LIGHTS, CAMERA, AUDIO, ACTION!How to film videos that sell.

MASTERING THE MOVING IMAGE

• 3 types of video:

• live

• screen capture

• slides

• Learn the 5 Ps

• Use release forms

CHECK ONE, TWO

• Follow this checklist every time!

• Setting up the camera

• Height (angle of view)

• Distance

• Framing (trial and error)

CHECK ONE, TWO

• Lights

• Turn off external light sources

• Follow 3 point system

• Balance (contrast is key)

CHECK ONE, TWO

• Audio

• Turn it on!

• Check it

• Final test (press record and make sure it's all working)

I’VE BEEN SHOT!

• Choosing the right camera angles

• Wide: environment, context

• Mid: follows the action, mimic real life

• Close up: focal points, emotion

WHAT WAS I SAYING?

• How to remember your script

• The 5Ps again

• Use a whiteboard or piece of paper

• Write bullet points and keywords

• It's just a conversation with you and your audience

DELIVER ME

• Learn from actors

• Your best friends are stance, breath & voice

• Dress the part

• Observe your nervous twitch (everyone has one!)

• Take your time (the camera can wait)

• Have fun!

TAKE WHAT?

• Be prepared to make mistakes

• Even the professionals do it over and over

• What about using the LCD?

TRICKS FOR EDITING

• Break down the content into sections

• Start and end in the same position

• Don't keep everything

• The BBS example

SCREEN CAPTURE

• Versatile (perfect for tutorials, training, providing feedback, case studies, grabs)

• Two main programs: Screenflow and Camtasia

• Use computer's built-in mic or a bluetooth headset

• Record then animate

SLIDE RIGHT IN

• Use Powerpoint or Keynote

• Great for phone/Skype interviews

• Record audio first

• 1 or 2 fonts, colours & sizes

QUESTIONS