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FA102a Research and Brand Development Bethany Dill Emotion-Analyzing Glasses Tuesday, January 15, 13
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Assignments 1, 2, 3, 4, 5a, 5b, and 5c finalized for my Intro to New Media Design class.
Transcript of Final
FA102a Research and Brand Development
Bethany DillEmotion-Analyzing Glasses
Tuesday, January 15, 13
Assignment One, Research
“How to Measure Emotions” http://www.kurzweilai.net/how-to-measure-emotions
Bethany DillEmotion-Analyzing Glasses
Tuesday, January 15, 13
Assignment One, Research
Bethany DillEmotion-Analyzing Glasses
“... Detects anatomical facial muscle movements... and can characterize collections of those
movements...”http://www.kurzweilai.net/how-to-measure-emotions
Tuesday, January 15, 13
Assignment One, Research
Bethany DillEmotion-Analyzing Glasses
“The glasses contain a tiny camera that... tracks 24 ‘feature
points’ on your conversation
partner’s face, and software analyzes
their micro-expressions”
http://www.kurzweilai.net/how-to-measure-emotions
Tuesday, January 15, 13
Assignment One, Research
Bethany DillEmotion-Analyzing Glasses
“The camera is connected to a wire snaking down to a smartphone that runs the emotion
analyzing software”http://www.kurzweilai.net/how-to-measure-emotions
Tuesday, January 15, 13
Assignment One, Description of Future Product or Service
Bethany DillEmotion-Analyzing Glasses
Emotion-Analyzing Glasses
Tuesday, January 15, 13
Assignment Two, Naming Process
Selected Words From Original Post:Emotions, Recognize, Conversation, Analyze, Understand
Generated Name Possibilities: Emotication - Combined “emotions” and “communication”EmotiReader - Combined “emotions” with “reader” which was associated with “analyze”
Selected Name: EmotiReader
Justification:Gives insight as to what the product does, without naming all of it’s many uses. The name would encourage the consumer to look at
the product more closely which would encourage purchase.
Bethany DillEmotion-Analyzing Glasses
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Two, Brand Character Diagram
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Three, Logotype Research, Word From Diagram
“Scientific”
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Three, Logotype Research
http://www.aps.org http://www.aaas.org http://www.aapt.org
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Three, Finished Logotype
eRTuesday, January 15, 13
Assignment Three, Extra Credit
Emotion-Analyzing Glasses Bethany Dill
eReR eR
eR
Tuesday, January 15, 13
Assignment Three, Extra Credit
Emotion-Analyzing Glasses Bethany Dill
eR
eRTuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Research
Nikon Camerashttp://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts
Bose Sound Systemshttp://www.facebook.com/Bose
Oakley Sports Gearhttp://www.facebook.com/Oakley?fref=ts
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding, Creating a Community
In order to create a Social Media Community, I texted and Facebook messaged people I knew and
told them about the product (the EmotiReader), that I was designing. I also posted the link to the page and created a status about the page on my
personal Facebook page. Some of the people that I contacted about my product also made statuses about the EmotiReader page on their personal
Facebook pages to promote the product.
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Facebook Pages
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Facebook Pages
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Facebook Pages
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Facebook Pages
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Five, Webpage Layout Research for Wireframes
http://www.hofstra.edu/admission/
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Five, Webpage Layout Research for Wireframes
http://ddiny.org
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Five, Wireframe
Logotype
Short Description
About Contact UsResearchShop )$4·VNews
Image
Large Image with Tagline Text
Social Media Icons
Social Media Icons
Social Media Icons
Social Media Icons
Social Media Icons
Social Media Icons
Tuesday, January 15, 13
Assignment Five, Tagline Research
Bethany DillEmotion-Analyzing Glasses
“Save Money, Live Better”://www.walmart.com http
“Make Believe”http://www.sony.com/index.php
“Think Small”http://www.vw.com/en.html?sem=google
“Impossible is Nothing”http://www.adidas.com/us/
“The Happiest Place on Earth”http://disneyland.disney.go.com
Tuesday, January 15, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Five, Homepage Visual Design in a Browser
https://projects.invisionapp.com/console/4637983?
Tuesday, January 15, 13
Assignment Five, Lower Level Visual Design in a Browser
Bethany DillEmotion-Analyzing Glasses
Tuesday, January 15, 13
Assignment Five, Linked Prototype URL
Bethany DillEmotion-Analyzing Glasses
https://projects.invisionapp.com/console/4637984?
Tuesday, January 15, 13
