents - Elements of Patentability: Novelty, Non Obviousness (Inventive Steps), Industrial Application - Non - Patentable Subject Matter - Registration Procedure, Rights and Duties of Patentee, Assignment and licence, Restoration of lapsed Patents,

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Surrender and Revocation of Patents, Infringement, Remedies & Penalties - Patent office and Appellate Board

Unit 7 CopyrightsNature of Copyright - Subject matter of copyright: original literary, dramatic, musical, artistic works; cinematograph films and sound recordings - Registration Procedure, Term of protection, Ownership of copyright, Assignment and licence of copyright - Infringement, Remedies & Penalties – Related Rights - Distinction between related rights and copyrights

Unit 8 TrademarksConcept of Trademarks - Different kinds of marks (brand names, logos, signatures, symbols, well known marks, certification marks and service marks) - Non Registrable Trademarks - Registration of Trademarks - Rights of holder and assignment and licensing of marks - Infringement, Remedies & Penalties - Trademarks registry and appellate board

Unit 9 Other forms of IPDesign

Design: meaning and concept of novel and original - Procedure for registration, effect of

registration and term of protection

Geographical Indication (GI)

Geographical indication: meaning, and difference between GI and trademarks - Procedure for registration, effect of registration and term of protection

Suggested reading Anjanee Sethi & Bhawana Adhikari (2010). Business Communication, McGrow Hill

Education, United States. Asha, K. (2009). Business Communication, PHI Learning Private Limited, New

Delhi. R C Bhatia (2008). Business Communication, Ane Books Pvt Ltd, New Delhi. P.D Chaturvedi (2013). Business Communication: Skills, Concepts, and Applications,

Pearson Education, United States. Harvard Business Essentials (2012). Harvard Business Essentials - Guide to Business

Communication, Harvard Business Review Press, U.S.A.




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50

BJEMC304: Non-Fiction Writing

(Total Hours: 30)

Goal Impart the skill and develop the ability among the students to write non-fiction

Objectives By the end of the course, the student will be able to

To understand the characteristics of feature stories To understand how to tailor ideas to audience To use a variety of research techniques while gathering information To publish stories in newspapers, magazines or web

Course Content

Unit 1 Features Definition, Feature Leads, Types of Features; Differences between Features and News Story, Features and Articles.

Unit 2 Magazines An overview of Magazine Scene in India, Types of Magazines; General Interest Magazines, Special Audience Magazines, Trade Magazines.

Unit 3 Basic Writings Writing Feature Stories, Articles, Profiles, Obituaries, Reviews, Trends in Features Writing.

Unit 4 Columns Meaning, Types of Columns, Columnists', Cartoons, Comic Strips, Feature Syndicates.

Suggested reading Alexandar (1987), Beyond the Facts, Surje Publications, New Delhi. David WaninWright (1972), Journalism Made Simple by Arrangement, London. Gc Banic (1990), A Guide to Public Relation & Journalism, Progressive Writers,

Lousis Combine, Bombay. Mehta (1979), Mass Communication and Journalism in India, Alliea Publishers, New

Delhi. Puri (G.K) (1990), Complete Guide to Journalism. Indian Institute of Mass

Communication, New Delhi.





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BJEMC305A: Writing for Media(Total hours: 90)

Goal Think critically about writing for the media and help students to develop and apply media writing skills.

Objectives By the end of the course, a student will be able To understand the process of writing for print, radio & TV To explain the principles of writing for the print, radio, radio & TV

Course ContentUnit 1 Essentials of Good WritingArt of Writing, Kinds of Media Writing: Inform, Describe & Persuade, The ABCD of Media Writing: Accuracy, Brevity, Clarity & Discernment

Unit 2 Writing for Print Media Basic principles of writing for print. Elements and Importance of News writing, Steps & elements of writing: editorial, features & review

Unit 3 Writing for Electronic MediaBasic principles of writing for electronic media: Radio & TV, Elements and Importance of News writing for Radio & TV, Steps & elements of writing for Radio & TV: editorial, features & review

Unit 4 Translation in MediaConcept & Definition of Translation. Nature & Norms of Translation. Types of Translation:Word to Word Translation, Literal Translation, Summarised TranslationThe need and importance of Translation in Journalism.Guidelines for Translation

Practical Assignment: Write news story & feature talk (one each for print, radio & TV) (Total hours: 30)Writing the Story:

Single - Incident Story Attribution – Identification Time and Timeliness The Stylebook.

Extracting Stories from outside sources: Citizens, Press releases, Institutional sources Ministries & Govt. Departments.

Writing the Story - II: Coming events Stories with many names Localising Tying the story together in-Depth reporting. Writing Hard News, Action & Fire Stories Accidents Obituaries Anecdotes & Tribute

Writing for Magazines: News Angles

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Suspended Interest Stories Writing feature Keeping it simple Involving the reader

Articles, Editorials, Middle, Profiles Letters to The Editor, Book Reviews, Film Review, Sports Reviews.

