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TECHNOY MOTORSBUSINESS DEVELOPMENT THROUGH
PROMOTIONAL ACTIVITIES FOR M/S
TECHNOY MOTORS
By
Tanveer Hasan
SummerInternshipProgram2012
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CONTENT
SummerInternshipProgram2012
Company Profile
Product Portfolio Analysis
Competitor Analysis
Promotional plans
Work Experience
Recommendations
Learning
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INDIANAUTOMOBILEINDUSTRYThe automotive industry in India is one of thelargest in the world and one of the fastestgrowing globally.
6th largest in the world.
Asias 4th largest passenger vehicle exporter.
Expected to top the world in car volumes by2050.
44 million passenger vehicles in the 2011.
Maruti Suzuki leading passenger vehiclesmanufacturer with 46% share.
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SummerInternshipProgram2012
COMPANYPROFILE
TECHNOY MOTORSOperating as a MSM since 2006(1st in Rajasthan)
A very well known name in the region
Strong Customer base of 16000 satisfiedcustomers
Average service load of 2200 vehicles per month
Prime location with workshops of Toyota ,Mahindra and Mahindra , Ford , Nissan ,Fiat and
Transport Nagar situated within a radius of 1 km.
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PRODUCTPORTFOLIOANALYSIS
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PRODUCTSAND
SERVICES
AUTOMOBILES
MARUTI TRUEVALVE
MARUTI FINANCE
MARUTI GENUINEACCESSORIES
MARUTIINSURANCE
MARUTI DRIVINGSCHOOL
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COMPETITIONANALYSIS
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COMPETITIONWITHINTHEINDUSTRY
COMPETITION
TATA MOTORS
HYUNDAI
MAHINDRA ANDMAHINDRA
CHEVROLET
NISSAN
VOLKSWAGEN
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ternshipProgram2012
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PROMOTIONALPLANS
PROMOTIONAL
PLANS
ADVERTISEMENTGUERRILLAMARKETING
CATALOGMARKETING
PUBLICRELATIONS
TELEMARKETING
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ternshipProgram2012
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WORKEXPERIENCE
Induction Period.
Worked as Assistant of Company Salesexecutive.
Managing Advertisement.
Live Project Technoy Celebrates.
Target Realization.
Field experience.
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RECOMMENDATIONS
Marketing Mix
Sales Follow Up
Customer Relationship
Management Marketing Tie-ups
Marketing
Data Base Management
Managing AdvertisementFinance
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ternshipProgram2012
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Employee Retention
Unity of Commands
Defined Roles
HumanResource
IT facility Labor unrest at service
centersOperations
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ternshipProgram2012
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LEARNING-PASSIVEORDERTAKERINTOACTIVEORDER
GETTER.
DEVELOPINGAND MANAGING
ADVERTISEMENT
TECHNOYCELEBRATES
(LIVE PROJECT)
GUERRELAMARKETING
GHOST SHOPINGEVENTS AND
CAMPS
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ternshipProgram2012
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SPECIAL THANKSTO:
PROF. SHWETA AGARWAL(FACULTYGUIDE)
MR. YASHWANTCHOUDHARY(COMPANY GUIDE)
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rInternshipProgram20
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THANKYOU
SummerIn
ternshipProgram2012