FILM WORKS: Marketing Plan Launched By FilmLA to … · Page 3 FILM WORKS: Marketing Plan Launched...
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Secretary-Treasurer Leo T. Reed January 2011 FILM WORKS: Marketing Plan Launched By FilmLA to Support Local Productions Filming in the Sun: LA Wins ‘Law and Order’ page 3 page 5
Transcript of FILM WORKS: Marketing Plan Launched By FilmLA to … · Page 3 FILM WORKS: Marketing Plan Launched...
Secretary-TreasurerLeoT.Reed January2011
FILM WORKS: Marketing Plan LaunchedBy FilmLA to Support Local Productions
Filming in the Sun:LA Wins
‘Law and Order’
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future. Byworkingtogether,and
beingdiligentinourcost-savingefforts,wecanhelpsafeguardandprotectoneofthemostimportantbenefitsyouandyourcovereddependentshavecometocounton–yourhealthcarecoverage.
Toputitsimply,herearesomewaysyoucanmakethemostofthebenefitsyourunionhasnegotiatedonyourbehalf:
TakeChargeofYourHealth Rememberwhatyouhave
beenhearinginthemediaandfromothers:youcanmakelifestylechangesnowtohelpyoufeelbetterandavoidpreventablediseaseslikehighbloodpressureandheartproblems,diabetesandcirculatoryproblems.
Itmaybeassimpleaslosingweight,gettingmoreexercise,orquittingsmoking.Thesegoalscanbereachedthroughwellnessprogramsandinformationfromyourdoctor’soffice.Changecomesslowly,butthebenefitsarewellworththeeffortonyourpart.
StayWithinYourNetwork Youcansaveout-of-pocket
expensesandhelpkeepplancostsdownbystayingwithinyournetwork.Youmayusepreferredornon-preferredproviders,butyourout-of-pocketcostswillbemuchhigherifyouusenon-preferredproviders.
UnderstandYourCoverage Understandingwhatis,
andwhatisnotcoveredunderyourhealthinsurancecansaveyouboth
UnionmembersareamongthefortunateworkingAmericanstohavejob-basedhealthcarecoverage.Protectingyourhealthcarebenefitsisofthehighestpriority,butonethatgetshardertonegotiateeachyear.Thestaggeringcostofmedicalcareisanenormousfinancialburdenaffectingeveryone,butyourunionhasthestrengthtobargainforpreservationofyourbenefits.
Thereisnoquestionthathugechallengescontinuetoplaguethenation’shealthcaresystem,particularlyduringthesedifficulteconomictimeswhenmoreandmoreworkersarelosingtheirjob-basedhealthinsurance.Yourunionisyourprotection!
Whetheryouenjoygoodhealthorarecurrentlyunderadoctor’scare,itisimperativethatyouuseyourbenefitswiselyinordertocontrolcosts.Healthcarecostscontinuetoriseatanalarmingrate--andwhileeachofuscan’tstoptheseincreases,wecanworktogethertoprotectthispremiumbenefit.
Yourhealthplanincludescontractedrateswithoutstandingmedicalprofessionalsandfacilities,andinmanycases,programsthatcanhelpyoumanageachronicmedicalproblemorassistyouinmakingpositivelifestylechanges.
Usingthesebenefitsresponsiblyisthejobofeachmember.Stayingwithinthenetworkofprovidersandtakingadvantageofofferedprogramswillhelpyousaveout-of-pocketexpenses.Moreimportant,youwillbedoingyourparttohelppreserveyourbenefitsinthe
Secretary-Treasurer Leo T. Reed
Message from the Secretary-TreasurerBy Leo T. Reed
moneyandfrustrationwhenyouaretryingtoschedulenecessarymedicalprocedures.Yourplanadministrationstaffmembersarewillingtoexplainyourcoverageandtheywelcomeyourcalls.Theyaretheretoserveyou.
AvoidExpensiveEmergencyRoomVisits
Inatrueemergency,thebestactionyoucantakeistocall9-1-1immediatelyorgotothenearestmedicalfacility.However,fornon-emergencytreatment,itismostimportanttocallyourprimarycarephysicianfirst.EmergencyRoomvisitsareextremelyexpensive.Avoidingthemwheneverpossiblecansaveyousignificantout-of-pocketexpenses.
