Film institution

By Lucy Norton

Vertical and horizontal Vertical integration

Exhibition

Film Release

Game based on film Website for

film

Can control all stages of production, distribution and exhibition for a new film release

Horizontal integration

They own institutions to produce subsidiary products

DVD, release Merchandising

Production company

Diversification

They can produce and market the DVD release and merchandising related to the film

Institution Monopolies – one company that dominates locally or nationally. Oligopolies – A small group of companies that dominates locally or nationally. Conglomerates – A collection of companies by a single institutionMultinational – a company operating in several counties

Control and domination

Larger organizations are able to control the production, distribution marketing and often even the out lets sold/exhibited in. They don’t need outside originations and can control the DVD releases. This is great for the company but not for the audience or independent films. It might cost more for the audience to watch/buy the films they produces and the films might have the same context. There is less space for independent films and hegemony ( set ideologies dominant)