Suggested reading Pal Rajendra and J.S Koriahalli. Essentials of English and Business Communication,

S. Chand. Robey, L Cora New Handbook of Basic Writing Skills, Hardcourt College Pb.

Orlando Dr. K.K. Rattu Translation through media in New Millennium, Surubhi Publication,

Jaipur Jitendra Gupt and Priyadarshan Patrakarita Mein Anuvaad,Radha Krishna Prakashan,

New Delhi Dr. Laxmikant Pandey Translation, Objects and Methods






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BJEMC305B: Media and Environment(Total hours: 90)

Goal Facilitate students to have an in-depth knowledge of media and its environment

Objectives By the end of the course, a student will acquire Professional sensibility to unveil anti-environment phenomena of the world Basic information about environment related issues Prime focus on global trends related to environment sector Proficiency in scripting creativity for media to safeguard environment

Course ContentUnit 1 The Significance of EnvironmentEnvironmental Consciousness, Environmental Movements in India and Karnataka, Environmental Pollution, Development V/s Environment Debate, Consciousness and Concerns of Media Professionals

Unit 2 Environmental IssuesInternational, Regional and National Environmental Agreements, Earth Summits, Environmental Policies and Laws, Major Global, Regional and Local Environmental Issues - Climate Change, Global Warming.

Unit 3 Mass Media Content on EnvironmentEnvironmental News Writing - Print, Electronic and New Media, Environmental News Sources, Advocacy in Environmental Reporting, Environmental Movements and Mass Media, Science and Environmental Journalism.

Unit 4 Ethical Perspectives of Environmental JournalismCode of Ethics for Environmental News Coverage, Environmental Journalists’ Organizations, Media Focus on Special Economic Zones (SEZs), Environmental Campaigns. Suggested reading

Kiran B. Chhokar, Mamata Pandya and Meena Ragunathan (Eds.) 1999. Understanding Environment, New Delhi Sage Publication.

Kanchon Chopra & S.C. Gulati, (Eds) 2000. Migration, Common Property Resources and Environmental Degradation, 2001 New Delhi. Sage Publications.

Dhawal Paramjeet Singh, Environmental Journalism, Anmol Publications, New Delhi. Panigrahi A K (2014), Media Advertisement in Social Change, Advance Learner

Press, New Delhi. Shymali Bhattacharjee (2005), Media and Mass Communication: An Introduction,

Kanishka Publication, Jaipur.


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BJEMC306: Event Planning, Team Management & Special Events

(Total Hours: 30)

Goal Develop technical proficiency to effectively adjust, grow and excel in the field of Event Management.

Objective By the end of this course the student will be able

To have a better understanding of event planning and effective team management

Course ContentUnit 1Aim of event, develop a mission, Establish Objectives Preparing event proposal, Use of planning tools

Unit 2Protocols, Dress codes, staging, staffing

Unit 3Leadership, Traits and characteristics

Unit 4Types and category, Sports, Rallies, Wedding

Suggested reading Tulsian P C – Business Organisation & Management Prasad L.M.- Principles of management Udai Pareek, Understanding Organisational /Behaviour, Oxford Mishra: Organizational Behaviour Bikas Luthans, Fred: Organizational Behaviour





Examination Scheme / Assessment Question Pattern for the end semester exam is shown in point no. 14 SEMESTER IV

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BJEMC 401: National & International Affairs (Total Hours: 60)

Goal Learn about the practices and behaviour of global journalists in the reporting of global affairs and help them to grasp the demands and constraints facing journalists around the world, which can influence the flow of information.

Objectives By the end of this course, a student will be able To contribute to the society in a positive manner by researching and broadening their

horizons of knowledge. To identify, discuss and explain various issues and concerns. To differentiate and apply their knowledge in reforming the society.

Course contentUnit 1 Global Communication - Historical PerspectiveThe Great North – South Divide. Domination of Transnational news agencies, Demand for NWICO & MacBride Commission, Global communication &culture

Unit 2 Struggle for Balance of Information FlowsIndia’s Foreign Policy, India and SAARC, India and UN, Role of UN & UNESCO in bridging the gap between north and south

Unit 3 India and Major ConcernsRapid Urbanization, Food Self-Sufficiency, Criminalization of Politics, Naxalism

Unit 4 Global IssuesTerrorism and anti-terror measures, Human Rights Issues, Gender Issues

Suggested reading Tapan Biswal Human Rights Gender and Environment, Vina Books Prof. S.D. Muni Indian and Nepal, Konark Publisher, Madan Gopal India through the Ages, Publication Division Muchkund Dubey Political Issues Prakash Chander International Politics






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BJEMC402: Health Communication (Total Hours: 30)

Goal Explore and understand the role communication plays in health care delivery, health promotion, disease prevention, environmental and risk communication, media and mass communication and technology.

Objectives By the end of the course, students will be able To gain an understanding of health communication, its different formats, application

and importance To describe the manner in which different disease categories imply different social

causes and consequences. To examine the personal experience of disease in relation to medical care, risk, and

scientific change. To compare different media strategies for popularization, advocacy, and intervention

in relation to public health. To explain the application of communication strategies for development and

empowerment among marginalized population groups

Course contentUnit 1 Health communicationConcept, background, rationale, scope, theories, models; theory of planned behaviour/ reasoned action, fear appeals, social cognitive theory, prochaska’s stages of change model, health belief model.

