Marketing plan for a new Brand of any product category

Acknowledgement and Executive summary

Chapters Acknowledgement and Executive Summary

1.1 Marketing Objectives

((Ch1) : 1.1 Product description with Brand Name

(ch2)

(Ch3)

(ch4)

(Ch5)

Segmentation and Targeting

2.0 Segment the market using segmentation variables.

2.1 Targeting and product offering/s for target/s.

2.2 Positioning of your brand

2.2.1 Positioning / perceptual map of the product category

and your bran’s desired positioning.

2.3 Your brand’s value proposition.

3. Distribution strategy to promote the product

4.0 Pricing strategy (skimming / penetration)

4.1 Pricing method to set price

5.0 Appropriate Promotional mix strategies (advertising,

personal selling, sales promotion, public relation, direct

marketing) (Ad with tagline and chosen media and other

types of promotion – provide description of why you are

using certain promotional tool)

conclusion

Instructions

Provide a conclusion in the end.

And appendices (if required)

Page limit -12 - 15 (not mandatory but u can’t go

beyond 20 pages) excluding acknowledgement and

executive summary. Any picture graph will be placed in

Appendix. All the group members have to present part

by part of the main body of the report. No excuses will be

considered, but if someone doesn’t participate or try to

avoid working with the group (I can easily figure out),

he / she will loose 25% points which is allocated from

this project.

(Along with main topics, you can add any relevant topic

that I tough you)

Regarding any confusion or inquiry: cell 01830023232 (11am to 10pm)