FILM260 Flipbook- Confessions of an [online] Shopaholic
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Transcript of FILM260 Flipbook- Confessions of an [online] Shopaholic
of a
Confessions
[online] Shopaholic
Image: The Other Dan (flickr)
Mobile and online advertising and
shopping will only increase in
popularity as time progresses due to
the power of social marketing.
Online shopping
has increased year
after year and was
up 14% in 2012
Image: Images _of_Money (flickr)
M-commerce sales
during the holidays
alone increased a
whopping 171% in
purchases during
2012 holiday season
Image: Jason A. Howie (flickr)
eBay was expected to sell
100 gifts per minute during the holidays
Image: liewcf (flickr)
Why are m-commerce and
e-commerce taking over?
#1: New metrics of relevance suggest that we will pay attention to
what our friends think is important
Image: owenwbrown (flickr)
“[...] we do
know that
social content
by friends was
influential in
impacting
purchase.” -Irfan Kamal, Senior VP of
Digital / Social Strategy at
Ogilvy & Mather Image: vinylmeister (flickr)
Similar to the spiral of silence, people are
afraid of being ostracized by their friends
for things like wearing the wrong outfit...
Image: elonjohned (flickr)
Image: “?” by Aziz Haddad (Mashable) Image: http://blendimc.com/well/files/2012/01/LeviFriendStore.png
... but media priming
online gives us social
queues so that we
know how to “fit in”.
#2: Geo-local advertising that is mobile makes
mobile shopping more accessible and convenient
Image: liewcf (flickr)
"National advertisers are becoming better acquainted with the power of
precise mobile location and its ability to not only reach specific
audiences[...], but its unique ability to reach users at the specific moment
they are most likely to view and engage with an ad message.“ – Dipanshu
Sharma, CEO of xAd
Image: Infoblu (flickr)
#3: Aspirational pre-shopping on
social sites like Pinterest give us
satisfaction without actually having to
spend money
Image: bluebirdsandteapots (flickr)
#4: The power of
social discovery
makes shopping
easier because
experts like
bloggers with
huge followings
guarantee you
good products
and give you
personal
recommendations. Image: EMMEALCUBO (flickr)
According to Factbrowser, 61% of U.S.
online consumers have made a
purchase based on recommendations
from a blog.
Image from: Wikimedia Commons
Shop-and-share elites, AKA the best bloggers and
vloggers, even get sponsored by big brands now
because they have earned the trust and attention of
huge amounts of followers.
Image: Xelcise (flickr)
#5: Accessibility and a shoppable world
Everything you see is clickable and
buyable.
Image: Keith Williamson (flickr)
Cumulating
effect Our
consumer
culture
becomes
normalized
and the
popularity of
online and
mobile
shopping
starts to
make us
think that we
are
consumers
before we
are citizens.
Image: Fouquier ॐ
(flickr)
#6: A share economy
and the importance
of shareability
Sharing the types of
products that we
shop for online helps
us build an identity to present to others.
All images from flickr:
ddatch54, AJC1, stevegarfield, Jurgen Appelo, alexkingorg
In a peer influence market, brands must give
us something shareable in order to succeed.
Sources Slide 3 - http://techcrunch.com/2013/01/16/m-commerce-boom-over-holidays-one-third-of-e-commerce-traffic-was-mobile-sales-up-171-conversions-up-30/ Slide 4 - http://techcrunch.com/2013/01/16/m-commerce-boom-over-holidays-one-third-of-e-commerce-traffic-was-mobile-sales-up-171-conversions-up-30/ Slide 5 - http://www.newswire.ca/en/story/882365/canadians-expected-to-purchase-100-gifts-per-minute-on-busiest-online-shopping-day-of-the-year Slide 8 - http://www.wired.com/business/2011/12/immune-to-viral-marketing/ Slide 12 - http://www.reuters.com/article/2013/05/07/ny-xad-release-report-idUSnPNNY08790+1e0+PRN20130507
Slide 15 - http://www.factbrowser.com/facts/7065/
Slides 7, 9, 10, 13, 14, 16, 18, 19, 20 – FILM240 Lectures 2012, Queen’s University Film
and Media Department, Professor Sidney Eve Matrix
All images from Creative Commons on www.flickr.com
*Except Slide 15 - http://commons.wikimedia.org/wiki/File:Cabot_circus_shopping_centre_in_bristol_arp.jpg
FILM260 –
Flipbook Assignment For: Professor Matrix
By: Rachel Widakdo
Date: Friday, May. 17, 2013