A PROJECT REPORT ON AUTOMOBILE INDUSTRY IN INDIA

Guide By: submitted By:Mallika Babu Jadav Rajesh(26)

Jakhniya Alpesh(27)Kansara Bhargav(34)

Submitted ToS K Patel institute of management and computer studies,Gandhinagar

Key indian investor• TATA Motors• Mahindra &Mahindra• Maruti• Hindustan motors• Bajaj

Key Foreign investor• Suzuki (Japan)• Nissan (Japan)• Piaggio (Italy)• Volkswagen (Germany)• Renault (France)• Hyundai (South Korea)• General Motors (USA)• BMW (Germany)• Ford (USA)• Toyota (Japan)

Automotive Clusters in IndiaIndia’s automotive endowment is located in four major industrial areas spread across the country

Main five company

• Honda

• Hundai

• Maruti

• Skoda

• Tata

Top Car Manufacturers in India

Market Share of Passenger Vehicles

Domestic Market Share 2014-15

• 1. Passenger Vehicles 13%. (11th largest)*

• 2. Commercial Vehicles 3%. (4th largest )*

• 3. Three-wheelers 3%. (largest)*

• 4. Two-wheelers 81%. (2nd largest)*

• (*) indicates manufacturing position in the world.

Future perspective• Seventh largest producer in the world with an average

annual production of 23.36 Million vehicles.• Third largest automotive market by volume, by 2016.• Four large auto manufacturing hubs across the country.• 7.1% of the country’s GDP by volume.• Six Million-plus vehicles to be sold annually, by 2020

• http://www.makeinindia.com/sector/automobiles

PESTEL Analysis of Automobile Sector

PoliticalRules and regulationlawEconomicalInflationincomeReduced interest rates for export financing.

Socialchanged lifestyle of people.family size fashion

TechnologicalR & DCustomized solutions

EnvironmentalEnvironmental regulation and protectionInfrastructure

LegalTax policiesSafety regulation

Five forces

• 1) intensity rivalry among existing players(High)

• 2)Bargaining power of suppliers(High)

• 3)Bargaining power of buyers(Moderate to Low)

• 4)Threats of substitute product(High)

• 5)Threats of new entrance(Moderate)

SWOT AnalysisMARUTI TATA MOTORS HONDA HYNDAI SKODA

S • Latest technology and R & D

• Japanese Mgt practices

• Brand Image

• Well known brand

• Huge and dedicated manpower

• Brand image(asia)

• Good quality& customer satisfaction

• Innovation and unique product

• Strong brand

• Strong revenue and profit

• R & D strong

• Global presence

• Well performing brand

W • Depends upon suzuki corporation

• Depend upon outside manufacturer

• Limited international presence

• Faced quality and durability issue

• High price • Shortage of spare and parts

• Weak sale in abroad

• Limited car design

• Weak position in US

• Less environment freindly

O • Untapped rural mkt

• Develop fuel efficient cars

• More potential

• Improve operation through merger and acquisition

• Low emission vehicles

• Global presence

• Develop fuel efficient car

• Provide training to dealers

• Positive attitude toward “green vehicles”

• Growth through acquisition

T • Higher local taxes

• Changing environment

• Emission rule

• Competition

• Fuel rate• Cost of

manufacturing

• Too competition

• Economic slowdown

• External changes

• Inflation• Improvem

ent transportation

• competition

• New emission std

• Rising raw material pricing

BCG MATRIX

BCG MATRIC FOR MARUTI• STAR (High-High) QUESTIONMARK(high-

low)Maruti Zen Sx4 Swift A star

cervo

• CASHCOW(low-high) DOGS(low-low)• Alto omni• Waganr versa• Maruti 800 baleno• .

BCG MATRIC FOR HONDA• STAR (High-High) QUESTIONMARK(high-

low)Honda accorda Honda CBR Honda civic pumps 25Honda amaze

• CASHCOW(Low-high) DOGS(low-low)Honda city honda jazzHonda activa honda 70

BCG MATRIC FOR TATA• STAR(High-high) QUESTIONMARK(high-low)Safari dicor nano Tata prime one catIndica vista essotawinger

• CASHCOW(low-high) DOGS(Low-low)Safari indigo sedanSumo safariIndigo CS sierra

conclusion• Automobiles have become an indispensable part of our lives, an

extension of the human body that provides us faster, cheaper and more convenient mobility every passing day. Behind this betterment go the efforts of those in the industry, in the form of improvement through technological research.

• What actually lie behind this betterment of the automobiles are the opinions, requirements, likes and dislikes of those who use these vehicles.

• These wheeled machines affect our lives in ways more than one. The other aspect of automobiles is it about the pollution caused due to vehicle population in cities, or rising motor accidents and causes, vehicular technology, alternative medicine and so on.

• This section keeps you updated on the latest and the most interesting researches conducted in the field of automobiles, and help you draw the right conclusion.