Unit 2Comparative study of IEC and BCC strategies for health promotion, health communicationchannels and tools, targeted intervention at interpersonal, community and social level, socialmarketing, health literacy, health advocacy, use of narratives in health communicationunderstanding

Unit 3Understanding current health issues – AIDS, Non communicable diseases, epidemics,analysing health communication campaign and case studies – millennium development goals,pulse polio, MCH and NRHM

Unit 4 Content analysis of newspaper, TV reports for health-based coverage, evaluating health information, health advocacy through new media. Project field work/case study on health communication




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60

BJEMC403: Event Production, Logistics, Laws & Licenses(Total hours: 30)

Goal Provide students with a conceptual framework of Event Management, Event Services, Conducting Event and Managing Public.

Objectives By the end of this course, a student will be able To get formal training to be future managers of the Event Industry. To acquire technical proficiency to effectively adjust, grow and excel in the field of

Event Management

Course ContentUnit 1Concept, theme, Fabrication, light & sound, handling vendors

Unit 2Logistic policy, procedures, performance standards functional areas, motivation and leadership

Unit 3Relevant legislations, liquor licenses, trade acts, stake holders and official bodies, contracts

Suggested reading Prasad L.M. Principle of management Successful Event Management by Anton Shone & Bryn Parry Mishra: Organizational Behaviour Luthans, Fred: Organizational Behaviour Chandan: Organizational Behaviour, Vikas






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BJEMC 404: International Communication (Total Hours: 30)Goal

Locate information on media systems in other countries, and evaluate the media systems based on various criteria.

Demonstrate an understanding of the history of international communications, and the issues and controversies that have appeared.

Demonstrate an understanding of the international agencies responsible for the regulation of media, including content and technologies.

Objectives By the end of the course, the student will be able To examine the changes in the world’s media systems as it relates

to content and technologies. To explore controversies surrounding access to information as well as the regulation

of information. To critically analyse international news gathering and reporting, in addition to

entertainment and strategic communication

Course contentUnit 1 International communication - concept, definition, political, economic and cultural dimensions; communication and information as a tool of equality and exploitation, international news flow, imbalance, media growth, disparities: international, national and regional.

Unit 2Communication as a human right, UNO’s Universal Declaration of Human Rights,international news agencies and syndicates, their organisational structures and functions,critic of western news values, international media institutions and professional organisations.

Unit 3Impact of news communication technology in news flow, satellite communication, historicalbackground, status, progress, effects, information superhighways, internationaltelecommunication and regulatory organisation.

Unit 4Democratisation of information flow and media systems, professional standards,telecommunication tariffs, information prompted cultural imperialism, criticism, violenceagainst media persons, effects of globalisation on media systems and their functions.




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BJEMC405A: Cyber Media

(Total Hours: 90)Goal Enable students to have a knowledge of internet technologies, e-newspapers and multimedia technology in communication along with the emergence of net communication as a mass media.

Objectives By the end of this course, a student will be able To explain the uses of cyber media for journalistic purpose. To understand the applications of the uses of online tools for communication.

Course contentUnit 1 Online CommunicationMeaning and definition, Characteristics of Online Communication, ICTR

Unit 2 Internet & WebCharacteristics of Internet, Brief Idea about ISP and browsers, Websites & its types, Email: Need & Importance, Web tools: Blogs, Social Media & Search Engine

Unit 3 E-NewspaperBrief History of the E-newspaper in English & Hindi, Reasons for the growing popularity of e-newspaper, Present & Future of E-newspaper, Limitations of online newspapers

Unit 4 Web JournalismTraditional vs Web Journalism, Elements of a Web newspapers, Reporting Writing, Editing for Web Journalism, Web Journalism & Law: Information & Technology Act 2000 & Copy Right Act.

Unit-V: DTP & MultimediaIntroduction to DTP: Multimedia: Characteristics and functions: DTP Software - Quark Express, Corel Draw, Photoshop

Practical Make a list of different types of websites Analyse the content of a news portal Learn to use search engines Create an email and understand its features Write in Blogs Open an account in social media website and understand their uses. Write comments in website.

Suggested reading Ronal Dewolk Introduction to Online Journalism Allyn & Bacon, ISBN 0205286895 John Vernon Pavlik New Media Technology Allyn & Bacon ISBN 020527093X Michael M. Mirabito, New Communication Technologies: Application,

Barbara. Mogrenstorn, Policy & Impact Focal Press, 4th edition ISBN 0240804295 Suresh Kumar Internet Patrakarita, Takshila Publication, Delhi R. Singhal, Computer Application for Journalism, Ess Publishers

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BJEMC405B: New Media (Total hours: 90)

Goal Overview of new media and the way new media technologies are affecting society.