YourLocal399unionalwaysiscommittedtohelpingmembersstayhealthyandkeepingcostsdown,sothatwecanpreserveyourqualityhealthcarebenefitsinthefuture.Wehopeyouwillunderstandandfollowtheguidelinesabove,andofcourse,calltheofficeifyouhaveanyquestionsaboutyourhealthcoverage.
Use Your Health Benefits Wisely
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FILM WORKS: Marketing Plan LaunchedBy FilmLA to Support Local Productions
Industry leaders, city officials and representatives of the major media
outlets gathered in downtown Los Angeles to mark the unveiling of FilmLA and the City and County of Los Angeles’ new marketing plan, “Film Works.”
Thegoalofthepublicrelationseffortistomakecityresidentsawareofallthebenefitsthatcomewithfilminglocally.“FilmWorks…keepjobsinLosAngeles”isastandoutplanthatcanmakeeveryoneawareofthenegativeimpactthatrunawayproductionshaveontheregionaleconomy.Atthesametimeitwillthankcommunitieswherefilmingtakesplacefortheirsupportandcooperation.
Thenewsconference,whichwasheldatLosAngelesCenterStudios,wasthemedtolooklikeanoldtimemovieshoot.Classicmovieproductionequipment,includingavintagemoviecameratruckownedbyLocal399memberKenReed,flankedthestage.ToaddtotheTo
addtotheambiance,acameraassistantperformedthefamiliarmovementsto‘slateatake’beforethespeakerstookthemicrophone,andaSteadicamoperatorweavedbetweentheattendeeswhilecapturingfootage.
Local399helpedorganizetheeventandwillmaintainastrongandsupportiveinvolvementwithFilmLA.BusinessAgentEdDuffycurrentlyservesastheFirstViceChairoftheFilmLABoardofDirectors,andwillassumethepositionofChairmanin2011.
“Ithasbeenalmost20yearssincerunawayproductionsbegantoaffectnotjustourindustry,butourcity,”explainedDuffyafterthepressconference.“Weneedtocontinuefightingtokeepproductionslocal,whichiswhatwearetryingtoaccomplishthroughthe“FilmWorks”campaign.It’sourgoaltomakethecitizensofLosAngelesandthisregionunderstandthatthebenefitsoffilmingintheirneighborhoodsaretremendous.Theeconomicbenefitsaremorethan
worthastreetclosureortemporarydisruptioninacommunity.Filmingbringsjobsandeconomicgrowthtotheentirearea.Thatiswhatwehopetoaccomplishwithournewplan,FilmWorks.”
Thetwo-yearmarketingcampaignwillusebillboards,printadvertising,theinternet,bumperstickers,decals,andpublicserviceannouncementsatmovietheaterstohelpdeliverapositivemessagetothepublic.Thereisaninteractivewebsite,www.filmworksla.com,thatallowsalltoparticipate.Productionvehicleswillalsohavemessagesprintedontheirsides,thankingresidentsforkeepingproductionsathome.
“Thisnewmarketingplanisaveryimportantstepthatwillhelpkeepourmembersworking,”saidSecretaryTreasurerLeoReed,whoattendedtheevent.“Local399membershavemarchedonSacramentoanddemonstratedatCenturyCitytoforceourpoliticians
“Film Works… keep jobs in Los
Angeles” is a standout plan that can make
everyone aware of the negative
impact that runaway
productions have on the regional
economy.
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FILM WORKS: Launched Marketing PlanBy FilmLA to Support Local Productions
tolisten.WearehonoredtobeapartofthisnewcoalitionthatwillaskLosAngelenostolisten.Ithasbeenalongroadsincerunawayproductionsstartedtoaffectus,butwearestillfighting.”
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Filming in the Sun: LA Wins ‘Law and Order’After a 20-year run in New York
City, the popular NBC television crime drama Law and Order has chosen Los Angeles as the setting for its newest series.
Currentlyshootingitsfirstseason,LawandOrder:LosAngeleshasbeenscheduledfor22episodes.ItisthefirsttimethatashowintheLawandOrderseries–whichincludestheoriginalandfourspinoffs–hasbeenfilmedoutsideNewYork.
