Stationery Business

ALVIN TAN SHING YEOU (0314850)

EUGENE PENG YAP SIANG (0315259)

BENNY TAN SHOWIE (0315447)

CHAN PIN QI (0314676)

MACY KHOR SEEM LENG (0315208)

LEE JO YEE (0314880) 

Introduction of Project

• 2500-3000 words comparative essay

• A comparative essay between three businesses in similar industry of different geographical locations.

• Compare the similarities and differences between three businesses.

History of Stationery

• Stationary Manufacture Sector: • China 60%, Japan 30%, Malaysia, Thailand, etc 10%

• Local manufacture < 1980• Period of economy prosperity, 1990-2000

• Two main markets:• High quality product & Low quality product

• Malaysia’s manufacturer: • Eliminated since 2000• Higher labor cost • High quality survived

• Internet era:• Retailing market competition Free

trade (Online Reader)• Online store interfaces for

consumer• Wealth for online dealer• Specific product can only found

from web

• Two challengers: (since 1990)

• Global competitors• Flexibility of online dealer

vs

• Vision Art (Sunway)

• Tee Seng (Tayor’s University)

• Heng Co (PJS 7)

Vision Art

• 3, Jalan PJS 11/28,Bandar Sunway, 46150, Petaling Jaya

• 150 customers• Fully air-conditioned & (CCTV)

• Mr. James, Miss Winnie and Mr. Franky • Being introduced to a stationery supplier • Stationary & Material retailer

• At first start at area near Saito University then move to Sunway area.

• Customers: Previous: 80% students 20% outsiders Present: 50% students 50% outsiders

Tee Seng

• Taylor’s University Lakeside Campus

• Serves 50 customers per day

• Fully air-conditioned and is

not occupied with CCTV.

• Loo Tee Seng, 55 years old• Employ 2 Christians employees • To Pass his retire life & get to know Datuk

Loy. • Provide printing and photo stating service.

Printing service

Binding service

Heng Co

• Jalan PJS 7/15 known as Heng Co stationery shop

• 10 customers per day• Not occupied with any high

technology electronics appliances but just a traditional ceiling fan in a shabby condition.

• Founder: Miss Chang Lin Lee• Reason: was threatened to open a stationery shop by a British man• No employees• Sell basic stationery, ice cream and other daily stuff such as battery

1.  Vision Art

• Expand business size

(Scale, Space, more type of Product)

• Discount

(Membership Card, Corporation with other shops, Student Price)      

Recommendation

2. Tee Seng

•Reasonable price

(Price ↓ Demand ↑)

•Increase sales profit

(Cover high rental fee)

•Wider type of product

(Fully utilized superior location)

Recommendation

3. Heng Co

•Better impression

(Renovate, Rearrange, New Rack, Obvious )

•Reformation of outlook

(Attractive logo, Signboard)

•Unwanted furniture

(old rotan chair, altar)

Recommendation

CONCLUSION

In conclusion, the Vision Art is the most successful among the three stationary shops because :• its diversity of goods • cheaper price• Strategy location• Established good relationship with supplier• Good strategy planning

DIFFERENCES AND SIMILARITIES OF THREE STATIONERY SHOP