Objectives By the end of this course, a student will be able To describe and explain the implication of new concepts, products and services

within the area of Internet and new media. To understand and account for the impact of social, political, economical and cultural

phenomena for Internet and new media development To describe, analyse and discuss the current development of Internet and new media

and its consequences for the new media industry today. To describe, analyse and discuss the current development of Internet and new media

and its consequences for individuals and groups of people. To find, evaluate and process information from both written and oral sources in the

area of study. To show ability to identify and understand a market with competing interests

Course contentUnit 1 Spread of Internet What is internet? Salient features and advantage over traditional media; History and spread of internet in India, reach and problem of access; Internet and Knowledge Society; Convergence and Multi-media: Print, radio, TV, internet and mobile

Unit 2 Online journalismEarlier websites of newspapers, E-books and E-publishing Basic knowledge of HTML and use of a content management system; Hyper-textuality, Multi-mediality and interactivity Use of various online tools to manage text, links, photos, maps, audio, videoStatus of online journalism today

Unit 3 Digital storytelling Learn to report, write and produce in a manner that is appropriate for online media Feature writing for online media: Story idea, development and news updates Podcast and Webcast

Unit 4 Open source journalism Responding to the audience, Annotative reporting Citizen Journalists Problem of verification, accuracy and fairnessUse of blogs, tweets for story generation and development Protecting copyright Suggested reading Nath, Shyam. Assessing the State of Web Journalism. Authors Press, New Delhi, 2002 Chakravarthy, Jagdish. Net, Media and the Mass Communication. Authors press, New

Delhi, 2004 Bhargava, Gopal. Mass Media and Information Revolution. Isha Books, New Delhi,

2004 Menon, Narayana. The Communication Revolution. National Book Trust. Pavlik J.V. Media in the Digital Age. Columbia University Press.Teaching Learning Methodology

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67

BJEMC 406: Photography

(Total Hours: 90)

Goal Get a clear picture of various forms of online writing and take part in various events as photojournalists

Objectives By the end of the course the student will be able To learn the use of camera and its applications To master the various photography techniques To take photography as a profession

Course contentUnit 1 Introduction to PhotographyNature and Scope of Photography, Evolution of Photography, Photography as an Art Form, Elements of Camera, Types of Camera, Digital Photography, Types of Lenses, Filters, Lighting Devices, Photo Processing and Editing Software.

Unit 2 Techniques of Photography Composition and Camera Control Devices, ISO, Aperture and Shutter Speed, Attributes of a Good Picture, Black and White and Colour Photography.

Unit 3 Branches of Photography Life, Landscape, Wildlife, Sports, Environment, Portraiture, Travel, Press Photography, Wedding and Candid Photography.

Unit 4 Photo JournalismDefinition, Nature and Scope of Photo Journalism, Evolution of Press Photography, Source of News Photographs, News/Photo Agencies, Caption Writing, Legal and Ethical Aspects of Photography.

Unit 5 Digital Photography, Digital Cameras, DSLR

Unit 6 PracticalAssignments in landscape and portrait photography

Suggested reading Frank P (1993), Photojournalism: The Visual Approach, Prentice Hall Kenneth Kobre (2016), Photojournalism: The professional’s Approach, Taylor and

Francis Group. Lifton C Edom (2003), Photojournalism Principles & Practice, WMC Blown

Company, New Delhi. National Press Photographers Association (1980), Best of photojournalism, University

of Missouri Press, Paul Lester (2016), Photojournalism: An Ethical Approach, Routledge Library

Edition.

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SEMESTER V

BJEMC501: Introduction to Public Relations(Total Hours: 60)

Goal Demonstrate an understanding of the purpose of public relations and its strategic process. Objectives By the end of this course, a student will be able

To define PR and its function To apply tools and techniques for handling public. To define and explain event management and its functions To explain the revenue generating process for an event

Course ContentUnit 1 Introduction to Public RelationsPublic Relations: Meaning, Definition & Concept, Objective of Public Relations, Need, nature and scope of Public Relations, History and growth of PR in India, How PR is different from advertising, publicity and propaganda

Unit 2 Tools & TechniquesTools and techniques of Public Relations, Press Release: Importance and need, Media relations - press conference and press tours

Unit 3 Internal and External PR toolsHouse journal, Annual report, Corporate film, Speech writing, minutes and official memo.

Unit 4 Role & Organisational setupOrganisational Set-up of PR agency and department, Effect of Public Relations, Role of PR in government organization, Role of PR in public sector, Role of PR in private Sector

Suggested reading Black Sam & Melvin L. Sharpe Practical Public Relations, Universal Book Stall, New

Delhi JR Henry and A. Rene Marketing Public Relations, Surjeet Publications, New Delhi Jefkins Frank Public Relations Techniques, Butterworth Heinmann Ltd., Oxford Cutlip S.M and Center A.H. Effective Public Relations, Prentice Hall Kaul J.M. Public Relation in India, Noya Prakash, Calcutta Pvt. Ltd.





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BJEMC502: Introduction to Advertising(Total Hours: 60)

Goal Learn the functions, strategies and techniques of advertisement as well as social and economic effects of advertising.

