WEBSITE REDESIGNKOBOSeattle.comHe ZhaoStefhanie Winny

PROJECT STATEMENTClient: KOBO

Website: KOBOseattle.com

Background: KOBO which translates from Japanese as “artist’s workspace,” is an artisan gallery featuring Japanese and Northwest fine crafts. KOBO specializes in both traditional and contemporary works, offering a selection of objects and functional forms in clay, fiber, metal, wood, bamboo, textile, and paper. KOBO also exhibits the work of small studio artisans from the U.S. and abroad who share a similar affinity with Japanese folk arts and contemporary design. KOBO Capitol Hill first opened its doors in 1995 featuring the work of small studio artisans of Japan and the functional work of Northwest artists. Exhibits are scheduled 6 times each year showing carefully selected examples of fine craftsmanship and design. There is a desire for a quality of life that is defined not by the accumulation of things but rather a paring down to the essentials. In a world of limited natural resources we hope to provide a hint of inspiration, respite and a reminder of the human hands that go into making the things we surround ourselves with. KOBO at Higo is our second shop and gallery space, located in Seattle’s historic Japantown, in the International District. KOBO occupies the former home of Higo Variety Store, which was run by the Murakami family continuously for 75 years. Binko Chiong-Bisbee and John Bisbee, an architect who has worked in Tokyo, New York and Seattle finally realized a dream to expand KOBO into a larger space. Exhibits featuring art, craft and design are scheduled 6 times a year. KOBO at Higo also showcases furniture, textiles, works on paper and photography. An event space is used for performances, special events and larger exhibitions. KOBO at Higo maintains much of the flavor of the old variety store by utilizing its vintage fixtures, including 1930s glass cases recently unearthed from the Higo storeroom. Uncovered treasures include classic tin toys, an electric train set and antique Japanese paintings, all of which will be on display in the refurbished space. A museum wall display is also being planned to tell the history of Higo in Japantown.

Target Audience: The target audience is people who interested about art, Japanese culture and history.

Goals: Over view of this website. It is clean and peace. The logo, color, tone and picture pretty match each other. However, for the E commerce part, This online shop does not have good organization. It is the biggest problem. Therefore our goals of the site is to organized shopping process to help our audience to use easily.

Obstacles: There are so many things to be put inside the website. Many things are being offered in this website.

Key Benefit: Audience will experience the easier way on how to use the website and get what they want.

Support statement/Reason why: If this site is is more attractive and easy to use, I feel that people will love to shop to this website. Because it is more convenient than go to the store itself.

Tone: Traditional Japanese colors, such as dark brown, dark green, dark red. Colors that related with Japanese culture.

MOOD BOARD

KOBOKOBOseattle.com

Helvetica (T1) Black CondensedHalvetica (TT) RegularCalibri

---RGB: 71 33 30

---RGB: 255 244 187

---RGB: 0 0 0

Candara

COMPETITIVE ANALYSIS

WHEATON ART AND CULTURAL CENTER AKIKO’S POTTERY

WHEATON ART AND CULTURAL CENTER

AKIKO’S POTTERY

TONE

TYPE

NAVIGATION

TOO MUCH ORTOO LITTLE?

Serif Serif

Left-center center

Too much details Too little details

OLD SITE

KOBOSeattle.com

SKETCHES

PROCESS / WIREFRAME

logo header960x100px

1 2 3 4 5 6 7 8 9 10 11 12

header960x100px

logo

home shop artists about contactlog in / register

150x150px

header960x100px

logo

home shop artists about contactlog in / register

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

shop / new arrival

118.5x118.5px

header960x100px

logo

home shop artists about contactlog in / register

Discription:

jfbekuqgfhufhwekufhkwuefhkuewhfkuwehfukewhfukhgw-fvsdukfgvdsjfgsdkfghksdjhfjksdhfjsdhfjkshfjshfjshdfjshfjkhs-fuwehfoewhfuwehfuowbfbiuwfiuwifbwfbewfieoqdfhuiwe-fgouqgfouedfgiuegdfiouqwfguifgquidgiuqgdqwiyfgiywdg-fqwydfyqfwqiodfiqwdfqwydfqyfdyfsyjdfajdfajdfasj

Price:$ 18

shop / new arrival / mug

add to cart go to cartQty:

375x301.5px

43x35px

header960x100px

logo

home shop artists about contact

Description

sdfkajhfkajshfkajfhkjsfhksjfhkdhfkkshkshfksfhskdjfhks

sdfkajhfkajshfkajfhkjsfhksjfhkdhfkkshkshfksfhskdjfhks

Quantity Unit Price Item Total Remove

$25.00 $25.00

$25.00 $25.00

Update

Sub-Total:Tax:

Shipping Method:

Fedex overnight $22.80 Fedex 2days $14.82 Fedex ground $07.94

Total:

Checkout

log in / register

135px

857px

Registration

Email Address:

Username:

First Name:

Last Name:

Password:

Confirm Password:

OK

Log In

Username:

Password:

OKskdfhsufyiwuey

header960x100px

logo

home shop artists about contactlog in / register

209px

363px

104px

363px

OK

header960x100px

logo

home shop artists about contact

Billing

First name:

Last name:

Address line:

City:

State:

Zip code:

Country:

Phone:

First name:

Last name:

Address line:

City:

State:

Zip code:

Country:

Phone:

Shipping same as billing’s

Welcome, someone

394px

608px

header960x100px

logo

home shop artists about contact

Use Credit Cards to Pay Connect to your Paypal to Pay

Credit Card Type:

Credit Card Number:

CVV Code:

Name on Card:

Expiration Date:

Billing Zip:

/

Email Address:

Paypal Password

Log inOK

Welcome, someone

344px

363px

header960x100px

logo

home shop artists about contactWelcome, someone

Confirmation:Thank you for shopping with us! Your items will be arrving soon, and do not forget that value our customers the best, so contact us anytime if you have any questions or complains about our products. kgfukashfilshfosuhguhgdbvhdbvhvlijdvlijslifjsdifjlidsfjioafibhfuksbghsbgvjkbhflfbhlahfdliahfdjklahfjkdhfjksdhfjkshfjkshfjshflshflksf.

You might also like :

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

Sunflower$ 18

118.5px

118.5px

LOGO-REDESIGN

OLD LOGO

NEW LOGO

KOBOart

STYLE GUIDE

---RGB: 71 33 30

---RGB: 255 244 187

---RGB: 0 0 0

Helvetica (TT) Bold (100pts & 28pts)

Helvetica (T1) Regular (3pts, 5pts, & 8pts)Lucida Handwriting Italic (24pts)

Colors :

Typography :

HI-FI