By: Michelle Hukill

VitaminWater – Hydration for Every Occasion

Big Idea - One Year Exclusive

Limited Edition VitaminWater

Big Idea - One Year Exclusive

Every month a new formula will be introduced to the market

(select locations/limited time only)

Big Idea - One Year Exclusive

Only 500 bottles released per participating location

Monthly Promotion Example Month - February

Tagline - Love without limits

Bottle Design - Pink label and content in celebration of Valentine’s Day

Bottle Cap -

Drink Name - Lucky ‘n Love

Sponsorship – American Breast Cancer Foundation 5% of proceeds go to ABCF

Monthly Promotion Example Month - March

Tagline - Learn to drink like the Irish

Bottle Design - Green label and content in celebration of St. Patrick’s Day

Bottle Cap -

Drink Name - Liquid Luck

Sponsorship - Fund for Wild Nature 5% of all proceeds go to FWN

Monthly Promotion Example

Month - September

Tagline - Strength for the hard-worker in you

Bottle Design - Red label and content in honor of Labor Day

Bottle Cap -

Drink Name - Hard Working H20

Sponsorship - American Red Cross 5% of all proceeds go to ARC

Partners

Partners (2)Partners

**Additional North American Networks

Radio Reach

Radio reaches 75% of consumers every day 95% of consumers every week

Ages 18-34 Men

Daily - 78.8% Weekly - 97.8%

Women Daily - 77.8% Weekly - 98.0%

Free Standing Insert

$1.69 Value - FREEDon’t miss out on this opportunity!

Creation for Hydration

What would you write here?

Tell us, and you’re writing could be featured here for the world to see.

Visit: vitaminwater.com for more details!

Creation for Hydration

Every month in 2013 a lucky participant will be randomly selected to feature their short story on one of the limited edition VitaminWater bottles

Photo Contest

Photo Contest

Winners will be featured on the VitaminWater Facebook

Creation for Hydration/Photo Contest

Submissions go to the VitaminWater website

Purpose – Creation for Hydration/Photo Contest

Inspiring writers and everyday people to be creative for big brands and social causes

Poll – Stimulating Consumers to Buy

Name each month’s featured formula!

Prizes

Strategy

Build awareness within target market

Strategy

Stimulate consumers to purchase limited edition VitaminWater

Target Market

Young men and women searching for a healthier alternative to high calorie soft drinks

Testing

Limited Edition Bottles

FSI

Writing Contest

Photo Contest

Poll

Estimated Growth 2013

15% Growth to Overall VitaminWater Sales

Estimated Cost 2013

186.6 Million – VitaminWater sales in 2011

Re-Tooling- $15,000 per formula ($180,000) Radio Ads- $1,000 per month ($12,000) Creative Development- $10,000 Prizes- $60,000 FSI - $50,000

$312,000 annual cost

$26,000 per month

Permission to Proceed?