Objectives By the end of this course, a student will be able To define and explain advertising, its role and functions. To identify various types of advertising. To explain the elements of advertising

Course ContentUnit 1 Introduction to AdvertisingDefinition, Meaning &Concept, Importance and Role of Advertising, Need, nature and scope of Advertising, Role and functions of Advertising, History& growth of Advertising in India

Unit 2 Advertising as a social processAdvertising consumer welfare, Advertising standard of living, Advertising & cultural values

Unit 3 Classification & AspectsClassification of Advertising on the basis of

Target Audience Geographical Area Medium Purpose

Unit 4 Classification & AspectsElements of Print advertising - Copy, slogan, identification mark, colour, layout Characteristics, Advantages & Disadvantages of:

Broadcast media – Television, Radio, Print Media – Newspaper, Magazines Outdoor Media

Exercises/Assignments Students should undertake the following assignments as part of their practical training in advertising

Analyse & print Advertisements Critically evaluate & print ads of competing brands Design display advertisement, classified & display classified (one each) Writing radio spots and jingles

Suggested reading Sandage C H, Fryburger Vernon Advertising Theory and Practice: A.I.T.B.S.

& Rotzoll Kim Publishers & Distributors, Delhi Mohan Mahender Advertising Management: Concepts & Cases; Tata McGraw Hill

Publishers Ogilvy David Ogilvy on Advertising; Prion Books Ltd. Lewis Herschell Gordion the Complete Advertising and Marketing Handbook: East

West Books (Madras) Pvt. Ltd., Chennai White Roderick Advertising: What it is and How to do it: McGraw-Hill Book

Company, London


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Instructional methods and teaching methodology will be diverse and have a combination of lectures, active problem solving, demonstrations, group discussions and field visits. The exhaustive list of methodologies is listed in point no.7. The instructor would provide a scheme of work that details specific teaching and learning strategies for each unit of the course.Examination Scheme/Assessment (Written)The Examination Scheme/Assessment is shown in point no. 8




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BJEMC503: Event Marketing & PR

(Total Hours: 60)

Goal Handle Public Relations, Marketing and Advertising tasks relating to Events efficiently.

Objective By the end of this course the student will be able To have a better understanding of event marketing, Advertising Publicity and

Public relations

Course ContentUnit 1Basic concepts of marketing, various orientation that guide marketing and its key concepts, modern marketing – customer relationship management.

Unit 2Market, Marketing & Marketing Environment, Introduction – Meaning, Importance, Modern marketing concept, Nature of Marketing, Social marketing, marketing process, functions, integrated marketing, marketing mix, relevance of marketing in a developing economy. Marketing Environment – Meaning, Definition, threats & Opportunities, Organisational Environment, Social-Cultural Environment. Sponsorship

Unit 3Market Segmentation: Meaning and Definition, Ways to segment: No Segmentation, Complete Segmentation, Segmentation according to income, age, literacy. Characteristics of effective segmentation, Strategies towards market segmentation. event development and event Life Cycle – Meaning, Process, Product concept, Advertising and Sales Promotion: Meaning, Publicity, Propaganda, Sales promotion, and personal selling, Advertising effectiveness, Sales Promotion, Methods of Sales Promotion.

Unit 4Image, Branding, Advertising Publicity and Public relations

Suggested reading Tulsian P C – Business Organisation & Management Prasad L.M.- Principle of management Successful Event Management by Anton Shone & Bryn Parry Udai Pareek, Understanding Organisational /Behaviour, Oxford Luthans, Fred: Organizational Behaviour


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BJEMC 504: Television Production(Total Hours: 60)

Goal Facilitate students to learn the different aspects of television production

Objective By the end of this course, a student will be able To understand the technological aspects of television production To know the intension of different modes of broadcasting To study the basics of television as an effective medium to reach the people To understand the difference between variety of editing techniques

Course ContentUnit 1 Production TechniquesFundamentals of TV Production Techniques, TV Telecasting Types; Terrestrial and Satellite, Community Antenna TV, Pay and Subscription TV, Cable TV, DTH Services.

Unit 2 Components of CameraLens, Viewfinder, CCD/CMOS, Storage, Basic Shots and Its Composition, Sound and Lighting, Types of Editing; Linear and Non – Linear, Video Editing Software and Basic Editing Techniques.

Unit 3 Stages of TV ProgramsPre-production, Rehearsal, Production and Post-Production, Genres of TV Programmes; News - ENG, DSNG and OB: Documentaries, Talk Shows, Quiz, Current Affairs, Sports and Reality Shows, Panel Discussion, Phone-In Programmes, Special Audience Programmes; Women, Children and Youth.

Unit 4 Content for TelevisionConcept and Execution; Fictional and Non-Fictional Programs, Types of TV Channels and their Priorities. Educational TV Programmes (E-TV) in India, Consortia for Educational Television; Gyan Darshan and Gyan Vani, Commercialization of TV, Market Forces; Audience Research, TRP and Advertisement.

Suggested reading An Indian Personality for Television (1907), Publication Division. Ministry. Dr. Janardan Jha (2005), Tevision News Manipal Universal Learning Pvt Ltd,

Manipal Keval J Kumar (2010), Mass Communication in India, Jaico Publishing House,

Mumbai Uma Joshi (1999), Text Book of Mass Communication and Media, Anmol

Publication. Vidhya Bhavan (2011), Careers in Mass Media, Students Aid Publication, New Delhi.


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BJEMC505A: Development & Communication(Total Hours: 60)

Goal Develop an understanding of the process of Development and the role played by media and communication in the same.

