Final assignment v07
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Transcript of Final assignment v07
Innovation ManagementFinal Assignment
Gladys, Samir, Fatih, Gulcin, Yifu , Kivanc
I bet that our final assignment will be the winner.
Who has 5
Euro?
And this is a real and fair bet…
Who bet on their innovation ideas will be the winner tonight?
But
Why?
No ODDS
Underground organizations…Hurt Sports…
Betting Company
Legal feasibilityConflict of interest issue between “Commercial” and “Integrity” (Gambling and Sport betting industry vs. International and national sporting bodies)
No issues with obtaining an operation license in EU: Some EU member states have monopolistic public or private operators with exclusive right (e.g. ToTo in the Netherlands). Others have established licensing systems for more than one operator.
Orthodoxies of betting
You can only bet against betting companies.
You can only bet on certain sport events which are selected by betting companies.
Betting companies define the odds.
Some winners and some losers, but betting companies always win!
No license fee required for betting on events.
How to?Managed Process: Betting is embedded into cable TV offering
Strategic Alignment: Awareness of viewers, partnerships with cable TV providers and content creators.
Industry foresight:
Source: http://csimarket.com/Industry/industry_growth_rates.php?&ind=902
Digital TV Provider Network
• White team wins
• 5 Euro• +3120778361
0• White team
wins• 5 Euro• +31207783620• Accept? Or
reject?
Accept
1-)How
to
Play
0207783610
0207783620
Digital TV Provider Network2-)B
usines
s M
odel
Invoice80 euro
Invoice80 euro
4,70 Euro
5,00 Euro
75,30 euro
85,00 euro
0,30 Euro
Why is this an innovative project?
Game changer in terms of process and service by cutting middle man out
Embed in an economic system and an industry. Easier and cheaper to create a platform or an ecosystem and have trials as pretotypes
Creates significant value by presenting more effective product, process and service
Right technology for existing desiresBet anytime you want; Self confidence , fun and convenience
Bet for whoever or whatever you want; Freedom of choice and freewill
Win or Lose, no 3rd option; Higher emotional satisfaction
Bet at any cost you like: No middle man, odds or suprises involved
Dimensions touched
Finance -> Networking: Each household with cable TV
Process -> Enabling process by cutting middle man
Offering -> Product performance: Any TV show which has potential to bet
-> Product system: Through cable TV, online, live
-> Service: Online, live, very low cost
Delivery -> Channel: Infrastucture that cable TV providers have
-> Customer experience: Unique, entertaining, effortless
This innovative project touches 7 dimensions out of 10.
Global sports betting vs. other gambling gross win in €bns
(2004-2012)
Cognitive emotional side: Betting on sporting events is appealing to consumers, hence a product in demand
BenefitsIncrease of client base
Enhanced competitive advantage
Good Timing : 90 days left for the World Cup 2014
A digital network provider social platform that people enjoy by fair and fun betting
Via service provider you can earn/spend point like airlines.
Subscribers will use the feature by checking monthly invoice.
You can share your bet results and monthly bet balance on Facebook, twitter.
“I want people to understand, gambling is not a bad thing if you do it within the framework of what it's meant to be, which is fun and entertaining.”
Michael Jordan
“A dollar won is twice as sweet as a dollar earned. ”
Paul Newman