CoordinatorRodBearden,a16-yearTeamstermember,reportedthathiscrewisenjoyingbeingpartofthenewseries.“TheshowistakinganinterestingnewdirectionnowthattheyareinLA,”explainedBearden.“Theyarereallyshowcasinghowbrightandbeautifulthiscityisyear-round.”
Thescopeoftheproduction–whichincludesanalternatingcastandaboutfourdaysperepisodeonlocation–meansalotofTeamstertrucksareinvolved.“Asfarasequipmentisconcerned,thisisoneofthebiggesttelevisionshowsinLAatthemoment,”saidBearden,whostartedhiscareerasadriverinDallas,Texas,andremainsadriveratheart.“Wehave16trailersjustforbasecamp;it’sreallyimpressive.”
ThelargeamountofequipmenttranslatesintoTeamsterjobs,andBeardenispleasedthatmembersarebenefitingfromtheshow’srelocationtoLosAngeles.“Forthisshowtocomehereisgreatbecauseit’salong-termproductionthatcreatesjobsintheLAarea.”Thedowntown
LosAngelesCenterStudios,whereindoorfilmingtakesplace,wasthesceneofarecentpressconferenceshowcasingLAasaresourceforTVandmovieproduction.(Seestoryinthisissue.)
Secretary-TreasurerLeoReedpraisedBeardenandhiscrewforthehardworktheyhavebeenputtinginonthenewseries.“Itdoesn’tsurprisemethatLawandOrderdecidedtofilmtheirnewseriesinLosAngeles,”saidReed.“ThisisawinsituationforallofthepeopleinvolvedandtheTVaudiencewillloveit.Notonlydowehavethebestweather,butwehavethehardestworkingdriversintheindustry.”
EvanSklov,MikeMoreno,DanDuffy,BusinessAgentShandaLaurent,CoordinatorRodBearden,MichaelBuenfilandRodrigoDorame
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Filming in the Sun: LA Wins ‘Law and Order’
•Foradditionalphotosvisit
www.ht399.organdvisitGallery.
Topphoto: CaptainRobMorton,DanCollier,CarlosDeLaTorre,SteveBrill,GaloDiazDeTuestaandCaptainMannyDemello
Bottomphoto:DarrylHayes
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Stewards Stewards Honored at Holiday Dinner
Local399
TeAmsTers LOCAL 399studio Transportation Drivers4747 Vineland Avenue, suite eNorth Hollywood, CA 91602
Visit Your Union Web Site:
www.ht399.org
®
FIRST CLASSU.S. POSTAGE
PAIDLos Angeles, CAPermit No. 34694
PRE-SORT FIRST CLASS
Longtime coordinator and Teamsters Local
399 member James C. Taylor passed away recently. He was 66 years old.
Stewartworkedinthemovieindustryforover40years,firstasadriverandthenasacoordinatorwithhiscompanyNAEStudioRentals.HislistoffilmsincludestheclassicsAmericanGraffiti,GetShorty,Mrs.DoubtfireandHoffa.
Throughouthislongcareer,however,healwaysmadetimeforhisfamily.Hewouldnotmisshischildren’sschoolorsportsevents,andoftentookthemcampinginhisRV.
“HewasagreatexampletoallofusbythewayhelovedourMomandledhiskidsanddriversthroughtheupsanddownsoflife,”saidhisson,Cliff.“Hisperfect
dayinvolvedtimewithfriendsandfamilyonthegolfcourse,campingorjustwatchinganoldWesternonTV.”
Itwasabout20yearsagowhenTaylordiscoveredgolf,andhebeganplayingasmuchaspossible.“Hebasically‘lived’golf,”explainedCliff,whoalsoworked
asacoordinator.“Heevenmovedsothathecouldlivenexttoacourse.”
Asacoordinatorhealwayscaredabouthisdrivers.“Helovedtoteachandhelpthemwheneverpossible,”addedNikiGrosso,hisassociateatNAE.“Hewastoughwhenthingsweren’tgoingwell,buthewasoneofthemostcaringpeopleinthebusiness.”
Heissurvivedbyhiswife,GailTaylor,daughterGabrielleShirley,sonsClifton,ClaytonandClintonTaylor,andthirteengrandchildren.
Remembering James C. Taylor