Objectives By the end of this course, a student will be able To understand the concept of development. To explain the indicators of development. To understand development issues, particularly in Indian perspective

Course contentUnit 1 Concept of DevelopmentDefinition, meaning and process of development, Ingredients (5Ms) of development and money generation, MNCs and foreign aidCharacteristics of developing countries: High dependence on primary sector, Unemployment, population, Low productivity, Low level of living

Unit 2 Indicators of DevelopmentEconomic and social indicators of development: GDP/GNP, Human Development Index. Physical Quality of Life IndexOther indicators: Communication as an indicator, Democracy as an indicator, Human Rights as an indicator

Unit 3 Development IssuesPoverty Alleviation, Women and child development, Health and Family Welfare, Tribal rights on forest

Unit 4 Media & Development Use of traditional media for development, Role of print media in development, Contribution of radio & TV to development

Suggested reading Tiwari, IP., Communication Technology and Development, Publication Division,

Govt. of India, New Delhi, 2001 Thirwall A.P. Growth and Development –With Special Reference to Development

Economics, ELBS/Macmillan, New York, 2006 Singhal, Arvind., Rogers India’s Information Revolution, Sage, New Delhi, 1989 Melkote, Srinivas R., Communication for Development in the Third World. Theory

and Practice, Sage, New Delhi, 2001 Ostman, Ronals E., Communication and Indian Agriculture, Sage, New Delhi, 1989



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BJEMC505B: Environmental Communication(Total Hours: 60)

Goal Acquire knowledge of various issues of our environment at the global level

Objectives By the end of the course, the student will be able To help students keep abreast with environmental issues and concerns. To prepare students to effectively communicate on environmental issues.

Course contentUnit 1 Basic perspective Definition, nature and importance of environment parameters of Environment; Environmental hazards, Pollution- natural and Man-made.

Unit 2 Contemporary issuesLocal, National, International Environmental issues. Environmental protection programmes and strategies.

Unit 3 Media & empowermentRole of media in protecting the Environment and Ecology; Communication strategies for on-going campaigns – A detailed study of specialized environment ecology, Media organization and units.

Unit 4 Mevelopment v/s environment debateInternational agreement; Earth summits; Protection of environment; Natural resources, Flora- fauna, rivers and eco-system; Laws protecting environment; Problems in safeguarding the system.

Unit 5 Writing and reporting environmental issuesEnvironmental reporting, Types of stories-investigative, in-depth and interpretative; writing for different media. Case studies of major environmental movements and media response in India. Suggested reading

Edward Gold Smith, Nicholas Hildyard (Ed). 1988. The Earth Report, London Oxford University Press

Susan D. Lanier- Graham, the Ecology of War, (Eds) 1993. New York Walker Publishing Company.

Kiran B Chhokar, Mamata Pandya and Meena Raghunathan (Eds).1999. Understanding Environment, New Delhi Safe Publication,

Kanchan Chopra & S C Gulati, (Eds) 2000. Migration, Common Property Resources and Environmental Degradation, 2001. New Delhi. Sage Publication.

Katar Singh and Vishwa Ballabh, (Eds) 2001. Cooperative Management of Natural Resources, New Dehli Safe Publication.

Teaching Learning MethodologyInstructional methods and teaching methodology will be diverse and have a combination of lectures, active problem solving, demonstrations, group discussions and field visits.

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The exhaustive list of methodologies is listed in point no.7. The instructor would provide a scheme of work that details specific teaching and learning strategies for each unit of the course.





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BJEMC506: Internship Project Evaluation & Viva(Total Hours: 60)

Goal Develop the knowledge of the student in the management of project report writing and to apply theoretical knowledge in real work situation

Objectives By the end of this course, a student will be able To present a written report that defines the basic concepts classification,

characteristics, processes, of the organisation in which the training was undertaken. To explain the detail tools technology and systems, structures, environmental aspects

of the organisation where the internship was undertaken. To apply theoretical practice been taught in the previous semesters. thereby closing

the gap between academic work and the actual practice To define the role of professionals in specific industries and companies they are

interested in, project their self-potentials, abilities and shortcoming.

Course contentThe report should be consisting of

Introduction Profile and background of the organisation Terms of reference Mission, Goals and purpose Duties, roles and responsibilities, and schedules, learning from the organisation Application of the theory to the real-life situation Lessons learnt, challenges Conclusion, recommendation Appendix

Students will be provided 270 hours during the close of the IV semester to undertake an internship in journalism, mass communication and mass media and submit a project report based on their learning in contest to the subject thought during the previous four semesters. The project title will be chosen in consultations with the faculty who will provide a prescribed format. The project will be submitted in the V semester. The evaluation of the project work will be done by a board consisting of the HOD concerned faculty and a nominated expert if required.

Teaching Learning MethodologyInternships integrate accredited academic coursework with periods of supervised, relevant experiences in the workplace. Internships not only provide students with an opportunity to practice and apply knowledge in a field of study but also provide a learning scaffold for real-world workplace issues such as morality and ethics, spirituality, diversity, values-based leadership, managing conflict, change management and leadership. The teaching occurs as supervised learning in the real world environment.

Examination Scheme/AssessmentSl. No.

Details Hours

1. Working on an Internship 2702. Report, Presentation, Viva 90

Total 360

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Marks for Internship

Sl. No. Details Marks1. Working on a project / Industry feedback 502. Report, Presentation, Viva 50

Total 100

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SEMESTER VI

BJEMC601: Media Laws & Ethics(Total hours: 60)

Goal Understand the ethical foundations of the profession and its values.

Objectives By the end of this course, a student will be able To understand basic laws relating to media To give an overview of recent amendments in media laws To develop students as responsible media person

Course contentUnit 1 Press Freedom and Law Salient features of the Indian Constitution – fundamental rights and duties – Article 19-1 (a) and (2) - freedom of the press. Constitution and freedom of speech and expression, Official secrets act 1923, Right to privacy

Unit 2 Media LawsLaws relating to media – Press and Registration of Books Act – Working Journalists Act – Civil and Criminal Law of Defamation– contempt of court – contempt of legislature, Indian penal Code 1860 (Section -124A,153AB, 292,293), Criminal procedure Code 1973 (Section-93,95,96, 108, 144, 196,327), Right to information Act –Copyrights Act – Intellectual Property Rights. Cyber law – Prasar Bharti Act 1990, Cable TV network regulation Act 1995, Information technology Act 2000, film censorship.

Unit 3 Media Councils and CommitteesMajor recommendations of the first and second press commissions, Press Council of India Act, a critical study of functions and performance of the Press Council of India, Working Journalist Act, Autonomy of public broadcasting

Unit 4 Media Codes and Ethics Ethics: Meaning & definition, Advertising Council of India, Parliamentary privileges: article 105, 193 and 361A of constitution, Guidelines for parliamentary coverage, AIR code for election coverage, Doordarshan commercial codeEthics: Media’s ethical problems- Sting operation, right to privacy, sensationalism and yellow journalism, paid news, Media self-regulation: BCCC, Ombudsman.

Suggested reading Universal Publishers Criminal Law Manual (relevant Sections of IPC) Universal Publishers Law Dictionary [Constitution of India (Article 19 (1) and

19 (2) 105, 194)] Vidisha Barua Press and Media Law Manual, Universal Law Publishing Co. Pvt. Ltd.

New Delhi P.K. Ravindranath Press Laws and Ethics of Journalism, Author Press, New Delhi Basu, Durga Das. (2010). Law of the press. New Delhi: Prentice Hall of India. Myneni, S.R. (2015). Media law. Hyderabad: Asia Law House. Pathak, Juhi P. (2014). Introduction to mass media laws and ethics. Delhi: Shipra

Publication. Neelamalar, M. (2009). Media law and ethics. Delhi: PHI Learning Private Limited. Prasad, Kiran. (2011). Media law in India. Delhi: Kluwer Law International.

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Divan, Madhavi Goradia. (2018). Facets of Medial Law. New Delhi: Eastern Book Company.






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BJEMC 602: Media Management

(Total Hours: 60)

Goal Acquire knowledge on business social media, marketing tactics, to set social media goals, and most importantly ways to achieve them.

Objectives By the end of this course, a student will be able To describe the principles, need and functions of management To describe the structure and functions of print media organization To explain the economics of media organisation.

Course contentUnit 1 ManagementManagement Functions, structure and characteristics of media organizations – newspapers, magazines, radio, television production

Unit 2 Media ManagementDefinition &Concept, Principles & Significance of Media Management, Media as an industry & profession, Management problems of small, medium and large newspapers: Committees to study the problems of the various media in India- Chanda Committee, B.G. Varghese Working Group, P. Ramaiah Committee.

Unit 3 Management of Print Media OrganizationOrganizational Patterns of a Print Media, Types of newspaper ownership pattern in India, Functions of the Editorial, Advertising, Circulation & Printing departments of a newspaper., Newspaper economics: Circulation & Advertising as source of revenue, Factors influencing management decisions, types of media ownership-merits and demerits. Economics of newspaper: Marketing, advertising, circulation, distribution

Unit 4 Various Types of Media OrganisationPublication Division, Photo Division, PIB, Film Division & CBFC. Administrative Concerns of Government owned electronic media-private, Channels. Market driven media-social commitment vs profit making. FM Radio policy. News agency: PTI & UNI, News agencies—structure and functions. Human Resource, Management in media houses. Professional organizations- Indian Newspaper Society, Editors’ Guild of India, Indian Broadcasting Federation, News Broadcasters Association, Doordarshan & All India Radio

Suggested reading

Chaturvedi, B.K. (2009). Media Management. New Delhi: Global Vision Publishing. Cunninghan, Stuart; Flew, Terry & Swift, Adam. (2015). Media economics. New

York. Palgrave Macmillan. Deuze, Mark. (2011). Managing media work. New Delhi: Sage. Diehl, Sandra & Kamasin, Matthias. (2013). (Eds). Media and convergence

management. London: Springer. Kohli-Khandelkar Vanitha. (2013). The Indian media business. New Delhi: Sage. Padmaja, R. (2008). Marketing of newspapers. New Delhi: Kanishka Publishers.

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BJEMC603: Communication Research (Total Hours: 60)

Goal Identify and define components of fundamental approaches to interpersonal, public, and organizational communication and enable them to achieve their purposes through interaction that takes place in various contexts.

Objectives By the end of this course the student will be able To define and explain the process of media research. To conduct media research by making use of any of the research methods. To write report after analysis and interpretation of data.

Course Content Unit 1 Communication research Meaning & Concept, Communication research: Role and function, Scope and importance of communication research, Method of Communication and media research

Unit 2 Research Process & Design Research Process – the steps involved, Research Design – Meaning and different types, Sampling – Selecting a sample, types of sampling – Probability and Non- Probability, Hypothesis

Unit 3 Data CollectionPrimary and Secondary data, Observation method, Interview method, Collection of data through questionnaire, Collection of data through schedule

Unit 4 Data Analysis and Report WritingWriting research report: parts of a report, steps involved, Processing of data –classification & tabulation, Analysis and interpretation of data, Role of computer in communication research

PracticalUsing any of the research technique students will conduct communication/ media surveyculminating into hard copies of the report.1. Design a research2. Design a questionnaire3. Conduct survey4. Write report

Suggested reading C.R. Kothari Research Methodology: Methods and Techniques, Wishwa Parkashan,

New Delhi S.R. Sharma & Anil Chaturvedi Research in Mass Media, Radha Publications, New

Delhi G.R. Basotia & K.K. Sharma Research Methodology, Mangal Deep Publications Sadhu Singh Research Methodology in Social Science, Himalaya Publishing House,

Mumbai Dr. S. Munjal Research Methodology, Raj Publishing House, Jaipur

Teaching Learning MethodologyInstructional methods and teaching methodology will be diverse and have a combination of lectures, active problem solving, demonstrations, group discussions and field visits.

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BJEMC604: Event Catering Management(Total Hours 60)

Goal Understand the essentials of Event Management and enable the students to take up project work in the above areas.

Objectives By the end of this course the student will be able To understand event catering management and manage food and beverage operations

Course contentUnit 1 Introduction to Catering ManagementTools of Catering Management for the following organizational Top ManagementMiddle management / Line ManagementOperational Staff

Unit 2 Management of Resources available to the Catering ManagerMenu: Planning, Designing, Analysis / Merchandising Kitchen: Planning, Area Selection / Space requirement, Policy formulation, Setting of equipment, MaintenanceFood & Beverage Service Area: Planning layout & DesigningEstablishing staffing levels: H.R.D in Catering Industry.

Unit 3 Managing food and beverage operationsQuality management in food and beverage operationsOperating research: - Forecasting menu analysis, profitability, productivity improvement.Marketing and merchandising techniquesAdvertising and promotionAdvanced menu planning for food festivals, major events, different types of diets, cateringsystem.Special guest catering.Head of state, hi-prolific individuals, managing large scale events, Food and beverage purchasing and receiving, Functions, ordering, requisitions, receiving, Managing restaurants.Managing bars, managing kitchens, Managing stores.

Suggested reading Donald Treadwel 2004. Public Relations Writing, New Delhi, Sage Publications Pylee MV 2004. Industrial Relations and Personnel Management, New Delhi, Vikas

publishers Singh JK 2004. Media and Public Relations, New Delhi, APH Publishers. Stephen P Banks 2004. Multi-Cultural Public Relations, New Delhi, Suraj

Publications. Venkataratnam (Edt). 2003. Industrial Relations, New Delhi Oxford University Press.


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BJEMC605: Film Appreciation(Total Hours 30)

Goal Access films that they have not necessarily come across before, and to develop critical thinking skills to be able to analyse different types of movies.

Objectives By the end of this course the student will be able To recognize types of films, their impact on society, and their roles in our lives To recall the concepts behind storytelling, Mise en Scène, and cinematography To identify ways sound contributes to movies To list the roles of directors and critics in the film industry To identify types of movie genres and various editing styles

Course contentUnit 1 Film and Its Impact on SocietyMovies and Their Roles in Our LivesFilm: Looking for Meaning, Evaluating Films, Books vs. Movies, Elements of a Film, From Theatres to Netflix to iPhones, Home Video Revolution, The Current Film Landscape, Film: Beyond Entertainment, Social Media, Movies and Escapism, Censorship and Hollywood, Television and Censorship, Pushing the Envelope: Case Studies

Unit 2 StorytellingFilms Start with Stories, Narrative Elements in Film, Story Time vs. Plot Time, Conflict and Character, Literacy Elements in Film, Themes and Symbolism, Metaphor and Allegory, Irony, How Storytelling Makes the Audience Care About Movies

Unit 3 Movie GenresWhat are Movie Genres? Westerns and Gangster Films, Mysteries and Film Noir, Horror, Fantasy and Science Fiction, Romantic Comedy, Musicals and Documentaries, Formula Films

Unit 4 Criticism and AnalysisWhat is a Critic? Popular and Analytical Criticism, Levels of Meaning, Explicit and Implicit Content, Approaches to Analysis and Interpretation, Criticism: Weighing the Balance

Internal assessment (25 marks)Watching films of different genres and reviewing them. Interactions with film producers, directors, actors. Visit to film production locations.

Suggested reading Understanding Movies: Louis Giannetti Film Studies: An Introduction: Ed Sikov Understanding the Film: An Introduction to Film Appreciation: Jan Bone and Ron

Johnson


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